The document contains responses to a questionnaire from 10 individuals regarding their car ownership experiences, preferences, and opinions on luxury vehicles. It gathers information about their current and past vehicles, how purchasing decisions were made, how cars are used, favorite features, and brand perceptions. The respondents provided insights into their lifestyles and what they value in a car.

1. Questionnaire (GM/PACE Project)
S.R. No. 1
Date 26/01/2009
Name Dr S. Ghoshal
Market Segment 9 Lacks
Profession
Professor (ergonomics)
Age Group 46-50
Education
PhD. M sc.
Driving since
last 10 years
Self drive/Driver Mostly Self drive, Concerned when
driver as he is doing something
wrong.
Hyundai Verna
Present Cars
{http://hyundaiverna.co.in/verna.as
p?pagename=design_int}
(1) Maruti 800 -- used for more than
a lack KM, could not drive with out
Time line of cars hand rest. (2) Verna --
Less Noise (being into my own
area), soothing A/c, Hand rest
Other family members
usage Wife (Office), Outing on week ends
with whole family
Buying decision He and his wife
Factors
The Wow Factor, Petrol/diesel
factor

2. SX 4 (Not fuel efficient, High blind
level, but wow factor was better),
Options Traded off
Ford Icon, Accent(too old) others by
while buying
his wife: wagon R (it’s a box), swift
(no wow feel) Verna
because: fuel efficiency, Low blind
level then SX4
Usage of car
45 Km/day
Soon as you get Clutch, Neutral, release breaks,
In? Right foot on break
Listen to FM, Music(Don’t like to
Stuck in Traffic?
carry cd great if I can down load)
What do you usually Driving?
do in car?
Break Down? call helpline, expect to get
connected
Waiting?
music
Which?
Honda Civic
When? After 4-5 years
Next Car
Why?
Look and feel both outside and
inside
BMW 1
Mercedes 2
Cadillac 5
Brand Ranking Audi 2
Infinity 5
Acura 3
Lincoln 4

3. Problems faced
dash board could have been better
in terms of look and feel
(1) noiseless environment, (2) look
Features enjoyed
and feel, (3) Perceived Strength and
most
ruggedness, (4) Turning angle, (5)
Smooth Steering
wow factor, beauty, sensuality, Ex.
Define Luxury www.tynant.com
News paper
Music yes
Things you need in car
TV
Official mail yes
Car 4
Property 2
Priority of buying
Jewelry 3
things
Investment 1
Accessories 5
Other gadgets
Shoes Nike/Addidas
Two Brand Watch Rolex/Citizen
Preferences
Clothing
Arrow/Zodiac
Heard of Cadillac?
Yes, Barrac Obama car, great brand
Value

4. Rooms
Personality
Pictorial Question
Phones
Cars
My Car talking to me & me talking
to car : Go on 3 gear will save fuel
Design suggestions
on this road, Low air in Front left
tire, Take left concession straight
Small city chips into phone to get
information about city,
Product need in future
communication and entertainment
while on move
Gesture and behaviour
Enthusiastic, Talkative, Helpful.
Bhaskar
Dinoop
Himanshu
Team members Kartik
feedback
Pawan
Girish
Deepti
Yashika

6. 2 3
26/01/2009 27/01/2009
Prof Bharat Saikumar Dr. Uppin
Professor(Mechanical
engineering)/Services to Bosch Doctor
46-50 51-55
Post Graduation, Pursuing PhD in
Composite materials MBBS, MD
1974 1974
Self drive (I love driving), irritated by
Traffic so driver in future, But Merc
Self-drive will be self driven always
Maruti 800, Mercedes Model 1989
(190 D) {http://en.wikipedia.org/wiki/ Mercedes E class C200 2008 model,
File:W201.jpg} Chorrola
(1)family jeep, (in dubai: (2)
1984 Mazda 929 Sedan, (3) TATA
Elisi for 5 years, (4) Cherevole
Caprio Classic, (5) Mistibushi
1960 Mercedes , Beetle,
Gullent Royal) (In India:
WolksWagon Golf (Also collector for
(6) maruti 800
bikes)
(7) Toyota )
(8) Camery (9)Chorrola
for last 3-4 years (10) Merc Latest
Model
Wife: Maruti, Merc:Only Me, Merc.
For long drive and going to college,
On weekends.. Its part of my No one, Week end outing with
personality. family on self drive
I am the boss I decide, Family they choose color
(1) Brand, Price & affordability,
Value for money. (2) Power,
as per taste comfort.

