Robyn Budd provides book design and promotional services. The document describes three projects she worked on: 1) Designing the picture book "Oh No Noah!" including choosing fonts and colors. 2) Designing a new cover for the reprint of "The Whale's Way" featuring an illustration by Caroline Heim. 3) Creating bookmarks, posters, and invitations to promote the anthology "Escape" featuring works by local writers.

1. Robyn Budd : Book design & promo
4

2. Robyn Budd C O M M U N I C A T I O N D E S I G N
Book design 1
O
h No Noah! is a picture
book for young kids,
authored by Heather Keller-
hals-Stewart and illustrated
by Gwendoyn Monnet. My
task was to design the book
and coordinate its printing.
I chose the serif font
Georgia for the text – easy
to navigate for new readers,
gentle on a parents’ eyes.
Crayola-box colours com-
plement Gwen’s illustrations.
by Heather Kellerhals-Stewart
illustrated by Gwendolyn Monnet
OhN a !hoNo
“Oh no,” says Noah. “I’m not eating my
broccoli.”
But if Noah has to eat his broccoli, a funny
thing happens. He grows a long neck and teeth
for crunching.
Noah the Giraffe gobbles broccoli
and most anything growing.
Chomp... chomp... he runs out the
door, looking for more. He mows
the lawn and snacks on a lilac, then
stretches his neck for a supper
of leaves.
“Oh yes,” says Noah. “My Giraffe eats
everything green.”
18
“Oh no,”says Noah. “I won’t stop
saying bad words.”
But if Noah has to stop
saying bad words, a funny
thing happens. He grows
flippers and a dorsal fin.
Noah the Dolphin swims
through the sea. Click... click goes his
sonar, spraying out sound. He shrieks
and squeaks, speaks words that reek.
And nobody knows, because grownups
don’t get his dolphinese.
“Oh yes,” says Noah. “My Dolphin knows
lots of words.”
12
1

3. Robyn Budd C O M M U N I C A T I O N D E S I G N
R aza, a young whale, has been wounded by a rifle shot and separated
from his orca pod near Robson Bight on northern Vancouver Island.
What happens when he meets up with a grey goose who is on the run from
the butcher’s block? And how and why do these two unlikely pals connect
with a brother and a sister who live on an isolated island? This is a story
about how trust and love can break all barriers.
The Whale’s Way has been called a true Coast classic. Sheila Egoff
writes in The New Republic of Childhood that this book “may have given
Canadian animal fantasy a new direction.”
HEATHER KELLERHALS-STEWART lives on Quadra
Island where she helps her family manage a farm and
woodlot. From her front yard she can look out on the
water and sometimes see whales or porpoises. Of all the
farm animals she has kept over the years, geese are her
favourite ‒ especially one grey goose called Flora.
Some of her more recent works
include the three picture books Skookum Sam ‒ Spar Tree
Man, Brave Highland Heart and Skookum Sal ‒ Birling Gal;
as well as two young adult novels about mountains and rock
climbing ‒ Witch’s Fang and Extreme Edge.
PUBLISHED BY PHOENIX BOOKS
ISBN 978-0-9690796-4-4
HEATHER KELLERHA
The W
TheWhale’s
Way
TheWhale’sWay
KELLERHALS-STEWART
PHOENIXBOOKS
bar code patch
Book design 2
H
aving the opportunity to
work with artists is a very fun
aspect of my design practice.
When children’s author Heather
Kellerhals-Stewart needed a new
cover for a reprint of The Whale’s
Way, she commissioned artist
and biologist Caroline Heim to
create a linocut based on the
book’s major characters.
2
Raza, a young whale, has been wounded by a rifle shot and separated
from his orca pod near Robson Bight on northern Vancouver Island.
What happens when he meets up with a grey goose who is on the run from
the butcher’s block? And how and why do these two unlikely pals connect
with a brother and a sister who live on an isolated island? This is a story
about how trust and love can break all barriers.
The Whale’s Way has been called a true Coast classic. Sheila Egoff
writes in The New Republic of Childhood that this book “may have given
Canadian animal fantasy a new direction.”
HEATHER KELLERHALS-STEWART lives on Quadra
Island where she helps her family manage a farm and
woodlot. From her front yard she can look out on the
water and sometimes see whales or porpoises. Of all the
farm animals she has kept over the years, geese are her
favourite ‒ especially one grey goose called Flora.
Some of her more recent works
include the three picture books Skookum Sam ‒ Spar Tree
Man, Brave Highland Heart and Skookum Sal ‒ Birling Gal;
as well as two young adult novels about mountains and rock
climbing ‒ Witch’s Fang and Extreme Edge.
PUBLISHED BY PHOENIX BOOKS ISBN 978-0-9690796-4-4 HEATHER KELLERHALS-STEWART
The Whale’s WayThe
Whale’s
Way
TheWhale’sWayKELLERHALS-STEWARTPHOENIXBOOKS
bar code patch

