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Real Estate & Construction:

The Boom is Yet to Come
Rafael Pinho



July , 2007
Table of Contents

  I.     Too many companies, limited funds;

  II.    Covered Companies - Highlights;

  III.   The IPO wave: Performance;

         Behind launchings: a glance of companies’ strategies;
  IV.

  V.     The average apartment, now in the right direction;

  IV.    Risk of an Oversupply in São Paulo? We disagree.

  VI.    The next wave: Consolidation;




                                                                 2
Too many companies, limited funds…
Stock Picking: We prefer cases with proven track record and some differential.

        Cyrela: Sector leader, geographically diversified and approaching lower income segments through newly launched
        “Living” brand. In our view, premium to peers is justified and should be consistent.
        BUY, YE2007 PT: R$28.35/share

        Klabin Segall: Middle-income segment player, business model is a plus. Cases of success: “Cores da Lapa” (690 units
        sold in 2 hours) and “Arena” (solutions for informal income). Taping low income through agrrement with “Caixa”.
        BUY, YE2007 PT: R$26.77/share

        Tecnisa: A long term story at an attractive discount to peers. Investors have, in our view, underestimated company’s
        ability to deliver launching’s growth. Current valuation levels consider delivery of less than 60% of forecasted
        launchings.
        BUY, YE2007 PT:R$17.00/share




                                             PER 08E                                                          FV/EBITDA 08E
                                                                                18.0x
         24.0x
                                                                                                                                                 16.2x
                                                                                                                                         16.2x
                                                                       21.9x
                                                                                16.0x

                                                               19.5x
         20.0x                                                                                                                  13.9x
                                                                                14.0x
                                                      17.8x
                                              17.1x                                                                    12.6x

                                                                                12.0x
         16.0x
                                                                                                             10.3x
                                     12.3x                                      10.0x
                           11.6x
         12.0x
                  9.7x
                                                                                 8.0x
                                                                                                   7.1x
          8.0x
                                                                                         5.8x
                                                                                 6.0x


          4.0x                                                                   4.0x
                 Tecnisa   Klabin   Company Average   Gafisa   Rossi   Cyrela           Tecnisa   Klabin    Company   Average   Gafisa   Rossi   Cyrela

                                                                                         Source: Bulltick
            Source: Bulltick



                                                                                                                                                          3
Covered Companies - Highlights
Rossi Residencial: Compared to its peers, Rossi is the more experienced in lower income segments, with
relevant experience during the 90’s in building popular housing. Currently it is the most exposed player to the
segment. Low income market is developing faster than initially expected: we view Rossi as already positioned to
profit from lower income. 1Q07 results put Rossi on a whole new operating level and called for a revision to our
numbers.

Gafisa: Gafisa’s acquisition of Alphaville, the boulder financial position after its follow-on earlier this year and its
recent low income initiatives (Fit and Bairro Novo) demand a revision in order to estimate their upside potential.
Current valuation suggest a neutral stance on the stock.

Company: Its strategy remains as our main concern for the stock. The company intent’s to focus on São Paulo
as its main market in the coming years without a clear strategy of building a land bank to support it. As São
Paulo remains as the most competitive market and many capitalized players are present, higher land prices and a
shift to lower income segments in the future could hurt margins.




                                         Current Price   PT 2007     Upside R$     Rating
                     Company                 33.00        37.50       13.6%         BUY
                     Cyrela                  24.20        28.35       17.1%         BUY
                     Gafisa                  30.20         U.R.        U.R.         U.R.
                     Klabin Segall           20.21        26.77       32.5%         BUY
                     Rossi Residencial       40.70        55.00       35.1%         BUY
                     Tecnisa                 11.79        17.00       44.2%         BUY




                                                                                                                           4
The IPO wave: Performance

Growth delivery = Performance. Most of the sector’s stocks tend to react to “growth-delivery” related
events. To anticipate companies with lower execution risks – those who will deliver, seems to be a winning
strategy.

