Download to read offline
Uploaded byHanin Fatani
5
The document describes an exhibition at the Museum of Modern Art in New York City about the "New Typography" developed at the Bauhaus. It provides information on the exhibition dates and details about two featured artists: László Moholy-Nagy and Herbert Bayer. Moholy-Nagy introduced the concept of combining images and text ("typofoto") while head of the Metal Workshop at the Bauhaus in 1923. Bayer further developed the New Typography and established the first professional graphic design studio under his direction at the Bauhaus.
5
- 1. The Graphic DesignSchool © :: Module 9: Layout Design Version_4.1 1 RTO Provider Registration No: 91706 Module 9 Assessment 9.2 Layout Design Variation: Roman/Regular showing guides and margins Variation: Roman Student Name :: emailaddress@email.com :: Date TheMuseumofModernArt,NewYork 33 Street at Queens Blvd. Long Island City, Queens (212) 708-9400 Monday thru Thursday, 10:00 am– 5:00 pm Friday 10:00 am –7:45 pm Saturday & Sunday 10:00 am – 5:00 pm www.moma.org BauhausandTheNewTypography LászlóMoholy-Nagy March 23 thru April 5, 2009 Appointed in 1923, Moholy-Nagy introduced “new typography” to the Bauhaus. Unifying mechanical technology with the expressionism of art led him to develop the concept of “typofoto”—the marriage of image and text. HerbertBayer April 10 thru May 25, 2009 One of the most influential graphic designers of the twentieth century, Bayer furthered the Bau- haus “new typography” by incorporating the psychology of advertising into his work. Under Bayer’s direction, the Bauhaus developed the first professional graphic design studio. TheMuseumofModernArt,NewYork 33 Street at Queens Blvd. Long Island City, Queens (212) 708-9400 Monday thru Thursday, 10:00 am– 5:00 pm Friday 10:00 am –7:45 pm Saturday & Sunday 10:00 am – 5:00 pm www.moma.org BauhausandTheNewTypography LászlóMoholy-Nagy March 23 thru April 5, 2009 Appointed in 1923, Moholy-Nagy introduced “new typography” to the Bauhaus. Unifying mechanical technology with the expressionism of art led him to develop the concept of “typofoto”—the marriage of image and text. HerbertBayer April 10 thru May 25, 2009 One of the most influential graphic designers of the twentieth century, Bayer furthered the Bau- haus “new typography” by incorporating the psychology of advertising into his work. Under Bayer’s direction, the Bauhaus developed the first professional graphic design studio.
- 2. The Graphic DesignSchool © :: Module 9: Layout Design Version_4.1 2 RTO Provider Registration No: 91706 Module 9 Assessment 9.2 Layout Design Variation: Bold showing guides and margins Variation: Bold Student Name :: emailaddress@email.com :: Date MondaythruThursday,10:00am–5:00pm Friday 10:00 am –7:45 pm Saturday & Sunday 10:00 am – 5:00 pm BauhausandTheNewTypography L á s z l ó M o h o l y - N a g y March23thruApril5,2009 Appointedin1923,Moholy-Nagyintroduced “newtypography”totheBauhaus.Unifying mechanicaltechnologywiththeexpression- ismofartledhimtodeveloptheconceptof “typofoto”—themarriageofimageandtext. H e r b e r t B a y e r April10thruMay25,2009 One of the most influential graphic design- ersofthetwentiethcentury,Bayerfurthered theBauhaus“newtypography”by incorpo- ratingthepsychologyofadvertisingintohis work.UnderBayer’sdirection,theBauhaus developedthefirstprofessionalgraphicde- signstudio. T h e M u s e u m o f M o d e r n A r t www.moma.org N e w Yo r k 33 Street at Queens Blvd. Long Island City, Queens ( 2 1 2 ) 7 0 8 - 9 4 0 0 MondaythruThursday,10:00am–5:00pm Friday 10:00 am –7:45 pm Saturday & Sunday 10:00 am – 5:00 pm BauhausandTheNewTypography L á s z l ó M o h o l y - N a g y March23thruApril5,2009 Appointedin1923,Moholy-Nagyintroduced “newtypography”totheBauhaus.Unifying mechanicaltechnologywiththeexpression- ismofartledhimtodeveloptheconceptof “typofoto”—themarriageofimageandtext. H e r b e r t B a y e r April10thruMay25,2009 One of the most influential graphic design- ersofthetwentiethcentury,Bayerfurthered theBauhaus“newtypography”by incorpo- ratingthepsychologyofadvertisingintohis work.UnderBayer’sdirection,theBauhaus developedthefirstprofessionalgraphicde- signstudio. www.moma.org N e w Yo r k 33 Street at Queens Blvd. Long Island City, Queens ( 2 1 2 ) 7 0 8 - 9 4 0 0
