The document discusses how digital platforms enable a long tail distribution of products and media. It notes that while a small percentage of products are very popular on traditional distribution models, digital platforms allow even obscure and niche products to find an audience. This helps specialized creativity and interests. Examples discussed include books, movies and music finding new audiences through recommendations and search on platforms like Amazon, Netflix and iTunes.
The document summarizes Chris Anderson's theory of the "long tail" which argues that the internet is enabling a large amount of specialized creativity and commerce in niche interests and obscure products that would not be economically viable through traditional mass media channels. It provides examples of how online retailers like Amazon and media platforms are able to profitably cater to demand across a wide range of less popular and obscure products rather than just bestsellers and blockbusters. However, some argue that most profits still come from a small number of popular hits while long tail products make little individual impact.
The document discusses Chris Anderson's theory of the "long tail" and how the internet enables niche interests to be served. It argues that unlike traditional mass media like radio or print publishing, the internet has almost no startup costs and large economies of scale, allowing even obscure interests to find audiences. This could lead to more diversity and choice for consumers but also more fragmented "tribes" without common experiences. The validity of the long tail is debated, as some data shows the majority of profits still come from popular hits and blockbusters.
The document discusses the concept of the "Long Tail" in media and entertainment. It describes how traditional retail and distribution is limited by physical constraints like shelf space, but digital distribution through services like Amazon and Netflix allow access to a vast "Long Tail" of less popular content. This Long Tail content collectively makes up a market that is larger than just the hits. The document argues that embracing and making all content available is a new rule for digital media companies as aggregation allows even niche audiences to be profitable.
American Football Leage, American Basketball Association and Blog Talk Radio?Jon Hansen
Where is social media headed, and are traditional revenue models still necessary to ensure sustainable viability?
This article that reflects on a discussion with BTR Director of Programming and media veteran Philip Recchia sheds an important and necessary light on a question that will likely have to be answered sooner rather than later.
Outlook 2010: Olivier Bonsart's presentationBenoit Raphael
This document provides an analysis of newspaper business models in the digital age. It summarizes that while newspaper websites see much higher unique visitor numbers than print circulation, their digital advertising revenue does not scale up proportionately. However, when comparing metrics like time spent and page views, the print editions still significantly outperform the digital counterparts. There may still be a viable advertising model for newspaper websites with improvements to audience engagement online. Paid content alone is unlikely to solve their financial challenges. The key issue is for newspapers to better compete for audience and attention on the web.
This document discusses using the URL shortening service TinyURL.com to secretly share files online. It explains how TinyURL will redirect any input as a URL, even nonsensical or binary strings. The document then demonstrates a process for copying the binary contents of an image file, pasting it as the input on TinyURL, and receiving a shortened URL. This URL can then be shared with others, who can retrieve the original image file by visiting the URL. In summary, the document shows how to covertly store and share files by abusing TinyURL's lack of input validation.
The document summarizes 200 years of American advertising from 1789 to 1990 in 3 main periods:
1) 1789-1914: Advertising was already well established by 1789, with newspapers as the main medium. Major products advertised included coffee, sugar, liquor and patent medicines. Branding emerged in the late 1800s. Technological developments allowed for new advertising methods.
2) 1914-1945: Major events like wars and inventions impacted advertising. Branding and packaged goods grew. Radio emerged as a new advertising medium. Regulation of advertising also increased.
3) 1945-1990: Television became a dominant advertising medium starting in the 1950s. Strategic and target marketing developed. Graphic design became more
The document summarizes Chris Anderson's theory of the "long tail" which argues that the internet is enabling a large amount of specialized creativity and commerce in niche interests and obscure products that would not be economically viable through traditional mass media channels. It provides examples of how online retailers like Amazon and media platforms are able to profitably cater to demand across a wide range of less popular and obscure products rather than just bestsellers and blockbusters. However, some argue that most profits still come from a small number of popular hits while long tail products make little individual impact.
The document discusses Chris Anderson's theory of the "long tail" and how the internet enables niche interests to be served. It argues that unlike traditional mass media like radio or print publishing, the internet has almost no startup costs and large economies of scale, allowing even obscure interests to find audiences. This could lead to more diversity and choice for consumers but also more fragmented "tribes" without common experiences. The validity of the long tail is debated, as some data shows the majority of profits still come from popular hits and blockbusters.
