SlideShare a Scribd company logo
Micro to Macro Forecasting:
How to tie the Micro Forecast to the Sales Forecast.
1
Everycompany or major divisioninacompanyhasa salesforecast. Mr. D callsthe salesforecastthe
macro-forecast. SundstrandCustomerService hadasalesforecastforits’service partsbusiness - the
business Mr.D’s planningsystemmanaged.
However,inadditiontothe macro-forecast,there isasecondforecast forthe spare parts business. Mr.
D callsit the micro-forecast. The micro-forecastis the currentlevel of inventorygenerationexpressedin
dollars. It isthe sum total of the dollarvalue of all the individual partsforecasts. If the twoforecasts
are verydifferent fromeachotherthere’sgoingtobe trouble.
For example, considerabusiness withfiveitems.
Part Number
Next Year
Forecst Qty Sell Price
Extended
Value
PN1 100 10.99 1,099.00
PN2 33 5.40 178.20
PN3 2 142.99 285.98
PN4 242 1.00 242.00
PN5 75 3.05 228.75
2,033.93
Table 1 Micro-Forecast
The micro-forecastforthis business is$2,033.93. Left alone,the inventoryplanningsystemwill
generate inventorytosupportthatamountof sales. If the sales forecastis higherthanthe micro-
forecastthenthe planningsystemwill notgenerate partsata rate highenoughtosupportsales.This
will resultin poorservice andsalesshortfalls. If the salesforecastinlowerthanthe micro-forecastthen
inventorylevels willincrease. Of course,itisalwaysassumedthatthe salesforecastisaccurate. Were it
not assumedtobe accurate thenit wouldbe foolishtouse it.
Mr. D, beingastudentof statistics,knew how toalignthe two forecasts.
Mr. D knew frombasic statisticsthatif X isa random variable and “a” is a constantthen:
Xbar(aX) = a * Xbar(X) and
Sigma(aX) = a * Sigma(X)
It follows thenthatthe ratioof the macro forecasttomicro forecastcan be calculated. That ratiocan
thenbe applied tothe forecastforeach item - therebymakingthe micro-forecastequaltothe macro-
forecast. The standard deviationandthe average of the new forecastcanbe calculatedfromthe old
forecastperthe equationsabove. Thisleadstoa change inthe ROP& EOQ foreach item, and presto
changeo,the inventorygenerationisnow inline withthe salesforecast.
Mr. D callsthisratiothe businesstrendfactor(BTF). Applyingthisratio willimpactthe ROPsandEOQs
of all items,therebygeneratinginventoryinaccordance withthe salesforecast. Simplyput,if the sales
Micro to Macro Forecasting:
How to tie the Micro Forecast to the Sales Forecast.
2
dollarsare forecastto double nextyearthenthe simple assumptionis thateverypartwill sell double
lastyear’ssalesquantity.
To work through an example of howtoapplythe BTF,assume a businesswith the five itemsas was
showninTable 1. If the salesforecastforthe nextyearis$3000 and the micro-forecastis$2034 then
the BTF is calculatedas3000/2034 which is1.47. To getthe level of inventorygeneration uptothe
level neededtosupporta$3000 saleslevel we multiplythe forecastforeachitemby1.47. Table 2
showsthe detailsforthe five items.
The micro-forecastisusually recalculatedeachmonth. Inaddition,the macro-forecastmaybe
recalculatedeachmonth,sothe BTFs couldchange monthly.
Part Number
Next Year
Forecst Qty Sell Price
Extended
Value
Lead
time
(months)
Monthly
Forecast
(xbar) Sigma
Service
Level
Basic
ROP
BTF Adj.
ROP
PN1 100 10.99 1,099.00 3 8.3 6.4 95.00% 44 64
PN2 33 5.40 178.20 2 2.8 2.1 90.00% 10 14
PN3 2 142.99 285.98 5 0.2 0.1 70.00% 1 2
PN4 242 1.00 242.00 1 20.2 15.5 93.00% 44 64
PN5 75 3.05 228.75 1 6.3 4.8 92.00% 14 20
2,033.93
Sales
Forecast 3,000.00
BTF 1.47
Table 2 Applying the BTF
Mr. D feltvery comfortable usingthismethod. The nature of hisbusiness lentitself tothisprocess.
Sundstrand’sproductswere notconsumergoodsandtheywere notsubjecttomarketingwhims.
Sundstrandrarelydidanysalespromotionsordiscounting. Consumptionof spare partswasa function
of unitreliabilityandfleetflyinghours,those twofactorschangedveryslowly,usually.
In the early1980s the CustomerService organizationcreatedagroupwhose jobwasto forecastsales
for commercial spares parts. Mostly,theywere master’slevel economicsandstatisticsguys andladies.
Theyproduceda five yearforecast. Itproved to be veryaccurate inthe firstandsecondyears. This
salesforecastwasvery granular,inthat it wasoftendownto the specificendproductlevel–
“applications”astheywere know atSundstrand. For example,the ramair turbine use onthe Boeing
767 airplane wasapplication“767RAT”.
Sometimes,the granularitywaslimited. Anexampleof this limitedgranularity wasamacro-forecastline
called“OldPumps”.Thisforecastline includedabouttwentydifferentapplications,whichwerepumps
usedon several typesof engines. These pumpswere designedand soldpriortothe moderndayera of
Micro to Macro Forecasting:
How to tie the Micro Forecast to the Sales Forecast.
3
computersand therefore lackedgooddataoninstallations. The lack of goodinstallation datalimited
thisgranularityto that aggregatedlevel called “OldPumps”ratherthanthe twenty individual
applications.
SometimesMr.D had to undosome of the granularity. For example,there were fourlinesof sales
forecastforthe four different ConstantSpeedDrives thatwere used onthe 707, 727, DC8, andDC9
