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5 recommended Customer Experience presentations
In last week’s newsletter I linked to an IBM report which said Customer Experience (CX) was both the # 1
concern for companies going forward and also the # 1 differentiator in terms of brand loyalty &
preference.
For most of us, CX is a relatively new subject area.
So here are 5 recommended presentations to help get you up to speed:
* How to Increase Loyalty with Customer Experience
* Zappos: Customer Experience through Personal Emotional Connections
* How to deliver better Customer Experience f or Banks
* Customer Service at Every Stage of Growth: How Zappos Delivers Exceptional Customer Experience
* Delivering Customer Experience Excellence
If you use research in your business, I also recommend these resources:
* How to create an amazing experience that drives sales and word of mouth
* The Apple Customer Experience: how can brands replicate it?
* Youth Buyology: why youth buy