Video is insanely popular, yet using video is still one of the most under-utilized ecommerce strategies. Marketing your business, brand and products through the medium of video is certainly nothing new. Many companies have been doing this for years, and with varying levels of success. However, video marketing still has plenty to offer to businesses, new or old, small or large. In fact, it is becoming increasingly important. Here we provide you some of the ways in which the Ecommerce Website can use Video to increase brand visibility and improve its google page rank.