                                                                  Share price (Index vs. IPO prices)
      300



      250



      200


      150



      100



       50
             9/05




                                             1/06

                                                    2/06

                                                           3/06

                                                                  4/06

                                                                         5/06

                                                                                6/06

                                                                                       7/06

                                                                                               8/06

                                                                                                      9/06




                                                                                                                                       1/07

                                                                                                                                              2/07

                                                                                                                                                     3/07

                                                                                                                                                            4/07

                                                                                                                                                                   5/07

                                                                                                                                                                          6/07
                    10/05

                            11/05

                                     12/05




                                                                                                             10/06

                                                                                                                       11/06

                                                                                                                               12/06
                                    Cyrela                    Gafisa                   Rossi                         Abyara                   Company
                                    Klabin Segall             PDG                      Rodobens                      Tecnisa

            Source: Bloomberg and Bulltick




                                                                                                                                                                                 5
Behind Launchings: a glance of companies’ strategies
                                Average Ticket (R$) per Company


 500,000



 400,000

                                                                                                                   Analyzing 2006 launchings’ vs.
                                                                                                                   2005’s should provide us with an
 300,000
                                                                                                                   insight of companies’ strategy.
 200,000



 100,000
            Company          Cyrela         Gafisa    Klabin       Rossi     Tecnisa      Coverage
                                                      Segall                              Universe

                                                     2005   2006
           Source: Companies and Bulltick


                                                                                               Average PSV / Project (R$ 000)


                                                                   120,000

                                                                   100,000

We see gains of scale in terms of project                           80,000
size as a trend throughout the sector.
                                                                    60,000
Rossi is a clear exception, with 152%
more projects in 2006 vs. 2005.                                     40,000

                                                                    20,000

                                                                       -
                                                                             Company        Cyrela        Gafisa     Klabin       Rossi   Tecnisa   Coverage
                                                                                                                     Segall                         Universe

                                                                                                                    2005   2006
                                                                             Source: Companies and Bulltick                                                    6
The average apartment, now in the right direction…

At first, capitalized companies took advantage of financial strength to launch apartments to segments
where demand and credit were already in place in 2006. By the end of the year, attention has shifted
to lower income segments.



                          Average ticket (R$) during 2006 – Covered Universe

                         450,000



                         400,000



                         350,000



                         300,000



                         250,000



                         200,000
                                     2005       1Q06        2Q06    3Q06   4Q06   2006

                                   Source: Companies and Bulltick




                                                                                                        7
Sector Drivers: Credit
     Upgrade trend: As credit became more affordable for higher income classes, families started to partially finance
     the difference between their existing home and a new / improved one.



                                 Family
                                                       Monthly    Mortgage            Initial Down         Real Estate
                                Income
                                                      Installment  Value                Payment               Value
                              (R$/month)
                                  1,000                      300         25,000                   2,750          27,750
Even for families with                                                                                                    … the highest mortgage
                                  1,500                      450         37,000                   4,120          41,120
R$10,000 monthly income                                                                                                   should be of R$280,000
                                  2,500                      750         62,000                   6,860          68,860
(less than 4% of Brazilian                                                                                                using currently available
                                  3,500                    1,050         86,000                   9,610          95,610
families)…                                                                                                                credit lines.
                                 10,000                    3,000        250,000                  27,500         277,500
                             Source: Bulltick



                                   90%


                                                                                          82%
                                                                          80%
                                   80%
                                                           77%

                                                                                                                          … especially when 82% of
So how did they finance                                                                                   73%
                                                                                                                          those families already
                                                71%
apartments averaging
                                                                                                                          owned their homes?
                                   70%
R$370,000…

                                   60%
                                                <5         5~10          10~20             >20        Total
                                                            Fam ily Incom e (Minim um Wages)
                              Source: IBGE



         The answer: Pent up demand for upgrades created most of the growth opportunities for real
         estate developers in Brazil since 2004.




                                                                                                                                                      8
Sector Drivers: Credit
       Affordable credit: Brazil’s real estate “booster”.
       Low-income housing: besides interest and maturity, the loan-to-value ratio seems to be the biggest entry
       barrier. However, 100% loan-to-value deals for low-income should be materializing earlier than previously
       expected.

