This document provides file preparation instructions for submitting graphic design files to Overnight Prints. It instructs designers to place their design within the safe zone on the design layer and extend backgrounds to the edges. Files should be saved as PDF, EPS, TIF or JPG in CMYK color mode at 300 DPI. Additional specifications and guidelines are available at provided URLs. The document also notes common mistakes to avoid and restrictions on older Illustrator file versions.
GCSE, I did this presantation to go along side my work and this shown my understanding of the task and products that I had to create and do, The work which I done is completley my own work, I think this demonstrates my capabilty and understanding of the project in sections and overall.
The document provides feedback from an audience on various drafts of media products created by the author for a band called Flood. The audience provided suggestions for improvements, such as changing the color scheme and removing images of band members from certain products based on genre conventions. The author discusses incorporating this feedback to refine the products, such as the CD cover, poster, and music video. Technologies used included YouTube, iMovie, and Fireworks. The author reflects on lessons learned, such as the importance of audience feedback and following genre conventions.
We've created two distinct tradeshow booths for this technology firm that specializes in SRM and cloud solutions. We also created their website and two videos, including a centerpiece for one of the tradeshows.
IKON Solution Consultant is a leading recruitment and manpower consulting firm established in 2009 with a presence in multiple Indian cities. Their vision is to become a center of excellence in design, communication, and emerging technologies through continuous improvement and excellent customer satisfaction. They aim to bridge the gap between academia and industry in IT and communication. IKON offers permanent recruitment, temporary staffing, overseas recruitment, consulting, outsourcing, and recruitment services to industries such as aviation, banking, engineering, and IT through a thorough selection process.
The document discusses different types of consumers and how advertisements target each type. It describes highly dogmatic consumers who prefer established brands and low dogmatic consumers who prefer innovative products. It also discusses consumers with high stimulation levels who are willing to try new products, consumers with high need for cognition who prefer ads with detailed product information, and visualizers versus verbalizers in terms of ad preferences.
The document advertises the opportunity to own a telecommunications business and earn residual income by signing up customers. It claims the business is endorsed by Robert Kiyosaki and Donald Trump and is growing faster than Microsoft. It asks if the reader would be interested in making money every time a customer pays their phone bill and suggests it is worth investigating.
This was an advertisement that ran in two Canadian publications in October and November 2007. The ad was intended as a branding piece to promote an organization or company. In a concise manner, the ad aimed to establish or enhance the public image and identity associated with the branded entity.
GCSE, I did this presantation to go along side my work and this shown my understanding of the task and products that I had to create and do, The work which I done is completley my own work, I think this demonstrates my capabilty and understanding of the project in sections and overall.
The document provides feedback from an audience on various drafts of media products created by the author for a band called Flood. The audience provided suggestions for improvements, such as changing the color scheme and removing images of band members from certain products based on genre conventions. The author discusses incorporating this feedback to refine the products, such as the CD cover, poster, and music video. Technologies used included YouTube, iMovie, and Fireworks. The author reflects on lessons learned, such as the importance of audience feedback and following genre conventions.
We've created two distinct tradeshow booths for this technology firm that specializes in SRM and cloud solutions. We also created their website and two videos, including a centerpiece for one of the tradeshows.
IKON Solution Consultant is a leading recruitment and manpower consulting firm established in 2009 with a presence in multiple Indian cities. Their vision is to become a center of excellence in design, communication, and emerging technologies through continuous improvement and excellent customer satisfaction. They aim to bridge the gap between academia and industry in IT and communication. IKON offers permanent recruitment, temporary staffing, overseas recruitment, consulting, outsourcing, and recruitment services to industries such as aviation, banking, engineering, and IT through a thorough selection process.
The document discusses different types of consumers and how advertisements target each type. It describes highly dogmatic consumers who prefer established brands and low dogmatic consumers who prefer innovative products. It also discusses consumers with high stimulation levels who are willing to try new products, consumers with high need for cognition who prefer ads with detailed product information, and visualizers versus verbalizers in terms of ad preferences.