7. Merc was my childhood dream,
great brand in India, the current
model had the classic look and feel,
The lights of classic car was brought
back rather than square ones.(About
to buy BMW 3 series model 320 but
Wanted to buy merc, told that I will the model was relesed 4 years back
buy it and I bought it. an new one was awaited in an year)
Now 30-40 KM/day, An year erlier
70-80 KM/day
Rear View adjust, A/c first, Music,
start the car windows closed
Intially use to loose patients, now
Be Patient window closed, music.
stability, Control, Security(Only Change music, Talke on phone
concerned for head on collision) bluhooth connectivity in car
Not experienced with current car,
Once Mistibushi Gallent enjin jam in
Repair my self if not then call midst of desert, Puncher myself
Old music Push back relax, Music
small sedan trade off chorolla for
may be Liner-Zilo (look and feel), If
Anther vesion of Mercedes had money will buy Merc. S class
After a year In few days
car is 4 years old so might start
giving problems and bad services are
available, will get good price now
3 2
5 1
2 3
4 4
6 6
7 7
1 5

8. Wing Mirror dosent fold
automatically, right is convex but
left is plane could not get wide look
on left even complained merc.,
Hitting horn in panic situation by
mistake hit control button on
stearing which changes settings,
Dickey dosent lock while driving,
seat doesnt adjust as per user
automatically, take key out window
glass should auto close, fuel tank can
Milage could have been better be open without key.
A/c in summer, feeling of steering, (1)bluetooth phone (2)power,
seating posture, visibility Torque, steering (3)Music
various useful features car could Luxury estate(Willonair) all sports
could offer facilty, open cosy relax
yes yes
yes
yes
1 1
4 3
3 4
5 2
2 5
Initially lenevo palm top with phone
but problems with battry all data
vanishes if it goes dead, 1984 Bose
Laptop, Not much gadget freak Speaker, Cameras old SLRs,
Belline(Italy)/nike/reebok cleak/Puma
Rado/Rolex omega
custom made custom made
Yes, brand is superio than Meci and
BMW, no services in India, Not easy yes lived with it for 15
to maintain, if services launched in years(Fleakwood), low milage not
india I will buy for india

9. Give depression to controls on
steering,
Attitute, Good host, Reserved.

11. Objectives:
1. Study the lifestyle of the car owners
2. Finding the customer needs and problems
3. Problems with usability of car (Car as a product) Ergonomics, Functionality, Technology
4. Perception about the luxury car.
5. Brand Preference and social status association (car as an emotional object) Aesthetics,
Personality.
4 5
30/01/2009 29/01/2009
Mr. Sandip Sangaru Mr. Naveen
Design Consultant Business Management
31-35 30 - 35
NID (Product Design) M.Com
10-11 Year Since 17 year old
Self Drive : For Long Distance Driver :
Self Drive When in traffic
1. World War 2 Jeep
2. Wangon R (Family Car) Skoda Laura
1. World War 2 Jeep 1. Maruti 800, 2. Tata Sierra, 3. Skoda
2. Wangon R (Family Car) Laura
Brother : Wangon R
Himself: Jeep: On Weekend long Drive His wife drive but she perfer driver
Himself Himself
look and feel of car and good comfort and
1. Serivce, 2. Mantaince Cost Safety issues

