Instead of leaving brand exposure on the table, turn your list type posts into a endless stream of shareable content with these 6 ways to repurpose list type posts.
List type articles and blog posts are all the rage right now. Because they are quick to consume, easy to process they are one of the most shared type of content these days.
But the coolest part of creating list type blog posts is the endless ways you can repurpose them.
So for those of you that haven’t heard the term ‘repurpose’ or aren’t quite sure what repurpose means, it’s simply adapting for use in a different modality.
So when we talk about repurposing our content, we are talking about taking existing content and adapting it into different modalities so we can leverage different platforms and reach folks that prefer these different ways of consuming information.
Meaning, some folks prefer infographs, while others favor videos. By repurposing your content to fit these different platforms you can squeeze every ounce of value out of your efforts AND reach as many readers as you can.
Here Are the Top 6 Ways To Repurpose Your List Type Blog Posts:
Facebook, created by Mark Zuckerberg, allows users to create profiles, upload photos and videos, and connect with friends and family. Instagram, created by Kevin Systrom, enables users to take and share photos and videos publicly or privately on the mobile app. Snapchat, created by Evan Spiegel, allows users to send photos and videos that delete after being viewed, and is also used to add captions, drawings or filters to images and videos to share with others.
Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.
Social Media for Event Planners and Vendors: 8 Tactics You Can UseDeanna Tomaselli
Keynote presentation to International Special Events Society (ISES), Pittsburgh Chapter. Includes tactics event planners and vendors can use to increase reach and visibility with social media.
Content creation is essential for community managers to engage their audience. Community managers must create fresh, accurate, relevant, and informative content every day across various platforms like blogs, tweets, and posts. Putting up stale content daily will lose community engagement. Community managers can create fresh content through multi-media, how-tos, existing content, thought leadership, interviews, contests, and more to keep audiences engaged.
List type articles and blog posts are all the rage right now. Because they are quick to consume, easy to process they are one of the most shared type of content these days.
But the coolest part of creating list type blog posts is the endless ways you can repurpose them.
So for those of you that haven’t heard the term ‘repurpose’ or aren’t quite sure what repurpose means, it’s simply adapting for use in a different modality.
So when we talk about repurposing our content, we are talking about taking existing content and adapting it into different modalities so we can leverage different platforms and reach folks that prefer these different ways of consuming information.
Meaning, some folks prefer infographs, while others favor videos. By repurposing your content to fit these different platforms you can squeeze every ounce of value out of your efforts AND reach as many readers as you can.
Here Are the Top 6 Ways To Repurpose Your List Type Blog Posts:
Facebook, created by Mark Zuckerberg, allows users to create profiles, upload photos and videos, and connect with friends and family. Instagram, created by Kevin Systrom, enables users to take and share photos and videos publicly or privately on the mobile app. Snapchat, created by Evan Spiegel, allows users to send photos and videos that delete after being viewed, and is also used to add captions, drawings or filters to images and videos to share with others.
Mark Delgado (@iammarkdelgado) is a Certified Blog and Social Media Entrepreneur (CBSME) who is passionate about consultative works, creative writing, events management, ideation, startupreneurship, strategic marketing and training. He founded Mediactiv8, a startup social media marketing company that advocates digital marketing education and entrepreneurship in the Philippines. To see more of his works, please check out www.facebook.com/Mediactiv8.
Social Media for Event Planners and Vendors: 8 Tactics You Can UseDeanna Tomaselli
Keynote presentation to International Special Events Society (ISES), Pittsburgh Chapter. Includes tactics event planners and vendors can use to increase reach and visibility with social media.
Content creation is essential for community managers to engage their audience. Community managers must create fresh, accurate, relevant, and informative content every day across various platforms like blogs, tweets, and posts. Putting up stale content daily will lose community engagement. Community managers can create fresh content through multi-media, how-tos, existing content, thought leadership, interviews, contests, and more to keep audiences engaged.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Generation Z: Connecting with Today's TeensHeather Davis
The slides from the Southern California Ten Coalitions presentation at the CPRS Region 4 Conference on November 13th, 2014 by Aaron Orozco and Heather Davis
If you're a blogger, you should be investing more time on LinkedIn. This presentation walks you through all the reasons why and how. I gave this talk at BlogHer PRO 2013 in Redwood City on October 23, 2013.