The document advertises the opportunity to own a telecommunications business and earn residual income by signing up customers. It claims the business is endorsed by Robert Kiyosaki and Donald Trump and is growing faster than Microsoft. It asks if the reader would be interested in making money every time a customer pays their phone bill and suggests it is worth investigating.
This was an advertisement that ran in two Canadian publications in October and November 2007. The ad was intended as a branding piece to promote an organization or company. In a concise manner, the ad aimed to establish or enhance the public image and identity associated with the branded entity.
Ya Hind News Jan 27, 2009 Markets Move North, Sensex Gains 329 PointsJagannadham Thunuguntla
“A lot of short positions have been built in the markets, which led to a short-covering resulting in a rally. We would see more of these for the next two days,” said Jagannadham Thunuguntla, head of the capital markets arm and director of India’s fourth largest share brokerage firm, the Delhi-based SMC Group.
This document discusses different engagement models between Neev Technologies and its clients, including:
1) Fixed bid projects where Neev estimates the effort, defines milestones and schedules, and is paid based on milestone completion.
2) Time and materials projects where clients pay Neev engineers an hourly rate for work.
3) Program management services where Neev helps set up facilities, hire staff, and ensures adherence to processes during project execution.
Volume Driven Nightmare - A Bizson turnaroundDirk Mostien
A family-owned Belgian company that produced tufted and woven flooring was facing financial difficulties due to a slowdown in market growth and increased competition squeezing margins. They relied on a high-volume, low-cost production strategy without considering market dynamics. BIZSON was hired to restructure the company. They developed a 3-year business plan focusing on improving costs, production efficiency, product innovation, and a market-driven strategy. This involved layoffs, cost reductions, improved reporting tools, and exiting unprofitable product lines. As a result, output decreased but sales, cash flow, and profitability all significantly improved, putting the company on a stable footing.
The document discusses various visual concepts including relationships between objects, elements of the communication process, and uses of lines and textures. Proximity, similarity and continuity are described as relationships objects can have with each other. The communication process involves a transmitter, code, message, channel/medium, reference, context and recipient. Realistic drawings use lines to portray shapes as seen, with volume and defined forms. Different line types can transmit different messages like straight lines for rigidity vs curved lines for fluidity. Visual textures include ornamental, accidental and mechanical textures. Texture can be used to organize and balance a composition by ordering shapes from greater to lesser importance.
The document introduces several students from C.P. Príncipe de Asturias school who are in 4th grade primary school. Each student provides their name, age, birthday, home town, favorite color, pets and other personal details. The students live in Las Regueras, Asturias, Spain and are between 9 and 10 years old.
OVCA Associates, Inc. is a management consulting and executive search firm located in Lake Sherwood, California. They have a generalist practice focusing on placing CEOs, COOs, and senior to mid-level leaders across various sectors including healthcare, financial services, manufacturing, and retail. Their approach involves collaborative consultation with clients to define needs, identify and screen diverse candidates, assess candidates, and assist through the full hiring process from interviews to negotiation and integration.
The document discusses the new features of Cascading Style Sheets Level 2 (CSS2), which was published in 1998 and expanded on CSS Level 1 to provide more powerful formatting of HTML and XML documents. CSS2 adds new capabilities for selecting elements, controlling visual formatting, supporting international languages, and more precise formatting of pages for print. However, full support for CSS2 across common browsers is still developing.
The document describes several dimensional display products including the pyramid screen, pole screen, and dome screen. The pyramid screen uses a pyramid shape to create a 3D illusion and project 4 images with one projector. The pole screen is tubular and uses two projectors to project continuous images on both sides. The dome screen is half dome shaped and uses content manipulation to create an illusion of depth and non-curved foreground objects.
Kandinsky nació en Moscú en 1866 y estudió derecho hasta 1889, cuando decidió estudiar arte en Múnich. Sus primeras pinturas eran paisajes sombríos y temas fantásticos basados en la Edad Media. En 1902 expuso por primera vez con la Secesión de Berlín y entre 1903 y 1904 viajó por Italia, Países Bajos, África y Rusia, exponiendo en el Salón de Otoño de París en 1904. Fue un pionero de la abstracción en la pintura.
