2. Agenda
Handmark Solution
Pocket Express Summary
Pocket Express 5.0
Personalisation and Customisation
Channel Detail Information
Roadmap
Digital Stores
Branded Content
Appendix
2
Handmark Confidential & Proprietary
3. The Handmark Solution
3 Keys to Generating Revenue from Mobile Data
The platform for generating revenue from mobile data
Digital Application Stores: Mobile and Desktop Web Stores
The finest mobile and web-based storefronts in the industry
Branded Content
Top quality content brings customers games and applications ranging from fun to productivity
3
Handmark Confidential & Proprietary
4. The Platform for Generating Revenue from Mobile Data
The very best news, sports, weather, entertainment, travel, financial
information and more - FAST, SIMPLE & FREE!
Supports all major mobile platforms:
It’s easy to get started:
• Via preload and links from desktop and mobile web
• Download FREE Express with unique Referral ID for tracking
• Content available for purchase in store
• Purchases via a variety of payment methods or operator
billing with revenue share Fast. Simple. FREE
4
Handmark Confidential & Proprietary
5. Pocket Express International Capabilities
Customised information in multiple languages!
International Language support January 2009:
English Italian Swedish French
Portuguese Spanish Finnish German
Across platforms and handsets • Wide choice of local content • Customisable
5
Handmark Confidential & Proprietary
6. Pocket Express is rich in content,
choices, and personalisation!
Regional and International news in local language that
•
can be personalised
Channels are customisable, control number of updates,
•
news categories, sporting teams, stocks and more
Weather is provided based on location, but easily
•
customizable to relevant cities and locations
Pocket Express can also be configured for specific
•
operators, OEMs, or tailored to a customer base
6
Handmark Confidential & Proprietary
7. Pocket Express News
Late-breaking News from around the world
• Information to stay in the know while on the go, in an easy to read
and user-friendly format
• Over 100 news categories from top providers :
- BBC, Agence France-Presse, Associated Press
- Exclusive editorial content with ‘Read Red’- commentary and
editorial stories written by Pocket Express editorial staff placed
around the world
Customise news based on operator/OEM customer base -
choose from 100s of news categories
(see appendix for details)
Subscriber can customise to receive only the news relevant to
them, change the number of news stories that are cached, as
well as the content, from the settings option
• Dynamic content - so expect new feeds to be added regularly and
when relevant (ex: Olympic News during Summer 2008)
7
Handmark Confidential & Proprietary
8. Pocket Express Sport
Always know the latest scores for the favorite teams
• Sport scores, fixtures and standings- in one place:
- English Premier, Scottish Premier, Bundesliga, Serie A,
La Liga, UEFA Champions League, UEFA Cup, NHL,
MLB, NBA, NFL, NASCAR, Formula1, etc.
• Scoreboard: up-to-the minute scores and statistics
• Sports News:
- BBC
- Agence France-Presse
- Associated Press
- Exclusive editorial content with ‘Read Red’ commentary and
editorial stories written by Pocket Express editorial
staff placed around the world
• Customise to receive only the relevant sports, change teams and
sports, as well as the number of news stories that are cached
(customisable at distribution channel and user level)
8
Handmark Confidential & Proprietary
9. Pocket Express Weather
Weather forecasts around the world
• Know the current weather forecasts anywhere in the world!
• Current, Two-day and Seven-day detailed forecasts
- Marine forecasts
- Global ski reports
• Customise to receive the relevant weather, add unlimited
locations worldwide (over two million available!)
9
Handmark Confidential & Proprietary
10. Pocket Express Stocks
International Stock Market Support
• Stock prices, ticker and details automatically update regardless
of location
- European Exchanges: London Stock Exchange, Deutsche
Boerse Frankfurt, Euronext Paris, Euronext Amsterdam,
Euronext Lisbon, Euronext Brussels, Milan Stock Exchange,
Sociedad de Bolsas (Madrid)
- Asian Exchanges: Bombay and Tokyo Stock Exchanges
- North American Exchanges: NYSE, AMEX, TSX, NASDAQ
• Stock Market News:
- BBC
- Agence France-Presse
- Associated Press
- Scott Burns, renowned personal finance columnist in the US
• Customise to receive the relevant market information, change the
stock quotes and indices as well as the number of stories that
are cached.