12. Looking for small segment Cars Between Fiesta, Civic : Likes European cars for its
Wangon R and Santro engineering and value for money
260 kms/ m. for playing Golf
Switch on my Bluetooth handset, check
Start & GO emails, manual central lock
Music, Shut window put on AC Check mails or sometimes listen to music
Try to figure out best way to reach in time
Usally try to fix himself or call helpline call service centre
Ensure he is not sitting idle, checks mail
Relax, read book or magazine or listen to music and listen to music
Pajaro (SUV) High end SUV
This year This year
Good engineering, fuel effecience , but
Like to Drive in Off road important is safety issues
1 2
3 3
5 4
2 1
7 5
6 6
4 7

13. Suspension in Wongan R, Plastic used is of very Interior aesthetics were sad, I didn't get
bad qty. the value for money, Electronics is bad too
1. Power 2. Flamberyance look and feel
and road presences
Comfort : Give you serivces when it is required You don't look at value if you see Luxary,
like Water in desert Luxary is comfort , Money doesn't matter
Yes Yes
Yes Yes
3 2
1 4
4 5
2 1
5 3
Camera : Nikon D200, D40
Catapillar Armani
Omega Omega
Hugo Boss : Because of style and Brand
Value
Yes : Cadillac as Car Yes

14. 3 1 4 2
2 4 3
1
Showoff, Thing of road presences, status,
Technology oriented

16. Technology
Aesthetics,
6 7
29/01/2009 30/01/2009
Mr. Rajeev Agarwal Mr. Mohit Mathur
SUV (CAD $30,000)
Senior Consultant (Software
Development) Criminal Lawyer
41-45 36-40
LLB
1995 two decades
Self drive Self drive
Toyota Rav4 BMW 3 Series
(1) Toyota Corona sedan- 1995-2001, in
Kuwait (2) Toyota Rav4 SUV(2002-
present), in Canada Ford Ikon, Honda City, BMW 3 Series
Wife Self only
collective decision with his wife
city conditions (snowy weather, requiring
off-roading capability), height
considerations (better visibility), past it was his dream to own a beemer, gives
experience with previous Toyota, him unparalled thrill; performance,
affordability, brand image power,

17. Honda CRV was first choice
daily daily
turn on the music
continue to enjoy music
same as above
never experienced
music again
No plan as of now not thought of
will rank toyota first first choice

18. has problem in keeping track of speed vs
speed limit in the current speedometer…
would prefer a digital one as one can
make out speed more easily and
accurately; wishes music system was more
equipped (mp3, USB)
the drive, CD player, provision of things the feel of the steering wheel, the seat
like seat-height adjustment, side-mirror with good lumbar support and elevation,
adjustment etc. the drive itself- excellent shocker system
utmost comfort'; when it comes to car-
smooth, silent drive
No No
Yes Yes
Yes (but should not be distracting) No
No No
2
1
4
3
5
Laptop (Dell Latitude), Nokia (basic with
camera and flip body) Laptop (HP), Nokia E71
Nike, Bata Roca, hash Puppy
Casio, Romer Omega, Rolex
GAP, Dakota Raymonds
Yes… only seen it...is a big car; in Kuwait Yes- luxury, american, a long car doubts
there was a saying 'from camel to whether it is suited for narrow Indian
Cadillac!', roads!

