Improving Public Health Through Rational Drug Use
•Download as PPT, PDF•
1 like•682 views
The document discusses concerns about drug promotion and its impact on the rational use of medicines. It notes that less than half of countries effectively regulate drug promotion and most rely on industry self-regulation. The document also provides several examples of misleading or unsubstantiated drug advertising from different countries. It concludes that public health and welfare should come before industry interests and that patients need unbiased information on treatment options instead of disguised advertising.
![Improving Public Health? Drug Promotion and the Rational Use of Medicines Teresa Leonardo Alves Health Action International (HAI Europe) [email_address] Consumers International Congress Sydney, 31 October 2007](https://image.slidesharecdn.com/9a-alves-pharma-1193808465928368-2/85/9a-alves-pharma-1-320.jpg)
![What is Health Action International? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (11)
Similar to Improving Public Health Through Rational Drug Use
Similar to Improving Public Health Through Rational Drug Use (20)
More from Gordon Renouf
More from Gordon Renouf (20)
Recently uploaded
Recently uploaded (20)
Improving Public Health Through Rational Drug Use
- 1. Improving Public Health? Drug Promotion and the Rational Use of Medicines Teresa Leonardo Alves Health Action International (HAI Europe) [email_address] Consumers International Congress Sydney, 31 October 2007
- 5. Guatemala 2006 I DON’T TAKE CHANCES I ONLY USE ORIGINALS
- 11. “ Curiously, the document never mentions direct to consumer advertising” - Magrini and Font BMJ 2007 Déjà vu all over again?
- 13. 2003 “… the information used contained misleading statements and omissions likely to cause medically unjustifiable drug use or to give rise to undue risks.” Quick et al. World Health Organization, Lancet Aug 30, 2003 2006
- 15. - 't Jong GW et al. British Medical Journal 2004;328:931 NOVARTIS ‘disease-awareness’ TV ads, the Netherlands Ethical Criteria definition of promotion: stimulates sales
- 16. Why be concerned? Can prescription drug advertising lead to harm to health or sustainability of public health care?
- 17. Vioxx (rofecoxib) Images, celebrity endorsements, spoke louder than words
Editor's Notes
- You’ve probably all seen the TV ads promising relief, saying go see your doctor, see if this is right for you. In the US, TV advertising’s opened up since 1997 The rationale : More safety concerns with use of prescription drugs, often new and toxicity profile is not fully known; more Today the European parliament is discussing a proposal to introduce prescription drug advertising for 5 years, probably won’t pass;