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LET YOUR
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Credible Provider
      Awareness of
      Solution
                                                  High Value


Can get enough
and the right                                                      We can be
resources and                                                      Best in the World
bandwidth to do
it right                            1     2   3   4      5

 Big Perceived
                                                                    Easy to Access/Act
 Need


                                                      Strategic Benefit to Assoc
  Strategic Benefit to
  Charter School
  Movement                 Few Good
                           Alternatives


                                                        LET YOUR
                                                        NON-PROFIT GROW
Credible Provider
      Awareness of
      Solution
                                                  High Value


Can get enough
and the right                                                      We can be
resources and                                                      Best in the World
bandwidth to do
it right                            1     2   3   4      5

 Big Perceived
                                                                    Easy to Access/Act
 Need


                                                      Strategic Benefit to Assoc
  Strategic Benefit to
  Charter School
  Movement                 Few Good
                           Alternatives


                                                        LET YOUR
                                                        NON-PROFIT GROW
Credible Provider
      Awareness of
      Solution
                                                  High Value


Can get enough
and the right                                                      We can be
resources and                                                      Best in the World
bandwidth to do
it right                            1     2   3   4      5

 Big Perceived
                                                                    Easy to Access/Act
 Need


                                                      Strategic Benefit to Assoc
  Strategic Benefit to
  Charter School
  Movement                 Few Good
                           Alternatives


                                                        LET YOUR
                                                        NON-PROFIT GROW
Awareness/Consideration Building

                         Timely



       Simple
                                        Precisely
      Value &
                                        Targeted
      Benefits




            Repetition            Multiple
                 7x               Modes




                                                    LET YOUR
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  • 2. Credible Provider Awareness of Solution High Value Can get enough and the right We can be resources and Best in the World bandwidth to do it right 1 2 3 4 5 Big Perceived Easy to Access/Act Need Strategic Benefit to Assoc Strategic Benefit to Charter School Movement Few Good Alternatives LET YOUR NON-PROFIT GROW
  • 3. Credible Provider Awareness of Solution High Value Can get enough and the right We can be resources and Best in the World bandwidth to do it right 1 2 3 4 5 Big Perceived Easy to Access/Act Need Strategic Benefit to Assoc Strategic Benefit to Charter School Movement Few Good Alternatives LET YOUR NON-PROFIT GROW
  • 4. Credible Provider Awareness of Solution High Value Can get enough and the right We can be resources and Best in the World bandwidth to do it right 1 2 3 4 5 Big Perceived Easy to Access/Act Need Strategic Benefit to Assoc Strategic Benefit to Charter School Movement Few Good Alternatives LET YOUR NON-PROFIT GROW
  • 5. Awareness/Consideration Building Timely Simple Precisely Value & Targeted Benefits Repetition Multiple 7x Modes LET YOUR NON-PROFIT GROW