The document outlines 5 steps to improve active travel communications: 1) define the target audience, 2) consider design, layout, and content, 3) use color effectively, 4) incorporate appropriate fonts, and 5) leverage the latest technologies like interactive maps and augmented reality.

1. 5 Steps
to
Improve your
Active Travel
Communications

2. London's iconic tube map

3. Define your audience1

4. Primary School

5. Secondary School

6. Design, Layout & Content
A8
A6
A7
A5
A4
A3
A2
A1
A0A0
2

7. Good use of Colour
THESE ARE
RGB COLOURS
THESE ARE THE
SAME COLOURS,
BUT IN CMYK
RGB CMYK
Digital,Web Print
CMYK vs RGB
vs Pantone

8. Fonts & Typefaces
Serif vs. Sans
3

9. Incorporate a Map4

10. Royalty Free Mapping Data

11. Use the Latest Technology5

12. Interactive Mapping Websites & AR

13. London's iconic tube map is 84 years old