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5 lessons 
in social networking that
you learned in grade school
I visited my kids’ school library recently
and found these five posters. 



Each one teaches a life lesson we all
learned in grade school.



And each one teaches a social
networking lesson that we all can benefit
from today.



Enjoy.
When	
  you’re	
  star.ng	
  out	
  
in	
  social	
  networking,	
  it	
  
can	
  seem	
  like	
  no	
  one	
  is	
  
paying	
  a8en.on.	
  Zero	
  
Twi8er	
  followers.	
  No	
  one	
  
sharing	
  your	
  blog	
  posts.	
  	
  
	
  
Build	
  the	
  right	
  strategy	
  
and	
  then	
  execute.	
  
Eventually,	
  the	
  
engagement	
  you	
  are	
  
seeking	
  will	
  find	
  you.	
  
	
  
Do	
  the	
  right	
  thing	
  in	
  social	
  
networks,	
  even	
  when	
  no	
  
one	
  is	
  looking.	
  
Lesson #1
Avoid	
  “best	
  prac.ces”	
  if	
  
you	
  want	
  to	
  get	
  ahead	
  
of	
  the	
  compe..on.	
  
	
  
Jumping	
  on	
  the	
  social	
  
media	
  bandwagon	
  just	
  
because	
  everyone	
  else	
  
is	
  doing	
  it	
  isn’t	
  a	
  
strategy.	
  	
  
	
  
Figure	
  out	
  the	
  right	
  
strategy	
  for	
  your	
  
business	
  and	
  then	
  s.ck	
  
to	
  that	
  path.	
  
Lesson #2
Lesson #3
THINK	
  before	
  you	
  
engage.	
  
	
  
Be	
  true.	
  
	
  
Be	
  helpful.	
  
	
  
Be	
  inspiring.	
  
	
  
Ask	
  yourself:	
  “Does	
  what	
  
I’m	
  saying	
  need	
  to	
  be	
  
said?”	
  
	
  
And	
  always,	
  be	
  kind.	
  
Lesson #4
Like	
  anything	
  worthwhile	
  
in	
  life,	
  building	
  credibility	
  
and	
  trust	
  in	
  social	
  
networks	
  is	
  not	
  easy.	
  	
  
	
  
It’s	
  hard	
  work	
  striving	
  to	
  
create	
  value	
  for	
  people	
  in	
  
your	
  network.	
  
	
  
But	
  people	
  appreciate	
  it,	
  
so	
  they	
  reciprocate.	
  And	
  
that	
  makes	
  it	
  worth	
  your	
  
while.	
  
Lesson #5
You	
  can’t	
  accomplish	
  
anything	
  if	
  you	
  don’t	
  try.	
  	
  
	
  
A	
  winner	
  is	
  just	
  a	
  loser	
  that	
  
tried	
  one	
  more	
  .me.	
  
	
  
Many	
  people	
  just	
  don’t	
  
understand	
  social,	
  but	
  
won’t	
  admit	
  it.	
  So	
  they	
  
make	
  excuses.	
  Too	
  busy.	
  
Too	
  risky.	
  	
  
	
  
Try	
  this.	
  Admit	
  that	
  you	
  
don’t	
  know	
  and	
  start	
  trying.	
  
Today.	
  
Blog	
  h8p://jaypalter.ca	
  
Email	
  jay@palter.ca	
  	
  
Phone	
  780-­‐868-­‐8433	
  
Twi8er	
  @jaypalter	
  

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5 social networking lessons you learned in grade school

  • 1. 5 lessons in social networking that you learned in grade school
  • 2. I visited my kids’ school library recently and found these five posters. Each one teaches a life lesson we all learned in grade school. And each one teaches a social networking lesson that we all can benefit from today. Enjoy.
  • 3. When  you’re  star.ng  out   in  social  networking,  it   can  seem  like  no  one  is   paying  a8en.on.  Zero   Twi8er  followers.  No  one   sharing  your  blog  posts.       Build  the  right  strategy   and  then  execute.   Eventually,  the   engagement  you  are   seeking  will  find  you.     Do  the  right  thing  in  social   networks,  even  when  no   one  is  looking.   Lesson #1
  • 4. Avoid  “best  prac.ces”  if   you  want  to  get  ahead   of  the  compe..on.     Jumping  on  the  social   media  bandwagon  just   because  everyone  else   is  doing  it  isn’t  a   strategy.       Figure  out  the  right   strategy  for  your   business  and  then  s.ck   to  that  path.   Lesson #2
  • 5. Lesson #3 THINK  before  you   engage.     Be  true.     Be  helpful.     Be  inspiring.     Ask  yourself:  “Does  what   I’m  saying  need  to  be   said?”     And  always,  be  kind.  
  • 6. Lesson #4 Like  anything  worthwhile   in  life,  building  credibility   and  trust  in  social   networks  is  not  easy.       It’s  hard  work  striving  to   create  value  for  people  in   your  network.     But  people  appreciate  it,   so  they  reciprocate.  And   that  makes  it  worth  your   while.  
  • 7. Lesson #5 You  can’t  accomplish   anything  if  you  don’t  try.       A  winner  is  just  a  loser  that   tried  one  more  .me.     Many  people  just  don’t   understand  social,  but   won’t  admit  it.  So  they   make  excuses.  Too  busy.   Too  risky.       Try  this.  Admit  that  you   don’t  know  and  start  trying.   Today.  
  • 8. Blog  h8p://jaypalter.ca   Email  jay@palter.ca     Phone  780-­‐868-­‐8433   Twi8er  @jaypalter