19. GPS navigation

21. 8 9 10
31/01/2009 30/01/2009 30/01/2009
Mr. Vikas Gupta Mr. Arun Kumar Mr. O M Kaul
Lawyer Executive Executive
41-45 51-55 46-50
LLB Post-Graduate Post-Graduate
driving since 20 years, owning car
3 years since 15 years
driver both driver
Honda Civic Toyota Corolla, Ford Fusion Honda City
Maruti 800, Fiat Palio, Honda Civic Opel Astra, Honda City
self self
service, road conditions; fuel
drive, comfort, pick-up, space; efficiency, smooth engine and
brand, popularity, beauty fully loaded & Toyota reputation gear box

22. daily 700 km per week
read the newspaper put on the seat belts thank god
listen to music listen to music music/newspaper
read, listen to music same as above FM/CD
hasn't happened so far Call service engineer
Summer- put AC appropiately;
listen to music Winter- stand out in the sun
Ford Thunder
after 2 years
Like SUVs taste new technology
2 1 2
2 1
1 7 4
3 3
4 5
5 6
6 7

23. visibility from driver seat to
wishes for leather seats which were bonnet end could have been
not offered when he bought his car too much noise, rattle better
impressive looks (status symbol), great
comfort (great legroom), interiors smooth steering, no engine
(styling, music system) AC, music system, spare wheel sound, good suspension
others' envy
Yes No Yes
Yes Yes Yes
Yes No Yes
Yes No Yes
1 3
2 1
5 5
3 2
4 4
Laptop (HP), Blackberry, Nokia Laptop, cellphone laptop, cellphone
Metro Ecco, Lloyd Adidas, Timberland
Rolex, Rado Breitling, Rolex Omega, Cartier
Raymonds, Wills Ralph Lauren, Boss Milano Ralph Lauren Polo, Docker (Levis)
haven't seen just heard, is an
expensive car; will have to offer more
value (quality,pricing,features) to
succeed over BMW, Audi; not sure if
he would go for a Cadillac rather than
a Merc which is an accepted Indian Yes… it is a car known for its style
norm for luxury, status (gave example & speed… bit expensive… lacks
of Mont Blanc pen) Grandfather's car… like a ship smooth shape and interiors

26. 11 12
31/01/2009 1/28/2009
Mr. Rajiv Goyal Mr Vinay
Executive Network architect
51-55 31
Collage drop out by choice in B
Graduate Com
18 years 1996
both but mostly driver Self drive - I like driving by myself
Honda City, Hyundai Verna Civic
(1) Maruti 800 (1991-1996) (2)
Maruti Esteem (1996-2008) (3)
Honda City (2005-present) (4)
Hyundai Verna (2008-present) Civic- first and last choice
self
design ( use of teakwood, upholstery,
wide-bodied, speedometer design),
affordability, basic features on offer,
after-sales service

27. Ford Fiesta, Maruti SX4, Toyota
Corolla; Verna was more loaded
daily 30-40 km
look at how clean is the car Check mails on black berry
Call and finish unfinished
listen to music business
listen to music Listen to music
never experienced Not experienced
listen to music Check missed calls
not yet decided
5 2
1- prestigious brand, best looking
car, safe, dependable 3
3 5
2 1
6 7
7 4
4 6

28. difficulty with cup-holder (at times
the cup is too big to fit into) Everything is good except service.
1.Speed
2.Power
3.Interior (Dashboard gives
speedometer, air-conditioning, soothing feeling , doesn’t tie you
upholstery on long drives.
in the context of cars it would be
features like remote controls,
reclinable backseat etc. Luxury is comfort
Yes Luxury to companion
Yes Yes
Yes no
Yes yes
2 1
1 2
3 5
4 3
5 4
Laptop (IBM), Nokia E71
made to order, Woodland (formal) Nike
Alba, Titan (sleek & simple) Tag hugour
Louis Phillipe, Raymonds sprint
I know cadillac,I Have seen lot of
Yes… very sturdy car, a status symbol caddilac stuff. Eg Pens , clocks etc

29. some room for personalization (gave
example of cup-holder)
The user likes his things customized,
be it in his choice of shoes, apparel or
his aspirations about how his ideal
car should be