aircraft. Mr. D knewthatthese units,exceptfortheirhousings andinputshafts,usedthe same internal
parts. The salesforecastwasgranular at the applicationlevel,butbecause of thisdesigncommonality
Mr. D reducedthatgranularityby combiningthe fourlinesof salesforecastintoaforecast family he
called“Bo60”.
Let’sget to the rat killing,andtalksome detail onhow Mr.D appliedBTF at Sundstrand.
First,everyspare itemsoldbySundstrandhadup to 30 applicationcodesassociatedwithit. These
applicationcodes indicatedthe endproduct(s)onwhichanitemwasused. For example, foranitem
usedina 707 constantspeeddrive, there couldbe fourcodes:707CSD, 727CSD, DC9CSD, DC8CSD – due
to the commonalityof design. Second,foreachcustomerthere wasa listof aircraftthey operated:707,
727, 737, etc. Whena customerorderedan item,the computersystemcomparedthesetwolistsand
foundthe firstmatch. For example,if acustomeronlyflew the DC9,thenthe applicationcode would
match and getassignedas“DC9CSD”. That applicationcode wasthenassignedtothe sales order,andit
was thatapplicationcode thatwas usedbythe salesforecastinggroup asthe basisof determining
granularity.
At the micro-forecastlevel,Mr.D usedthe firstapplicationcode foran itemas the start of his
granularity. (Justasa note,there wasa side process thatanalyzedsales dataandre-arrangedthe
item’sapplicationcodesin orderfromhighesttolowestsales.) There wasa cross reference table
createdand usedbyMr. D that definedthe relationshipof applicationcodestoforecastfamily(e.g.
727CSD  Bo60).
Here’sthe processusedbyMr. D.
1. Forecastdemandbyitem- the monthlypartsforecastingprocess.
2. Match eachitemto itsfirstapplication,extend$,andsum thismicro-forecastby
application.
3. Match application toforecastfamily,summicro-forecastby forecastfamily.
4. Match salesforecast,byapplication,toforecastfamily,sumsalesforecastbyfamily.
5. Match salesforecast andmicro-forecastbyfamily,calculate BTF foreachforecastfamily.
6. Reviewand approve forecastfamily BTFs, adjustwhere necessary.
7. Match BTF by forecastfamilytoapplicationcodes –reverse of step3.
8. Match BTF by applicationtoitem –reverse of step2.
9. ApplyBTFat itemlevel toadjustROP &EOQ.
10. QED
Micro to Macro Forecasting:
How to tie the Micro Forecast to the Sales Forecast.
4
There were three scenariosthatmade the BTF a valuable process toMr. D.
1. A significantchange inbusinessyearoveryear. The penultimate example of this is9/11 when
the businessdropped 40% inone day. In fact, on 9/12 the entire worldwide727 aircraft fleet
was groundedandneverflew again. (Inthatcase, Mr. D manuallysetthe BTFto zeroon the
unique parts usedonthe 727, so thatall inventorygenerationwouldstop.) Inhissix lustrums
withSundstrand,Mr. D sawat leastthree majorrecessions. The BTFprocesshelpedkeep
inventoryinline goingintothose recessions,andalsocomingoutof them.
2. Whena product experiencesanabruptpopulationshift. I.e. whenthe fleetsize of the 767
doubledyearoveryearforthe firstfive years,due tonew aircraft deliveries.
3. Specificbusinessdecisionsonproduct support. AswhenSundstrandabandoned its’ catalog
supportof some veryoldproducts,or soldoff some of itsproducts. In these situationsthe BTF
was setto zero;so the ROPswentto zero, therefore nomore inventorywasstockedtosupport
those products.
Unfortunately,the CustomerService salesforecastinggroupwas ultimately dissolved.The salesforecast
drove budgets,manpower,andthe like. Backthen,the CustomerService organizationwasnotatrue
P&L center,sothe accountingof salesof spare parts flowedbackintoothergroups. Thisimpactedthe
othergroups operations,andtheirVice presidents’ bonus,sothe situationwasalwayshighlypolitically
charged. Ultimately,the Presidentof the company became tiredof the infightingbetween the
CustomerService forecastinggroupandthese otherorganizations,andhe orderedthatthe forecasting
groupbe dissolved. Soadios tothe people whoactuallymade anaccurate forecast.
The forecastingresponsibilitywas thenassigned tosome otherpoorschmuck. He had no trainingor
skillsinforecasting. Hisforecasthadonlyone line - forthe sumof all spare parts sales. The lack of
granularitywasa bigproblem.
Afterthe salesforecastinggroupwasdissolvedMr.D continuedwiththe BTFprocess. As a
replacementforthe “late”forecastgroup Mr. D convenedagroup of customerservice persons. They
metquarterly toreviewthe “sales”situation. The groupwouldthencome toa consensuson whatthe
BTFs shouldbe foreach forecastfamily. ThisrequiredMr.D toanalyze a lotmore data andto produce a
numberof charts that were to be usedinthat groupprocess. Essentially,Mr.D was the shadow
forecastinggroup.
It isunfortunate that if no salesforecastisavailable itthenbecomesthe problemof the inventory
managerto estimate the BTFs. It’sa matterof self preservation. Goodly estimatedBTFswill help
generate the correctlevel of inventory. Sales goalswill be met,inventorywillbe low,andeveryonewill
be happy.
Inventorymanagersshouldnotexpectanypraise orotherconsiderationforthis.
Well there itis:one more tasty entrée inMr. D’s smorgasbordof ideas. Take whatyou want,andleave
the rest.
Micro to Macro Forecasting:
How to tie the Micro Forecast to the Sales Forecast.
5
Contact Mr. D at MisterD@windstream.net