El documento describe diferentes tipos de medios de comunicación como medios masivos, medios auxiliares y medios alternativos. También discute brevemente la historia de los medios de comunicación desde la comunicación oral hasta los periódicos antiguos. Explica que los medios de comunicación son instrumentos para realizar el proceso de comunicación de masas e interpersonal. Finalmente, señala que la World Wide Web fue una innovación clave que impulsó la revolución de la inteligencia.
La economía a menudo se considera una materia árida, pero la crisis actual muestra lo importante que es entenderla. La recesión global ha afectado a muchas personas y países de diferentes maneras. Resolver los desafíos económicos actuales requerirá esfuerzos coordinados y soluciones creativas de parte de todos los sectores.
This document contains content for a magazine project, including sketches, style references, masthead ideas, mood boards, draft interviews, and production plans. It includes rough sketches, references for house styles inspired by another magazine, several masthead concepts in different fonts, images of stylistic influences, two mood boards, a draft interview, graphic layout ideas for covers and spreads, a photography plan, a prop list of needed equipment, a production schedule, and considerations for locations, hazards, ethics and privacy policies.
Eric Heiman, principal and co-founder of the celebrated design agency Volume Inc., muses on what happened when he took a seven month sabbatical from all things work and design. Delivered at Western Washington University in December of 2012.
Blair Sound Design is an electronic artist looking to distribute a new album physically on vinyl and cassette and digitally. The artist has previously self-released limited edition records under different monikers. The goal of this new release is to launch a tour and establish a career as a touring artist. Decision makers are Blair Sound Design and their manager Zachary Prados. They plan to produce 300 vinyl records and 100 cassettes of 6-8 songs. The target audience is hipster electronic music fans ages 20-35 who are into vinyl, streetwear, and clubs. Pricing will be competitive at $12.99 for vinyl and $11.99 for digital downloads. Distribution will use Lobster for vinyl and Dist
The document provides research and analysis on several existing album covers from different eras. Some key points summarized:
1. The researched album covers show a mix of photographed and drawn styles, with an emphasis on bright contrasting colors and consistent title/name layouts.
2. Aspects that will be incorporated into the designer's own work include contrasting colors and considering unique merchandising ideas beyond just putting the cover on a t-shirt.
3. Audience research via a survey showed that the target audience is primarily male and female teens who prefer a galaxy/space-themed cover and album design over social media assets. They also favored using the designer's original songs over random lyrics.
This document provides instructions and content for a music listening activity. It includes a list of music styles and descriptive adjectives for students to learn. Students will then listen to music extracts and identify the style and describing words for each. They will also complete a table with favorite styles of three musicians. Finally, students will share their own favorite styles and musicians, listen to and identify lyrics in songs, and write a review of a new music CD.
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Receive the paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, with the option of a full refund for plagiarized work. The service aims to fully meet customer needs through original, high-quality content.
This document provides a selection of work from Jesse van der Veeke's portfolio, including advertisements, flyers, and creative writing pieces. It begins with a letter from Jesse explaining that his full portfolio is not yet complete but providing this interim selection. The selection includes images and descriptions of advertisements and designs Jesse has created for products like the Atari Lynx video game console, IKEA furniture, clothing brands, concerts, and more. It also includes examples of Jesse's writing in the form of album and event reviews, interviews, and magazine articles. The document aims to provide a taste of Jesse's varied work until his full portfolio is ready.
The document discusses a Friendship Force program that brings international visitors together with host families to promote cultural understanding. It describes how the program looks for people interested in other cultures who are not afraid of new places. Language barriers are not a problem, and group leaders are available to help visitors if any issues arise. The document also provides an example of a visitor who got sick in Germany but was taken promptly to the doctor by her host family and Friendship Force leader.
The document discusses how the author created a brand identity for an artist named Chief for a music video project recreating Kanye West's "Runaway" video. Chief was portrayed as a humble hip hop artist focused on social issues rather than wealth and excess. This was shown through his plain streetwear clothing. Both the video narrative and Chief's performance depicted him as depressed over being caught cheating. The author's album digipack and advert used close-up images of Chief in a serious expression to portray him as powerful and convey it was a rap album. The digipack listed popular featured artists to attract audiences. The advert reused the cover image for recognition and included a positive review to generate hype.