51. Persona 1 : Mr. Naveen
S.R. No. 4
Date 30/01/2009
Name Mr. Sandip Sangaru
Market Segment
Profession
Design Consultant
Age Group 31-35
Education
NID (Product Design)
Driving since
10-11 Year
Self drive/Driver
Self Drive
1. World War 2 Jeep
Present Cars
2. Wangon R (Family Car)
Time line of cars 1. World War 2 Jeep
2. Wangon R (Family Car)
Other family members Brother : Wangon R
usage Himself: Jeep: On Weekend long Drive
Buying decision Himself
Factors
1. Serivce, 2. Mantaince Cost
Options Traded off Looking for small segment Cars Between
while buying Wangon R and Santro
Usage of car
Soon as you get
In? Start & GO
Stuck in Traffic?
Music, Shut window put on AC
What do you usually
do in car? Driving?
Break Down? Usally try to fix himself or call helpline

52. What do you usually
do in car?
Waiting?
Relax, read book or magazine or listen to music
Which? Pajaro (SUV)
When? This year
Next Car
Why?
Like to Drive in Off road
BMW 1
Mercedes 3
Cadillac 5
Brand Ranking Audi 2
Infinity 7
Acura 6
Lincoln 4
Problems faced
Suspension in Wongan R, Plastic used is of very
bad qty.
Features enjoyed
most
Define Luxury Comfort : Give you serivces when it is required
like Water in desert
News paper
Music Yes
Things you need in car
TV
Official mail Yes
Car 3
Property 1
Priority of buying
Jewelry 4
things
Investment 2
Accessories 5
Other gadgets
Camera : Nikon D200, D40
Shoes Catapillar
Two Brand Watch Omega
Preferences
Clothing
Heard of Cadillac?
Yes : Cadillac as Car

53. Rooms
3 1 4 2
Personality
Pictorial Question
Phones
Cars
2 4 3
1
Design suggestions
Product need in future
Gesture and behaviour
Bhaskar
Dinoop
Himanshu
Team members Kartik
feedback Pawan
Girish
Deepti
Yashika

55. veen
5 6
29/01/2009 29/01/2009
Mr. Naveen Mr. Rajeev Agarwal
SUV (CAD $30,000)
Senior Consultant (Software
Business Management Development)
30 - 35 41-45
M.Com
Since 17 year old 1995
Self Drive : For Long Distance
Driver : When in traffic Self drive
Skoda Laura Toyota Rav4
(1) Toyota Corona sedan- 1995-2001, in
1. Maruti 800, 2. Tata Sierra, 3. Skoda Kuwait (2) Toyota Rav4 SUV(2002-
Laura present), in Canada
His wife drive but she perfer driver Wife
Himself collective decision with his wife
city conditions (snowy weather, requiring
off-roading capability), height
considerations (better visibility), past
look and feel of car and good comfort and experience with previous Toyota,
Safety issues affordability, brand image
Fiesta, Civic : Likes European cars for its
engineering and value for money Honda CRV
260 kms/ m. for playing Golf daily
Switch on my Bluetooth handset, check
emails, manual central lock turn on the music
Check mails or sometimes listen to music continue to enjoy music
Try to figure out best way to reach in time same as above
call service centre never experienced

56. Ensure he is not sitting idle, checks mail
and listen to music music again
High end SUV No plan as of now
This year
Good engineering, fuel effecience , but
important is safety issues
2 will rank toyota first
3
4
1
5
6
7
has problem in keeping track of speed vs
speed limit in the current speedometer…
would prefer a digital one as one can
make out speed more easily and
Interior aesthetics were sad, I didn't get accurately; wishes music system was more
the value for money, Electronics is bad too equipped (mp3, USB)
the drive, CD player, provision of things
1. Power 2. Flamberyance look and feel like seat-height adjustment, side-mirror
and road presences adjustment etc.
You don't look at value if you see Luxary, utmost comfort'; when it comes to car-
Luxary is comfort , Money doesn't matter smooth, silent drive
No
Yes Yes
Yes (but should not be distracting)
Yes No
2 2
4 1
5 4
1 3
3 5
Laptop (Dell Latitude), Nokia (basic with
camera and flip body)
Armani Nike, Bata
Omega Casio, Romer
Hugo Boss : Because of style and Brand
Value GAP, Dakota
Yes… only seen it...is a big car; in Kuwait
there was a saying 'from camel to
Yes Cadillac!',