More Related Content

Similar to 7 the business trend factor

9 the distribution network
9   the distribution network9   the distribution network
9 the distribution network
MikeDorsey11
 
8 stocking policy
8   stocking policy8   stocking policy
8 stocking policy
MikeDorsey11
 
The Mahindra Shaan: Gambling on a Radical Innovation
The Mahindra Shaan: Gambling  on a Radical InnovationThe Mahindra Shaan: Gambling  on a Radical Innovation
The Mahindra Shaan: Gambling on a Radical Innovation
indiechanel
 
Manufacturing account
Manufacturing accountManufacturing account
Manufacturing account
KAZEMBETVOnline
 
Investment on Fixed Assets PowerPoint Presentation Slides
Investment on Fixed Assets PowerPoint Presentation SlidesInvestment on Fixed Assets PowerPoint Presentation Slides
Investment on Fixed Assets PowerPoint Presentation Slides
SlideTeam
 
Chapter 7 npv irr
Chapter 7 npv irrChapter 7 npv irr
Chapter 7 npv irr
AlDeny1
 
EGT267 Programming for Engineering Applications Spring 2020 .docx
EGT267 Programming for Engineering Applications Spring 2020 .docxEGT267 Programming for Engineering Applications Spring 2020 .docx
EGT267 Programming for Engineering Applications Spring 2020 .docx
gidmanmary
 
The Mahindra Shaan: Gambling on a Radical Innovation
The Mahindra Shaan: Gambling  on a Radical InnovationThe Mahindra Shaan: Gambling  on a Radical Innovation
The Mahindra Shaan: Gambling on a Radical Innovation
rianokvika
 
Chapter 7 npv irr
Chapter 7 npv irrChapter 7 npv irr
Chapter 7 npv irr
julhandriamin
 
Week 1 AssignmentCIS290v61University of Phoenix Materia.docx
Week 1 AssignmentCIS290v61University of Phoenix Materia.docxWeek 1 AssignmentCIS290v61University of Phoenix Materia.docx
Week 1 AssignmentCIS290v61University of Phoenix Materia.docx
celenarouzie
 
GENERAL VENTURES EDD DIRECTOR KATHRYN GALLIONPAGE 3 EDITED CALAVERAS COUNTY ...
GENERAL VENTURES EDD DIRECTOR KATHRYN GALLIONPAGE 3 EDITED  CALAVERAS COUNTY ...GENERAL VENTURES EDD DIRECTOR KATHRYN GALLIONPAGE 3 EDITED  CALAVERAS COUNTY ...
GENERAL VENTURES EDD DIRECTOR KATHRYN GALLIONPAGE 3 EDITED CALAVERAS COUNTY ...
DeniseMathre1
 
