This document discusses factors that influence consumer behavior and how understanding consumer behavior can help with marketing. It provides 3 key points:
1) Various personal, social, and economic factors can influence how consumers make purchasing decisions. Marketers need to understand what motivates consumers' choices.
2) There are different types of consumer purchasing behaviors that marketers should be aware of, such as complex purchases, dissonance-reducing behaviors, habitual behaviors, and variety-seeking behaviors.
3) Understanding patterns in consumers' purchasing locations, times, frequencies, and methods can provide useful insights for marketers. Effective consumer segmentation is important for customizing marketing strategies.
The document summarizes India's Independence Day, which is celebrated annually on August 15th. It commemorates India's independence from British rule and the birth of the nation as a sovereign republic in 1947. On this day, the Prime Minister raises the Indian flag at the Red Fort in Delhi and gives a speech highlighting the past year's achievements. Parades and cultural events take place across the country celebrating India's independence and diverse culture. Security is heightened due to threats from separatist and insurgent groups opposed to Indian rule.
This document summarizes a study on emerging digital marketing trends in India. It analyzes data collected from 200 respondents regarding their usage of and attitudes toward digital marketing. Key findings include:
- 90% of respondents were male, with most between 16-36 years old.
- Nearly all (190%) had knowledge of digital marketing, with 125% rating online product/service information as "excellent."
- Employees and those earning Rs. 10,001-20,000 monthly were most likely to purchase items online.
- Respondents generally had positive perceptions of online shopping's benefits like discounts, delivery, and time savings.
This document discusses the growth of the cell phone industry in India. It provides background on the development of cell phone technology over time. The statement of the problem outlines how India has become one of the fastest growing cell phone markets in the world, with over 800 million subscribers. The objective is to understand customer brand preferences and factors influencing their purchase of branded mobile handsets. The study uses a sample size of 115 people to examine branding preferences among cell phone users in India.
This document promotes solar energy and is authored by N. Harihran and A. Amutha, students at Arulmigu Palaniandavar Arts College for Women. It provides their contact information and encourages the reader to learn more about the benefits of solar energy.
The document outlines a business plan for Ammu Digital Mart, which sells physical and digital products online. It discusses conducting market research to understand what products to sell, who the target customers are, and how products will be sourced. The business aims to improve the digital marketing and customer experience through strategies like transparent services, implementing customer feedback, and creating awareness of digital shopping. The key issues it aims to address are keeping up with technological changes, customers' security and delivery concerns, and lack of discounts and interactivity online. The scope of study for improving the business includes understanding factors influencing customer motivations around price, design, quality and image.
This document discusses factors that influence consumer behavior and how understanding consumer behavior can help with marketing. It provides 3 key points:
1) Various personal, social, and economic factors can influence how consumers make purchasing decisions. Marketers need to understand what motivates consumers' choices.
2) There are different types of consumer purchasing behaviors that marketers should be aware of, such as complex purchases, dissonance-reducing behaviors, habitual behaviors, and variety-seeking behaviors.
3) Understanding patterns in consumers' purchasing locations, times, frequencies, and methods can provide useful insights for marketers. Effective consumer segmentation is important for customizing marketing strategies.
The document summarizes India's Independence Day, which is celebrated annually on August 15th. It commemorates India's independence from British rule and the birth of the nation as a sovereign republic in 1947. On this day, the Prime Minister raises the Indian flag at the Red Fort in Delhi and gives a speech highlighting the past year's achievements. Parades and cultural events take place across the country celebrating India's independence and diverse culture. Security is heightened due to threats from separatist and insurgent groups opposed to Indian rule.
This document summarizes a study on emerging digital marketing trends in India. It analyzes data collected from 200 respondents regarding their usage of and attitudes toward digital marketing. Key findings include:
- 90% of respondents were male, with most between 16-36 years old.
- Nearly all (190%) had knowledge of digital marketing, with 125% rating online product/service information as "excellent."
- Employees and those earning Rs. 10,001-20,000 monthly were most likely to purchase items online.
- Respondents generally had positive perceptions of online shopping's benefits like discounts, delivery, and time savings.
This document discusses the growth of the cell phone industry in India. It provides background on the development of cell phone technology over time. The statement of the problem outlines how India has become one of the fastest growing cell phone markets in the world, with over 800 million subscribers. The objective is to understand customer brand preferences and factors influencing their purchase of branded mobile handsets. The study uses a sample size of 115 people to examine branding preferences among cell phone users in India.
This document promotes solar energy and is authored by N. Harihran and A. Amutha, students at Arulmigu Palaniandavar Arts College for Women. It provides their contact information and encourages the reader to learn more about the benefits of solar energy.
