How different is the use of digital
channels during the shopping journey
in developing countries compared with
more mature markets?
Is there a clear segmentation of
shoppers based on their shopping
behavior and preferences across all
channels (for example, taking into
account different behavior for women,
tech-shy or older people)?
When are retailers and manufacturers
relevant to digital shoppers in their
all-channel experience, such as with
social media and smartphones – and
how does this differ depending on the
shopper segment?
Mediascope Europe 2012 pan-european launch presentationAd6Media Germany
As part of their research remit, IAB Europe conducts Mediascope Europe,
widely recognised as the industry standard consumer research study on the
European media landscape
The broad aim of this study is to capture the different ways in which
consumers are developing across Europe and assess their similarities and
differences
→ Identify changing media consumption patterns
→ Evolution of media multi-tasking and emerging and evolving online media
→ Video consumption, social media and e-commerce
How different is the use of digital
channels during the shopping journey
in developing countries compared with
more mature markets?
Is there a clear segmentation of
shoppers based on their shopping
behavior and preferences across all
channels (for example, taking into
account different behavior for women,
tech-shy or older people)?
When are retailers and manufacturers
relevant to digital shoppers in their
all-channel experience, such as with
social media and smartphones – and
how does this differ depending on the
shopper segment?
Mediascope Europe 2012 pan-european launch presentationAd6Media Germany
As part of their research remit, IAB Europe conducts Mediascope Europe,
widely recognised as the industry standard consumer research study on the
European media landscape
The broad aim of this study is to capture the different ways in which
consumers are developing across Europe and assess their similarities and
differences
→ Identify changing media consumption patterns
→ Evolution of media multi-tasking and emerging and evolving online media
→ Video consumption, social media and e-commerce