Complete the following questions on cost function 1.Write the.docx
Complete the following questions on cost function 1.Write the.docxComplete the following questions on cost function 1.Write the.docx
Complete the following questions on cost function 1.Write the.docx
ladonnacamplin
 
Business Decision Making Exam Help
Business Decision Making Exam HelpBusiness Decision Making Exam Help
Business Decision Making Exam Help
Economics Exam Help
 
Comparative characteristics of pert and cpm
Comparative characteristics of pert and cpmComparative characteristics of pert and cpm
Comparative characteristics of pert and cpmKinshook Chaturvedi
 
Multidimentional data model
Multidimentional data modelMultidimentional data model
Multidimentional data modeljagdish_93
 

Similar to 7 the business trend factor (17)

9 the distribution network
9   the distribution network9   the distribution network
9 the distribution network
 
Paper W3 2003
Paper W3 2003Paper W3 2003
Paper W3 2003
 
8 stocking policy
8   stocking policy8   stocking policy
8 stocking policy
 
The Mahindra Shaan: Gambling on a Radical Innovation
The Mahindra Shaan: Gambling  on a Radical InnovationThe Mahindra Shaan: Gambling  on a Radical Innovation
The Mahindra Shaan: Gambling on a Radical Innovation
 
Manufacturing account
Manufacturing accountManufacturing account
Manufacturing account
 
Investment on Fixed Assets PowerPoint Presentation Slides
Investment on Fixed Assets PowerPoint Presentation SlidesInvestment on Fixed Assets PowerPoint Presentation Slides
Investment on Fixed Assets PowerPoint Presentation Slides
 
Chapter 7 npv irr
Chapter 7 npv irrChapter 7 npv irr
Chapter 7 npv irr
 
EGT267 Programming for Engineering Applications Spring 2020 .docx
EGT267 Programming for Engineering Applications Spring 2020 .docxEGT267 Programming for Engineering Applications Spring 2020 .docx
EGT267 Programming for Engineering Applications Spring 2020 .docx
 
The Mahindra Shaan: Gambling on a Radical Innovation
The Mahindra Shaan: Gambling  on a Radical InnovationThe Mahindra Shaan: Gambling  on a Radical Innovation
The Mahindra Shaan: Gambling on a Radical Innovation
 
Chapter 7 npv irr
Chapter 7 npv irrChapter 7 npv irr
Chapter 7 npv irr
 
Week 1 AssignmentCIS290v61University of Phoenix Materia.docx
Week 1 AssignmentCIS290v61University of Phoenix Materia.docxWeek 1 AssignmentCIS290v61University of Phoenix Materia.docx
Week 1 AssignmentCIS290v61University of Phoenix Materia.docx
 
GENERAL VENTURES EDD DIRECTOR KATHRYN GALLIONPAGE 3 EDITED CALAVERAS COUNTY ...
GENERAL VENTURES EDD DIRECTOR KATHRYN GALLIONPAGE 3 EDITED  CALAVERAS COUNTY ...GENERAL VENTURES EDD DIRECTOR KATHRYN GALLIONPAGE 3 EDITED  CALAVERAS COUNTY ...
GENERAL VENTURES EDD DIRECTOR KATHRYN GALLIONPAGE 3 EDITED CALAVERAS COUNTY ...
 
Complete the following questions on cost function 1.Write the.docx
Complete the following questions on cost function 1.Write the.docxComplete the following questions on cost function 1.Write the.docx
Complete the following questions on cost function 1.Write the.docx
 
Business Decision Making Exam Help
Business Decision Making Exam HelpBusiness Decision Making Exam Help
Business Decision Making Exam Help
 
Comparative characteristics of pert and cpm
Comparative characteristics of pert and cpmComparative characteristics of pert and cpm
Comparative characteristics of pert and cpm
 
Pricing practices
Pricing practicesPricing practices
Pricing practices
 
Multidimentional data model
Multidimentional data modelMultidimentional data model
Multidimentional data model
 

More from MikeDorsey11

17 housing process six sigma
17   housing process six sigma17   housing process six sigma
17 housing process six sigma
MikeDorsey11
 
16 innovative processes
16   innovative processes16   innovative processes
16 innovative processes
MikeDorsey11
 
15 kits a most evil thing
15   kits a most evil  thing15   kits a most evil  thing
15 kits a most evil thing
MikeDorsey11
 
14 military parts
14   military parts14   military parts
14 military parts
MikeDorsey11
 
11 forecasting spare parts
11   forecasting spare parts11   forecasting spare parts
11 forecasting spare parts
MikeDorsey11
 