The document outlines a business plan for Ammu Digital Mart, which sells physical and digital products online. It discusses conducting market research to understand what products to sell, who the target customers are, and how products will be sourced. The business aims to improve the digital marketing and customer experience through strategies like transparent services, implementing customer feedback, and creating awareness of digital shopping. The key issues it aims to address are keeping up with technological changes, customers' security and delivery concerns, and lack of discounts and interactivity online. The scope of study for improving the business includes understanding factors influencing customer motivations around price, design, quality and image.
(103) brand prserance mobile phone madurai ah authorsHariharanAmutha1
This document summarizes a study on brand preferences for mobile phones among students in Madurai District, India. The study surveyed 300 students at Vivekananda College in Madurai to understand their brand preferences, factors influencing their choices, and top brands. Key findings include: Samsung was the most preferred brand, followed by Xiao and Motorola. Friends and advertisements most influenced brand preferences. Students valued user-friendliness, battery life, quality, and features when choosing a phone brand.
(102) a study on improving work life balance ah authorsHariharanAmutha1
This study examines factors that influence work-life balance among employees in private commercial banks in India. The researchers conducted a study with 208 bank employees. They found that work overload, organizational support, and emotional intelligence were positively related to work-life balance, while job engagement and technological advancement were negatively related. Surprisingly, spiritual intelligence was not found to be related to work-life balance. The study used several existing measurement instruments and statistical analyses like confirmatory factor analysis to analyze the data. It identifies limitations like the sample only covering some banks and provides directions for future research with larger samples and considering demographic factors.
(101) a revision on digital marketing emerging trends ah authorsHariharanAmutha1
Digital marketing is growing rapidly in India. A survey found that 190% of respondents had knowledge of digital marketing and found online information to be excellent. The most common reasons for choosing digital marketing were the wide variety of products (65%) and easy buying procedures (55%). The study suggests that digital marketing has a positive impact and is most popular among males aged 26-36 who earn Rs. 10,001 to Rs. 20,000 per month. Recommendations include improving technical aspects, collecting customer feedback, and creating more awareness of digital marketing.
Recruitment involves finding and hiring new employees. The document provides contact information for N. Harihran and A. Amutha who can be reached by email or phone regarding recruitment services. They are affiliated with Arulmigu Palaniandavar Arts College for Women.
(98)success story of entreprenure in india ppt ah authorsHariharanAmutha1
This document summarizes a presentation about entrepreneur success stories in India. It defines entrepreneurship as the process of starting and operating your own business. Key points included characteristics of successful entrepreneurship like innovation and risk-taking. It discusses factors that affect entrepreneurship like economic, social and cultural factors. The presentation concludes that money is not the only measure of success and identifies different roles and motivations that entrepreneurship can fulfill.
This document provides information on succeeding in digital animation. It was created by N. Harihran and A. Amutha, students studying digital animation techniques at Arulmigu Palaniandavar Arts College for Women. They share their contact information and welcome feedback on digital animation.
(96) top 10 expensive cars in world ppt ah authorsHariharanAmutha1
The document lists the top 10 most expensive cars in the world. Luxury and high-performance vehicles from brands like Bugatti, Rolls-Royce, and Koenigsegg make up the elite group of cars that sell for millions of dollars each. These exclusive automobiles demonstrate the pinnacle of automotive engineering and craftsmanship through incredible power, luxury features, and limited production runs.
The Tata Group is an Indian multinational conglomerate holding company headquartered in Mumbai, India. Founded in 1868 by Jamsetji Tata, it has grown to become one of India's largest conglomerates, owning significant companies across several industries. Key figures who led the company's expansion include Jamsetji Tata, Sir Dorab Tata, JRD Tata, Ratan Tata, and current chairman Natarajan Chandrasekaran. Under their leadership, the company diversified into new sectors and made several major acquisitions internationally, including Tetley, Corus Group, and Jaguar Land Rover.
This document discusses different types of supply under the Goods and Services Tax (GST) regime in India. It outlines taxable, non-taxable, and exempt supplies based on taxability. It also discusses inward and outward supplies, composite supplies, and mixed supplies based on nature. Additionally, it explains inter-state and intra-state supplies based on jurisdiction as well as exports and imports. Specific types of supplies like composite, mixed, inter-state, and intra-state are defined. The key differences between exports, imports, and inward and outward supplies are provided.
The document contains details of N. Hariharan who is studying BCOM CS and DTP in the second year. It also mentions A. Amutha who is studying 3rd year chemistry at Arulmigu Palaniandavar Arts College for Women. The document ends with their contact details and websites.