The document discusses the concept of the "Long Tail" in media and entertainment. It describes how traditional retail and distribution is limited by physical constraints like shelf space, but digital distribution through services like Amazon and Netflix allow access to a vast "Long Tail" of less popular content. This Long Tail content collectively makes up a market that is larger than just the hits. The document argues that embracing and making all content available is a new rule for digital media companies as aggregation allows even niche audiences to be profitable.
American Football Leage, American Basketball Association and Blog Talk Radio?Jon Hansen
Where is social media headed, and are traditional revenue models still necessary to ensure sustainable viability?
This article that reflects on a discussion with BTR Director of Programming and media veteran Philip Recchia sheds an important and necessary light on a question that will likely have to be answered sooner rather than later.
Outlook 2010: Olivier Bonsart's presentationBenoit Raphael
This document provides an analysis of newspaper business models in the digital age. It summarizes that while newspaper websites see much higher unique visitor numbers than print circulation, their digital advertising revenue does not scale up proportionately. However, when comparing metrics like time spent and page views, the print editions still significantly outperform the digital counterparts. There may still be a viable advertising model for newspaper websites with improvements to audience engagement online. Paid content alone is unlikely to solve their financial challenges. The key issue is for newspapers to better compete for audience and attention on the web.
This document discusses using the URL shortening service TinyURL.com to secretly share files online. It explains how TinyURL will redirect any input as a URL, even nonsensical or binary strings. The document then demonstrates a process for copying the binary contents of an image file, pasting it as the input on TinyURL, and receiving a shortened URL. This URL can then be shared with others, who can retrieve the original image file by visiting the URL. In summary, the document shows how to covertly store and share files by abusing TinyURL's lack of input validation.
The document summarizes 200 years of American advertising from 1789 to 1990 in 3 main periods:
1) 1789-1914: Advertising was already well established by 1789, with newspapers as the main medium. Major products advertised included coffee, sugar, liquor and patent medicines. Branding emerged in the late 1800s. Technological developments allowed for new advertising methods.
2) 1914-1945: Major events like wars and inventions impacted advertising. Branding and packaged goods grew. Radio emerged as a new advertising medium. Regulation of advertising also increased.
3) 1945-1990: Television became a dominant advertising medium starting in the 1950s. Strategic and target marketing developed. Graphic design became more
The document discusses trends in social networks and virtual worlds. It notes that social networks allow profiles, friends lists and groups, and that every service can be socialized. Key issues for social networks include behavioral targeting, profitability and commoditization. Emerging trends include increased interoperability across networks, the rise of niche networks, and growing mobile use. Virtual worlds similarly allow for avatars and virtual places/currency. Issues include scalability, audience fragmentation and interoperability. Trends in virtual worlds include greater sophistication, mobilization, social aspects and integration like Google. The document suggests games and user engagement will be important emerging areas.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise has also been shown to boost self-esteem and can serve as a healthy way to manage stress.
This document discusses the evolution of the internet and digital marketing from Web 1.0 to Web 2.0. Web 1.0 focused on static, read-only websites while Web 2.0 enabled user-generated content and more interactive experiences across websites, mobile devices, and social networks. Advertising 1.0 relied on interruptive formats like pop-ups and spam, whereas Advertising 2.0 uses contextual and behavioral targeting. The document outlines the key changes brought by new technologies and emphasizes listening to customers as lessons learned from the transition to a more collaborative digital landscape.
El documento resume la historia de los orígenes y evolución de la computación desde 3500 a.C. hasta la actualidad. Se destaca que en 3500 a.C. se inventó el ábaco en Babilonia como la primera máquina para realizar cálculos. Luego, figuras como Pascal, Leibniz, Babbage, Turing y Zuse hicieron importantes contribuciones al desarrollo de las primeras calculadoras mecánicas y computadoras programables en los siglos XVI-XX. La invención del transistor y el desarrollo de lenguajes
Sony introduced their Betamax format in 1974 to create the home video recording market. They focused on making Betamax the standard by developing high quality technology. However, Sony worked alone without licensing or partnerships. When JVC launched the competing VHS format in 1976, it was more flexible and gained more partners and alliances. This allowed VHS to flood the market and become the dominant format over Betamax despite Betamax being first to market.
The document discusses the early history of Apple Computer and its founders Steve Jobs and Steve Wozniak. It mentions the Apple I and Apple II computers, the importance of VisiCalc spreadsheet software, and Apple's first public shareholders' meeting being held at De Anza College, where Jobs and Wozniak attended. It also notes Guy Kawasaki as the first Apple evangelist and the role of desktop publishing and laser printers in Apple's growth.