10 reports for managing inventory
10   reports for managing inventory10   reports for managing inventory
10 reports for managing inventory
MikeDorsey11
 
6 eoq and the oi ratio x
6   eoq and the oi ratio x6   eoq and the oi ratio x
6 eoq and the oi ratio x
MikeDorsey11
 
5 service level optimization
5   service level optimization5   service level optimization
5 service level optimization
MikeDorsey11
 
4 serice level calculation
4   serice level calculation4   serice level calculation
4 serice level calculation
MikeDorsey11
 
3 the planning document
3   the planning document3   the planning document
3 the planning document
MikeDorsey11
 
2 bucketizing demand
2   bucketizing demand2   bucketizing demand
2 bucketizing demand
MikeDorsey11
 
1 introduction to mr d
1   introduction to mr d1   introduction to mr d
1 introduction to mr d
MikeDorsey11
 

More from MikeDorsey11 (12)

17 housing process six sigma
17   housing process six sigma17   housing process six sigma
17 housing process six sigma
 
16 innovative processes
16   innovative processes16   innovative processes
16 innovative processes
 
15 kits a most evil thing
15   kits a most evil  thing15   kits a most evil  thing
15 kits a most evil thing
 
14 military parts
14   military parts14   military parts
14 military parts
 
11 forecasting spare parts
11   forecasting spare parts11   forecasting spare parts
11 forecasting spare parts
 
10 reports for managing inventory
10   reports for managing inventory10   reports for managing inventory
10 reports for managing inventory
 
6 eoq and the oi ratio x
6   eoq and the oi ratio x6   eoq and the oi ratio x
6 eoq and the oi ratio x
 
5 service level optimization
5   service level optimization5   service level optimization
5 service level optimization
 
4 serice level calculation
4   serice level calculation4   serice level calculation
4 serice level calculation
 
3 the planning document
3   the planning document3   the planning document
3 the planning document
 
2 bucketizing demand
2   bucketizing demand2   bucketizing demand
2 bucketizing demand
 
1 introduction to mr d
1   introduction to mr d1   introduction to mr d
1 introduction to mr d
 

Recently uploaded

06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
Timothy Spann
 
My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.
rwarrenll
 
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
slg6lamcq
 
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
ewymefz
 
Empowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptxEmpowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptx
benishzehra469
 
Q1’2024 Update: MYCI’s Leap Year Rebound
Q1’2024 Update: MYCI’s Leap Year ReboundQ1’2024 Update: MYCI’s Leap Year Rebound
Q1’2024 Update: MYCI’s Leap Year Rebound
Oppotus
 
哪里卖(usq毕业证书)南昆士兰大学毕业证研究生文凭证书托福证书原版一模一样
哪里卖(usq毕业证书)南昆士兰大学毕业证研究生文凭证书托福证书原版一模一样哪里卖(usq毕业证书)南昆士兰大学毕业证研究生文凭证书托福证书原版一模一样
哪里卖(usq毕业证书)南昆士兰大学毕业证研究生文凭证书托福证书原版一模一样
axoqas
 
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
g4dpvqap0
 
Malana- Gimlet Market Analysis (Portfolio 2)
Malana- Gimlet Market Analysis (Portfolio 2)Malana- Gimlet Market Analysis (Portfolio 2)
Malana- Gimlet Market Analysis (Portfolio 2)
TravisMalana
 
Predicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Predicting Product Ad Campaign Performance: A Data Analysis Project PresentationPredicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Predicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Boston Institute of Analytics
 
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
vcaxypu
 
The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...
jerlynmaetalle
 
Influence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business PlanInfluence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business Plan
jerlynmaetalle
 
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
ukgaet
 
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
yhkoc
 
Data_and_Analytics_Essentials_Architect_an_Analytics_Platform.pptx
Data_and_Analytics_Essentials_Architect_an_Analytics_Platform.pptxData_and_Analytics_Essentials_Architect_an_Analytics_Platform.pptx
Data_and_Analytics_Essentials_Architect_an_Analytics_Platform.pptx
AnirbanRoy608946
 
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
mbawufebxi
 
Best best suvichar in gujarati english meaning of this sentence as Silk road ...
Best best suvichar in gujarati english meaning of this sentence as Silk road ...Best best suvichar in gujarati english meaning of this sentence as Silk road ...
Best best suvichar in gujarati english meaning of this sentence as Silk road ...
AbhimanyuSinha9
 
FP Growth Algorithm and its Applications
FP Growth Algorithm and its ApplicationsFP Growth Algorithm and its Applications
FP Growth Algorithm and its Applications
MaleehaSheikh2
 
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
NABLAS株式会社
 

Recently uploaded (20)

06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
 
My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.
 
