The document discusses the importance of having a content strategy and provides an example content grid that can be used to plan out social media posts for a month in advance across different topic areas like local real estate, national real estate news, community events, and personal interests. It also recommends checking out the Facebook pages of some real estate professionals for examples of effective content strategies and provides contact information for the presenter.

1. Live Facebook Drill Down:
Intermediate - Content Strategy
Presented by
Katie Lance
Social Media Director, Inman News
@katielance
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2. What is your content strategy for 2012?
• “93% of marketing professionals
plan to create content marketing
as part of their overall strategy in
2012.”
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3. Without a strategy,
you are just throwing
something against
the wall and seeing if
it sticks
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4. Solution: create a content grid
• Never again will you say,
“what should I post today?
• Create 30 days of content at
once
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5. Local Real Estate National Real Estate Local & Community Personal Interests
Favorite feature of a
Compare home prices School holiday calendar Local sports team
listing
Favorite pizza joint
Story of a past client Economy news Downtown holiday dates
Best place to get a
Favorite coffee house
Neighborhood #1 Local v. National burger
Why ___is a great place Favorite winery
Neighborhood #2 Article from state assoc
to live
Elementary school Coolest place to get
Neighborhood #3 Article from NAR
boundaries away
Story of a relocation Best park for kids or
Neighborhood #4 Article from Inman
client dogs
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Local market stats

6. Great examples to check out...
• Sean Carpenter Personal Page
• William Raveis Real Estate
• Urban LIVE Denver
• 365 Things to do in Atlanta
• The GoodLife Team
• 365 Things to do in Kona
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7. Contact Me
Katie Lance
Facebook.com/InmanNext
@KatieLance or @InmanNext
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