The document outlines eight reasons for redesigning a mobile application, including outdated design, low performance metrics, and the need for rebranding. It emphasizes the importance of user experience and interface in driving engagement and highlights that a redesign may be necessary if user satisfaction is lacking or if industry guidelines are not being followed. Additionally, it notes that differentiation from competitors is crucial for success in app visibility and user retention.

1. 8 Reasons Why You
Should Redesign your
Mobile Application

2. TABLE OF CONTENTS
Reason 1. Outdated Design Reason 2. Low on Crucial Metrics
Reason 3. Rebranding the Business Reason 4. Need for Pivot
Reason 5. Poor Reviews
Reason 6. Standard UX Procedures Not
Followed
Reason 7. Performance Issues Reason 8. Not Differentiated

3. (Slack). If you have used Slack, you would know it is a simple collaborative app that
integrates with several systems and software. It helps businesses with real-time
communication and immediate decisions.
The answer behind this raging popularity lies in the simplicity and usability of the
application. You don't need to learn how to use the application; once you are on it, you
move intuitively. That's what a mobile application should offer to the end-user- usability
and simplicity.
INTRODUCTION
User experience and user interface design are vital in shaping your application and how end-users
want to view it. Every $1 invested in user experience can return $100 for your business. User
experience includes usability, performance, convenience, and even functionality. If your app is
slowing down and the retention rate is taking a plunge, it may be a sign you need to redesign your
application.

4. Reason 1. Outdated Design
If you have designed your application using
outdated technologies, you might not be able
to add new features effortlessly. It is also
possible that the current layout doesn't match
the new guidelines set by the operating
system. For instance, iOS updates always
come with new features and design
guidelines. You cannot ignore these
guidelines if you wish to enhance the user's
experience while being on your app.

5. Reason 2. Low on Crucial Metrics
When you design a mobile app solution,
your primary goal is to maximize
downloads and get more engagement. You
want people to know your brand and
establish a solid presence among the user
community. However, when the time
comes, the user experiences a lot of
friction while using the mobile app. As a
result, they don't find it usable and
accessible.
A Complete Guide to Mobile App Redesign:
When and Why Answered

6. Reason 3. Rebranding the Business
When you rebrand your business, you are
in for some massive changes. It could be a
different band color, icon, and even
elements. Redesigning forms a significant
part of your rebranding process. This may
not involve redesigning the experience, as
your target audience will remain the same.
However, the visual goals will change,
requiring you to redefine the user
interface.

7. Reason 4. Need for Pivot
SaaS products went from
customer-service-driven tools to self-serve. A
lot of products underwent pivot after the
coronavirus Pandemic. These pivots cannot
work if you use the same interface design. A
self-serve palette would be more intuitive,
easy to learn, and usable than the other tools.
Sometimes, you might do a pivot because
your design didn't work the first time around.

8. Reason 5. Poor Reviews
If you have launched an application, but it is
sub satisfactory, you may need to opt for a
redesign. Your app often doesn't meet the
user's criteria for using a particular mobile
application.
For example, if the user feels stretched when
using a particular segment of the application,
you must take care of that while designing the
interface. Similarly, if your user has been
experiencing downtime while on your app,
you need to work on that.

9. Reason 6. Standard UX Procedures Not Followed
Both iOS and Android have laid out rules
that need to be followed when designing
the user experience or interface for the
application. The design and development
team needs to keep the design guidelines
in mind.
However, a lot of times, developers tend to
ignore these guidelines to deliver an
aesthetic solution. While the application
looks visually appealing, it doesn't meet the
interface design guidelines

10. Reason 7. Performance Issues
App performance is the one criterion you
cannot compromise while designing your
mobile solution. Whether you deliver a
native-only solution or a cross-platform
application, it is essential to create fast to load
and scalable solutions. As the company
grows, the user base will expand, and the
apps need to provide it.
If your app is cluttered with images and
overloaded with content, it may produce poor
performance.

11. Reason 8. Not Differentiated
If you design an application similar to the
competition, you won't stand out.
Ultimately, your design may not fetch the
requisite conversions and stay hidden in
the search engine pages.
Not differentiating or filling the gaps can
cost you a lot of customers. It is essential
to consider redesigning your app with an
outstanding interface.

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