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
 
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单
 
Empowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptxEmpowering Data Analytics Ecosystem.pptx
Empowering Data Analytics Ecosystem.pptx
 
Q1’2024 Update: MYCI’s Leap Year Rebound
Q1’2024 Update: MYCI’s Leap Year ReboundQ1’2024 Update: MYCI’s Leap Year Rebound
Q1’2024 Update: MYCI’s Leap Year Rebound
 
哪里卖(usq毕业证书)南昆士兰大学毕业证研究生文凭证书托福证书原版一模一样
哪里卖(usq毕业证书)南昆士兰大学毕业证研究生文凭证书托福证书原版一模一样哪里卖(usq毕业证书)南昆士兰大学毕业证研究生文凭证书托福证书原版一模一样
哪里卖(usq毕业证书)南昆士兰大学毕业证研究生文凭证书托福证书原版一模一样
 
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
 
Malana- Gimlet Market Analysis (Portfolio 2)
Malana- Gimlet Market Analysis (Portfolio 2)Malana- Gimlet Market Analysis (Portfolio 2)
Malana- Gimlet Market Analysis (Portfolio 2)
 
Predicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Predicting Product Ad Campaign Performance: A Data Analysis Project PresentationPredicting Product Ad Campaign Performance: A Data Analysis Project Presentation
Predicting Product Ad Campaign Performance: A Data Analysis Project Presentation
 
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
一比一原版(RUG毕业证)格罗宁根大学毕业证成绩单
 
The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...The affect of service quality and online reviews on customer loyalty in the E...
The affect of service quality and online reviews on customer loyalty in the E...
 
Influence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business PlanInfluence of Marketing Strategy and Market Competition on Business Plan
Influence of Marketing Strategy and Market Competition on Business Plan
 
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
一比一原版(UVic毕业证)维多利亚大学毕业证成绩单
 
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
一比一原版(CU毕业证)卡尔顿大学毕业证成绩单
 
Data_and_Analytics_Essentials_Architect_an_Analytics_Platform.pptx
Data_and_Analytics_Essentials_Architect_an_Analytics_Platform.pptxData_and_Analytics_Essentials_Architect_an_Analytics_Platform.pptx
Data_and_Analytics_Essentials_Architect_an_Analytics_Platform.pptx
 
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理
 
Best best suvichar in gujarati english meaning of this sentence as Silk road ...
Best best suvichar in gujarati english meaning of this sentence as Silk road ...Best best suvichar in gujarati english meaning of this sentence as Silk road ...
Best best suvichar in gujarati english meaning of this sentence as Silk road ...
 
FP Growth Algorithm and its Applications
FP Growth Algorithm and its ApplicationsFP Growth Algorithm and its Applications
FP Growth Algorithm and its Applications
 
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
【社内勉強会資料_Octo: An Open-Source Generalist Robot Policy】
 

