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A Citrix Masterclass
- 1. Desktop Virtualisation:1) Whatis it?and2) How it can help you businessPatrick Irwin – Product Marketing Manager
- 2. Agenda…Understanding traditional andvirtualised desktops
- 3. Different users havedifferent needs
- 4. Types of virtualdesktop
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- 9. Key drivers fordesktop virtualisation (what our customers are saying)
- 10. XenDesktop (& Microsoft)licensing
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- 12. Next steps…How tothink about desktop virtualisation projectsUsersIT
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- 15. “If I hadasked people what they wanted, they would have asked for a better horse."Henry Ford
- 16. Don’t care aboutyour TV
- 17. Don’t care whatyou watch
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- 19. On-demand service anywhereReceiverControllerBBCShowtimeSkyNewsPay-per-viewReceiverControllerReceiverRepeaterGatewayControllerXBOX 360Data CenterContentDeliveryNetworkCloud ServicesDeliveryNetworkBlu-ray DVDApple TVDelivery Network
- 20. Traditional Management Tools& ProcessesTightly Coupled & Locally InstalledCentralized single instance imagesUser1. Procure8. RetireUser ProfileProfile2. Image7. Back-upAppsAppsDesktop OSDesktop OS3. Secure6. MaintainClient4. Deploy5. Monitor
- 21. Virtualized & IsolatedEnd-point ComponentsCentralized single instance imagesLocal or HostedUserUserUser ProfileUser ProfileProfileOn-demand assembly & deliveryAppsAppsAppsDesktop OSDesktop OSDesktop OSClientClient
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- 25. The Right VirtualDesktop for the Right UserXenDesktop - FlexCastMobileusersTaskworkersUSER TYPESHosted sharedStreamedVHDLocal VMHosted VDI Hosted Blade PCAppsOn – demand Apps PhysicalPCClient-side compute
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- 27. Server-side Compute -Hosted Shared DesktopUser ProfileAppsOSUsersHosted Shared DesktopDelivered with best user experience
- 28. Server-side Compute -Hosted VM-based Desktop (VDI) User ProfileUser ProfilesAppsAppDeliveryDesktop OSUsersDesktop ProvisioningVirtual DesktopSingle master image of each componentDynamically assembled for each userDelivered with best user experience
- 29. Server-side Compute -Hosted Blade PC DesktopUser ProfileUser ProfilesAppsApp DeliveryDesktop OSUsersDesktop ProvisioningPhysical DesktopSingle master image of each componentStreamed to a physical machine for each userDelivered with best user experience
- 30. Client-side Compute -Local Streamed DesktopUser ProfileUser ProfilesAppsApp DeliveryDesktop OSUsersDesktop ProvisioningSingle master image of each componentDelivered with best user experience
- 31. Client-side Compute -Local VM-based desktops (Offline)PersonalWorkUser ProfileUser ProfilesAppsApp DeliveryDesktop OSDesktop ProvisioningSingle master image of each componentUser
- 32. Desktop virtualization forcorporate laptopsXenClient™User changes automatically backed upPersonal VMBusiness VMBusiness VMIn the event of loss or failureDataDataUsers environment can be restored to any XenClient deviceSettingsSettingsSynchronizerApplicationsApplicationsMultiple VMsOSOSHTTPSXenClientSecure bare metal hypervisorHardwareEncrypted and secured
- 33. On demand appsto any desktopUser ProfileUser ProfilesAppsApp DeliveryOSSingle master image of each componentUser
- 34. XenVault™Automatically saves datacreated by corporate apps in encrypted folderCorporate files encrypted & secured in XenVaultMy Secure Data LibraryDocumentsNameDate ModifiedTypeSizeEncrypted – Alpha7/10/2010 11:23 AMDOCX File3.4 MBEncrypted – Conference7/10/2010 11:23 AMPPX File6.5 MBEncrypted – Presentation7/10/2010 11:23 AMPPTX File10.3 MBEncrypted – RealTime7/10/2010 11:23 AMDOCX File1.2 MBEncrypted – Sales7/10/2010 11:23 AMDOCX File1.6 MBEncrypted – Transform7/10/2010 11:23 AMPDOCX File2.8 MBSafe ZoneXenVault centrally wiped clean by IT in case of user termination or laptop lossXenVault created on BYO laptopXenVaultXenVaultCorporate apps delivered on-demand
- 35. Beyond VDI withFlexCast™ Any device, anywhere with ReceiverHDX™ user experienceAny Windows, web or SaaSappOpen, scalable, proven
- 36. Beyond VDI withFlexCast™ Any device, anywhere with ReceiverHDX™ user experienceAny Windows, web or SaaS appOpen, scalable, proven
- 37. Receiver everywhere say“yes” to new devicesDell Streak
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- 43. iPad, iPhone..Beyond VDIwith FlexCast™ Any device, anywhere with ReceiverHDX™ user experienceAny Windows, web or SaaS appOpen, scalable, proven
- 44. Citrix HDX -Leverages the Entire Delivery System13HDX at the DeviceHDX in the Data Center2SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101HDX on theNetwork
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- 46. 31InspectEndpointInspect ServerFallback:Server-side renderingin the datacenterIf possible,Render on the endpoint deviceOptimize using HDX Broadcast2Inspect NetworkHDX MediaStream with Adaptive Orchestration
- 47. XenAppBeyond VDI withFlexCast™ Any device, anywhere with ReceiverHDX™ user experienceAny Windows, web or SaaS appOpen, scalable, proven
- 48. Delivered to endpointHosted in a Virtual MachineHosted on Windows ServerServercomputeClientcomputeHosted SharedAppsHosted VMAppsStreamedLocal Apps
- 49. Easy, Secure Self-Service Access to Any AppWindows, Web & SaaS
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- 52. Workflow – apprequestSelf-service. Choice.
