The document outlines 42 rules for turning prospects into customers. It discusses focusing on customer-centric selling rather than me-centric selling. Some of the key rules mentioned include targeting the right clients, adding value immediately by listening and helping prospects, and stopping cold calls in favor of identifying and investing in quality leads. The document also discusses the importance of working a sales funnel by overfilling it and adding value at each stage.

1. 42 Rules to Turn Prospects Into Customers Meridith Elliott PowellApril 7, 2011

2. Sales Fear Pushy Unproductive Irritating Aggressive Rude www.motionfirstnow.com 42 Rules Turns Prospects Into Customers

3. Recommend Cared For Trusting Listened To Helping Selfless Fearless www.motionfirstnow.com 42 Rules Turn Prospects Into Customers

4. Ultimate GoalGet people to buy into/do whatever it is you want them to do! www.motionfirstnow.com 42 Rules Turn Prospects Into Customers

5. Me-Centric Sellingvs. Customer-Centric Selling www.motionfirstnow.com 42 Rules Turn Prospects Into Customers

6. Traditional Sales Training misses the most important element of effective sales www.motionfirstnow.com 42 Rules Turn Prospects Into Customers

7. The emotional high we get from helping others www.motionfirstnow.com 42 Rules Turn Prospects Into Customers

8. “I want people to learn to love to sell,” sales can be fun, easy and effective www.motionfirstnow.com 42 Rules Turn Prospects Into Customers

9. DeathTaxesSales www.motionfirstnow.com 42 Rules Turn Prospects Into Customers

10. Why These Rules – Why Now? NoT Down Different! www.motionfirstnow.com 42 Rules Prospects Into Customers

11. Why These Rules – Why Now? The New Economy! www.motionfirstnow.com 42 Rules Turn Prospects Into Customers

12. My Favorite Rules! www.motionfirstnow.com 42 Rules Turn Prospects Into Customers

13. # 3 Target The Right Client Who What Where Why www.motionfirstnow.com 42 Rules Turn Prospects Into Customers

14. # 12 Add Value Immediately What you do Help first – sell later Listen – right problem Take Action What you get Willing prospects Permission Market Differentiation www.motionfirstnow.com 42 Rules Turn Prospects Into Customers

15. #26 Stop Making Cold Calls Identify Invest Question Solutions www.motionfirstnow.com 42 Rules Turn Your Prospects Into Customers

16. #33 Work Your Sales Funnel Overfill Add Value Sell www.motionfirstnow.com 42 Rules Turn Your Prospects Into Customers

17. Bonus Rule – Seal the Deal! Triple Threat Strategy Position Market Sell www.motionfirstnow.com 42 Rules Turning Prospects Into Customers

18. Building the Basics Define the customers you want www.motionfirstnow.com 42 Rules Turn Your Prospects Into Customers

19. Building the Basics Identify where you can find them www.motionfirstnow.com 42 Rules Turn Your Prospects Into Customers

20. Building the Basics Know Your USP www.motionfirstnow.com 42 Rules Turn Your Prospects Into Customers

21. Building the Basics What questions will you ask www.motionfirstnow.com 42 Rules Turn Your Prospects Into Customers

22. Building the Basics How will you follow-up and stay in touch www.motionfirstnow.com 42 Rules Turn Your Prospects Into Customers

23. The Basic Plan Prospect list Efficient networking A strong introduction Qualifying questions Follow-up into sales calls www.motionfirstnow.com 42 Rules Turn Your Prospects Into Customers

24. 1-888-526-9998 meridith@motionfirstnow.com www.motionfirstnow.com 42 Rules Turn Prospects Into Customers