7 the business trend factor

  • 1. Micro to Macro Forecasting: How to tie the Micro Forecast to the Sales Forecast. 1 Everycompany or major divisioninacompanyhasa salesforecast. Mr. D callsthe salesforecastthe macro-forecast. SundstrandCustomerService hadasalesforecastforits’service partsbusiness - the business Mr.D’s planningsystemmanaged. However,inadditiontothe macro-forecast,there isasecondforecast forthe spare parts business. Mr. D callsit the micro-forecast. The micro-forecastis the currentlevel of inventorygenerationexpressedin dollars. It isthe sum total of the dollarvalue of all the individual partsforecasts. If the twoforecasts are verydifferent fromeachotherthere’sgoingtobe trouble. For example, considerabusiness withfiveitems. Part Number Next Year Forecst Qty Sell Price Extended Value PN1 100 10.99 1,099.00 PN2 33 5.40 178.20 PN3 2 142.99 285.98 PN4 242 1.00 242.00 PN5 75 3.05 228.75 2,033.93 Table 1 Micro-Forecast The micro-forecastforthis business is$2,033.93. Left alone,the inventoryplanningsystemwill generate inventorytosupportthatamountof sales. If the sales forecastis higherthanthe micro- forecastthenthe planningsystemwill notgenerate partsata rate highenoughtosupportsales.This will resultin poorservice andsalesshortfalls. If the salesforecastinlowerthanthe micro-forecastthen inventorylevels willincrease. Of course,itisalwaysassumedthatthe salesforecastisaccurate. Were it not assumedtobe accurate thenit wouldbe foolishtouse it. Mr. D, beingastudentof statistics,knew how toalignthe two forecasts. Mr. D knew frombasic statisticsthatif X isa random variable and “a” is a constantthen: Xbar(aX) = a * Xbar(X) and Sigma(aX) = a * Sigma(X) It follows thenthatthe ratioof the macro forecasttomicro forecastcan be calculated. That ratiocan thenbe applied tothe forecastforeach item - therebymakingthe micro-forecastequaltothe macro- forecast. The standard deviationandthe average of the new forecastcanbe calculatedfromthe old forecastperthe equationsabove. Thisleadstoa change inthe ROP& EOQ foreach item, and presto changeo,the inventorygenerationisnow inline withthe salesforecast. Mr. D callsthisratiothe businesstrendfactor(BTF). Applyingthisratio willimpactthe ROPsandEOQs of all items,therebygeneratinginventoryinaccordance withthe salesforecast. Simplyput,if the sales
  • 2. Micro to Macro Forecasting: How to tie the Micro Forecast to the Sales Forecast. 2 dollarsare forecastto double nextyearthenthe simple assumptionis thateverypartwill sell double lastyear’ssalesquantity. To work through an example of howtoapplythe BTF,assume a businesswith the five itemsas was showninTable 1. If the salesforecastforthe nextyearis$3000 and the micro-forecastis$2034 then the BTF is calculatedas3000/2034 which is1.47. To getthe level of inventorygeneration uptothe level neededtosupporta$3000 saleslevel we multiplythe forecastforeachitemby1.47. Table 2 showsthe detailsforthe five items. The micro-forecastisusually recalculatedeachmonth. Inaddition,the macro-forecastmaybe recalculatedeachmonth,sothe BTFs couldchange monthly. Part Number Next Year Forecst Qty Sell Price Extended Value Lead time (months) Monthly Forecast (xbar) Sigma Service Level Basic ROP BTF Adj. ROP PN1 100 10.99 1,099.00 3 8.3 6.4 95.00% 44 64 PN2 33 5.40 178.20 2 2.8 2.1 90.00% 10 14 PN3 2 142.99 285.98 5 0.2 0.1 70.00% 1 2 PN4 242 1.00 242.00 1 20.2 15.5 93.00% 44 64 PN5 75 3.05 228.75 1 6.3 4.8 92.00% 14 20 2,033.93 Sales Forecast 3,000.00 BTF 1.47 Table 2 Applying the BTF Mr. D feltvery comfortable usingthismethod. The nature of hisbusiness lentitself tothisprocess. Sundstrand’sproductswere notconsumergoodsandtheywere notsubjecttomarketingwhims. Sundstrandrarelydidanysalespromotionsordiscounting. Consumptionof spare partswasa function of unitreliabilityandfleetflyinghours,those twofactorschangedveryslowly,usually. In the early1980s the CustomerService organizationcreatedagroupwhose jobwasto forecastsales for commercial spares parts. Mostly,theywere master’slevel economicsandstatisticsguys andladies. Theyproduceda five yearforecast. Itproved to be veryaccurate inthe firstandsecondyears. This salesforecastwasvery granular,inthat it wasoftendownto the specificendproductlevel– “applications”astheywere know atSundstrand. For example,the ramair turbine use onthe Boeing 767 airplane wasapplication“767RAT”. Sometimes,the granularitywaslimited. Anexampleof this limitedgranularity wasamacro-forecastline called“OldPumps”.Thisforecastline includedabouttwentydifferentapplications,whichwerepumps usedon several typesof engines. These pumpswere designedand soldpriortothe moderndayera of