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- 54. OpenBeyond VDI withFlexCast™ Any device, anywhere with ReceiverHDX™ user experienceAny Windows, web or SaaS appOpen, scalable, proven
- 55. ReceiverRepeaterGatewayController5 millions licences2010230 customers with 1000+30 customers with 5000+10,000+ customers
- 57. Desktop Virtualisation –the driversPatrick Irwin – Product Marketing Manager
- 58. When are youlooking to deploy desktop virtualisation? Oct 2009 35% said within 12 monthsMay 2010 71% said within 12 monthsOct 2010 80% said within 12 monthsDec 2010 81% said within 12 months
- 59. When are youlooking to deploy desktop virtualisation? Oct 2009 25% said ‘not likely to use’May 2010 10% said ‘not likely to use’ Oct 2010 <3% said ‘not likely to use’ Dec 2010 <5% said ‘not likely to use’
- 60. What are themain business drivers we are seeing?
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- 65. Consumerisation & newdevices
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- 69. Desktop refreshWindows 7BusinesscontinuityFlexible workingGreen/power savingCritical applicationBuilding moveCatalysts for Change
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- 71. XenDesktop – VersionsEnterpriseLicensedper user or device or ccuPlatinumLicensed per user or device or ccuVDI EditionLicensed per user or device or ccuEnterprise-class desktop virtualization with on-demand apps by XenApp™and FlexCast™ delivery technologyComprehensive desktop virtualization solution with advanced management and securityScalable VDI-only implementations with HDX™ technology
- 72. XenDesktop Features byEdition
- 73. XenDesktop Features byEdition
- 74. XenDesktop Features byEdition
- 75. New Trade-up toXenDesktop ProgramChoice, flexibility and huge cost-savings for making a strategic investment in desktop virtualization
- 77. Microsoft LicensingWindows ClientSoftware Assurance (SA)
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- 80. Office Licenses withSA- Roaming use rights apply for PRIMARY user
- 81. Corporate Owned ComputersAnorganization has 1000 devices that need access to the VDI environment. Only 500 VMs are used at any onetimebut these may be accessed from 1000 different devices.• IF Devices/PCs covered with SA: No additional licensing• IF Devices are thin clients not covered with SA: 1000 Windows VDA licenses
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- 83. Next Steps…Desktop TransformationModelPatrick Irwin – Product Marketing Manager
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- 90. Standards ? CHECK. I COULD DO SOME REALLY AMAZING & COOL STUFF.Device & network independence . CHECK .
- 91. Any-to-any, secure whenneeded . CHECK .
- 92. Self-service user experiences. CHECK .
- 93. Elastic service capacity. CHECK.
- 94. Consumption-based costs .CHECK.Wow!
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- 101. Standards ? CHECK. I COULD DO SOME REALLY AMAZING & COOL STUFF.How?