4. Robyn Budd C O M M U N I C A T I O N D E S I G N
Book promo 1
W
riter Heather Kellerhals-Stewart commissioned a series of bookmarks for her works of youth
fiction. The textual theme –Read BC!– drove a serial design with text, book illustrations and
photographs creating a teaser for each book.
Climb
an icefall.
Learn
the ropes.
Read BC!
Explore
an ocean.
Climb
a peak.
Read BC!
Climb
a tree.
Touch
the sky.
Read BC!
Explore
the new.
Touch
a dream.
Read BC!
Hike
forests.
Climb
mountains.
Read BC!
Go
vertical.
Find
an edge.
Read BC!
1

5. Robyn Budd C O M M U N I C A T I O N D E S I G N
Book promo 2
E
scape is an anthology of works by
Vancouver Island writers and artists,
for which I was asked to do the promo.
With a budget in mind, I chose a single
stock image for posters, invitations and
bookmarks.
The photograph
divided nicely in
half for a fun
tiling effect on
the bookmarks.
2
escape!
An anthology
of poems,
short fiction and
illustrations by
twenty-eight
writers and
artists of North
Vancouver
Island and the
Discovery
Islands
escape!
An anthology
of poetry, short
fiction and
illustrations
by twenty-eight
writers and
artists of North
Vancouver
Island and the
Discovery
Islands
escape!
An anthology
of poems,
short fiction and
illustrations by
twenty-eight
writers and
artists of North
Vancouver
Island and the
Discovery
Islands
escape!
escape!
the authors and artists
for an afternoon of poetry
readings, drama, and humour.
good food, great chat,
and prizes too!
meet
enjoy
campbell river book launch
Saturday November 10
1:30 to 4:30pm
Maritime Heritage Centre
621 Island Highway
when
where
added features
• Art show, Tidemark Theatre • How our book
came to be • Creating a picture book • A map of
our contributors’ locations
POSTERDESIGNFlyingdogzCreative250-203-9792
and Peregrin Publishing
invite you to the launch of
the ‘Escape’ anthology at
the Maritime Heritage
Museum on Saturday
November 10
from 1:30 to 4pm
escape!
your invitation to
Poster
Invitation
Bookmark, front & back

6. Robyn Budd C O M M U N I C A T I O N D E S I G N
H
eather Kellerhals-Stewart’s recent work of children’s fiction, Oh No Noah!, was nominated
for the 2014 Chocolate Lily Award. I designed this series of two-sided bookmarks from Gwendolyn
Monnet’s delightful illustrations to accompany the books’ submission to stores and libraries.
Book promo 3
Oh No Noah!
Nominated for the 2014
Chocolate Lily Award
by Heather
Kellerhals-Stewart
illustrated by
Gwendolyn Monnet
Peregrin Publishing 2013
Noah says he
won’t go to the
dentist, won’t
eat his broccoli,
won’t clean up
his room. But if
he has to... he has a funny,
furry, finny solution to
the problem.
Oh No!
Available in bookstores
or at Heather’s website
kellerhalsstewart.ca
Oh No Noah!
Nominated for the 2014
Chocolate Lily Award
Oh No!
Available in bookstores
or at Heather’s website
kellerhalsstewart.ca
by Heather
Kellerhals-Stewart
illustrated by
Gwendolyn Monnet
Peregrin Publishing 2013
Noah says he
won’t go to the
dentist, won’t
eat his broccoli,
won’t clean up
his room. But if
he has to... he has a funny,
furry, finny solution to
the problem.
Nominated for the 2014
Chocolate Lily Award
Oh No Noah!
by Heather
Kellerhals-Stewart
illustrated by
Gwendolyn Monnet
Peregrin Publishing 2013
Noah says he
won’t go to the
dentist, won’t
eat his broccoli,
won’t clean up
his room. But if
he has to... he has a funny,
furry, finny solution to
the problem.
Oh No!
Available in bookstores
or at Heather’s website
kellerhalsstewart.ca