With the advent of internet and democratization of internet, the consumer behaviour (in company records) has significantly changed.
People are getting what they wanted, maybe 20 years old, any movie on YouTube and what they liked spread like never before. Shawshank Redemption, Andaz Apna Apna, Gunda are a few good examples of those 'miss' that later on became 'hits'!
The book publishing industry is facing challenges from new formats and distribution methods. More titles are being published each year but revenues are declining, especially for fiction. Publishers must adapt to ebooks, audiobooks, and digital content while facing pressure on prices from platforms. Self-publishing has grown significantly with low-cost online options, though print self-publishing has not seen similar growth. The future of publishing remains in flux as readers shift habits and new technologies like artificial authors emerge.
The document discusses Chris Anderson's concept of the "long tail" which describes how online retailers like Amazon are able to profit from selling less popular items in large numbers, known as the "long tail" of the demand curve. It notes how the internet has fragmented tastes and allowed for infinite choice by removing the constraints of physical shelf space and locality. Whereas in the 20th century, businesses relied on a few "hits" or popular items, the long tail model means that even obscure or niche items can find an audience and be profitable when costs are low and distribution is global.
This document summarizes Michael Cairns' blog posts from 2008 on his site Personanondata. Some of the key posts discussed include "Death of the Big Box" about the decline of large retail stores like bookstores due to economic factors and the rise of online shopping, "Pimp My Print" arguing that publishers should focus on understanding customers rather than just digitizing existing content, and "Generational Chasm" noting that publishers can no longer assume new generations will be interested in the same content as older generations. The document provides summaries and commentary on these and other posts from the year.
The document discusses the scope and practices of the book publishing industry. It notes that there are over 88,000 active publishers in the US, with most having revenues under $50,000 annually. Worldwide, over 1.2 million new book titles are published each year, with total annual sales estimated at $135-150 billion. Key practices in book publishing include individual editors and publishers deciding which books to publish and a focus on profitability at large publishers.
This document discusses the future of publishing and books. It explores how ebooks, subscription services, and social media are changing the publishing industry. While ebooks grew quickly at first, their growth has leveled off, and they have not replaced print books. Both ebooks and print books appeal to different reader preferences. The future of publishing lies online, with new marketing approaches like ecommerce and social networking. Publishers will need to adapt to serving readers, authors, and their business in this changing environment.
1. The document discusses the concept of the "long tail" which refers to the large number of niche products that are now commercially viable due to reduced distribution and production costs on the internet.
2. It identifies three forces that have driven the rise of the long tail: democratizing the tools of production, democratizing the tools of distribution through infinite shelf space, and connecting supply and demand through filters and recommendations.
3. The document also discusses the paradox of choice, where too many options can be paralyzing, and argues that filters are needed to help consumers navigate the long tail and connect with niche products that match their interests.
This is credited to Timothy_Samara.
It is concerned with the Importance of Desktop Publishing:
Desktop publishing software is important because it increases productivity, improves the appearance of all produced documents, reduces production costs, allows for easy customization of all types of projects, and allows you to manage both the presentation and its content.
Arse Elektronika 2008 - What is the 21st Century Novel?Continuous Labs
The document discusses the evolving nature of 21st century novels and storytelling. It explores how new forms utilize multiple media like podcasts, ARGs, and online serials. It also examines how stories blur fiction and reality, as well as the line between professional and fan works. The document concludes that 21st century storytelling is collaborative, multidisciplinary, and not confined to traditional novel formats. It also presents the Continuous Coast project as an example of an open shared world utilizing many new storytelling techniques.
The document discusses how publishers try to find and promote the next best-selling book. It explains that publishers are always looking for signs of "buzz" around a potential book and try to determine if a book has the potential to become a best seller. However, predicting best sellers is very difficult, as popularity is hard to control or guarantee. Publishers utilize many promotional strategies like advance copies and marketing campaigns to try and get books onto the coveted best seller lists, but ultimately success is hard to predict as popularity depends a lot on word of mouth and other outside factors.
Digital Comics and Libraries: Past, Present and FutureDavid Lisa
Digital comics and graphic novels are more available to readers than ever before and in different formats for a variety of platforms. Increasing numbers of major comics publishers are going to a "day and date structure" of publishing, which gives readers a choice of print and digital versions of newly released comics. What implications does this hold for libraries and comics readers that depend on libraries to provide them with their favorite story lines and graphic novels? David Lisa and Michael Maziekien take a look at the history of digital comics, what's happening now and what the future might hold for cooperation between digital comics publishers and libraries.
