Megan Faulkner Brown won a cupcake competition which led to publicity and recognition from a local bank teller. This prompted her to open her first bakery shop called Sweet Tooth Fairy, which expanded to 11 locations selling cupcakes, cookies, and other treats. Her appearance on television shows like Rachael Ray brought great success, selling over 36,000 cake bites in minutes on QVC. She aims to create a nostalgic atmosphere and make baking a way to form memories with loved ones.