第7回「朝カフェ次世代研究会」講演資料

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Earned media refers to publicity or mentions gained through promotional or other efforts. Owned media is content or brand mentions that appear on properties owned or controlled by the company. Paid media is advertising or sponsorships that appear in paid placements.

Business Technology

http://blogs.forrester.com/interactive_marketing/2009/12/deﬁning-earned-owned-and-paid-media.html

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