- 102. 3 Steps toTransformation123IdentifybusinessprioritiesDeterminetime to valueDefinetransformation roadmap
- 103. 3 Steps toTransformation123IdentifybusinessprioritiesDetermine time to valueDefinetransformation roadmap
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- 105. WWCoOffshore developers,Contractors ProtectIP & complianceLower on-going costsBranch officeEnable Virtual workstyleExecutivesAnyBusiness agility
- 106. Desktop Transforming ProjectsWWCoCompliancefor offshore developers
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- 108. Lower costs forbranch office
- 109. Virtual workstyle forexecutives
- 110. Business agility forall3 Steps to Transformation213Identify businessprioritiesDeterminetime to valueDefinetransformation roadmap
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- 112. Centrally DeliveredSecure &mobileSecure & localSecure & personalBest TCO & locked downSecure intellectual propertyEnable virtual workstylesHosted VDIStreamedVHDHosted SharedLocalVMDevice FlexibilityProvisioning servicesConnection servicesTerminal servicesSynchronization services
- 113. Optimally ManageduseradminPreferencesPreferencesSimplify desktop& application managementLike-new user experienceOn-demand assembly & deliveryDataDataReduce cost per userAppsAppsDesktop OSDesktop OSClient hardwareStorage
- 114. Transformed ServiceBusiness agilityBetterIT predictabilitySelf-service interface for IT servicesAutomated provisioningRepurpose low value tasks such as help-deskUsage reporting & billingConsumption-based cost modelsInstant user productivity
- 115. WWCoOffshore developers,Contractors ProtectIP & complianceLower on-going costsBranch officeEnable Virtual workstyleExecutivesAnyBusiness agility
- 116. WWCoService-CentricPeople-centricCompliance for contractorsCompliancefor offshore developersVirtual workplace for executivesLower cost for branch officeBusiness agility for allCentrallyDeliveredOptimallyManagedTransformedServiceCentrallyDeliveredOptimallyManagedTransformedServiceTime To Value
- 117. 3 Steps toTransformation312Identify businessprioritiesDetermine time to valueDefinetransformation roadmap
- 118. 1WWCoCompliance (offshore-dev)5Business agility(all)42Lower cost (branch)Compliance (contractors)3Business ImpactVirtual workstyle (Execs)Time to value
- 120. "Insanity is doingthe same thing over and over again and expecting different results."
Editor's Notes
- #6 This should be a familiar concept – Distributed Computing is too complex and not sustainable given the trends on the previous chart.This is the current approach to managing apps and desktops, Installingapplications on desktops and servers …and deploying to 000s of users everywhere. [click] Then IT works to optimize the distributed computing infrastructure…stitching together all the technologies across the stack – scaling servers for web and C/S apps, building the fastest network with plenty of bandwidth, with Security added in each part of the stack. Then you work to manage it – installing apps, patching, updating, across 100s or 1000s or user machines, as well as the server infrastructure – both virtual an physical. Most businesses spend more than 80% of their IT budgets keeping their current systems running; Most spend close to 50% of their IT budgets on the care and feeding of their user’s PCs and everything associated with maintaining them. [Note both figures are Gartner research figures] Now we can see why… The technology is hard, but as most IT organizations are often structured around these technologies (network group, server group, etc.) it can be just as hard to get things done across these organizational silos…let alone make changes to improve the situation…[click] The result…it is at best complex…hard to manage…not secure…and worst, expensive to manage. And that’s before you need to make changes – add new apps, new devices, new offices, new users – it is often easier to start over.This is where most people will shake their heads and agree… there’s got to be a better way… Citrix agrees…and there is…[click to next chart]
- #7 The Ford quote is a brilliant one… it’s at the heart of the “follow the users, follow the apps” strategy I keep pushing. If you only look to your current customers and current competitors to decide what to build, you will always miss the next big innovation. If you instead look to where users are going and where apps are going, you start to see the impact of trends like Gen Y, consumerization of enterprise IT, cloud, etc that change the shape of your vision.
- #8 To adopt a cloud like mentality, we actually encourage IT leaders to look outside of the IT industry for inspiration… to look to industries who never got into the mess we have in IT through years of distributed computing complexity…Take an example like Direct TV or any of the other popular broadcast media delivery services around the world. Their model is radically different from the way most IT organizations operate today. Yet it’s exactly where we need to go as an industry.
- #30 Underlying our HDX Multimedia Virtualization Initiative is the concept of Adaptive Orchestration. Adaptive Orchestration detects underlying capabilities in the datacenter, network and device, and dynamically applies the best combination of Citrix HDX technologies in accord with administrator-defined policies to ensure a high-definition experience in each unique user scenario.Included in the XenDesktop 4 release are:GPO enabled per-URL blacklist for incompatible Flash sitesFall back to server side rendering under certain conditionsControl via GPO on per machine or per user basis
- #31 SmartRendering (patent pending) is the intelligent automated selection of client-side or server-side graphics rendering based on a number of factors. The general concept is that if the client has the horsepower to handle graphics rendering, let’s use that horsepower and conserve the shared resources on the server (otherwise the client horsepower would needlessly be underutilized), whereas let’s use server-based computing to enable lesser-equipped devices to experience rich graphics capabilities, and in cases where we don’t have a technology to support client-side rendering (e.g. QuickTime movies or OpenGL apps). SmartRendering begins with end point inspection, which now goes beyond checking for anti-virus software and patches to determining the capabilities of the device. For example, does the client have a GPU? What is the Vista Windows Experience Index (WEI)? What codecs are available? DirectShow/MF? This information might be stored for future use. SmartRendering also considers the bandwidth.
