Tried every trick in the content marketing book, but still having no luck? Here’s 7 simple steps that can unlock any audience and really make your Content Marketing work!

1. 7WAYSTO
MAKEB2B
CONTENT
MARKETING
WORK
YELLOW SEED CONTENT SOLUTIONS
WWW.ITSYELLOWSEED.COM
COMPANY CONFIDENTIAL

2. 01 Spend more time understanding
what your end buyer wants to
read or consume v/s what you
want to share with them.
SHARE
COMPELLING
STORIES
BACKED BY INSIGHTS
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3. THEAPPROACH
TOCONTENT
EMPOWERING USERS
TO DISCOVER AND
REDISCOVER
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4. 02
Long format blogs, E books, Videos, Quick Tips, White
papers not only add value to B2B consumers, they also
help you find more relevant audiences if you 'gate the
content' and establish though leadership.
GIVEPEOPLESOMETHING
BEFOREYOUASK
WHILE STAYING TRUE TO THE BRAND
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5. 03
PRACTICEBEFORE'TAKEOFF'
Test various content forms across platforms
by investing bare minimum before you go all
out advertising or sponsoring content. This
helps you understand what works for you and
also saves you marketing moolah
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6. 04
MARKETTOTHEPEOPLEOFTHE
BUSINESSANDNOTJUSTTHE
INDUSTRYYOUAREIN
It's not important that you appear cool to the world at large
But relevant to who 'signs your cheque' is what matters
Think Relationships and not transactions
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7. 05 Consider Audience 'Seniority'
or Life Cycle. Drive content
specific to a particular
segment to better your ROI
SEGMENT
AUDIENCES
TARGET CONTENT
ACCORDINGLY
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8. 06
Your employees, vendor partners, sales channels are
critical audiences who build recall and word of mouth.
Develop mechanisms to Incentivise while linking back to
the brand.
Think long term relationships v/s transactions.
GETYOUR
ADVOCATES
INVOLVED
INVOLVE TALENT AND BRAND
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9. 07
Create | Curate | 'Re-purpose'
Be topical only if it fits into the relevancy bucket for the
audience set and the brand.
OWNYOURCONTENT
CENTRAL HUB | PARTIALLY GATED
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10. WANTTO
KNOWMORE?LOG ON TO WWW.ITSYELLOWSEED.COM
WRITE TO
CONTACT@ITSYELLOWSEED.COM
OR CALL +91 77 3839 2744
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11. WWW.ITSYELLOWSEED.COM | COMPANY CONFIDENTIAL
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