57. Showoff, Thing of road presences, status,
Technology oriented

59. 7 10 12
30/01/2009 30/01/2009 1/28/2009
Mr. Mohit Mathur Mr. O M Kaul Mr Vinay
Criminal Lawyer Executive Network architect
36-40 46-50 31
Collage drop out by choice in B
LLB Post-Graduate Com
driving since 20 years, owning car
two decades since 15 years 1996
Self drive driver Self drive - I like driving by myself
BMW 3 Series Honda City Civic
Ford Ikon, Honda City, BMW 3 Series Opel Astra, Honda City Civic- first and last choice
Self only
self
it was his dream to own a beemer, gives service, road conditions; fuel
him unparalled thrill; performance, efficiency, smooth engine and
power, gear box
was first choice
daily 30-40 km
thank god Check mails on black berry
Call and finish unfinished
music/newspaper business
FM/CD Listen to music
Call service engineer Not experienced

60. Summer- put AC appropiately;
Winter- stand out in the sun Check missed calls
not thought of
after 2 years
taste new technology
first choice 2 2
1 3
4 5
3 1
5 7
6 4
7 6
visibility from driver seat to
bonnet end could have been
better Everything is good except service.
1.Speed
2.Power
the feel of the steering wheel, the seat 3.Interior (Dashboard gives
with good lumbar support and elevation, smooth steering, no engine soothing feeling , doesn’t tie you
the drive itself- excellent shocker system sound, good suspension on long drives.
Luxury is comfort
No Yes Luxury to companion
Yes Yes Yes
No Yes no
No Yes yes
3 1
1 2
5 5
2 3
4 4
Laptop (HP), Nokia E71 laptop, cellphone
Roca, hash Puppy Adidas, Timberland Nike
Omega, Rolex Omega, Cartier Tag hugour
Raymonds Ralph Lauren Polo, Docker (Levis) sprint
Yes- luxury, american, a long car doubts Yes… it is a car known for its style
whether it is suited for narrow Indian & speed… bit expensive… lacks I know cadillac,I Have seen lot of
roads! smooth shape and interiors caddilac stuff. Eg Pens , clocks etc

61. GPS navigation

79. Questionnaire (GM/PACE Project)
S.R. No. 1
Date 26/01/2009
Name Dr S. Ghoshal
Market Segment 9 Lacks
Profession
Professor (ergonomics)
Age Group 46-50
Education
PhD. M sc.
Driving since
last 10 years
Self drive/Driver Mostly Self drive, Concerned when
driver as he is doing something
wrong.
Hyundai Verna
Present Cars
{http://hyundaiverna.co.in/verna.as
p?pagename=design_int}
(1) Maruti 800 -- used for more than
a lack KM, could not drive with out
Time line of cars hand rest. (2) Verna --
Less Noise (being into my own
area), soothing A/c, Hand rest
Other family members
usage Wife (Office), Outing on week ends
with whole family
Buying decision He and his wife
Factors
The Wow Factor, Petrol/diesel
factor

80. SX 4 (Not fuel efficient, High blind
level, but wow factor was better),
Options Traded off
Ford Icon, Accent(too old) others by
while buying
his wife: wagon R (it’s a box), swift
(no wow feel) Verna
because: fuel efficiency, Low blind
level then SX4
Usage of car
45 Km/day
Soon as you get Clutch, Neutral, release breaks,
In? Right foot on break
Listen to FM, Music(Don’t like to
Stuck in Traffic?
carry cd great if I can down load)
What do you usually Driving?
do in car?
Break Down? call helpline, expect to get
connected
Waiting?
music
Which?
Honda Civic
When? After 4-5 years
Next Car
Why?
Look and feel both outside and
inside
BMW 1
Mercedes 2
Cadillac 5
Brand Ranking Audi 2
Infinity 5
Acura 3
Lincoln 4