               Needed Family income – R$50,000 property

                                Mortgage Maturity (Years)
                              20       21       25          30
                                 240      252      300         360                                   The impact of improved mortgages on a
               10%            1,619    1,592    1,508       1,434
                                                                                                     R$50,000 unit would be a decrease of 37% in
                9%            1,517    1,490    1,405       1,331
                                                                                                     the needed family income to approve its credit
Interest        8%            1,413    1,387    1,302       1,228
                                                                                                     risk.
                7%            1,309    1,283    1,198       1,124
                6%            1,205    1,178    1,093       1,019
           Source: Bulltick
                                                                                                    Current scenario:                  Expected scenario:
                                                                                               20 years maturity, 10% per        30 years maturity, 7% per year
                                                                                                          year                            Interest rate
                                                                                                      Interest rate
                                                                                                                Potential real                  Potential real
                                                                                                                estate buyers:                  estate buyers:
                                                                                                                7.1 mm                          11.7 mm families
                                                                                                                families

   4.6 million new families would be potential
                                                                         Population: 48.5 mn




   buyers of a R$100,000 home in Brazil in
   case our scenario is reached.
   Investors should bear in mind, though,
                                                                         families




   that an R$100,000 apartment is not truly
   low income in Brazil.




                                                                     Source: IBGE, FGV and Bulltick
                                                                                                                                                                   9
Risk of an Oversupply in São Paulo? We disagree.

                          São Paulo’s market is able to absorb the growth in launchings. Coupling data on real interest rates and
                          residential units launched in São Paulo over the years give us a sense that the market is currently well below its
                          absorption capacity.


                          Additionally, data on 2007 launchings PSV in São Paulo shows that while the market grew 28.5% yoy, capitalized
                          players grew 73.7% vs. 2006.


                          In absolute terms, 50% of the growth in the market came from capitalized players. The bottom line is that
                          capitalized players gained market share, as the overall market did not grow at the same pace these players did.



                                                                                                                                        Launchings Evolution in São Paulo 2005/06
                            Units Launched in São Paulo vs. Real Interest Rates                                                                                                                               11,631
                                                                                                                                                                       12,000
                 70,000                                                                                      40%

                                                                                                             35%                                                       10,000
                 60,000                                                                                                                                                                   9,049




                                                                                                                                        Launchings PSV - R$ Millions
                                                                                                             30%




                                                                                                                   Real Interest Rate
Units Launched




                 50,000                                                                                                                                                 8,000
                                                                                                             25%
                                                                                                                                                                                                               73.9%

                 40,000                                                                                      20%
                                                                                                                                                                        6,000
                                                                                                                                                                                           80.6%
                                                                                                             15%
                 30,000
                                                                                                                                                                        4,000
                                                                                                             10%
                 20,000
                                                                                                             5%
                                                                                                                                                                        2,000                                  26.1%
                 10,000                                                                                      0%
                                                                                                                                                                                          19.4%
                            1996   1997   1998   1999   2000   2001 2002   2003   2004   2005   2006 2007E
                                                                                                                                                                           0
                          Source: EMBRAESP, Central Bank and Bulltick                                                                                                                     2005                 2006

                                                                                                                                                                                     Other Players      Capitalized Companies

                                                                                                                                                                        Source: EMBRAESP and Bulltick




                                                                                                                                                                                                                                10
The next wave: Consolidation

Diversify and consolidate. After capitalizing and expanding geographically, major companies have potential to
grow inorganically buying out some of the roughly 500 developers all over Brazil. São Paulo alone is known for
having more than 300 active companies.


Consolidation targets. Smaller, less capitalized companies, having considerable land banks or
experienced/knowledgeable management or operating with complementary products.


JV’s make it easier to happen. The JV model under which companies worked towards diversification facilitates
this process, as companies get to know closely its partners’ modus operandi



                        Market share in São Paulo, PSV of launchings 2001-2005

                                                                             Cyrela
                                                                             Gafisa
                                                                             Tecnisa
                                                                             Rossi
                                                                             Inpar
                                                                             Company
                                                                             Even
                                                     Others;                 Helbor
                                                      73.4%
                                                                             Setin
                                                                             Agra
                                                                             Redevco
                                                                             Others

                                  Source: EMBRAESP and Bulltick




                                                                                                                 11
Disclaimers
This report has been prepared by Bulltick Brasil Consultoria e Assessoria Empresarial Ltda, which is not an NASD member, is not registered with the US
Securities and Exchange Commission, and is not regulated by any US securities or commodities exchange. Non-US research analysts who have prepared this
report are not registered/ qualified as research analysts with the NASD or any other US securities exchange or regulatory body.

Bulltick Brasil Consultoria e Assessoria Empresarial Ltda. is an affiliate of Bulltick LLC (The Firm). Bulltick LLC may do business with the companies covered in
this report, as a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this report. Investors should
consider this report only as a single factor in making their investment decision.