18 Statistics to Help Shape Your Millennial Training and Future Proof Your Or...Ryan Jenkins
A war is coming. As the 76 million Baby Boomers retire, the 51 million Generation Xers will fail to fill all of the vacant leadership roles, leaving the rest of the positions for the 80 million Millennials. A battle between the promotion-starved Millennials will begin.
For the Millennials that will leap frog into management positions, they will have to be ready with the necessary leadership and soft skills to ensure their teams and the organization can thrive under their influence. Millennial training is mission critical.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker, author, and Inc.com columnist: http://ryan-jenkins.com.
12 Apps & Hacks to Level Up Your Next Presentation or PitchRyan Jenkins
Enhance your next presentation or pitch with these 12 tips.
You probably know many of the public speaking basics like know your subject, use strong eye contact, and smile. So I dug deep into my public speaking bag of tricks to reveal a few uncommon tips you can use right away to enhance the effectiveness of your next presentation or pitch.
Follow Ryan's blog and podcast at: http://ryan-jenkins.com
Book Ryan as a Speaker: http://ryan-jenkins.com/checkavailability
6 Millennial Motivators: A Guide to What Motivates Millennials at WorkRyan Jenkins
Where there are unmotivated Millennial employees you will find uninspired leaders who lead teams of anxious, job-hop-in-a-heartbeat Millennials. For the leaders eager to spark change and energy into their organizations there are specific Millennial motivators that can be leveraged to ignite Millennial hustle and extend Millennial retention.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker, author, and Inc.com columnist.
Ryan's website: http://ryan-jenkins.com
Ryan's speaking page: http://ryan-jenkins.com/speaker
Contact Ryan: http://ryan-jenkins.com/checkavailability
Recruiters Guide to Attract and Retain MillennialsChris Bennett
1) The document discusses strategies for attracting and retaining Millennial employees, who will make up the majority of the workforce by 2025.
2) It notes that Millennials have different career preferences than previous generations, valuing opportunities for advancement, professional development, and work-life balance.
3) The document provides recommendations for recruitment strategies focused on compensation, the candidate experience, feedback, growth opportunities, and empowerment to attract and keep Millennial talent.
Get to know your audience models: a planner's guide.digital balance
Defining your audience models means you can define and target your ideal audience. Learn how and when to effectively use them in your online and offline marketing.
Is your organization and its leaders ready for the influx of the Millennial generation in the workplace? This presentation covers tips for recruiting and retaining Millennials and several "clashpoints" that appear among the four generations of employees today.
Creating web content is a very effective method of marketing. You can educate visitors and turn them into leads, and then into customers. Here is 24 ways to generate content ideas for your content marketing efforts.
Observing trends with the NxtGen at MRS Kids & Youth ResearchInSites on Stage
Observing trends with the NxtGen at MRS Kids & Youth Research, presented by Joeri Van den Bergh (co-author How Cool Brands Stay Hot and GenY expert at InSites Consulting) in the Innovative Methodologies Panel Discussion on Thursday January 29, 2015 in London (UK).
This document provides facts, figures, and practical advice about Millennial careers from workforce experts. Some key points:
- By 2020, Millennials will make up over a third of the global workforce. They are more optimistic about their careers than previous generations.
- Millennials expect to work longer careers than previous generations, with many expecting to work into their late 60s or older. They also expect more significant breaks throughout their careers for things like education, travel, or caring for family.
- Millennials prioritize money, job security, and time off when looking for jobs. They define job security as having skills that remain relevant and continuous opportunities to learn.
- While most Millenn
On Feb 11 2015, we used Voice Polls to create a 10 questions survey.
We collected 10,000 opinions in a few hours. Here is what we found.