The document traces the history and evolution of the publishing industry from the past to the present and discusses trends for the future. In the past, publishing required large capital investments, print runs, and warehouses. Books were distributed through bookstores, clubs, and other channels. The rise of ebooks and digital formats has significantly changed the industry, with electronic books now accounting for a major portion of sales. The future of publishing is predicted to be dominated by digital formats and new technologies like 3D printing and near-field communication, though uncertainties around piracy and consumer preferences remain.
Consumer Trends at Cannes Lions 2016 - Canvas8Canvas8
This document summarizes 5 consumer behavior trends seen in winning campaigns at the 2016 Cannes Lions International Festival of Creativity: New Heritage, Youthful Truths, Empathy Games, Censoring Censorship, and Subverted Stereotypes. It provides examples for each trend, such as using nostalgia to revive brands from the past (New Heritage), using childlike narratives to discuss difficult truths (Youthful Truths), and harnessing technology to encourage empathy (Empathy Games). The document also includes statistics and further reading suggestions related to each trend.
The Film/Television Industry The History and its FutureJacque Lewis
The document discusses the history and future of the television and film industries. It outlines that both industries have faced challenges in recent years from increased competition for viewers' time and money from other forms of entertainment like the internet, tablets, and video games. The industries are also dealing with issues like piracy and box office bombs. The future may see both industries consolidate like the music industry as viewers increasingly watch content on demand through services like Netflix and Hulu rather than traditional television schedules. This could lead to job losses as the industries adapt to lower production costs and viewership.
The document discusses the history and role of books. It covers the origins of books in colonial North America, the development of novel and mass market paperbacks, and trends in the modern book industry. Key topics include the economic and cultural importance of books, censorship issues, and the impact of e-books and consolidation in the publishing industry.
The document discusses trends in social networks and virtual worlds. It notes that social networks allow profiles, friends lists and groups, and that every service can be socialized. Key issues for social networks include behavioral targeting, profitability and commoditization. Emerging trends include increased interoperability across networks, the rise of niche networks, and growing mobile use. Virtual worlds similarly allow for avatars and virtual places/currency. Issues include scalability, audience fragmentation and interoperability. Trends in virtual worlds include greater sophistication, mobilization, social aspects and integration like Google. The document suggests games and user engagement will be important emerging areas.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise has also been shown to boost self-esteem and can serve as a healthy way to manage stress.
This document discusses the evolution of the internet and digital marketing from Web 1.0 to Web 2.0. Web 1.0 focused on static, read-only websites while Web 2.0 enabled user-generated content and more interactive experiences across websites, mobile devices, and social networks. Advertising 1.0 relied on interruptive formats like pop-ups and spam, whereas Advertising 2.0 uses contextual and behavioral targeting. The document outlines the key changes brought by new technologies and emphasizes listening to customers as lessons learned from the transition to a more collaborative digital landscape.
El documento resume la historia de los orígenes y evolución de la computación desde 3500 a.C. hasta la actualidad. Se destaca que en 3500 a.C. se inventó el ábaco en Babilonia como la primera máquina para realizar cálculos. Luego, figuras como Pascal, Leibniz, Babbage, Turing y Zuse hicieron importantes contribuciones al desarrollo de las primeras calculadoras mecánicas y computadoras programables en los siglos XVI-XX. La invención del transistor y el desarrollo de lenguajes
Sony introduced their Betamax format in 1974 to create the home video recording market. They focused on making Betamax the standard by developing high quality technology. However, Sony worked alone without licensing or partnerships. When JVC launched the competing VHS format in 1976, it was more flexible and gained more partners and alliances. This allowed VHS to flood the market and become the dominant format over Betamax despite Betamax being first to market.
The document discusses the early history of Apple Computer and its founders Steve Jobs and Steve Wozniak. It mentions the Apple I and Apple II computers, the importance of VisiCalc spreadsheet software, and Apple's first public shareholders' meeting being held at De Anza College, where Jobs and Wozniak attended. It also notes Guy Kawasaki as the first Apple evangelist and the role of desktop publishing and laser printers in Apple's growth.
With the advent of internet and democratization of internet, the consumer behaviour (in company records) has significantly changed.