OTHER DISCLOSURES
Bulltick Brasil Consultoria e Assessoria Empresarial Ltda and its subsidiaries, affiliates, shareholders, directors, officers, employees, and licensors (“The Bulltick
Parties”) will not be liable (individually, jointly, or severally) to you or any other person as a result of your access, reception or use of the information contained
in this document for indirect, consequential, special, incidental, punitive, or exemplary damages, including, without limitation, lost profits, lost savings and lost
revenues (collectively, the “Excluded Damages”), whether or not characterized in negligence, tort, contract, or other theory of liability.
The information contained in this document has been obtained from sources believed to be reliable, although its accuracy and completeness cannot be
guaranteed. All opinions, projections, and estimates constitute the judgment of the author as of the date of the report and these, plus any other information
contained in the report, are subject to change without notice. Prices and availability of financial instruments also are subject to change without notice.
Bulltick Brasil Consultoria e Assessoria Empresarial Ltda and its affiliated companies have not taken any steps to insure that the securities referred to in this
report are suitable for any particular investor. The Report is for informational purposes only and is not intended as an offer or solicitation for the purchase or
sale of a security. Securities mentioned in the report are subject to investment risks, including the possible loss of the principal amount invested. Any decision
to purchase securities mentioned in the Report must take into account existing public information on such a security or any registered prospectus.
The financial instruments mentioned in this document may not be eligible for sale in some countries. The Report is not to be construed as providing investment
services in any jurisdiction where the provision of such services would be illegal.
Bulltick Brasil Consultoria e Assessoria Empresarial Ltda, its affiliated companies, and/or its officers, directors, or shareholders, may from time to time have
long or short positions in the financial instruments of the companies mentioned in this document, engage in securities transactions in a manner inconsistent
with this report, buy or sell from customers on a principal basis, or serve in an advisory capacity.
Investing in non-US securities, including ADRs, may entail certain risks. The securities of non-US issuers may not be registered with, and may not be subject
to the reporting requirements of the US Securities and Exchange Commission. There may be limited information available on foreign securities. Foreign
companies are generally not subject to uniform audit and reporting standards, practices and requirements comparable to those in the US Securities of some
foreign companies may be less liquid and their prices more volatile than securities of comparable US companies. In addition, exchange rate movements may
have an adverse effect on the value of an investment in a foreign stock and its corresponding dividend payment for US investors.
The information contained in the report is privileged and confidential and intended solely for the recipients who have been specifically authorized to receive it
and it may not be further distributed. Bulltick Brasil Consultoria e Assessoria Empresarial Ltda and its affiliates accept no liability whatsoever for the actions of
third parties. Should you receive this message by mistake you are hereby notified that any disclosure reproduction, distribution, or use of this message is
strictly prohibited.
The Report may provide the addresses of, or contain hyperlinks to, websites. Except to the extent to which the Report refers to the website material of the
Bulltick Brasil Consultoria e Assessoria Empresarial Ltda or any of its affiliates, the Firm has not reviewed the linked site. Equally, except to the extent to which
the Report refers to website material of Bulltick Brasil Consultoria e Assessoria Empresarial Ltda or any of its affiliates, the Firm takes no responsibility for, and
makes no representation or warranties whatsoever as to, the data and information contained therein. Such address or hyperlink (including addresses or
hyperlinks to website material of Bulltick Brasil Consultoria e Assessoria Empresarial Ltda or any of its affiliates) is provided solely for your convenience and
information and the content of the linked site does not in any way form part of this document. Accessing such website or following such link through the Report
or the website of Bulltick Brasil Consultoria e Assessoria Empresarial Ltda or any of its affiliates shall be at your own risk and Bulltick Brasil Consultoria e
Assessoria Empresarial Ltda or any of its affiliates shall have no liability arising out of, or in connection with, and such referenced website.


