Green fashion, or eco-fashion, is an emerging trend that focuses on environmentally-friendly materials and production processes. Research has shown that conventional cotton, wool, and silk production can harm the environment through excessive water and pesticide use and animal treatment. Dyes and chemicals used in fabric coloring and printing can also pollute the environment and harm human health. Some major brands like Benetton, Diesel, and H&M were found to use dangerous chemicals in production. Pioneering designers like Stella McCartney only use natural, organic materials and production methods in their green lines. Major brands like Gucci and Puma have also launched eco-friendly shoe and clothing collections made from recycled and biodegradable

1. Eco-clothes
Green fashion
Vorozhischeva Anastasia

2. "Green Fashion"
Now in the world there is a new fashion trend - "Green
Fashion".
After much research, scientists concluded that many
products are harmful to the environment

3. For example, cotton is not harmful to humans, but the cultivation of
cotton is harmful to nature. For the cultivation of cotton huge amounts
of water and energy are required, people use large quantities of
pesticides so soil suffers. Of course, there is cotton, which is grown on
the bio chemical-free farms, but its price is higher. Such cotton is
collected manually, the products are soft and pleasant to the body.

4. The same problem is with wool and silk. They are harmless to
humans, but the production of wool harms the sheep. The
environment in which they live is often dirty and rich in parasites, so
once a year they are forced into a tub of pesticides. And this harms
not only the animals, but people, who will then wear clothes with
residues of chemicals.
For silk processing formaldehyde, disinfecting agents and pesticides
are used which are also poisonous for the nature.

5. Greenpeace research showed that coloring of fabrics and drawing
pictures using huge amounts of chemicals are not only harmful to
the environment and people, but are very dangerous and
poisonous

6. Also, Greenpeace presented the list of brands of clothing which use
dangerous chemical substances in their production : Benetton,
Diesel, Armani, H&M, Zara, Levi’s, Victoria’s Secret, Mango,
Calvin Klein и Tommy Hilfiger.

7. At the same time there are designers who represent f the "green fashion“. One
of them is is Stella McCartney – an ardent defender of nature. For her
collection of sunglasses she found an alternative to ordinary plastic - special
plastic, which is made from the seeds of the castor oil and acetate plastic.
Now Stella McCartney actively produces eco-collection, the material for which
serve only natural fabrics. On the labels of its trademark green circleis are
painted , which means that the product is 100% organic.

8. A very famous and conservative brand of "Gucci“ also took part in the
pursuit of the title of "green mark“. They released an eco-collection of
men's and women's shoes. Female line is made of bio plastics - material,
which is produced from the compost. And in the male line they used
bio-rubber. Shoes are painted with plant paints and decorated with calf
skin.

9. Puma manufactured eco-collection in 2012. As a material for jackets in
the collection they used recycled polyester, which is made of plastic
bottles. The brand solves the problem of disposal of products: after using
the goods, you can simply bring them to the shop and they can be used
as compost.

10. Other fashion houses, for example Hennes&Mauritz, actively produce
eco-friendly collections.

11. All this means that eco-clothing is not only useful for the
nature and people, but can become the clothes of famous
brands in your wardrobe.