This document introduces a system of net banking and provides contact information for N. Harihran and A. Amutha. It lists N. Harihran's educational qualifications as BCOM CS, DTP, and DOA and A. Amutha's department as 3rd Chemistry. It also provides contact details for N. Harihran including an email, SlideShare profile, and phone number.
(91)top 10 cars in india ppt hari creations ah authorsHariharanAmutha1
This document provides a list of the top 10 cars sold in India and thanks N. Harihran and A. Amutha for their work compiling the list. It also includes contact information for N. Harihran and A. Amutha should anyone have additional questions.
This document discusses types of computers. It was written by N. Hariharan who has a BCOM CS and DTP degree and A. Amutha who is a 3rd year chemistry student at Arulmigu Palaniandavar Arts College for Women. It provides contact information for the authors.
- There are common e-returns for CGST, SGST, and IGST under GST.
- Every registered person is required to file monthly returns by the 10th of the following month, even if there are no business activities during the period. This includes filing a 'Nil' return.
- Key forms include GSTR-1 for outward supplies, GSTR-2 for inward supplies, and GSTR-3 as the monthly return. Late fees apply for delayed filing.
This document discusses types of communications. It provides contact information for N. Harihran who has degrees in BCOM CS, DTP and DOA and is currently in their second year of BCOM CS studies. It also provides contact information for A. Amutha who is in their 3rd year studying chemistry at Arulmigu Palaniandavar Arts College for Women. Their email and a slideshare profile are included for further contact.
3D printing is a process where digital 3D design data is used to build up a component in layers by depositing material. The document provides contact information for N. Harihran and A. Amutha who have shared a slideshow presentation on 3D printing on SlideShare and can be reached by email or phone.
(86) ux for connected cars ppt hari creations ah authorsHariharanAmutha1
The document appears to be a collection of slides from a presentation on various topics related to connected cars including 5G networks, payment systems, automotive sensors, security, international standards, and display design. It includes titles for some of the slides as well as contact information for N. Harihran and A. Amutha.
The document discusses different types of letters and memos. It was written by N. Harihran and A. Amutha who are students studying BCOM CS and 3rd year Chemistry respectively at Arulmigu Palaniandavar Arts College for Women. It provides contact information for the authors including their email and a link to their SlideShare profile.
Sony was founded on May 7, 1946 in Nihonbashi, Tokyo, Japan by Akio Morita and Masaru Ibuka. It is headquartered in Minato, Tokyo, Japan and has over 114,400 employees worldwide as of 2019. Sony produces a variety of consumer electronics products including laptops and operates across different geographic segments globally.
(103) brand prserance mobile phone madurai ah authorsHariharanAmutha1
This document summarizes a study on brand preferences for mobile phones among students in Madurai District, India. The study surveyed 300 students at Vivekananda College in Madurai to understand their brand preferences, factors influencing their choices, and top brands. Key findings include: Samsung was the most preferred brand, followed by Xiao and Motorola. Friends and advertisements most influenced brand preferences. Students valued user-friendliness, battery life, quality, and features when choosing a phone brand.
(102) a study on improving work life balance ah authorsHariharanAmutha1
This study examines factors that influence work-life balance among employees in private commercial banks in India. The researchers conducted a study with 208 bank employees. They found that work overload, organizational support, and emotional intelligence were positively related to work-life balance, while job engagement and technological advancement were negatively related. Surprisingly, spiritual intelligence was not found to be related to work-life balance. The study used several existing measurement instruments and statistical analyses like confirmatory factor analysis to analyze the data. It identifies limitations like the sample only covering some banks and provides directions for future research with larger samples and considering demographic factors.
(101) a revision on digital marketing emerging trends ah authorsHariharanAmutha1
Digital marketing is growing rapidly in India. A survey found that 190% of respondents had knowledge of digital marketing and found online information to be excellent. The most common reasons for choosing digital marketing were the wide variety of products (65%) and easy buying procedures (55%). The study suggests that digital marketing has a positive impact and is most popular among males aged 26-36 who earn Rs. 10,001 to Rs. 20,000 per month. Recommendations include improving technical aspects, collecting customer feedback, and creating more awareness of digital marketing.
Recruitment involves finding and hiring new employees. The document provides contact information for N. Harihran and A. Amutha who can be reached by email or phone regarding recruitment services. They are affiliated with Arulmigu Palaniandavar Arts College for Women.
(98)success story of entreprenure in india ppt ah authorsHariharanAmutha1
This document summarizes a presentation about entrepreneur success stories in India. It defines entrepreneurship as the process of starting and operating your own business. Key points included characteristics of successful entrepreneurship like innovation and risk-taking. It discusses factors that affect entrepreneurship like economic, social and cultural factors. The presentation concludes that money is not the only measure of success and identifies different roles and motivations that entrepreneurship can fulfill.
