Downloaded 15 times
Uploaded byAmplifinity
4 Successfully SaaS -y Businesses Using Referral Programs
See how SaaS companies are implementing referral programs to grow their businesses.
4 Successfully SaaS -y Businesses Using Referral Programs
- 1. 4 Successfully SaaS-y Businesses thatare Using Referral Programs
- 2. • Referral programs spread the word and grow your business inexpensively • Referral programs obtain high customer acquisi;ons by capitalizing on the trust of already formed rela;onships • Referral programs avoid high churn rates by obtaining quality customers from referrals Why SaaS businesses rely on referral programs for success?
- 3.
- 4. Why Uber’s Referral Program Succeeded • Uber understood the frustra;on the public had with inadequate taxi services • Uber got their first customers through sponsorship of events by providing free rides to a?endees with the inten;on of capitalizing on the happy customer’s experience • Uber offered double incen;ves with $20 for making a referral and $20 to the referral
- 5. • 95% of all users heard about Uber through a referral • The San Francisco division con;nues to grow 3x per year • The New York division con;nues to grow 4x per year • The London division con;nue to grow 5X – 6X per year Uber’s Results
- 6. Why Dropbox didn’t use traditional marketing • The consumer environment was hos;le with a great number of compe;tors • Adver;sing was too expensive and ineffec;ve
- 7. Why Dropbox’s Referral Program Succeeded • Dropbox offered double incen;ves to advocates and referrals • 500mb was given upon a successful referral signup • Referring was made easy through email, social media, and URLs
- 8. Dropbox’s Results • Signups grew from 100 thousand to 4 million in just 15 months from the referral program • The increase in referrals equals a 3900% growth • The referral program permanently increased signup by 60%
- 9. Why Airbnb’s Referral Program Succeeded • Airbnb offers double incen;ves with $25 travel credit to the advocate and referral upon comple;on of the referrals first trip. • Hosts also have a chance to par;cipate with double incen;ves of $75 travel credit for the advocate and the referral upon comple;on of hos;ng their first visitor • Airbnb made it easier for advocates to refer with social sharing and personalized URLs • Airbnb acknowledge the necessity of referral tracking and a/b tes;ng to op;mize the referral program
- 10. Airbnb’s Results • Signups and bookings increased by 300% per day • Referrals delivered 900% year-‐on-‐year growth for 1st ;me bookings
- 11. Why FreeAgent’s Referral Program Succeeded • Free Agent offers double incen;ves with 10% off the monthly subscrip;on perpetually for advocates and referrals • 10% con;nues to be taken off perpetually for advocates with each referral as long as the subscrip;on lasts • If the advocate refers 10 las;ng referral subscrip;on they can achieve 100% off their subscrip;on • Sharing methods were made easy • The referral program naturally created virality
- 12. FreeAgent’s Results • FreeAgent saw a 60-‐70% increase in conversions for trialists that are referred • They saw a great increase in people’s willingness to share • FreeAgent was successful when star;ng out but a referral program increased their numbers drama;cally
- 13. Take Away One of the surest ways to succeed in demand genera;on is to never become complacent with your results. These four SaaS companies prove that whether tradi;onal methods of marke;ng are failing you or you’re looking to increase your already growing customer base, referral programs deliver amazing results. By honing in on your happy customers and capitalizing on their previously formed rela;onships you’ll capture not only a greater quan;ty of quality leads, but also bypass the main challenges SaaS companies are up against.
- 14. Are referrals rightfor you? Take our 10 question quiz to see if referrals will work for you.! Take the Quiz