10
Handmark Confidential & Proprietary
11. Pocket Express Travel
All the essentials for business or leisure travelers
• Real-time flight status information and schedules from around
the world
• Free unlimited access to the Official Airline Guide® schedules:
- 75,000 daily departures from 3,500 airports around the world
• Worldwide Hotel Search and booking
• Travel Phone Numbers: rental cars, airlines, hotels and more
• Currency Conversion for 164 global currencies
• READ RED:
Exclusive travel content from the Pocket Express editorial staff such as:
- Location destination guides
- Travel book reviews
- Food and drink recipes from around the globe
- Travel tips and tricks
11
Handmark Confidential & Proprietary
12. Pocket Express Entertainment
All the latest Celebrity news - TV, Movies, Music and more!
• Hollywood gossip, in an easy to read and user-friendly format
• TV, Movies, Music news categories from top providers:
- BBC
- Agence France-Presse
- Associated Press
• Customise to receive only relevant news, number of news stories
that are cached, as well as the content
12
Handmark Confidential & Proprietary
13. Pocket Express Horoscopes
Daily Horoscopes and Celebrity Listings
• Horoscope information updated daily
- Every sign of the Zodiac
- Daily ‘rating’ predictions
• Birthday Horoscope Information
- Special extended horoscopes for birthdays
- Celebrity birthday information
13
Handmark Confidential & Proprietary
14. Pocket Express Assist
One-click Customer Service
• MobileCierge: 24/7 personal assistant
• Express Assist features the world’s first mobile personal assistant service:
o Personal Assistance
o Restaurant referrals and reservations
o Access to tickets for important events
o Expert help locating hard-to-find product and services
o Information on movies, weather, etc
o Travel Assistance
o Immediate flight and hotel re-booking
o Help resolving transportation & hotel problems while travelling
o Translator/interpreter services
o Emergency Assistance
o Immediate assistance in unfamiliar places or outside business hours
o Access to roadside assistance
• Customer Care
- One-click access for customers to speak to a live care assistant
• Inbox Messaging
- Great tool to let customers know the latest information: new products, incentive to upgrade
subscriptions, etc
14
Handmark Confidential & Proprietary
15. Pocket Express Store
High-Quality, Tested, Brand name games and applications for your device
Easy-to-purchase games, applications, ring tones and more,
targeted for each specific device and platform
• Multiple purchase options*:
• Multiple Currency support
• OTA Downloads
• Purchase history, re-download games and apps
• Multi-lingual
• Consistently updated with the latest titles:
- Handmark developed games and applications such as:
Astraware, the Handmark Game Studio games
- Handmark aggregates titles of some of the most well-known developers:
Konami, BPlay, Capcom, EA, Glu, Infusio, IPlay, etc
* Credit card, Paypal, Premium SMS, Operator Billing
15
Handmark Confidential & Proprietary
16. Pocket Express Roadmap
More languages, countries, content
2008 & Q1 2009:
English, French, German, Spanish, Italian, Portuguese, Finnish, Swedish
Q1 2009: Windows Mobile, BlackBerry, Series60
JME
2009:
Additional languages
Platforms: Linux, Android, iPhone
Additional features in future plans:
• RSS- customer’s chosen Web feed formats used to publish frequently updated
works such as blog entries, news headlines, audio, and video into the
Pocket Express easy-to-follow format
• Golf (PGA, LPGA and European Tour)
• Alerts (Sports, Stocks, Weather, etc.)