Ya Hind News Jan 27, 2009 Markets Move North, Sensex Gains 329 PointsJagannadham Thunuguntla
“A lot of short positions have been built in the markets, which led to a short-covering resulting in a rally. We would see more of these for the next two days,” said Jagannadham Thunuguntla, head of the capital markets arm and director of India’s fourth largest share brokerage firm, the Delhi-based SMC Group.
This document discusses different engagement models between Neev Technologies and its clients, including:
1) Fixed bid projects where Neev estimates the effort, defines milestones and schedules, and is paid based on milestone completion.
2) Time and materials projects where clients pay Neev engineers an hourly rate for work.
3) Program management services where Neev helps set up facilities, hire staff, and ensures adherence to processes during project execution.
Volume Driven Nightmare - A Bizson turnaroundDirk Mostien
A family-owned Belgian company that produced tufted and woven flooring was facing financial difficulties due to a slowdown in market growth and increased competition squeezing margins. They relied on a high-volume, low-cost production strategy without considering market dynamics. BIZSON was hired to restructure the company. They developed a 3-year business plan focusing on improving costs, production efficiency, product innovation, and a market-driven strategy. This involved layoffs, cost reductions, improved reporting tools, and exiting unprofitable product lines. As a result, output decreased but sales, cash flow, and profitability all significantly improved, putting the company on a stable footing.
The document discusses various visual concepts including relationships between objects, elements of the communication process, and uses of lines and textures. Proximity, similarity and continuity are described as relationships objects can have with each other. The communication process involves a transmitter, code, message, channel/medium, reference, context and recipient. Realistic drawings use lines to portray shapes as seen, with volume and defined forms. Different line types can transmit different messages like straight lines for rigidity vs curved lines for fluidity. Visual textures include ornamental, accidental and mechanical textures. Texture can be used to organize and balance a composition by ordering shapes from greater to lesser importance.
The document introduces several students from C.P. Príncipe de Asturias school who are in 4th grade primary school. Each student provides their name, age, birthday, home town, favorite color, pets and other personal details. The students live in Las Regueras, Asturias, Spain and are between 9 and 10 years old.
OVCA Associates, Inc. is a management consulting and executive search firm located in Lake Sherwood, California. They have a generalist practice focusing on placing CEOs, COOs, and senior to mid-level leaders across various sectors including healthcare, financial services, manufacturing, and retail. Their approach involves collaborative consultation with clients to define needs, identify and screen diverse candidates, assess candidates, and assist through the full hiring process from interviews to negotiation and integration.
The document discusses the new features of Cascading Style Sheets Level 2 (CSS2), which was published in 1998 and expanded on CSS Level 1 to provide more powerful formatting of HTML and XML documents. CSS2 adds new capabilities for selecting elements, controlling visual formatting, supporting international languages, and more precise formatting of pages for print. However, full support for CSS2 across common browsers is still developing.
The document describes several dimensional display products including the pyramid screen, pole screen, and dome screen. The pyramid screen uses a pyramid shape to create a 3D illusion and project 4 images with one projector. The pole screen is tubular and uses two projectors to project continuous images on both sides. The dome screen is half dome shaped and uses content manipulation to create an illusion of depth and non-curved foreground objects.
Kandinsky nació en Moscú en 1866 y estudió derecho hasta 1889, cuando decidió estudiar arte en Múnich. Sus primeras pinturas eran paisajes sombríos y temas fantásticos basados en la Edad Media. En 1902 expuso por primera vez con la Secesión de Berlín y entre 1903 y 1904 viajó por Italia, Países Bajos, África y Rusia, exponiendo en el Salón de Otoño de París en 1904. Fue un pionero de la abstracción en la pintura.
El documento describe diferentes tipos de medios de comunicación como medios masivos, medios auxiliares y medios alternativos. También discute brevemente la historia de los medios de comunicación desde la comunicación oral hasta los periódicos antiguos. Explica que los medios de comunicación son instrumentos para realizar el proceso de comunicación de masas e interpersonal. Finalmente, señala que la World Wide Web fue una innovación clave que impulsó la revolución de la inteligencia.
