The document describes 7 types of sponsored stories on Facebook. They are: page like, page post, page post like, app used and game played, app shared, check-in, and domain. Each type of story shares information with a specific audience, such as the friends of fans, people who used an app, or those who checked into a location. The types vary based on actions people take like liking a page, posting from a page, using an app, or checking into a place.

1. The 7 Sponsored Stories types
Story type Image Story content Who sees it
Page Like Someone liked your Page directly The friends of your fans.
from Facebook or from the Like
Box on your website at any point
in time.
Page Post You published a post from your Your current fans.
Facebook Page to your fans.
Page Post Like One of your fans liked one of your The friends of your fans who liked
Page posts in the last seven days. your Page posts.
App Used and Someone used your App or played The friends of the people who used
Game Played your Game at least twice or for at your App or played your Game.
least 10 minutes in the last month.
App Shared Someone shared a story from your The friends of the people who
App in the last seven days. shared a story from your App.
Check-in Someone checked in and/or The friends of the people who
claimed a deal at one of your checked in or claimed a Deal.
claimed Places in the last seven
days using Facebook Places.
Domain Someone liked a piece of content The friends of the people who liked
on your website using the Like or shared content from your site.
button, shared a piece of content
from your website using the Share
button, or pasted a link to your
website in his status update in the
last seven days.
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