The document outlines the customer acquisition process for various creative individuals associated with the cultural and environmental sectors in Valencia. It identifies key personas with their characteristics, such as age, occupation, and interests, highlighting their involvement in community activities, green initiatives, and digital engagement. The information emphasizes connections to local events and professional associations to foster a supportive community.

1. #7: NEXT 10 CUSTOMERS. ACQUISITION PROCESS
CLIMATE-KIC I CRUCIBLE PIONEERS INTO PRACTICE 2015
22nd and 23rd of JUNE
PERSONA
READS
CULTURAL
MAGAZINES
ONLINE
Frontera D
Jot Down
FOLLOWS
the activity of
RUZAFALOVESKIDS
Berklee VLC
Global Slow
Movement
GOES TO
Canguro Verde
Electropura
Filmoteca
SOCIAL
NETWORKS
Tw, Fb, Lkd,
Instagram
COLLECTS
INFORMATION
FROM
Valencia creaktiva
Living Russafa
TAKES PART OF
Microteatre Vlc
Minimúsicas
EVENTS
INAUGURATION
festivals
markets
GREEN ONLINE
COMMUNITY
ADS
BELONGES TO
a Professional
association
OFFERS
discount bounds
free first class
open days
INFLUENCERS
SHORTTERMSALES
LONG TERM SALES
MEDIUM TERM SALESCREATIVE PEOPLE
Anna. Chef. 42 y/o
Single.
Running up a eco-take
away meals
GLOBAL COMMITMENT:
Guillermo. Architect.
47 years old
Local activist and
environmental conscious
PARE.NTS
& MUSIC/FILMS LOVERS
Maria. Advocat/mother
35 years old.
Engaged with
motherhood.
DIGITALLY ACTIVES
Elena. Single. 37 years old
Single
Looking for a partner
and expand networks
COLLEAGUES
Pedro. Engineer
40 years old
Single
Running up
a green
start-up
INTELLECTUAL PEOPLE
Cloti. Writer. 36 years old.
Single mother.
Engaged in community
development
PERFORMER
PEOPLE
Pablo.
Theater
director
41 y/o
Divorced
2 kids
Cultural
entrepreneur