Increasing Daily User Engagement with a User Centric Rewards Program. Worked with Yelp to design & pitch a loyalty program to increase daily user engagement for Yelp users. Combined empathy & customer research strategies with proven gamification & rewards mechanics to design a two-fold loyalty program. 1. An overall points system, Yelper Points, and 2. a flash deals mechanism, the Yelp Secret Menu.
Yelp is a website and mobile app that allows users to write reviews of local businesses. It operates using a decentralized model where users provide crowdsourced reviews, ratings, and photos. Yelp generates nearly all of its revenue from local and brand advertising on its platform. A key asset is its mobile app, which accounts for half of all searches. Ratings and reviews on Yelp can significantly impact customer decisions and business revenue.
The document outlines a project for developing a travel itinerary feature for the Yelp app. It aims to help Yelp grow its user base, increase user-generated content, and become the go-to app for travelers. The feature would allow users to create travel itineraries, record experiences, and share content. The document covers competitive analysis, user research including interviews and personas, features, workflows, and next steps such as sketching, wireframing and prototyping.
Yelp is looking to expand internationally and attract more users. The document discusses strategies for improving Yelp's reliability and usability, including enhancing its rating system. It also proposes expanding to India by targeting tourists, smaller businesses, and adapting to the local market. Key frameworks are presented for developing strategies around staffing, skills, systems, and shared values in India.
This document contains a list of URLs from websites related to the company Yelp including their official website, pages about their business model and reviews, as well as news articles documenting their growth and acquisition of competitor sites. The URLs provide references for learning about the history and business of the online review platform Yelp from their own information and coverage by technology news sources.
This document provides an analysis of the online local business ratings and reviews industry, with a focus on Yelp. It discusses Yelp's business model, revenue streams, key activities, partnerships, and competitive advantages. Yelp connects people with local businesses by allowing users to write and read reviews. It makes money primarily from selling ads to local businesses. With over 100 million monthly users generating reviews, Yelp provides a valuable user-generated content resource for finding and evaluating local companies.
Torque social media marketing for lawyersKevin Masi
The document discusses social media marketing strategies. It recommends first discovering target customers and users through social listening, then engaging with them by offering helpful resources over 2 months. In the next 2 months, the goal is to build trust and convert customers by providing more useful content. Key platforms are analyzed to find the most engaged audiences. An example program is given for a law firm to amplify existing content and lawyers' networks on LinkedIn. Regular sharing is suggested to drive greater visibility, conversations and new business.
Increasing Daily User Engagement with a User Centric Rewards Program. Worked with Yelp to design & pitch a loyalty program to increase daily user engagement for Yelp users. Combined empathy & customer research strategies with proven gamification & rewards mechanics to design a two-fold loyalty program. 1. An overall points system, Yelper Points, and 2. a flash deals mechanism, the Yelp Secret Menu.
Yelp is a website and mobile app that allows users to write reviews of local businesses. It operates using a decentralized model where users provide crowdsourced reviews, ratings, and photos. Yelp generates nearly all of its revenue from local and brand advertising on its platform. A key asset is its mobile app, which accounts for half of all searches. Ratings and reviews on Yelp can significantly impact customer decisions and business revenue.
The document outlines a project for developing a travel itinerary feature for the Yelp app. It aims to help Yelp grow its user base, increase user-generated content, and become the go-to app for travelers. The feature would allow users to create travel itineraries, record experiences, and share content. The document covers competitive analysis, user research including interviews and personas, features, workflows, and next steps such as sketching, wireframing and prototyping.
Yelp is looking to expand internationally and attract more users. The document discusses strategies for improving Yelp's reliability and usability, including enhancing its rating system. It also proposes expanding to India by targeting tourists, smaller businesses, and adapting to the local market. Key frameworks are presented for developing strategies around staffing, skills, systems, and shared values in India.
This document contains a list of URLs from websites related to the company Yelp including their official website, pages about their business model and reviews, as well as news articles documenting their growth and acquisition of competitor sites. The URLs provide references for learning about the history and business of the online review platform Yelp from their own information and coverage by technology news sources.
This document provides an analysis of the online local business ratings and reviews industry, with a focus on Yelp. It discusses Yelp's business model, revenue streams, key activities, partnerships, and competitive advantages. Yelp connects people with local businesses by allowing users to write and read reviews. It makes money primarily from selling ads to local businesses. With over 100 million monthly users generating reviews, Yelp provides a valuable user-generated content resource for finding and evaluating local companies.
