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7 Lessons from Guy Kawasaki
they won’t teach you at business school
Make meaning
1
The best reason to start a company is
to make money
The best reason to start a company is
to make money
meaning
Do good
have fun
“
Do good,
have fun,
and the money will come
— Richard Branson
Make a mantra
2
Make a mission statement
Make a mission statement
mantra
The mission of Wendy’s is to deliver superior quality
products and services for our customers and communities,
through leadership, innovation and partnerships.
The mission of Wendy’s is to deliver superior quality
products and services for our customers and communities,
through leadership, innovation and partnerships.
this is a mission statement
The mission of Wendy’s is to deliver superior quality
products and services for our customers and communities,
through leadership, innovation and partnerships.
this is a mission statement
useless
Quality is our recipe
Quality is our recipe
this is a mantra
Music for
everyone
Democratize
design
Just
do it
Jump to the next curve
3
Don’t be content with doing things 10% better.
Do things 10 times better.
Jeff Bezos went from 250,000
books in an analog book store to
2.5 million books in a digital book store.
Jeff Bezos went from 250,000
books in an analog book store to
2.5 million books in a digital book store.
he jumped to the next curve
Don’t worry, be crappy!
4
Don’t wait for your
product to be
perfect.
Don’t wait for your
product to be
perfect.
get going!
Lots of things made the first Macintosh
in 1984 a piece of crap, but it was a
revolutionary piece of crap.
— Guy Kawasaki
“
Follow the 10/20/30 rule
5
This is for
presenters
max
10 slides
max
20 minutes
min
30 points
Hire better than yourself
6
A players hire A players
A players hire A players
A +
Be a mensch
7
like him
Help people who cannot help you
Do the right thing.
The right way.
Pay back
society
Follow the 10/20/30 ruleDon’t worry, be crappy! Hire better than yourself
Make meaning Make a mantra Jump to the next curve
Be a mensch
1 2 3
4 5 6
7
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the full article
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Render unto Caesar
Credits
Fonts
Symbols
Images
Gotham
Over the Rainbow
The Noun Project
Guy Kawasaki via guykawasaki.com
Money by fsecarvt
Richard Branson by WSJ
Loud speaker by unknown source
LaFerrari by Otis Blank
Waiting by Ulf Bodin
Steve Jobs via ffbsccn
Bill Gates and Steve Ballmer via 429
Lazy by Tony Delgrosso
Dalai Lama by Christopher Michel
Martin Luther King by Deviant Art
Bill Gates via Business Insider
the things that are Caesar’s

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7 Lessons From Guy Kawasaki They Won't Teach You At Business School