La economía a menudo se considera una materia árida, pero la crisis actual muestra lo importante que es entenderla. La recesión global ha afectado a muchas personas y países de diferentes maneras. Resolver los desafíos económicos actuales requerirá esfuerzos coordinados y soluciones creativas de parte de todos los sectores.
This document contains content for a magazine project, including sketches, style references, masthead ideas, mood boards, draft interviews, and production plans. It includes rough sketches, references for house styles inspired by another magazine, several masthead concepts in different fonts, images of stylistic influences, two mood boards, a draft interview, graphic layout ideas for covers and spreads, a photography plan, a prop list of needed equipment, a production schedule, and considerations for locations, hazards, ethics and privacy policies.
Eric Heiman, principal and co-founder of the celebrated design agency Volume Inc., muses on what happened when he took a seven month sabbatical from all things work and design. Delivered at Western Washington University in December of 2012.
Blair Sound Design is an electronic artist looking to distribute a new album physically on vinyl and cassette and digitally. The artist has previously self-released limited edition records under different monikers. The goal of this new release is to launch a tour and establish a career as a touring artist. Decision makers are Blair Sound Design and their manager Zachary Prados. They plan to produce 300 vinyl records and 100 cassettes of 6-8 songs. The target audience is hipster electronic music fans ages 20-35 who are into vinyl, streetwear, and clubs. Pricing will be competitive at $12.99 for vinyl and $11.99 for digital downloads. Distribution will use Lobster for vinyl and Dist
The document provides research and analysis on several existing album covers from different eras. Some key points summarized:
1. The researched album covers show a mix of photographed and drawn styles, with an emphasis on bright contrasting colors and consistent title/name layouts.
2. Aspects that will be incorporated into the designer's own work include contrasting colors and considering unique merchandising ideas beyond just putting the cover on a t-shirt.
3. Audience research via a survey showed that the target audience is primarily male and female teens who prefer a galaxy/space-themed cover and album design over social media assets. They also favored using the designer's original songs over random lyrics.
This document provides instructions and content for a music listening activity. It includes a list of music styles and descriptive adjectives for students to learn. Students will then listen to music extracts and identify the style and describing words for each. They will also complete a table with favorite styles of three musicians. Finally, students will share their own favorite styles and musicians, listen to and identify lyrics in songs, and write a review of a new music CD.
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Receive the paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, with the option of a full refund for plagiarized work. The service aims to fully meet customer needs through original, high-quality content.
This document provides a selection of work from Jesse van der Veeke's portfolio, including advertisements, flyers, and creative writing pieces. It begins with a letter from Jesse explaining that his full portfolio is not yet complete but providing this interim selection. The selection includes images and descriptions of advertisements and designs Jesse has created for products like the Atari Lynx video game console, IKEA furniture, clothing brands, concerts, and more. It also includes examples of Jesse's writing in the form of album and event reviews, interviews, and magazine articles. The document aims to provide a taste of Jesse's varied work until his full portfolio is ready.
The document discusses a Friendship Force program that brings international visitors together with host families to promote cultural understanding. It describes how the program looks for people interested in other cultures who are not afraid of new places. Language barriers are not a problem, and group leaders are available to help visitors if any issues arise. The document also provides an example of a visitor who got sick in Germany but was taken promptly to the doctor by her host family and Friendship Force leader.
The document discusses how the author created a brand identity for an artist named Chief for a music video project recreating Kanye West's "Runaway" video. Chief was portrayed as a humble hip hop artist focused on social issues rather than wealth and excess. This was shown through his plain streetwear clothing. Both the video narrative and Chief's performance depicted him as depressed over being caught cheating. The author's album digipack and advert used close-up images of Chief in a serious expression to portray him as powerful and convey it was a rap album. The digipack listed popular featured artists to attract audiences. The advert reused the cover image for recognition and included a positive review to generate hype.
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their "OK Computer" album art and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album art, music videos, and website. Creating this synergy helps artists establish a recognizable image and brand themselves consistently across different media.