Torque social media marketing for lawyersKevin Masi
The document discusses social media marketing strategies. It recommends first discovering target customers and users through social listening, then engaging with them by offering helpful resources over 2 months. In the next 2 months, the goal is to build trust and convert customers by providing more useful content. Key platforms are analyzed to find the most engaged audiences. An example program is given for a law firm to amplify existing content and lawyers' networks on LinkedIn. Regular sharing is suggested to drive greater visibility, conversations and new business.
The document discusses adopting an agile mindset and methodology for marketing. It describes how marketers have traditionally been trained with a classical research and planning approach, but pressures of change require more flexibility. An agile approach embraces iterative testing of hypotheses with customers rather than fixed plans. It emphasizes validating ideas through customer experiments and being comfortable with failure during the search for an effective business model. The document provides examples of how an agile mindset could be applied through website development, customer insights testing, and adapting marketing strategies based on data.
German American Chamber of Commerce Knowledge Exchange_Digital Marketing and ...Kevin Masi
Digital, Mobile, and Social Media now Affect the Entire Organization: How to use digital media to amplify and extend the reach and impact of marketing — and the organization overall.
Hotels are more than just places to eat, sleep and work. They are venues, plugged into local communities, places where Tribes of like-hearted communities meet to Dream, Play and Engage.
The document outlines a process for developing tribal intelligence through identifying key tribes and sub-tribes within target audiences, developing tribal narratives and habitats, validating models through interviews, and applying the intelligence across marketing, operational, and engagement applications. Key steps include distilling ideas from research and data, defining tribes and sub-tribes, crafting tribal stories and shared language, identifying natural touchpoints for tribes, and synthesizing inputs to refine the tribal model.
Tribal Intelligence® A Study of Community BehaviorKevin Masi
Advertising and marketing refer extensively to demographics, personas and other statistical and individualistic buyer types. Tribal intelligence connects those individuals into experiential groups, tribes that come together through shared hearts and minds.
Branding and markeging strategies for large medical clinic practice groupsKevin Masi
This document discusses strategies for clinical practice branding and marketing. It emphasizes focusing on building trust with patients through transparency, consistency, and focusing on the patient experience. It also recommends developing a content marketing strategy to nurture relationships over time by automating the publishing and sharing of educational content through various channels. The goal is to position the practice as a trusted subject matter expert and meet the informational needs of patients, doctors, and insurers throughout the customer journey.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The document discusses adopting an agile mindset and methodology for marketing. It describes how marketers have traditionally been trained with a classical research and planning approach, but pressures of change require more flexibility. An agile approach embraces iterative testing of hypotheses with customers rather than fixed plans. It emphasizes validating ideas through customer experiments and being comfortable with failure during the search for an effective business model. The document provides examples of how an agile mindset could be applied through website development, customer insights testing, and adapting marketing strategies based on data.
German American Chamber of Commerce Knowledge Exchange_Digital Marketing and ...Kevin Masi
Digital, Mobile, and Social Media now Affect the Entire Organization: How to use digital media to amplify and extend the reach and impact of marketing — and the organization overall.
Hotels are more than just places to eat, sleep and work. They are venues, plugged into local communities, places where Tribes of like-hearted communities meet to Dream, Play and Engage.
The document outlines a process for developing tribal intelligence through identifying key tribes and sub-tribes within target audiences, developing tribal narratives and habitats, validating models through interviews, and applying the intelligence across marketing, operational, and engagement applications. Key steps include distilling ideas from research and data, defining tribes and sub-tribes, crafting tribal stories and shared language, identifying natural touchpoints for tribes, and synthesizing inputs to refine the tribal model.
Tribal Intelligence® A Study of Community BehaviorKevin Masi
Advertising and marketing refer extensively to demographics, personas and other statistical and individualistic buyer types. Tribal intelligence connects those individuals into experiential groups, tribes that come together through shared hearts and minds.