  • 3. Micro to Macro Forecasting: How to tie the Micro Forecast to the Sales Forecast. 3 computersand therefore lackedgooddataoninstallations. The lack of goodinstallation datalimited thisgranularityto that aggregatedlevel called “OldPumps”ratherthanthe twenty individual applications. SometimesMr.D had to undosome of the granularity. For example,there were fourlinesof sales forecastforthe four different ConstantSpeedDrives thatwere used onthe 707, 727, DC8, andDC9 aircraft. Mr. D knewthatthese units,exceptfortheirhousings andinputshafts,usedthe same internal parts. The salesforecastwasgranular at the applicationlevel,butbecause of thisdesigncommonality Mr. D reducedthatgranularityby combiningthe fourlinesof salesforecastintoaforecast family he called“Bo60”. Let’sget to the rat killing,andtalksome detail onhow Mr.D appliedBTF at Sundstrand. First,everyspare itemsoldbySundstrandhadup to 30 applicationcodesassociatedwithit. These applicationcodes indicatedthe endproduct(s)onwhichanitemwasused. For example, foranitem usedina 707 constantspeeddrive, there couldbe fourcodes:707CSD, 727CSD, DC9CSD, DC8CSD – due to the commonalityof design. Second,foreachcustomerthere wasa listof aircraftthey operated:707, 727, 737, etc. Whena customerorderedan item,the computersystemcomparedthesetwolistsand foundthe firstmatch. For example,if acustomeronlyflew the DC9,thenthe applicationcode would match and getassignedas“DC9CSD”. That applicationcode wasthenassignedtothe sales order,andit was thatapplicationcode thatwas usedbythe salesforecastinggroup asthe basisof determining granularity. At the micro-forecastlevel,Mr.D usedthe firstapplicationcode foran itemas the start of his granularity. (Justasa note,there wasa side process thatanalyzedsales dataandre-arrangedthe item’sapplicationcodesin orderfromhighesttolowestsales.) There wasa cross reference table createdand usedbyMr. D that definedthe relationshipof applicationcodestoforecastfamily(e.g. 727CSD  Bo60). Here’sthe processusedbyMr. D. 1. Forecastdemandbyitem- the monthlypartsforecastingprocess. 2. Match eachitemto itsfirstapplication,extend$,andsum thismicro-forecastby application. 3. Match application toforecastfamily,summicro-forecastby forecastfamily. 4. Match salesforecast,byapplication,toforecastfamily,sumsalesforecastbyfamily. 5. Match salesforecast andmicro-forecastbyfamily,calculate BTF foreachforecastfamily. 6. Reviewand approve forecastfamily BTFs, adjustwhere necessary. 7. Match BTF by forecastfamilytoapplicationcodes –reverse of step3. 8. Match BTF by applicationtoitem –reverse of step2. 9. ApplyBTFat itemlevel toadjustROP &EOQ. 10. QED
  • 4. Micro to Macro Forecasting: How to tie the Micro Forecast to the Sales Forecast. 4 There were three scenariosthatmade the BTF a valuable process toMr. D. 1. A significantchange inbusinessyearoveryear. The penultimate example of this is9/11 when the businessdropped 40% inone day. In fact, on 9/12 the entire worldwide727 aircraft fleet was groundedandneverflew again. (Inthatcase, Mr. D manuallysetthe BTFto zeroon the unique parts usedonthe 727, so thatall inventorygenerationwouldstop.) Inhissix lustrums withSundstrand,Mr. D sawat leastthree majorrecessions. The BTFprocesshelpedkeep inventoryinline goingintothose recessions,andalsocomingoutof them. 2. Whena product experiencesanabruptpopulationshift. I.e. whenthe fleetsize of the 767 doubledyearoveryearforthe firstfive years,due tonew aircraft deliveries. 3. Specificbusinessdecisionsonproduct support. AswhenSundstrandabandoned its’ catalog supportof some veryoldproducts,or soldoff some of itsproducts. In these situationsthe BTF was setto zero;so the ROPswentto zero, therefore nomore inventorywasstockedtosupport those products. Unfortunately,the CustomerService salesforecastinggroupwas ultimately dissolved.The salesforecast drove budgets,manpower,andthe like. Backthen,the CustomerService organizationwasnotatrue P&L center,sothe accountingof salesof spare parts flowedbackintoothergroups. Thisimpactedthe othergroups operations,andtheirVice presidents’ bonus,sothe situationwasalwayshighlypolitically charged. Ultimately,the Presidentof the company became tiredof the infightingbetween the CustomerService forecastinggroupandthese otherorganizations,andhe orderedthatthe forecasting groupbe dissolved. Soadios tothe people whoactuallymade anaccurate forecast. The forecastingresponsibilitywas thenassigned tosome otherpoorschmuck. He had no trainingor skillsinforecasting. Hisforecasthadonlyone line - forthe sumof all spare parts sales. The lack of granularitywasa bigproblem. Afterthe salesforecastinggroupwasdissolvedMr.D continuedwiththe BTFprocess. As a replacementforthe “late”forecastgroup Mr. D convenedagroup of customerservice persons. They metquarterly toreviewthe “sales”situation. The groupwouldthencome toa consensuson whatthe BTFs shouldbe foreach forecastfamily. ThisrequiredMr.D toanalyze a lotmore data andto produce a numberof charts that were to be usedinthat groupprocess. Essentially,Mr.D was the shadow forecastinggroup. It isunfortunate that if no salesforecastisavailable itthenbecomesthe problemof the inventory managerto estimate the BTFs. It’sa matterof self preservation. Goodly estimatedBTFswill help generate the correctlevel of inventory. Sales goalswill be met,inventorywillbe low,andeveryonewill be happy. Inventorymanagersshouldnotexpectanypraise orotherconsiderationforthis. Well there itis:one more tasty entrée inMr. D’s smorgasbordof ideas. Take whatyou want,andleave the rest.
  • 5. Micro to Macro Forecasting: How to tie the Micro Forecast to the Sales Forecast. 5 Contact Mr. D at MisterD@windstream.net