- 3. The Graphic DesignSchool © :: Module 9: Layout Design Version_4.1 3 RTO Provider Registration No: 91706 Module 9 Assessment 9.2 Layout Design Variation: Scale showing guides and margins Variation: Scale Student Name :: emailaddress@email.com :: Date MondaythruThursday,10:00am–5:00pm Friday 10:00 am –7:45 pm Saturday & Sunday 10:00 am – 5:00 pm BauhausandTheNewTypography L á s z l ó M o h o l y - N a g y March23thruApril5,2009 Appointedin1923,Moholy-Nagyintroduced “newtypography”totheBauhaus.Unifying mechanicaltechnologywiththeexpression- ismofartledhimtodeveloptheconceptof “typofoto”—themarriageofimageandtext. H e r b e r t B a y e r April10thruMay25,2009 One of the most influential graphic design- ersofthetwentiethcentury,Bayerfurthered theBauhaus“newtypography”by incorpo- ratingthepsychologyofadvertisingintohis work.UnderBayer’sdirection,theBauhaus developedthefirstprofessionalgraphicde- signstudio. T h e M u s e u m o f M o d e r n A r t www.moma.org N e w Yo r k 33StreetatQueensBlvd. LongIslandCity,Queens (212)708-9400 MondaythruThursday,10:00am–5:00pm Friday 10:00 am –7:45 pm Saturday & Sunday 10:00 am – 5:00 pm BauhausandTheNewTypography L á s z l ó M o h o l y - N a g y March23thruApril5,2009 Appointedin1923,Moholy-Nagyintroduced “newtypography”totheBauhaus.Unifying mechanicaltechnologywiththeexpression- ismofartledhimtodeveloptheconceptof “typofoto”—themarriageofimageandtext. H e r b e r t B a y e r April10thruMay25,2009 One of the most influential graphic design- ersofthetwentiethcentury,Bayerfurthered theBauhaus“newtypography”by incorpo- ratingthepsychologyofadvertisingintohis work.UnderBayer’sdirection,theBauhaus developedthefirstprofessionalgraphicde- signstudio. T h e M u s e u m o f M o d e r n A r t www.moma.org N e w Yo r k 33StreetatQueensBlvd. LongIslandCity,Queens (212)708-9400
- 4. The Graphic DesignSchool © :: Module 9: Layout Design Version_4.1 4 RTO Provider Registration No: 91706 Module 9 Assessment 9.2 Layout Design Variation: Axis showing guides and margins Variation: Axis Student Name :: emailaddress@email.com :: Date L á szló M o h o ly-N a g y M arch23thruApril5,2009 Appointed in 1923,M oholy-Nagy introduced “new typography”to the Bauhaus.Unifying m echanicaltechnologywith theexpressionism ofartled him to develop theconceptof“ty- pofoto”— them arriageofim ageandtext. H e rb e rt B a ye r April10thruM ay25,2009 Oneofthem ostinfluentialgraphicdesignersofthetwentieth century,Bayerfurthered theBauhaus“new typography”by in- corporatingthepsychologyofadvertisingintohiswork.UnderBayer’sdirection,theBauhausdevelopedthefirstprofessional graphicdesignstudio. www.moma.org N e w Yo r k 33 Street at Queens Blvd. Long Island City, Queens ( 2 1 2 ) 7 0 8 - 9 4 0 0 T h e M u s e u m o f M o d e r n A r t BauhausandTheNewTypography MondaythruThursday,10:00am–5:00pm Friday 10:00 am –7:45 pm Saturday & Sunday 10:00 am – 5:00 pm L á szló M o h o ly-N a g y M arch23thruApril5,2009 Appointed in 1923,M oholy-Nagy introduced “new typography”to the Bauhaus.Unifying m echanicaltechnologywith theexpressionism ofartled him to develop theconceptof“ty- pofoto”— them arriageofim ageandtext. H e rb e rt B a ye r April10thruM ay25,2009 Oneofthem ostinfluentialgraphicdesignersofthetwentieth century,Bayerfurthered theBauhaus“new typography”by in- corporatingthepsychologyofadvertisingintohiswork.UnderBayer’sdirection,theBauhausdevelopedthefirstprofessional graphicdesignstudio. www.moma.org N e w Yo r k 33 Street at Queens Blvd. Long Island City, Queens ( 2 1 2 ) 7 0 8 - 9 4 0 0 T h e M u s e u m o f M o d e r n A r t BauhausandTheNewTypography MondaythruThursday,10:00am–5:00pm Friday 10:00 am –7:45 pm Saturday & Sunday 10:00 am – 5:00 pm
- 5. The Graphic DesignSchool © :: Module 9: Layout Design Version_4.1 5 RTO Provider Registration No: 91706 Module 9 Assessment 9.2 Layout Design Variation: Image showing guides and margins Variation: Image Student Name :: emailaddress@email.com :: Date L á s z l ó M o h o l y - N a g y BauhausandTheNewTypography MondaythruThursday,10:00am–5:00pm Friday 10:00 am –7:45 pm Saturday & Sunday 10:00 am – 5:00 pm T h e M u s e u m o f M o d e r n A r t N e w Yo r k 33StreetatQueensBlvd. LongIslandCity,Queens (212)708-9400 www.moma.org March23thruApril5,2009 A p p o i n t e d i n 1 9 2 3 , M o h o l y - N a g y i n t r o d u c e d “ n e w t y p o g - r a p h y ” t o t h e B a u h a u s . U n i - f y i n g m e c h a n i c a l t e c h n o l o g y w i t h t h e e x p r e s s i o n i s m o f a r t l e d h i m t o d e v e l o p t h e c o n c e p t o f “ t y p o f o t o ” — t h e m a r r i a g e o f i m a g e a n d t e x t . L á s z l ó M o h o l y - N a g y BauhausandTheNewTypography MondaythruThursday,10:00am–5:00pm Friday 10:00 am –7:45 pm Saturday & Sunday 10:00 am – 5:00 pm T h e M u s e u m o f M o d e r n A r t N e w Yo r k 33StreetatQueensBlvd. LongIslandCity,Queens (212)708-9400 www.moma.org March23thruApril5,2009 A p p o i n t e d i n 1 9 2 3 , M o h o l y - N a g y i n t r o d u c e d “ n e w t y p o g - r a p h y ” t o t h e B a u h a u s . U n i - f y i n g m e c h a n i c a l t e c h n o l o g y w i t h t h e e x p r e s s i o n i s m o f a r t l e d h i m t o d e v e l o p t h e c o n c e p t o f “ t y p o f o t o ” — t h e m a r r i a g e o f i m a g e a n d t e x t .