81. Problems faced
dash board could have been better
in terms of look and feel
(1) noiseless environment, (2) look
Features enjoyed and feel, (3) Perceived Strength and
most ruggedness, (4) Turning angle, (5)
Smooth Steering
wow factor, beauty, sensuality, Ex.
Define Luxury www.tynant.com
News paper
Music yes
Things you need in car
TV
Official mail yes
Car 4
Property 2
Priority of buying
Jewelry 3
things
Investment 1
Accessories 5
Other gadgets
Shoes Nike/Addidas
Two Brand Watch Rolex/Citizen
Preferences
Clothing
Arrow/Zodiac
Heard of Cadillac?
Yes, Barrac Obama car, great brand
Value
Rooms
Pictorial Question

82. Personality
Pictorial Question
Phones
Cars
My Car talking to me & me talking
to car : Go on 3 gear will save fuel
Design suggestions
on this road, Low air in Front left
tire, Take left concession straight
Small city chips into phone to get
information about city,
Product need in future
communication and entertainment
while on move
Gesture and behaviour
Enthusiastic, Talkative, Helpful.
Bhaskar
Dinoop
Himanshu
Team members Kartik
feedback
Pawan
Girish
Deepti
Yashika

84. 2 3 9
26/01/2009 27/01/2009 30/01/2009
Prof Bharat Saikumar Dr. Uppin Mr. Arun Kumar
Professor(Mechanical
engineering)/Services to Bosch Doctor Executive
46-50 51-55 51-55
Post Graduation, Pursuing PhD in
Composite materials MBBS, MD Post-Graduate
1974 1974 3 years
Self drive (I love driving), irritated by
Traffic so driver in future, But Merc
Self-drive will be self driven always both
Maruti 800, Mercedes Model 1989
(190 D) {http://en.wikipedia.org/wiki/ Mercedes E class C200 2008 model,
File:W201.jpg} Chorrola Toyota Corolla, Ford Fusion
(1)family jeep, (in dubai: (2)
1984 Mazda 929 Sedan, (3) TATA
Elisi for 5 years, (4) Cherevole
Caprio Classic, (5) Mistibushi
1960 Mercedes , Beetle,
Gullent Royal) (In India:
WolksWagon Golf (Also collector for
(6) maruti 800
bikes)
(7) Toyota )
(8) Camery (9)Chorrola
for last 3-4 years (10) Merc Latest
Model
Wife: Maruti, Merc:Only Me, Merc.
For long drive and going to college,
On weekends.. Its part of my No one, Week end outing with
personality. family on self drive
I am the boss I decide, Family they choose color self
(1) Brand, Price & affordability,
Value for money. (2) Power, drive, comfort, pick-up, space;
as per taste comfort. fully loaded & Toyota reputation

85. Merc was my childhood dream,
great brand in India, the current
model had the classic look and feel,
The lights of classic car was brought
back rather than square ones.(About
to buy BMW 3 series model 320 but
Wanted to buy merc, told that I will the model was relesed 4 years back
buy it and I bought it. an new one was awaited in an year)
Now 30-40 KM/day, An year erlier
70-80 KM/day 700 km per week
Rear View adjust, A/c first, Music,
start the car windows closed put on the seat belts
Intially use to loose patients, now
Be Patient window closed, music. listen to music
stability, Control, Security(Only Change music, Talke on phone
concerned for head on collision) bluhooth connectivity in car same as above
Not experienced with current car,
Once Mistibushi Gallent enjin jam in
Repair my self if not then call midst of desert, Puncher myself hasn't happened so far
Old music Push back relax, Music listen to music
small sedan trade off chorolla for
may be Liner-Zilo (look and feel), If
Anther vesion of Mercedes had money will buy Merc. S class Ford Thunder
After a year In few days
car is 4 years old so might start
giving problems and bad services are
available, will get good price now Like SUVs
3 2 1
5 1 2
2 3 7
4 4 3
6 6 4
7 7 5
1 5 6