Branding and markeging strategies for large medical clinic practice groupsKevin Masi
This document discusses strategies for clinical practice branding and marketing. It emphasizes focusing on building trust with patients through transparency, consistency, and focusing on the patient experience. It also recommends developing a content marketing strategy to nurture relationships over time by automating the publishing and sharing of educational content through various channels. The goal is to position the practice as a trusted subject matter expert and meet the informational needs of patients, doctors, and insurers throughout the customer journey.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
1. 7 Marketing Inflection Points
Shaping things to come
Kevin Masi, Co-founder & President / Future Builder
Torque ltd.
kmasi@torquelaunch.com
@MaseratiTorque
Torquelaunch.com/Marketing-Inflection
4. Facebook
• Facebook will go public for $5 billion
• Biggest Internet IPO seen
• Worth more than General Motors,
the New York Times Company,
& Sprint Nextel combined
• Approaching 1 billion users
4
5. Pinterest
• 11 million unique visitors as of January 2012
• In less than 1 year, Pinterest is #5 Social Network,
beating out LinkedIn and Google+
5
7. Mobile Forecast 2012
• Ad revenue est $11.6 billion, up 85.4% over 2011
• 125 million Americans will access social networks via
mobile handsets
- Ad revenue for social networks est $412.7 million
• Revenue from consumer apps est $26.1 billion,
up 30.7%*
• Mobile wallet, Mobile financial services, m-banking
• Access to data & connection wherever you is
Behavior-changing
7
Marketing Mistake #10:
Under-Appreciating the
Speed of Mobile
Torque post
*Forecast from
Strategy Analytics
8. Mobile local search volume will surpass
computer local search by 2016
8
*Forecast: Mobile local
search volume is surging
BIA/Kelsey
11. 4: Business Modeling
Driving Marketing through operations and any other area of business that makes the
offering relevant, distinct and valued
12. Business modeling is now the domain of marketing
Business Model Generation
Unbundling • Long tail • Multi-sided platforms • Free • Open business models
12
13. Value analysis: Blue Ocean Strategy
13
flexibility number of
content
threads
Single view
Low
High
traffic
drivers
ease of use trackabilityeditorial
focus
ContexTV
Competing
services
16. Splunk IPO April 19, 2012
Gained 109% day 1 market value $3 billion
“Your IT infrastructure generates massive amounts of data.
Machine data - generated by websites, applications, servers,
networks, mobile devices, etc.
Splunk turns your machine data into valuable insights by
monitoring and analyzing everything from customer
clickstreams and transactions to network activity to call records.”
16
17. Big Data: Consumer Behavior Analytics
How Companies Learn Your Secrets
New York Times with Dan Hill
• Target monitors enormous amounts of consumer
purchase data
• Brand habits can be changed during major life events
• Consumers pick up new behaviors
- pregnant women load up on unscented skin care products, large
packages of cotton balls and zink supplements)
- Target sends promotional mailers for baby products (along with
other products so as not to spook them!)
“Mathematicians are suddenly sexy.”
17
19. Users, not Customers: Aaron Shapiro
Who really determines the success of your business
• Engage all audiences: customers and profit will follow
• User-centric marketing
- Useful, valuable content
- Tapping digital channels: owned, earned & social media
- Touchpoints throughout the organization
19
Beauty, Function or
Satisfaction. What
Are You Giving
Your Users?
Torque post
21. Product innovation
• Launched in 2001 as a program in which at least half of
the innovation comes from external crowd sourcing
• Olay® Regenerist
• Oral-B® Pulsonic® Toothbrush
• Febreze® Candles™
• Pringles® Stix
• Bounce Lint & Freshness Roller
• Mr. Clean® Now so much more than a household cleaner
21
22. Crowd Spring
• Logo design
- 110+ average entries
- 114,269 creatives
- Custom design
- Projects start at $269
• Company Naming
- 100 names or money back
- Projects start at $269
• Small websites
- Sites with 5 pages or less
- Design only (no coding)
- Projects start at $729
22
23. Fiverr.com
The world's largest marketplace for small services,
starting at $5. Buy. Sell. Have fun.
• Burger King TV spot: The Stunner is Back
• Torque 20th Birthday
• Birthday Beatbox
• Tales from Beyond
23
24. The New Rules of Innovation:
Need, Speed and Greed
• Open innovation
• Prize incentives
- Ansari XPrise: $10mm prize to fly a reusable
aircraft 100 km into space twice
- Virgin Galactic
24
27. Tying it all Together
Torque post
• Integrate technology, brands and
content media to reach many users
with valuable content through their
channels or choice.
27
28. Torque
• Branding and marketing company
• Celebrating 20 years in 2012
• Building engaging brand experiences
for all user Tribes, through digital
content, platforms and programs
• Serving companies facing tough
competition
28
Technology
Healthcare
Consumer products
Real estate, building products