LinkedIn now has the right to use members' names and photos in social advertising without consent unless they opt out. The document provides steps to opt out of social advertising and tips for customizing LinkedIn profiles, including turning off broadcast settings when making changes, using keywords, customizing the public profile URL, and customizing the website listing. Members are encouraged to make their profiles look more professional.

2. Tip 1 Protect your Privacy
LinkedIn has changed its rules.
LinkedIn now has the right to use your name
and photo in social advertising -without any
warning.
Unless you opt out. Here’s how

3. Step 1
1. Go to your account
2. Click on your name
in the right hand
corner
3. Select settings
4. Select Account in
the lower left hand
corner

4. Step 2
• Select Manage Social
Advertising
• DESELECT the tick box -
LinkedIn may use my
name & photo in social
advertising
• Save

5. Tip 2 Don’t Spam Your Network
• When you make changes to your profile, all the
members in your network receive an update.
• Turn off this setting when you are refreshing your
profile or experimenting with different phrases or
key words.
• When you temporarily turn off your Broadcast
settings, you make your changes and only
update your network when you are ready to
reveal the finished product.

6. Step 1
1. Click on your Profile
2. Click on Settings
3. Turn off Broadcast
Settings
4. Make your changes
5. Turn on your
broadcast settings

7. Tip 3 Don’t Hide- Use Keywords
• Use keywords in the headline and also in your
summary, specialties and job titles. That helps
people find you in searches
• A keyword is a term relevant for your industry
or sector
• During your job search change keywords to
emphasise different strengths

8. Tip 4 Customize your public profile URL
• Change your personal URL from the
gobbledygook LinkedIn uses and you will look
like a LinkedIn pro
• People who still use the default URL mark
themselves out as novices.

9. Step 1
1. Select your profile
from the profile tab
2. Click edit next to your
public profile.
3. You can then
customise your public
profile URL

10. Step 2
1. Change your profile
URL
2. Change how you
appear when people
search for you
3. View your current
profile and check how
it looks

11. Tip 5 Customise Your Website Listing
• When you list your websites, do not leave the
default “Company Website” as the
hyperlinked text
• Choose “other” and write the name or your
website
• Your company name is a keyword can help
people find you
• This also makes you look more professional

12. Step 1
• Select your profile from
the profile tab
• Click edit next to your
public profile.
• You can then customise
your website or Twitter
account

13. Contact us
Jane Leonard
@really_useful
Jane@reallyusefultraininganddevelopment.ie