86. Wing Mirror dosent fold
automatically, right is convex but
left is plane could not get wide look
on left even complained merc.,
Hitting horn in panic situation by
mistake hit control button on
stearing which changes settings,
Dickey dosent lock while driving,
seat doesnt adjust as per user
automatically, take key out window
glass should auto close, fuel tank can
Milage could have been better be open without key. too much noise, rattle
A/c in summer, feeling of steering, (1)bluetooth phone (2)power,
seating posture, visibility Torque, steering (3)Music AC, music system, spare wheel
various useful features car could Luxury estate(Willonair) all sports
could offer facilty, open cosy relax others' envy
No
yes yes Yes
yes No
yes No
1 1 1
4 3 2
3 4 5
5 2 3
2 5 4
Initially lenevo palm top with phone
but problems with battry all data
vanishes if it goes dead, 1984 Bose
Laptop, Not much gadget freak Speaker, Cameras old SLRs, Laptop, cellphone
Belline(Italy)/nike/reebok cleak/Puma Ecco, Lloyd
Rado/Rolex omega Breitling, Rolex
custom made custom made Ralph Lauren, Boss Milano
Yes, brand is superio than Meci and
BMW, no services in India, Not easy yes lived with it for 15
to maintain, if services launched in years(Fleakwood), low milage not
india I will buy for india Grandfather's car… like a ship

87. Give depression to controls on
steering,
Attitute, Good host, Reserved.

89. 10 11
30/01/2009 31/01/2009
Mr. O M Kaul Mr. Rajiv Goyal
Executive Executive
46-50 51-55
Post-Graduate Graduate
driving since 20 years, owning car
since 15 years 18 years
driver both but mostly driver
Honda City Honda City, Hyundai Verna
(1) Maruti 800 (1991-1996) (2)
Maruti Esteem (1996-2008) (3)
Honda City (2005-present) (4)
Opel Astra, Honda City Hyundai Verna (2008-present)
self self
design ( use of teakwood, upholstery,
service, road conditions; fuel wide-bodied, speedometer design),
efficiency, smooth engine and affordability, basic features on offer,
gear box after-sales service

90. Ford Fiesta, Maruti SX4, Toyota
Corolla; Verna was more loaded
daily
thank god look at how clean is the car
music/newspaper listen to music
FM/CD listen to music
Call service engineer never experienced
Summer- put AC appropiately;
Winter- stand out in the sun listen to music
not yet decided
after 2 years
taste new technology
2 5
1- prestigious brand, best looking
1 car, safe, dependable
4 3
3 2
5 6
6 7
7 4

91. visibility from driver seat to
bonnet end could have been difficulty with cup-holder (at times
better the cup is too big to fit into)
smooth steering, no engine speedometer, air-conditioning,
sound, good suspension upholstery
in the context of cars it would be
features like remote controls,
reclinable backseat etc.
Yes Yes
Yes Yes
Yes Yes
Yes Yes
3 2
1 1
5 3
2 4
4 5
laptop, cellphone Laptop (IBM), Nokia E71
Adidas, Timberland made to order, Woodland (formal)
Omega, Cartier Alba, Titan (sleek & simple)
Ralph Lauren Polo, Docker (Levis) Louis Phillipe, Raymonds
Yes… it is a car known for its style
& speed… bit expensive… lacks
smooth shape and interiors Yes… very sturdy car, a status symbol

92. some room for personalization (gave
example of cup-holder)
The user likes his things customized,
be it in his choice of shoes, apparel or
his aspirations about how his ideal
car should be