People are getting what they wanted, maybe 20 years old, any movie on YouTube and what they liked spread like never before. Shawshank Redemption, Andaz Apna Apna, Gunda are a few good examples of those 'miss' that later on became 'hits'!
The book publishing industry is facing challenges from new formats and distribution methods. More titles are being published each year but revenues are declining, especially for fiction. Publishers must adapt to ebooks, audiobooks, and digital content while facing pressure on prices from platforms. Self-publishing has grown significantly with low-cost online options, though print self-publishing has not seen similar growth. The future of publishing remains in flux as readers shift habits and new technologies like artificial authors emerge.
The document discusses Chris Anderson's concept of the "long tail" which describes how online retailers like Amazon are able to profit from selling less popular items in large numbers, known as the "long tail" of the demand curve. It notes how the internet has fragmented tastes and allowed for infinite choice by removing the constraints of physical shelf space and locality. Whereas in the 20th century, businesses relied on a few "hits" or popular items, the long tail model means that even obscure or niche items can find an audience and be profitable when costs are low and distribution is global.
This document summarizes Michael Cairns' blog posts from 2008 on his site Personanondata. Some of the key posts discussed include "Death of the Big Box" about the decline of large retail stores like bookstores due to economic factors and the rise of online shopping, "Pimp My Print" arguing that publishers should focus on understanding customers rather than just digitizing existing content, and "Generational Chasm" noting that publishers can no longer assume new generations will be interested in the same content as older generations. The document provides summaries and commentary on these and other posts from the year.
The document discusses the scope and practices of the book publishing industry. It notes that there are over 88,000 active publishers in the US, with most having revenues under $50,000 annually. Worldwide, over 1.2 million new book titles are published each year, with total annual sales estimated at $135-150 billion. Key practices in book publishing include individual editors and publishers deciding which books to publish and a focus on profitability at large publishers.
This document discusses the future of publishing and books. It explores how ebooks, subscription services, and social media are changing the publishing industry. While ebooks grew quickly at first, their growth has leveled off, and they have not replaced print books. Both ebooks and print books appeal to different reader preferences. The future of publishing lies online, with new marketing approaches like ecommerce and social networking. Publishers will need to adapt to serving readers, authors, and their business in this changing environment.
1. The document discusses the concept of the "long tail" which refers to the large number of niche products that are now commercially viable due to reduced distribution and production costs on the internet.
2. It identifies three forces that have driven the rise of the long tail: democratizing the tools of production, democratizing the tools of distribution through infinite shelf space, and connecting supply and demand through filters and recommendations.
3. The document also discusses the paradox of choice, where too many options can be paralyzing, and argues that filters are needed to help consumers navigate the long tail and connect with niche products that match their interests.
This is credited to Timothy_Samara.
It is concerned with the Importance of Desktop Publishing:
Desktop publishing software is important because it increases productivity, improves the appearance of all produced documents, reduces production costs, allows for easy customization of all types of projects, and allows you to manage both the presentation and its content.
Arse Elektronika 2008 - What is the 21st Century Novel?Continuous Labs
The document discusses the evolving nature of 21st century novels and storytelling. It explores how new forms utilize multiple media like podcasts, ARGs, and online serials. It also examines how stories blur fiction and reality, as well as the line between professional and fan works. The document concludes that 21st century storytelling is collaborative, multidisciplinary, and not confined to traditional novel formats. It also presents the Continuous Coast project as an example of an open shared world utilizing many new storytelling techniques.
The document discusses how publishers try to find and promote the next best-selling book. It explains that publishers are always looking for signs of "buzz" around a potential book and try to determine if a book has the potential to become a best seller. However, predicting best sellers is very difficult, as popularity is hard to control or guarantee. Publishers utilize many promotional strategies like advance copies and marketing campaigns to try and get books onto the coveted best seller lists, but ultimately success is hard to predict as popularity depends a lot on word of mouth and other outside factors.
Digital Comics and Libraries: Past, Present and FutureDavid Lisa
Digital comics and graphic novels are more available to readers than ever before and in different formats for a variety of platforms. Increasing numbers of major comics publishers are going to a "day and date structure" of publishing, which gives readers a choice of print and digital versions of newly released comics. What implications does this hold for libraries and comics readers that depend on libraries to provide them with their favorite story lines and graphic novels? David Lisa and Michael Maziekien take a look at the history of digital comics, what's happening now and what the future might hold for cooperation between digital comics publishers and libraries.
