The document provides an overview of LinkedIn, the largest professional social networking site. It discusses LinkedIn basics, personal profile optimization, business uses, and resources. Key points include that LinkedIn has over 100 million members from over 200 countries, it can be used to grow your professional network and find experts and opportunities, and both free and paid options are available for personal and business accounts.

1. LinkedIn
101
Page 1
4/20/2011
(c)1993-2010
aWEBthatWORKS

2. Agenda
1. LinkedIn basics
2. Personal basics
3. Business basics
Page 2
4/20/2011
(c)1993-2008
aWEBthatWORKS

3. About LinkedIn
• Demographics
• Popular uses
• Free or Paid?
Page 3
4/20/2011
(c)1993-2010
aWEBthatWORKS

4. Linked In
 LinkedIn is a social  Largest professional
networking site for network in the world
professionals >100 million members
 Top benefits: >200 countries.
 Grows your database  Gaining by a million
& reach immediately users per week
 Networking groups for  All fortune 500
everything
companies are on
 Highlights your creds
 Positions you as expert  Affluent users:
38% users earn >$100K
Top ranking on search

Page 4 
4/20/2011  31% users earn $60-100K
(c)1993-2008
aWEBthatWORKS

5. LINKEDIN:
Why you need it
Establish your Drive more traffic to
professional profile your website
Grow your database Get more leads
instantly Generate more sales
Stay in touch with Find other people you
colleagues and friends need to succeed e.g.
Find experts and ideas investors, sponsors,
Explore opportunities prospects
Drive people to sign
Page 5
4/20/2011 up for your events
(c)1993-2008
aWEBthatWORKS

6. LINKEDIN:
Free or Paid
Page 6
4/20/2011
(c)1993-2008
aWEBthatWORKS

7. LinkedIn:
Getting Started
• Privacy/Security settings
• Optimizing your personal
profile
• Applications
Page 7
4/20/2011
(c)1993-2010
aWEBthatWORKS

8. LINKEDIN PROFILE:
Privacy/Security Settings
 Profile Settings  Personal Information
 My Profile  Name & Location -- Control your
 My Profile Photo name, location, and display name
 Public Profile settings.
 Manage Recommendations  Email Addresses
 Member Feed Visibility  Change Password
 Twitter Settings  Close Your Account
 Email Notifications  Privacy Settings
 Contact Settings  Research Surveys
 Receiving Messages  Connections Browse
 Invitation Filtering  Profile Views
 Partner InMails  Viewing Profile Photos
 Home Page Settings  Profile and Status Updates
 Network Updates  Service Provider Directory
 RSS Settings  NYTimes.com Customization
 Your Private RSS Feeds  Partner Advertising
 Groups  Authorized Applications
Group Invitation Filtering  My Network
Page 8 
Using Your Network
4/20/2011 My Groups 

(c)1993-2008  Groups Order and Display
aWEBthatWORKS

9. LINKEDIN: Optimizing
your personal profile
 Upload your Five (5) Places to
picture add keywords
 Fill in the 1) Headline
blanks 2) Current work
 Summary paragraph experience
 Current & past 3) Past work
positions experience
Education

4) Summary
 Custom URL 5) Specialties
Page 9
4/20/2011
(c)1993-2008
aWEBthatWORKS

10. LINKEDIN PROFILE:
Add applications
Benefits
Enrich your profile
Share & collaborate with your network
Get insights that help you be more effective
Application Directory
http://www.linkedin.com/static?key=application
_directory&trk=hb_side_apps
Page 10
4/20/2011
(c)1993-2008
aWEBthatWORKS

11. LINKEDIN PROFILE:
Management Tips/Tricks
 Back up your contacts
http://www.linkedin.com/addressBookExport
 See who‟s viewed your profile
http://help.linkedin.com/app/answers/detail/a_id/42
 How many times are you coming up in
search?
 Network Statistics
Page 11 http://www.linkedin.com/answers
4/20/2011
(c)1993-2008
aWEBthatWORKS

12. LinkedIn:
Business Basics
• Company Page
• Inviting friends
• Groups
• Answer questions
• Recommendations
Page 12
4/20/2011
(c)1993-2010
aWEBthatWORKS

13. LINKEDIN BUSINESS:
Company Page
1. Import news feed
2. Add Products and services
3. Ask for recommendations
4. Ask people to „follow you‟
5. Post a job ($)
6. Direct ads ($)
7. Analytics
Page 13
4/20/2011
(c)1993-2008
aWEBthatWORKS

14. LINKEDIN BUSINESS:
Invite Friends
1. Click on the “Add Connections” link on the top
right of your screen
2. Colleagues, Classmates, People You May Know
Page 14
4/20/2011
(c)1993-2008
aWEBthatWORKS

15. LINKEDIN BUSINESS:
Groups
FIND/JOIN GROUPS CREATE GROUPS
1. http://www.linkedin.com 1. Limit 20
/groupsDirectory 2. Send messages once a
2. Limit 50 week to members
3. Increase your reach 3. Link to your website
4. Create welcome
WHICH GROUPS? messages
5. Shows your name
 Who do you need?
(credibility)
 Where do they hang out?
6. Create subgroups
 Industry specific groups
Page 15
7. Create events
4/20/2011
(c)1993-2008
aWEBthatWORKS

16. LINKEDIN BUSINESS:
Answer Questions
1. Post a question on Answers
(http://www.linkedin.com/answers)
and tap into
the experts
you‟re
connected
to and the
entire
LinkedIn
network
Page 16
4/20/2011
(c)1993-2008
aWEBthatWORKS

17. LINKEDIN BUSINESS:
Recommendations
 HOW TO GIVE A  HOW TO ASK FOR A
RECOMMENDATION RECOMMENDATION
 Go to their profile  Click on „profile‟
 Click on link called…  Click on ‟recommendation‟
„recommend this person‟  Click „Ask to be endorsed‟
(top right)  Select the person you‟d like
 Select colleague, service a recommendation from,
provider, business partner, write note and hit „send‟
student, then „go‟ button button
 Fill in the blanks
It is better to give than
receive.
Page 17
4/20/2011
(c)1993-2008
aWEBthatWORKS

18. Sue Sutcliffe
www.TheWebCoach.ca
sue@aWEBthatWORKS.com
1 (800) 579-9253
Page 18
4/20/2011
(c)1993-2008
aWEBthatWORKS

19. LINKEDIN: Handout
Column in DBT
Page 19
4/20/2011
(c)1993-2008
aWEBthatWORKS

20. LinkedIn Resources
1. LinkedIn
1. Learning Centre
http://learn.linkedin.com
2. Blog
http://blog.linkedin.com/category/tips-tricks
3. Weekly webinars
http://learn.linkedin.com/training/
2. Sue‟s blog
http://www.suesutcliffe.com/blog/10-most-
popular-questions-about-linkedin/
Page 20
4/20/2011
(c)1993-2008
aWEBthatWORKS