This document provides information on succeeding in digital animation. It was created by N. Harihran and A. Amutha, students studying digital animation techniques at Arulmigu Palaniandavar Arts College for Women. They share their contact information and welcome feedback on digital animation.
(96) top 10 expensive cars in world ppt ah authorsHariharanAmutha1
The document lists the top 10 most expensive cars in the world. Luxury and high-performance vehicles from brands like Bugatti, Rolls-Royce, and Koenigsegg make up the elite group of cars that sell for millions of dollars each. These exclusive automobiles demonstrate the pinnacle of automotive engineering and craftsmanship through incredible power, luxury features, and limited production runs.
The Tata Group is an Indian multinational conglomerate holding company headquartered in Mumbai, India. Founded in 1868 by Jamsetji Tata, it has grown to become one of India's largest conglomerates, owning significant companies across several industries. Key figures who led the company's expansion include Jamsetji Tata, Sir Dorab Tata, JRD Tata, Ratan Tata, and current chairman Natarajan Chandrasekaran. Under their leadership, the company diversified into new sectors and made several major acquisitions internationally, including Tetley, Corus Group, and Jaguar Land Rover.
This document discusses different types of supply under the Goods and Services Tax (GST) regime in India. It outlines taxable, non-taxable, and exempt supplies based on taxability. It also discusses inward and outward supplies, composite supplies, and mixed supplies based on nature. Additionally, it explains inter-state and intra-state supplies based on jurisdiction as well as exports and imports. Specific types of supplies like composite, mixed, inter-state, and intra-state are defined. The key differences between exports, imports, and inward and outward supplies are provided.
The document contains details of N. Hariharan who is studying BCOM CS and DTP in the second year. It also mentions A. Amutha who is studying 3rd year chemistry at Arulmigu Palaniandavar Arts College for Women. The document ends with their contact details and websites.
This document introduces a system of net banking and provides contact information for N. Harihran and A. Amutha. It lists N. Harihran's educational qualifications as BCOM CS, DTP, and DOA and A. Amutha's department as 3rd Chemistry. It also provides contact details for N. Harihran including an email, SlideShare profile, and phone number.
(91)top 10 cars in india ppt hari creations ah authorsHariharanAmutha1
This document provides a list of the top 10 cars sold in India and thanks N. Harihran and A. Amutha for their work compiling the list. It also includes contact information for N. Harihran and A. Amutha should anyone have additional questions.
This document discusses types of computers. It was written by N. Hariharan who has a BCOM CS and DTP degree and A. Amutha who is a 3rd year chemistry student at Arulmigu Palaniandavar Arts College for Women. It provides contact information for the authors.
- There are common e-returns for CGST, SGST, and IGST under GST.
- Every registered person is required to file monthly returns by the 10th of the following month, even if there are no business activities during the period. This includes filing a 'Nil' return.
- Key forms include GSTR-1 for outward supplies, GSTR-2 for inward supplies, and GSTR-3 as the monthly return. Late fees apply for delayed filing.
This document discusses types of communications. It provides contact information for N. Harihran who has degrees in BCOM CS, DTP and DOA and is currently in their second year of BCOM CS studies. It also provides contact information for A. Amutha who is in their 3rd year studying chemistry at Arulmigu Palaniandavar Arts College for Women. Their email and a slideshare profile are included for further contact.
3D printing is a process where digital 3D design data is used to build up a component in layers by depositing material. The document provides contact information for N. Harihran and A. Amutha who have shared a slideshow presentation on 3D printing on SlideShare and can be reached by email or phone.
(86) ux for connected cars ppt hari creations ah authorsHariharanAmutha1
The document appears to be a collection of slides from a presentation on various topics related to connected cars including 5G networks, payment systems, automotive sensors, security, international standards, and display design. It includes titles for some of the slides as well as contact information for N. Harihran and A. Amutha.
The document discusses different types of letters and memos. It was written by N. Harihran and A. Amutha who are students studying BCOM CS and 3rd year Chemistry respectively at Arulmigu Palaniandavar Arts College for Women. It provides contact information for the authors including their email and a link to their SlideShare profile.
Sony was founded on May 7, 1946 in Nihonbashi, Tokyo, Japan by Akio Morita and Masaru Ibuka. It is headquartered in Minato, Tokyo, Japan and has over 114,400 employees worldwide as of 2019. Sony produces a variety of consumer electronics products including laptops and operates across different geographic segments globally.