The document traces the history and evolution of the publishing industry from the past to the present and discusses trends for the future. In the past, publishing required large capital investments, print runs, and warehouses. Books were distributed through bookstores, clubs, and other channels. The rise of ebooks and digital formats has significantly changed the industry, with electronic books now accounting for a major portion of sales. The future of publishing is predicted to be dominated by digital formats and new technologies like 3D printing and near-field communication, though uncertainties around piracy and consumer preferences remain.
Consumer Trends at Cannes Lions 2016 - Canvas8Canvas8
This document summarizes 5 consumer behavior trends seen in winning campaigns at the 2016 Cannes Lions International Festival of Creativity: New Heritage, Youthful Truths, Empathy Games, Censoring Censorship, and Subverted Stereotypes. It provides examples for each trend, such as using nostalgia to revive brands from the past (New Heritage), using childlike narratives to discuss difficult truths (Youthful Truths), and harnessing technology to encourage empathy (Empathy Games). The document also includes statistics and further reading suggestions related to each trend.
The Film/Television Industry The History and its FutureJacque Lewis
The document discusses the history and future of the television and film industries. It outlines that both industries have faced challenges in recent years from increased competition for viewers' time and money from other forms of entertainment like the internet, tablets, and video games. The industries are also dealing with issues like piracy and box office bombs. The future may see both industries consolidate like the music industry as viewers increasingly watch content on demand through services like Netflix and Hulu rather than traditional television schedules. This could lead to job losses as the industries adapt to lower production costs and viewership.
The document discusses the history and role of books. It covers the origins of books in colonial North America, the development of novel and mass market paperbacks, and trends in the modern book industry. Key topics include the economic and cultural importance of books, censorship issues, and the impact of e-books and consolidation in the publishing industry.
Fanzines are making a resurgence despite the dominance of blogs and digital media. Some writers and readers prefer the tangible, handmade nature of fanzines which foster a sense of community. A new generation of fanzine writers value limited print runs and handcrafted aesthetics. While blogs allow easy, constant updates to large audiences, fanzines encourage deeper engagement with niche underground music scenes through their focused long-form coverage and distribution to dedicated readers. The resurgence shows that some seek analog experiences and curated communities in a digital world that feels impersonal and out of individual control.
How To Market Your MP3 Downloads…Press A Vinyl RecordBuzzsonic.com
There is a massive renaissance in interest (and sales) in vinyl records, a format virtually killed off by major record labels in their crude attempts to get us to buy everything again on CD. Now that we’re swamped by a billion and one MP3 downloads from a bazillion bands, there’s a absence of scarcity, fans with musical ADD and bands are having to get increasingly creative to even get five minutes of attention (let alone that Warholian 15!).
- Steve Jobs is interviewed about his career at Apple and the company's recent successes in digital music.
- Apple launched the iTunes Music Store in 2003, allowing people to purchase and download individual songs for $0.99 each, and has since sold over 20 million songs.
- Jobs believes digital downloads will eventually replace physical music formats like CDs, and that Apple's legal download services can compete with and replace illegal file sharing by offering convenience and reasonable prices.
Team Mango Media provides a summary of how networking has evolved from cave drawings over 40,000 years ago to modern social networks. Early forms of sharing information included paintings on cave walls, the Roman forum which was a center of commerce and politics, town criers who spread news, and newspapers in the 17th century. Later technologies included cracker barrels in country stores in 1916 where people socialized, pen pals exchanging letters in 1938, the first email service Compuserve in 1979, and the rise of social networks like LinkedIn, MySpace, Facebook, YouTube, Twitter, Pinterest, and Instagram from 2002 to present. The document suggests that new forms of social networking will continue to emerge in the future.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
1. 22-10-2009
1
Chris Anderson
Editor en Jefe, Revista Wired
Distribución estadística donde una amplia
frecuencia de población (aprox. 20%) es seguida
b f ( b l d) d lpor una baja frecuencia (o baja amplitud) de la
población que disminuye gradualmente.
En otras palabras, el 20% de las acciones explican
el 80% de los resultados. La sugerencia es
centrarse en ese 20%.
2. 22-10-2009
2
Pero, en muchos casos, los acontecimientos
de baja frecuencia o escasa amplitudj p
pueden abarcar la mayor parte del gráfico.
A esto se le llama Larga Cola, la parte
amarillaamarilla del gráfico.