You are a journalist or a NGO? You need free access to opinion panels? Contact us on https://voicepolls.com
Generation Z refers to those born after 1995. They have distinct characteristics from previous generations like Baby Boomers and Generation X. Generation Z craves regular, technology-enhanced learning and visual teaching methods. They stay connected constantly through technology and expect others to do the same. Rewards for Generation Z need to change frequently to meet their changing expectations, and they want high intensity relationships with authority figures and coworkers.
How generation Z will shape our supply chain? Yılmaz Soğucak
This document discusses Generation Z and their impact on the future of business. It notes that Generation Z, born between 1995-2020, will bring omni-channel experiences, high customer expectations around delivery, and use of IoT technology to businesses. The document recommends that companies implement an omni-channel strategy, offer a variety of last-mile delivery options, and leverage the creativity and connectivity of Generation Z employees to drive innovation.
This document discusses metrics for measuring user engagement for mobile apps and websites. It defines several key metrics including new users, monthly active users (MAUs), dormant users, retention rates for new users after 1 day and 7 days (1d7s), cohort heatmaps to track retention over time, and identifying a key engagement metric like weekly active users. It also discusses segmenting users into states like core, casual and marginal based on usage frequency and targeting experiments and messages to different segments. The goal is to better understand user behavior and identify opportunities to improve activation and retention.
Generation Z Infographic | Claire MaddenClaire Madden
Generation Z, born 1995-2009 are today's generation of students and are increasingly entering the workforce. They are technologically savvy, having been born into a hyperconnected and digitally immersive world. They are social networkers, spending many of their waking hours in constant contact with their global friends and communities.
How to Reach the Mobile Generation (Millennial Christians)Patrick Padley
Only 30% of Americans who were raised Catholic are still practicing. In an environment like this, how do we reach the millennial Christians? We discuss ways to ignite the flame of the millennial church through the use of digital media, content strategy, social media and mobile.
This presentation was given at the 2013 Catholic New Media Conference #CNMC by Patrick Padley.
Learn more: www.patrickpadley.com
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Generation Z: Connecting with Today's TeensHeather Davis
The slides from the Southern California Ten Coalitions presentation at the CPRS Region 4 Conference on November 13th, 2014 by Aaron Orozco and Heather Davis
If you're a blogger, you should be investing more time on LinkedIn. This presentation walks you through all the reasons why and how. I gave this talk at BlogHer PRO 2013 in Redwood City on October 23, 2013.
18 Statistics to Help Shape Your Millennial Training and Future Proof Your Or...Ryan Jenkins
A war is coming. As the 76 million Baby Boomers retire, the 51 million Generation Xers will fail to fill all of the vacant leadership roles, leaving the rest of the positions for the 80 million Millennials. A battle between the promotion-starved Millennials will begin.
For the Millennials that will leap frog into management positions, they will have to be ready with the necessary leadership and soft skills to ensure their teams and the organization can thrive under their influence. Millennial training is mission critical.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker, author, and Inc.com columnist: http://ryan-jenkins.com.
12 Apps & Hacks to Level Up Your Next Presentation or PitchRyan Jenkins
Enhance your next presentation or pitch with these 12 tips.
You probably know many of the public speaking basics like know your subject, use strong eye contact, and smile. So I dug deep into my public speaking bag of tricks to reveal a few uncommon tips you can use right away to enhance the effectiveness of your next presentation or pitch.
Follow Ryan's blog and podcast at: http://ryan-jenkins.com
Book Ryan as a Speaker: http://ryan-jenkins.com/checkavailability
6 Millennial Motivators: A Guide to What Motivates Millennials at WorkRyan Jenkins
Where there are unmotivated Millennial employees you will find uninspired leaders who lead teams of anxious, job-hop-in-a-heartbeat Millennials. For the leaders eager to spark change and energy into their organizations there are specific Millennial motivators that can be leveraged to ignite Millennial hustle and extend Millennial retention.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker, author, and Inc.com columnist.