• Video
• Search
RSS example, a customer may
• Local News add their gossip blog feed into
the news navigation
16
Handmark Confidential & Proprietary
17. Mobile and Desktop web stores
The Finest Desktop and Mobile Storefronts in the Industry
• Desktop, WAP and on-device storefronts drive mobile data usage and repeat purchases
• All can be branded by operator/OEM
• User-experience tested design provides the finest user interface and experience
• Easy access to the hottest titles, latest ringtones, themes, games and applications
Pocket Express On-Device Store, Desktop Store, proven ARPU
WAP Store, proven ARPU
proven ARPU
17
Handmark Confidential & Proprietary
18. Branded Content
Differentiating Handsets at Point of Sale and Beyond
Balanced mix of games & applications
• Handmark catalog is approximately 55% games, this can and will adjust based on demand
Optimal assortment of titles by category, with a focus on quality
• Constantly refreshed titles, focusing on quality over quantity
(10 versions of Sudoku are not better than the BEST version of Sudoku)
Robust catalog cross-platform
• Windows Mobile Smartphone and Pocket PC, Symbian S60, Android
• Includes Handmark Studios content and content aggregated from trusted partners
• Can be leveraged into a global offering
Handmark in-house development maximizes partnerships
• Customised development through shared roadmaps
• Providing exclusive properties
• Executing preloads
18
Handmark Confidential & Proprietary
19. Branded Global Content
Attracts Customers and Increases Purchases
• Global reputation for the best in branded titles: consumer, business and education
• Distribution in Handmark-powered networks of device manufacturers and operators
• Handmark develops smartphone applications for leading brands
• Astraware, Handmark game studio based in the UK, creates the best in original titles
• Direct relationships with developers create opportunities for unique titles and capabilities
• Partners with the best-quality developers, including some of the best global companies:
19
Handmark Confidential & Proprietary
20. Handmark: The Leading Partner in Mobile Content
• Full-service developer, publisher and distributor of mobile content and services
• Founded in 2000, employees in US and Europe
• Broader device and platform coverage than any other provider
• Focused on developing, publishing and aggregating only the best quality mobile titles
• The key to addressing your data ARPU goals
• Trusted partners including:
Orange, Nokia, Sony Ericsson, Sprint, TELUS, Bell, Alltel, AT&T, Samsung, Motorola, RIM, BBC,
Agence France-Presse, Sony Pictures , Microsoft, Apple, etc.
20
Handmark Confidential & Proprietary
22. Pocket Express News Categories
Over 100 Categories of News, continued:
Agence France-Presse: uClick:
BBC UK:
English French
English News of the Weird
Africa La Une
Top Stories Dear Abby
Americas
France
International News
Asia Pacific
Business Top Stories Monde
Middle East
Cricket Afrique
Africa
Economy
Economie/Finances
Business
Education
Sports
Sports
England
Entertainment Football
Football
Europe Politique
Cricket
Football
Culture / Art de vivre
Health/Medicine
Formula1
Sciences/Environnement
Science/Environment
Health
Middle East High Tech
High Tech
Politics Medecine/Sante
People
Premiership
Media
Lifestyle
Rugby League
Les gens
Entertainment
Rugby Union
Science and Nature Insolite
Offbeat
Scottish Premiere League UK News
South Asia
Sport Top Stories
Portuguese
Technology
Top Stories Mundo
UK Economia
World Top Stories
America Latina
Your Money
Sociedad
Art e cultura
Ciencia e tecnoloia
Esporte
22
Handmark Confidential & Proprietary
23. Pocket Express News Categories
Over 100 Categories of News, continued:
Associated Press:
English
Analysis Feature stories International all headlines Sports college news
Business board-of-trade Government cabinet-state-pentagon Politics blog Sports college scores
Business consumer-news Government congress Regional Africa Sports college stats
Business dollar-gold Government other Regional Asia Sports golf news
Business general Government resident Whitehouse Regional Australia Antarctica Sports golf stats
Business Government-economic-figures Government supreme-court Regional Canada Sports golf summaries