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their album "OK Computer" and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album artwork, videos, and website. Artists aim to make all aspects of their image easily identifiable to audiences.
The document provides details for a music video production assignment, including research on existing music videos, idea generation, and pre-production planning. The student has chosen the song "Misfits" by Shinedown for their video. Their concept involves a relationship between two main characters and interpreting the lyrics through a narrative storytelling approach. Pre-production planning includes location scouting, crew and cast details, equipment needs, and visual storyboarding to map out the sequence of shots corresponding to the song structure.
Question 1: Part 2: Digipak & Music Magazine AdvertismentAlysia Hurrell
The document discusses how the author analyzed real music album packaging like those of Mumford & Sons and Rihanna to inform the design of their own mock album packaging. They looked at how the designs reflected the artists' styles and genres. Based on this, the author created a mock album design for their chosen artist Eric Baker that drew inspiration from indie artists like Tom Odell to reflect the natural ideology of indie music. The design includes elements like the artist's name and image, album title and tracklist to resemble real album packaging.
Evaluation 2 - How effective is the combination of your main product and anci...Billy Osborne
The document summarizes how the author created a brand identity for an artist named Chief for a music video project recreating Kanye West's "Runaway" video. Chief was portrayed as a humble hip hop artist focused on social issues rather than wealth and fame. This was shown through his plain streetwear clothing. Both the music video and album packaging for Chief were designed to portray this image and story of an artist dealing with the consequences of his actions. The album packaging uses close-up shots of Chief to identify the artist and signal it's a rap album. It also features other popular artists to attract audiences.
My media product conforms to several conventions of music videos and album packaging for indie artists. For the music video narrative, I included mystery elements and built tension over time per Roland Barthes' theory. The editing also mirrored the protagonist's emotions, challenging Goodwin's theory of syncing cuts to the beat. For the album digipak and magazine ad, I combined elements from other indie artists to create unique but recognizable designs that still satisfied audience preferences for individuality over total convention adherence.
This document provides ideas for a promotional package for an alternative R&B artist, including ideas for a music video, CD/album artwork and layout, DVD content, and magazine advertisement.
For the music video, the document proposes a narrative-driven video focusing on a single protagonist that connects to the meaningful lyrics of an alternative R&B song. Urban and abandoned locations would be used to tell the story through metaphor.
Ideas for the CD/album include a black-colored cover with bright accent colors featuring a close-up shot of the artist. The layout would continue the minimalist black and colored graphic style. A quote from the artist could feature on the inside panels.
Potential DVD content includes
XL Recordings is an independent record label known for its diverse roster of artists across many genres. It allows artists more freedom to create the music they want without pressure to conform to commercial expectations. While it has less money for production than a major label, artists retain control over their music and image. For these reasons, the student concludes XL Recordings would be the best choice to represent their new indie-pop artist, as it prioritizes the music over profits and won't force the artist into a particular mold.
The document discusses the reasons for choosing to research record label corruption for a final music project (FMP). The author notes how many artists, even big names like Kanye West, have spoken out against unfair treatment by their record labels. They discuss one of their favorite bands, Waterparks, who successfully sued their former label for overworking them and not paying proper wages. This inspired the author to further research examples of label corruption, mistreatment of minority groups, and lesser known cases that deserve more attention. They plan to compile these examples into a journalistic video documentary essay for their FMP to raise awareness of issues in the music industry.
This document provides guidance on analyzing CD covers for a GCSE Media Studies exam. It discusses several key elements to consider when examining CD covers, including genre, lettering/fonts, images, representation of artists/icons, representation of genres/stereotypes, and intended audience. Specific examples are given of CD covers from bands like Green Day and artists like Marilyn Manson to illustrate how these elements are applied. The document emphasizes that CD covers are designed to attract buyers and represent the artist/music in a way that appeals to their target audience.