- #41 Poll Question: ‘When are you looking to deploy desktop virtualisation?’Poll was asked during various webinars 2009-2010Number of attendees: 158, 835, 248Number of voters: 121, 568, 141Comment: In Oct 2009 25% said that they were not likely to use desktop virtualisation. This changes radically by Oct/Dec 2010 (2.5% and 5%)
- #42 Poll Question: ‘When are you looking to deploy desktop virtualisation?’Poll was asked during various webinars 2009-2010Number of attendees: 158, 835, 248Number of voters: 121, 568, 141
- #43 Poll Question: ‘When are you looking to deploy desktop virtualisation?’Poll was asked during various webinars 2009-2010Number of attendees: 158, 835, 248Number of voters: 121, 568, 141
- #44 Agility means different things to different people
- #48 GARTNER:“Consumerization will be the single biggest trend affecting corporate IT over the next 10 years.”
- #50 Poll Question: ‘What is the main business priority that is driving your interest in desktop virtualisation?’Poll was asked during ‘Virtual Desktops: A design for small environments’ webinar held on 21st October 2010. Number of attendees: 835Number of voters: 518Comment: People were only allowed to vote for one answer. This meant we were able to identify the ‘main’ reason. 30.7% said cost, but that means approx 70% said something else!
- #51 Poll Question: ‘Do you think desktop virtualisation is a tactical 'fix' or a strategic change for IT?’Poll was asked during ‘Virtual Desktops: A design for small environments’ webinar held on 21st October 2010. Number of attendees: 835Number of voters: 568Comment: When this poll was run, the attendees were given a detailed explanation of what was meant by tactical (ie to fix a problem or for a specific use case eg remote workers) and strategic (ie changes the way that IT is done in their organisation – ‘a new way of doing IT’. This is across the businesses, although may initially be deployed for a department or small group and then expanded)
- #58 The new Trade-up to XenDesktop programprovides XenApp customers with special savings for trading up to the industry standard in desktop virtualization –Citrix XenDesktop. Just like before, customers who trade up to XenDesktop keep all of the great functionalitythey are accustomed to withXenApp, and add new, powerful virtual desktop technology. The new Trade-up program is not a limited time offer or promotion. It is a standard upgrade program for XenApp customers. As most of you have likely heard through the recent Sales Digest article, the Trade-up program offers customers choice, flexibility and huge cost-savings for making a strategic investment in desktop virtualization, and includes the following options:1) The standard Trade-up to XenDesktopCustomers exchange XenApp licenses for XenDesktop licenses, with both 2-for-1 and 1-for-1 options and the ability to go to U/D or CCU XenDesktop licenses. Customers can still save more than 70 percent on XenDesktop with this program.2) Trade-up PLUSCustomers trade up all their XenApp licenses to XenDesktop and can buy additional XenDesktop licenses to reach MORE of their users at a 10% discount off the XD SRP. 3) Trade-up MAXCustomers trade up all their XenApp licenses and buy additional XenDesktop licenses to reach ALL of their users at a 35% discount off the XD SRP.4) Trade-up RESTART XenApp customers with expired Subscription Advantage (SA) can also take advantage of all Trade-up offers and save $50 off the standard expired SA Trade-up pricing. Trade-up RESTART is a promotion that is only available through 2011.
- #59 The new Trade-up to XenDesktop programprovides XenApp customers with special savings for trading up to the industry standard in desktop virtualization –Citrix XenDesktop. Just like before, customers who trade up to XenDesktop keep all of the great functionalitythey are accustomed to withXenApp, and add new, powerful virtual desktop technology. The new Trade-up program is not a limited time offer or promotion. It is a standard upgrade program for XenApp customers. As most of you have likely heard through the recent Sales Digest article, the Trade-up program offers customers choice, flexibility and huge cost-savings for making a strategic investment in desktop virtualization, and includes the following options:1) The standard Trade-up to XenDesktopCustomers exchange XenApp licenses for XenDesktop licenses, with both 2-for-1 and 1-for-1 options and the ability to go to U/D or CCU XenDesktop licenses. Customers can still save more than 70 percent on XenDesktop with this program.2) Trade-up PLUSCustomers trade up all their XenApp licenses to XenDesktop and can buy additional XenDesktop licenses to reach MORE of their users at a 10% discount off the XD SRP. 3) Trade-up MAXCustomers trade up all their XenApp licenses and buy additional XenDesktop licenses to reach ALL of their users at a 35% discount off the XD SRP.4) Trade-up RESTART XenApp customers with expired Subscription Advantage (SA) can also take advantage of all Trade-up offers and save $50 off the standard expired SA Trade-up pricing. Trade-up RESTART is a promotion that is only available through 2011.
- #81 "Make everything as simple as possible, but no simpler"Albert Einstein