                                                                                                                                                                  12

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Mexico Road Show

  • 1. Real Estate & Construction: The Boom is Yet to Come Rafael Pinho July , 2007
  • 2. Table of Contents I. Too many companies, limited funds; II. Covered Companies - Highlights; III. The IPO wave: Performance; Behind launchings: a glance of companies’ strategies; IV. V. The average apartment, now in the right direction; IV. Risk of an Oversupply in São Paulo? We disagree. VI. The next wave: Consolidation; 2
  • 3. Too many companies, limited funds… Stock Picking: We prefer cases with proven track record and some differential. Cyrela: Sector leader, geographically diversified and approaching lower income segments through newly launched “Living” brand. In our view, premium to peers is justified and should be consistent. BUY, YE2007 PT: R$28.35/share Klabin Segall: Middle-income segment player, business model is a plus. Cases of success: “Cores da Lapa” (690 units sold in 2 hours) and “Arena” (solutions for informal income). Taping low income through agrrement with “Caixa”. BUY, YE2007 PT: R$26.77/share Tecnisa: A long term story at an attractive discount to peers. Investors have, in our view, underestimated company’s ability to deliver launching’s growth. Current valuation levels consider delivery of less than 60% of forecasted launchings. BUY, YE2007 PT:R$17.00/share PER 08E FV/EBITDA 08E 18.0x 24.0x 16.2x 16.2x 21.9x 16.0x 19.5x 20.0x 13.9x 14.0x 17.8x 17.1x 12.6x 12.0x 16.0x 10.3x 12.3x 10.0x 11.6x 12.0x 9.7x 8.0x 7.1x 8.0x 5.8x 6.0x 4.0x 4.0x Tecnisa Klabin Company Average Gafisa Rossi Cyrela Tecnisa Klabin Company Average Gafisa Rossi Cyrela Source: Bulltick Source: Bulltick 3
  • 4. Covered Companies - Highlights Rossi Residencial: Compared to its peers, Rossi is the more experienced in lower income segments, with relevant experience during the 90’s in building popular housing. Currently it is the most exposed player to the segment. Low income market is developing faster than initially expected: we view Rossi as already positioned to profit from lower income. 1Q07 results put Rossi on a whole new operating level and called for a revision to our numbers. Gafisa: Gafisa’s acquisition of Alphaville, the boulder financial position after its follow-on earlier this year and its recent low income initiatives (Fit and Bairro Novo) demand a revision in order to estimate their upside potential. Current valuation suggest a neutral stance on the stock. Company: Its strategy remains as our main concern for the stock. The company intent’s to focus on São Paulo as its main market in the coming years without a clear strategy of building a land bank to support it. As São Paulo remains as the most competitive market and many capitalized players are present, higher land prices and a shift to lower income segments in the future could hurt margins. Current Price PT 2007 Upside R$ Rating Company 33.00 37.50 13.6% BUY Cyrela 24.20 28.35 17.1% BUY Gafisa 30.20 U.R. U.R. U.R. Klabin Segall 20.21 26.77 32.5% BUY Rossi Residencial 40.70 55.00 35.1% BUY Tecnisa 11.79 17.00 44.2% BUY 4
  • 5. The IPO wave: Performance Growth delivery = Performance. Most of the sector’s stocks tend to react to “growth-delivery” related events. To anticipate companies with lower execution risks – those who will deliver, seems to be a winning strategy. Share price (Index vs. IPO prices) 300 250 200 150 100 50 9/05 1/06 2/06 3/06 4/06 5/06 6/06 7/06 8/06 9/06 1/07 2/07 3/07 4/07 5/07 6/07 10/05 11/05 12/05 10/06 11/06 12/06 Cyrela Gafisa Rossi Abyara Company Klabin Segall PDG Rodobens Tecnisa Source: Bloomberg and Bulltick 5
  • 6. Behind Launchings: a glance of companies’ strategies Average Ticket (R$) per Company 500,000 400,000 Analyzing 2006 launchings’ vs. 2005’s should provide us with an 300,000 insight of companies’ strategy. 200,000 100,000 Company Cyrela Gafisa Klabin Rossi Tecnisa Coverage Segall Universe 2005 2006 Source: Companies and Bulltick Average PSV / Project (R$ 000) 120,000 100,000 We see gains of scale in terms of project 80,000 size as a trend throughout the sector. 60,000 Rossi is a clear exception, with 152% more projects in 2006 vs. 2005. 40,000 20,000 - Company Cyrela Gafisa Klabin Rossi Tecnisa Coverage Segall Universe 2005 2006 Source: Companies and Bulltick 6