The document provides information on various topics related to planning and designing music videos, album artwork, and magazine advertisements. It discusses conventions to consider, such as avoiding certain clichés in music videos. It also summarizes theories like Maslow's hierarchy of needs and Todorov's narrative theory that could inform creative works. Key recommendations include researching previous works for inspiration and avoiding mistakes, focusing on the song premise rather than genre for album covers, and including essential details like the artist/album name in advertisements.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
1. TOMMY RAYBURN
GRAPHIC DESIGNER
804.240.4049
TOMMY.RAYBURN@GMAIL.COM
Extend your backgroun
safe zone
all the way to the Art Boa
on all four sides
The product will be cut on the
trim mark (blue line)
Place all text and
important image(s) inside the safe zone
(red line)
If you have a double-sided card, make and upload two files, one for each side.
Before you start, check your Color Settings: for CMYK, select quot;U.S. Sheetfed Coated v2quot;.
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Note: You may also submit your files in .AI (Illustrator version 8 or earlier), but our file uploader does not accept .AI file
ER
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9. Talking Heads - Today I sit down with Wisconsin born Jerry Harrison, of the famed
Talking Heads. What follows is a section of the transcript regarding his thoughts on life, music,
family and a little bit of everything else. One thing I didn’t know, he taught design at Harvard
after his graduation from the same school.
Hunter: What is the most significant artistic accomplishment of I’m not hearing it. Certainly the time when Talking Heads was
your life, excluding anything with The Modern Lovers or The around, and CBGB’s was big, it felt like that was a new style of
Talking Heads, and music in general? music and a new understanding of how to play, a new philosophy.
I think that what came out of Seattle in Grunge, or what they now
Jerry: There was a piece of sculpture I did in college that I real- call “Grunge Music” was an exciting time because it was a kind
ly like. My wife and I designed our house together. Though no of rawness in reality. And that being said its not like I don’t like
one gets to see it except for us, It was reviewed in the New York albums that are being made, there are some good albums out. I do
Times and it was on the cover of the Home Section. I’ve been think that the major labels are running scared. I think they really
involved in the Casual God’s covers and things like that I’m very need success early on. And that doesn’t really go towards build-
proud of too. ing artists and building their careers. You know, you have to take
an artist from a 50,000-75,000 independent base of fans, and
Hunter: Do you think good rock move them to the next level. People don’t get that chance any-
is dying? Or is it that emerging more. And I think that’s a big-huge mistake. They have a tenden-
artists just can’t get through the cy [record lables] that if someone starts to get a successful record
bureaucracy of the 5 major they exploit it so to the hilt, so that its 2 ½ years until you can
labels? You have produced and make another record. Their audience, at the time let’s say, was
recorded so much, for so many high school girls. And when they were in high school it related to
people (Crash Test Dummies, them. Well [the audience] they’re now in college and why would
Rusted Roots, Big Head Todd they necessarily even relate to the songs anymore? They try to
and the Monsters, Foo Fighters, write songs now, knowing that their demographic has just moved
No Doubt, etc.)What are some on, I mean it was much better when bands did records every year.
smaller independent labels that I think that my prescription for the record industry is 10 songs,
you might suggest? I guess that is $10, and once each year. If you did that labels would be more
2 questions, then. accepting of experimentations, because when you start getting
more products and it starts coming through like that there are
Jerry: I won’t talk ways where it doesn’t get twisted. Now the larger the sales they
about which of the are looking for are the more it [the music] gets marginalized.
little labels are
good, because I Hunter: And do you think that will largely lead to a trend in sin-
don’t have that gles as opposed to full length albums? What do you think?
much experi-
ence with Jerry: If you can buy songs individually, people have a tendency
t h e m . not to buy an entire album until they know they like 2-3 songs. In
I the old days you built an audience. I’d go out and buy every WHO
or Rolling Stones or Beatle’s record, no matter what it was when
they came out. Just a few bands have established that relationship
m e a n with their audience recently. Green Day has done a pretty good
I ’ m job and obviously Coldplay and Radiohead have too. I think it has
i n v o l v e d a lot to do with the fracturing of the bond between the artist and
with that com- their audience because of the amount of time between records.
pany IOTA, You know it’s not very hard for a band that’s already established
which does to take longer, because people are already in your system. But in
serve as the that initial stage, I think it’s much-much better to put out more
joint to the small labels, and the itunes, and the legal download music. Not like you’re just sitting there getting tired listening to
sites. I think that making sure whatever label people use that they one record, but so there is new and different things, instead of “I
pay attention to distribution, I think that is very important. The don’t really like this anymore.”