Business news briefs Headlines big-story Regional Europe Sports hockey game
Business standard-poor-averages Headlines business Regional Latin-America-Caribbean Sports hockey news
Business stock-market-reports Headlines elections Regional middle-east Sports hockey standings
Business wall-street-stocks Headlines entertainment Regional US Sports hockey stats
Business week-in-review International Headlines general Religion Sports Olympics
Business blogs Headlines health Science Sports other
Business calendars Headlines International Sports all Sports scoreboard
Business editorials Headlines Olympics Sports auto-racing news Sports soccer game
Election general Headlines politics Sports auto-racing race-summaries Sports soccer news
Election gubernatorial Headlines science Sports baseball game-summaries Sports soccer stats
Election house Headlines sports NCAA Sports baseball news Sports tennis game
Election presidential Headlines sports world-cup Sports basketball game-summaries Sports tennis news
Election senate Headlines strange Sports basketball news Sports tennis stats
Election state-local Headlines technology Sports basketball stats Today-in-history
Entertainment all headlines Headlines US Sports boxing news Weather foreign-temps
Entertainment movies Headlines Washington Sports boxing stats other Weather US
Entertainment music Health-medical Sports boxing stories
Entertainment other High-tech Sports college AP-polls
Entertainment TV Sports college game-summaries
23
Handmark Confidential & Proprietary
24. Pocket Express News Categories
Over 100 Categories of News, continued:
Spanish German
Dutch
Business Business Business
Entertainment Entertainment Entertainment
Europe Global Global
General Headlines business Health
Global Headlines Oddities
Health entertainment Politics
Oddities Headlines sports Service
Politics Health Sports
Technology Latin America Switzerland
US News briefs Technology
Oddities
Politics
French
Sports
Business
Technology
Entertainment
US
France
Weather
Global
Health
Living
Oddities
Politics
Science
Sports
Switzerland
Technology
24
Handmark Confidential & Proprietary
25. Pocket Express News Categories
Over 100 Categories of News, continued:
French
Arts-et-spectacles Hockey
Financieres Home-and-family
Football IR-hockey
Hockey Lacrosse
Insolite Media
La-bourse Miscellaneous
Miscellaneous National
Nationales NBA
Sante News briefs
Sportives NHL
Oddities
English Olympics
Agriculture Religion
Auto-racing Rugby-soccer
Baseball Science
Business Skiing
Commerce Sports
Curling Technology
Entertainment Tennis
Federal-budget Terror
Figure-skating Travel
Football Travel-notes
Golf World
Health
25
Handmark Confidential & Proprietary
26. Pocket Express News Categories
Over 100 Categories of News, continued:
International rugby
American-football general news Headlines baseball MLB
International soccer
American-football ncaa-mfoot news Headlines basketball NBA
International tennis
Stats sports American-football NFL news AP smortsml headlines basketball
Marathon general news
Auto-racing general news Headlines general
Olympics general news
Baseball general news Headlines general nyc
Olympics general results
Baseball MLB news Headlines golf
Running general news
Basketball general news Headlines ice-hockey NHL
Soccer FIFA news
Basketball NBA news Headlines motor-racing
Soccer general news
Basketball NBA rosters Headlines Olympics
Soccer MLS news
Basketball ncaa-mbasket news Headlines soccer world-cup
Soccer MLS rosters
Basketball ncaa-mbasket rosters Headlines tennis
Soccer WUSA news
Basketball ncaa-wbasket news Horse-racing general news
Tennis general news
Basketball ncaa-wbasket rosters Ice-hockey general news
Basketball WNBA news Ice-hockey NCAA-mhockey news
Bowling general newsBoxing general news Ice-hockey NHL news
Cycling general news International American football
Figure-skating general news International baseball
Golf general news International basketball
Gymnastics general news International boxing
Headlines American-football NCAAHeadlines International cricket
American football NFL International general
Headlines baseball MLB International golf
Headlines basketball NBA International ice-hockey International
AP smortsml headlines basketball motor-racing
Headlines American football NFL International Olympics
26
Handmark Confidential & Proprietary
