The document provides guidelines for the visual identity of the Five Zero Nine Wine Company. It includes suggestions for logos, typography, color palettes, design elements, and photos. The style is meant to be natural, unpretentious, and emphasize the sense of place through imagery and textures that showcase the Walla Walla wine region and winemaking process.

1. FIVE ZERO NINE WINE COMPANY

2. Thoughts
earthy fresh natural beauty dirt sun
life gritty growing get your hands dirty
rich scenic content flavorful depth real
relaxed unpretentious broad expanses
lush sense of place basic liquid unique
light tasty room to breathe warmth
FIVE ZERO NINE WINE COMPANY | Visual Identity | Thoughts

3. Logo and Usage
stamp rotation = 8% stamp rotation = 4%
FIVE ZERO NINE WINE COMPANY | Visual Identity | Logo and Usage

4. Logo and Usage
It is preferable to place url away
from logo to avoid distracting
from the logo.
In cases where url needs to be
with the logo, use one of the
following options.
stamp rotation = 8% stamp rotation = 4%
FIVE ZERO NINE WINE COMPANY | Visual Identity | Logo and Usage

5. Logo and Usage
FIVE ZERO NINE WINE COMPANY
FIVE ZERO NINE WINE COMPANY
FIVE ZERO NINE WINE COMPANY | Visual Identity | Logo and Usage

6. Typography
Trade Gothic Condensed
Bold No. 20 - for titles No. 18 - for titles and text
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890
Georgia
Regular - for headlines Italic - for description text
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890
Jellyka - Estrya’s Handwriting
for side notes (tracking 15)
ABCDE F GHI J K LMN OPQRST U VWXYZ
a bcd ef g h i j k l m n o p qrstuvwxyz
12 3 4 5 6 7 8 9 0
FIVE ZERO NINE WINE COMPANY | Visual Identity | Typography

7. Color Palette
cm y k rgb he x
primary colors
dark
red 35 92 84 50 102 28 28 661c1c 509 numbers in logo, headlines
and color blocks
lcream
ight 2 4 13 0 248 239 221 f8efdd background color, color blocks
secondary colors
dark
brown
53 62 87 58 71 55 28 47371c dark text color on website
medium
brown 47 52 78 28 116 97 64 746140 main text color on website (body copy)
lbrown
ight 13 13 24 0 220 211 192 dcd3c0 borders, color blocks, darker tone of
paper background
FIVE ZERO NINE WINE COMPANY | Visual Identity | Color Palette

8. Design Elements
WineStain and Splat ers
YES NO
Use sparingly as an accent and off to Don’t use as main design element.
the side. Don’t use over photos.
Don’t overuse
FIVE ZERO NINE WINE COMPANY | Visual Identity | Design Elements

9. Design Elements
Texture, Distression, Handwrit en
Y ES
Use these elements to personalize the design. Keep them small and secondary.
Use hand written/drawn elements as a secondary elements to add character.
FIVE ZERO NINE WINE COMPANY | Visual Identity | Design Elements

10. Design Elements
Light and Airy
YES NO
Make good use of light cream colors. Use red as Let’s move away from black background
primary dark. (replace with red or dark brown/green with texture)
Focus on imagery and textures, not dark borders. Use light borders rather than dark to keep
the design broad and expansive rather
than blocked in.
FIVE ZERO NINE WINE COMPANY | Visual Identity | Design Elements

11. Photos
Keep it Real
YES NO
Use photos of the walla walla wine vineyards and Steer clear of city photos and staged,
industrial winemaking photos that illustrate polished looking photos that lack character.
the process.
Don’t be straight forward.
Tightly cropped photos that bring you into the photo -
ZOOM IN!
Artsy.
FIVE ZERO NINE WINE COMPANY | Visual Identity | Photos