A general insurance company has entered a tie-up arrangement with automobile dealers to distribute insurance policies. Through this arrangement, insurance policies are only available to customers through the dealer network across India. The tie-up makes insurance easily available and processed, offers different types of auto insurance like private, commercial and two-wheeler coverage, and provides benefits like cashless accident repairs and faster claim settlements. This arrangement increases the sale of insurance policies, has a positive impact for dealers through increased sales and customer satisfaction, and improves the brand image of both the insurance company and dealers.