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Jd P Ower Auotmotive Online Marketing Review 2008
This document summarizes findings from an J.D. Power and Associates report on automotive online marketing in 2008. It includes the following key points in 3 sentences: 1) US new vehicle sales were forecast to be the lowest since 1993 due to higher gas prices causing cars to outsell light trucks. 2) Compact vehicles gained more market share at the expense of midsize and large vehicles. 3) While online marketing budgets were being cut back, automotive internet usage and time spent researching online continued growing, with more shoppers using search, social media, and mobile sites in their vehicle research.