Vender MENOS de MAS
3. 22-10-2009
3
En 1988, un montañista Británico, Joe Simpson
escribió el libro Tocando el Vacío, contando la
historia de su casi muerte en Los Andeshistoria de su casi muerte en Los Andes.
Recibió excelentes críticas, pero un éxito
moderado y fue olvidado.
10 años después, Jon Krakauer escribió Mal de
Altura, otro libro acerca de tragedias sobre
escalado de montañas, que se convirtió en un
best-seller. Repentinamente Tocando el Vacío
comenzó a vender nuevamente.
4. 22-10-2009
4
Recomendaciones de libros similares en Amazon.
Consecuencias:
La editorial apuró una nueva edición para satisfacer la
demanda.demanda.
Las librerías comenzaron a promocionarlo cerca del
libro Mal de Altura, y las ventas aumentaron aún más.
14 semanas en las listas de más vendidos del New York
Times.
El 2003, IFC Films estrenó un docudrama sobre la
historia críticamente aclamada.
Tocando el Vacío vende el doble que Mal de Altura.
Amazon creó el fenómeno de Tocando el Vacío al
combinar el espacio infinito de la plataforma con
la información a tiempo real sobre tendencias de
compra y opinión pública.
5. 22-10-2009
5
La gente está adentrándose más a los
catálogos de sitios como Netflix, iTunes Store
A l li d í ly Amazon.com, a sus largas listas de títulos
disponibles, más allá de los ofrecidos, en
estanterías, en Blockbuster Video, Tower
Records, y Barnes & Noble.
Las ventas de los productos menos masivos
(“fracasos”), en su totalidad logran producir
d l di i ñígrandes ventas a las distintas compañías que
mantienen sus negocios en plataformas
digitales, de grandes canales de distribución.
6. 22-10-2009
6
Chris Anderson started this with an article in Wired
about two years ago. He claimed that half the booksy g
sold at Amazon were obscure books not offered in
any conventional bookstore. (He’s backed off to
perhaps 25%)
Thus, he argues, the Internet is encouraging an
enormous amount of specialized creativity fore o ous a ou t o spec a ed c eat ty o
specialized interests.
7. 22-10-2009
7
Some kinds of media don’t lend themselves to mass
production. Poetry reading and lectures, for example,
are pretty restricted in the number of people who can
attend a performance.
On the other extreme is short-wave radio, which can
reach large parts of the planet. Enormous numbers of
people could listen at once.
If there are large economies of scale – if making many
copies isn’t as expensive (per copy) as making a few,
then economics encourages a few “blockbusters”. For
l di i l f f lexample, radio is an example of economy of scale;
the radio station incurs no additional cost when more
people listen to it.
And if there are high startup costs – if it is difficult for
somebody to get into the business – that also
f k t d Y ’tencourages a few mass-market producers. You can’t
easily start a new radio station because you need an
FCC license.
8. 22-10-2009
8
-In the 18th century, with type held in wooden forms
and printed on wooden presses by hand, it was hard
to make more than 300-500 copies in a single press
S b k d d i trun. So books and newspapers appeared in great
variety and were often distributed only locally.
-
- In the 19th century, steam presses, iron presses, and
machine-made paper meant that you could have
press runs of tens of thousands of copies.
-
- Nowadays, you can hardly afford to turn on a real
binding machine unless you have 2,000 copies to put
through it, and every airport bookstall has the same
John Grisham and Danielle Steel novels.
Even if you ought to print many copies, you can
choose whether to focus on books that will sell them
i kl th l t A di t Jquickly or over the long term. According to Jason
Epstein (founder of Anchor Books, and thus inventor
of trade paperbacks), until the 1970s book publishers
focused on the backlist potential of a new book:
would it sell for many years?
That meant returns were not a problem: the copies
would eventually sell But in the 1970s perhaps as awould eventually sell. But in the 1970s, perhaps as a
function of rising interest rates, income tax law
changes, and buyouts of publishers, the book
business changed to emphasize best-sellers that
would sell quickly.
9. 22-10-2009
9
Well, there are enormous economies of scale. It’s
almost free to have more people access your webp p y
page (not quite true, since if the volume gets high
enough you need more servers and your ISP charges
you more, but it’s pretty cheap).
But there are no startup costs. Anybody can get a
website and start serving up pages.g p p g
So the Internet could go either way, and some years
ago I would ask this question and say I didn’t know
the answer.