  • 7. The average apartment, now in the right direction… At first, capitalized companies took advantage of financial strength to launch apartments to segments where demand and credit were already in place in 2006. By the end of the year, attention has shifted to lower income segments. Average ticket (R$) during 2006 – Covered Universe 450,000 400,000 350,000 300,000 250,000 200,000 2005 1Q06 2Q06 3Q06 4Q06 2006 Source: Companies and Bulltick 7
  • 8. Sector Drivers: Credit Upgrade trend: As credit became more affordable for higher income classes, families started to partially finance the difference between their existing home and a new / improved one. Family Monthly Mortgage Initial Down Real Estate Income Installment Value Payment Value (R$/month) 1,000 300 25,000 2,750 27,750 Even for families with … the highest mortgage 1,500 450 37,000 4,120 41,120 R$10,000 monthly income should be of R$280,000 2,500 750 62,000 6,860 68,860 (less than 4% of Brazilian using currently available 3,500 1,050 86,000 9,610 95,610 families)… credit lines. 10,000 3,000 250,000 27,500 277,500 Source: Bulltick 90% 82% 80% 80% 77% … especially when 82% of So how did they finance 73% those families already 71% apartments averaging owned their homes? 70% R$370,000… 60% <5 5~10 10~20 >20 Total Fam ily Incom e (Minim um Wages) Source: IBGE The answer: Pent up demand for upgrades created most of the growth opportunities for real estate developers in Brazil since 2004. 8
  • 9. Sector Drivers: Credit Affordable credit: Brazil’s real estate “booster”. Low-income housing: besides interest and maturity, the loan-to-value ratio seems to be the biggest entry barrier. However, 100% loan-to-value deals for low-income should be materializing earlier than previously expected. Needed Family income – R$50,000 property Mortgage Maturity (Years) 20 21 25 30 240 252 300 360 The impact of improved mortgages on a 10% 1,619 1,592 1,508 1,434 R$50,000 unit would be a decrease of 37% in 9% 1,517 1,490 1,405 1,331 the needed family income to approve its credit Interest 8% 1,413 1,387 1,302 1,228 risk. 7% 1,309 1,283 1,198 1,124 6% 1,205 1,178 1,093 1,019 Source: Bulltick Current scenario: Expected scenario: 20 years maturity, 10% per 30 years maturity, 7% per year year Interest rate Interest rate Potential real Potential real estate buyers: estate buyers: 7.1 mm 11.7 mm families families 4.6 million new families would be potential Population: 48.5 mn buyers of a R$100,000 home in Brazil in case our scenario is reached. Investors should bear in mind, though, families that an R$100,000 apartment is not truly low income in Brazil. Source: IBGE, FGV and Bulltick 9
  • 10. Risk of an Oversupply in São Paulo? We disagree. São Paulo’s market is able to absorb the growth in launchings. Coupling data on real interest rates and residential units launched in São Paulo over the years give us a sense that the market is currently well below its absorption capacity. Additionally, data on 2007 launchings PSV in São Paulo shows that while the market grew 28.5% yoy, capitalized players grew 73.7% vs. 2006. In absolute terms, 50% of the growth in the market came from capitalized players. The bottom line is that capitalized players gained market share, as the overall market did not grow at the same pace these players did. Launchings Evolution in São Paulo 2005/06 Units Launched in São Paulo vs. Real Interest Rates 11,631 12,000 70,000 40% 35% 10,000 60,000 9,049 Launchings PSV - R$ Millions 30% Real Interest Rate Units Launched 50,000 8,000 25% 73.9% 40,000 20% 6,000 80.6% 15% 30,000 4,000 10% 20,000 5% 2,000 26.1% 10,000 0% 19.4% 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007E 0 Source: EMBRAESP, Central Bank and Bulltick 2005 2006 Other Players Capitalized Companies Source: EMBRAESP and Bulltick 10
  • 11. The next wave: Consolidation Diversify and consolidate. After capitalizing and expanding geographically, major companies have potential to grow inorganically buying out some of the roughly 500 developers all over Brazil. São Paulo alone is known for having more than 300 active companies. Consolidation targets. Smaller, less capitalized companies, having considerable land banks or experienced/knowledgeable management or operating with complementary products. JV’s make it easier to happen. The JV model under which companies worked towards diversification facilitates this process, as companies get to know closely its partners’ modus operandi Market share in São Paulo, PSV of launchings 2001-2005 Cyrela Gafisa Tecnisa Rossi Inpar Company Even Others; Helbor 73.4% Setin Agra Redevco Others Source: EMBRAESP and Bulltick 11
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