one’s I know [lables] are kind of bigger ones like Sanctuary, the
larger of the small labels, so I’m not much of an expert on the Hunter: When you were in the height of a major promotional
really little ones. I think there is good music being done, but I machine, like you were with The Talking Heads, how much con-
don’t find... there’s not something that feels really, for me, new. trol does the band itself retain over the day to day promotions or
18 wadimagazine.com
Seven teams have gone undefeated and went on to win the national title.
10. are you just getting lost in a whirlwind of marketing directives? Jerry: I love them. Yeah, they just moved to Austen in Texas, I
think.
Jerry: Well Talking Heads was certainly unique; I mean we had
more control over our career than almost any band at that time. Hunter: I heard they moved somewhere weird, and I think they
Partially that is because we started slower, and we never got in are going, or went on an Asia tour for MTV. But they are funny
debt to the record companies. We always made money on the Alternative Country, that I personally like. As a producer of many
road; we never borrowed tour support money from the record other people’s musician do you have a preference between analog
companies. And also, because they were afraid of us, because and digital, do you think analog will die?
were smart and they didn’t push us around like they pushed most
people around. That’s very, very rare. And, as far as major promo- Jerry: As a producer I use both. I like ProTools, because I’ve
tion goes, we were never at the level of someone like Britney known the creator for many years, it is a good system. In particu-
Spears, where her experience was just getting pushed and pushed lar when you are struggling to produce young musicians where
and pulled. I mean for some of this you have to have a manager the benefit of everything little thing is really helpful, the comput-
that understands the things that you wouldn’t like. TV shows, that er is good. I love what analog tapes sound like. CD’s have a lim-
maybe you don’t want to be on David Letterman, or Jay Leno. ited range, which now seem golden compared to MP3’s, the idea
Mabye you think that Conan is as far as you would go, because of how pristine and great it can be can often get lost by the time
you think he’s cool. But with this desperation to sell records peo- it gets to a CD anyway.
ple have a tendency, more and more, to just do what they can,
…
whatever there is. I even saw this when the members of The
Talking Heads went on in their solo careers. We didn’t have the
time to build-you were trying to make things happen a little more Hunter: Thanks Jerry.
quickly. You know with David there were times when he said “I
don’t want to do the Tonight Show.” But then, as a solo act, there Jerry: Talk to you
he is on the Tonight Show. It’s almost like you don’t have the Hunter.
power of the convictions of also being younger and taking the
time to work it. So, when a person asks how awful it could be, it
wasn’t like that. But you do get tired though. The spokesperson
for the band is usually the singer. Your throat gets sore from
singing. When I went out with Casual Gods I just tried to perform
every day and do all these interview’s every night and you’re just
trying to get an hour of sleep. It wasn’t near as much fun as just
being in the band and everything.
Hunter: What responsibility if any do you think that more suc-
cessful established musicians have to a younger generation of
musicians? Like in country or a genre’ like that their appears to be
a real generational affection that you don’t often see in Rock or
Indie scenes. Do you think there is a responsibility in everything
from resulting record sales to name brand recognition?
Jerry: The clearest way to do it is to be careful who your open-
ing acts are. To chose them very carefully. Then make sure they
get a good sound check and that they aren’t being sabotaged. But
that’s very concrete and clear. Really, you can talk about people
on the radio and mention them in articles. “Oh I heard this great
band!”
Hunter: Do you have some favorite new band you would like to
plug? Or is there a couple of them?
Jerry: OAR, I think they are up and coming. I just produced their
For the additional comments contained in the com-
new album which is just fantastic. Jackie Green, a blues artist
plete transcript of this interview write us at: WADI
from the Bay Area, he is very good and really growing as a musi-
Magazine PO Box 70129 Richmond, VA 23255 or call
cian. Mother Truckers is cool, but they are kind of a cover band
804.231.9234
that does other stuff. Do you know them?
Hunter: Yeah, I know of them.
19
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