Amazon, as part of its competition with Barnes &
Noble, tries to advertise how many books it has for
sale. It scrounges through every publisher it can find,g g y p ,
plus every out of print book it can find, and claims to
sell more than 5,000,000 books.
No physical bookstore, realistically, can sell more
than about 100,000 books. The whole town of Hay-
on-Wye has something like 1,000,000 books for sale.y g , ,
Chris’ discovery: perhaps ¼ of the books sold by
Amazon are not in the top 100,000; and would thus
not be sold by any “brick-and-mortar” bookstore.
10. 22-10-2009
10
The Internet is going for many diverse sources, rather
than a few “blockbusters” (a somewhat unfortunate
term; it derives from a bomb used by the RAF in
World War II, which literally destroyed an entire block
of houses).
It thus represents a chance for obscure voices,
whether people who have interests in the railway
history of Alberta or your local teenagers starting a
rock band, to find the few people who want to listen
to them and distribute their work.
In the 1950s, at its peak, 70% of American
households would be tuned into an episodeouse o ds ou d be tu ed to a ep sode
of “I Love Lucy”.
Today the top show (CSI: somewhere or
other) has an audience share of about 18%.
As recently as 15 years ago, that wouldn’t
have made the top ten.have made the top ten.
Instead, people watch selections from the
500 cable channels we now have, or from
YouTube.
11. 22-10-2009
11
The biggest music retailer in the
United States is Wal-Mart, and they sell
2 400 CD i h h 40 000some 2,400 CDs, with perhaps 40,000
tracks on them.
iTunes has 2 M tracks – P2P has
perhaps 9M - there are probably 25M
tracks in total 40% of Rhapsody salestracks in total. 40% of Rhapsody sales
are beyond the first 40,000. People
are, in aggregate, listening to a lot
more than top-40; even though top-
40 is all you can find on the radio or in
Wal-Mart.
Blockbuster Video gets some 90% of its
rentals from the new theatrical releases.
Netflix offers 40,000 DVDs; and its sales
are 30% new releases and 70% others.
They claim that recommendationsThey claim that recommendations,
searching, and other techniques encourage
people to expand their choices in movies.
12. 22-10-2009
12
YouTube is now seeing 100M downloads a day. Its
viewership is comparable to a network.
Counterargument: if each download is watched for a
minute or so, that’s 2 M hours of watching; ordinary
TV gets 500 times that much attention.
Personally I find it hard to see the difference betweeny
YouTube and “Amazing Home Videos”. But YouTube is
growing, and network TV is dropping.
Competition between Amazon and Barnes and Noble
has greatly increased the number of books you can
readily purchased; Amazon now has 5M books for
sale and Abebooks has 45M.
There are now over 80,000 publishers in the US and
they publish more than 200,000 books per year. Both
numbers are rising rapidly as the low-grade books
can find an audience.
15. 22-10-2009
15
Plataforma digital: Costos de almacenaje e
inventarios son marginales, resulta rentableg ,
vender elementos poco populares.
No hay costos de “estanterías”. No es
necesario un estante o vitrina para
promocionar un producto. Además, los
catálogos se pueden ver desde cualquier
parte del mundoparte del mundo.
Marketing: Existen muchas herramientas
digitales para promocionar productos:g p p p
Web blogs, podcasting y wikis: recomendaciones
Etiquetados Sociales (tags): categorización
Redes sociales: publicidad, “boca a boca”
Sindicación de contenidos (RSS): todo en una
página.
16. 22-10-2009
16
TAMAÑOS DE
CATALOGO POR
INDUSTRIA
ONLINE OFFLINE
MUSICA 8.000.000 40.000
LIBROS 2.300.000 130.000
PELICULAS 80 000 70 000PELICULAS 80.000 70.000
OJO: Todas compiten con todas!!!
Google: Debido a que existen búsquedas
personalizadas, hay publicidad enfocada parap , y p p
cada tipo de búsqueda.
Banca: Existe una gran variedad de productos
y servicios (préstamos, créditos, seguros,
fondos de inversión, planes de pensiones,
etc.), con cientos de variaciones, es decir, una
larga cola.
22. 22-10-2009
22
“Over 2775.261837 megabytes (and counting) of free
storage so you'll never need to delete another message”
(Remember “Your mailbox is full”? What
was that about?)
30. 22-10-2009
30
Scarcity Abundance
ROI Memo We’ll figure it
out
y
Scarcity Abundance
“Everything is
forbidden
unless it is
“Everything is
permitted
unless it is
y
permitted” forbidden”