Ryan's website: http://ryan-jenkins.com
Ryan's speaking page: http://ryan-jenkins.com/speaker
Contact Ryan: http://ryan-jenkins.com/checkavailability
Recruiters Guide to Attract and Retain MillennialsChris Bennett
1) The document discusses strategies for attracting and retaining Millennial employees, who will make up the majority of the workforce by 2025.
2) It notes that Millennials have different career preferences than previous generations, valuing opportunities for advancement, professional development, and work-life balance.
3) The document provides recommendations for recruitment strategies focused on compensation, the candidate experience, feedback, growth opportunities, and empowerment to attract and keep Millennial talent.
Get to know your audience models: a planner's guide.digital balance
Defining your audience models means you can define and target your ideal audience. Learn how and when to effectively use them in your online and offline marketing.
Is your organization and its leaders ready for the influx of the Millennial generation in the workplace? This presentation covers tips for recruiting and retaining Millennials and several "clashpoints" that appear among the four generations of employees today.
Creating web content is a very effective method of marketing. You can educate visitors and turn them into leads, and then into customers. Here is 24 ways to generate content ideas for your content marketing efforts.
Observing trends with the NxtGen at MRS Kids & Youth ResearchInSites on Stage
Observing trends with the NxtGen at MRS Kids & Youth Research, presented by Joeri Van den Bergh (co-author How Cool Brands Stay Hot and GenY expert at InSites Consulting) in the Innovative Methodologies Panel Discussion on Thursday January 29, 2015 in London (UK).
This document provides facts, figures, and practical advice about Millennial careers from workforce experts. Some key points:
- By 2020, Millennials will make up over a third of the global workforce. They are more optimistic about their careers than previous generations.
- Millennials expect to work longer careers than previous generations, with many expecting to work into their late 60s or older. They also expect more significant breaks throughout their careers for things like education, travel, or caring for family.
- Millennials prioritize money, job security, and time off when looking for jobs. They define job security as having skills that remain relevant and continuous opportunities to learn.
- While most Millenn
On Feb 11 2015, we used Voice Polls to create a 10 questions survey.
We collected 10,000 opinions in a few hours. Here is what we found.
You are a journalist or a NGO? You need free access to opinion panels? Contact us on https://voicepolls.com
Generation Z refers to those born after 1995. They have distinct characteristics from previous generations like Baby Boomers and Generation X. Generation Z craves regular, technology-enhanced learning and visual teaching methods. They stay connected constantly through technology and expect others to do the same. Rewards for Generation Z need to change frequently to meet their changing expectations, and they want high intensity relationships with authority figures and coworkers.
How generation Z will shape our supply chain? Yılmaz Soğucak
This document discusses Generation Z and their impact on the future of business. It notes that Generation Z, born between 1995-2020, will bring omni-channel experiences, high customer expectations around delivery, and use of IoT technology to businesses. The document recommends that companies implement an omni-channel strategy, offer a variety of last-mile delivery options, and leverage the creativity and connectivity of Generation Z employees to drive innovation.
This document discusses metrics for measuring user engagement for mobile apps and websites. It defines several key metrics including new users, monthly active users (MAUs), dormant users, retention rates for new users after 1 day and 7 days (1d7s), cohort heatmaps to track retention over time, and identifying a key engagement metric like weekly active users. It also discusses segmenting users into states like core, casual and marginal based on usage frequency and targeting experiments and messages to different segments. The goal is to better understand user behavior and identify opportunities to improve activation and retention.
Generation Z Infographic | Claire MaddenClaire Madden
Generation Z, born 1995-2009 are today's generation of students and are increasingly entering the workforce. They are technologically savvy, having been born into a hyperconnected and digitally immersive world. They are social networkers, spending many of their waking hours in constant contact with their global friends and communities.
How to Reach the Mobile Generation (Millennial Christians)Patrick Padley
Only 30% of Americans who were raised Catholic are still practicing. In an environment like this, how do we reach the millennial Christians? We discuss ways to ignite the flame of the millennial church through the use of digital media, content strategy, social media and mobile.
This presentation was given at the 2013 Catholic New Media Conference #CNMC by Patrick Padley.
Learn more: www.patrickpadley.com
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!