This presentation by Johnny Utama given during the Forests Asia Summit in the discussion forum "Social forestry and sustainable value chains towards a Green Economy in ASEAN" introduces the Indonesian Forest Honey Network, its value chain, the challenges, the product and the plans for expanding the market.

1. WORKING WITH FOREST HONEY VALUE
CHAIN PLAYER
BY JOHNY W. UTAMA
VALUE CHAIN OF INDONESIAN FOREST HONEY
( PERSPECTIVES FOR A PRIVATE SECTOR PARTNERS )
May 5,2014 FOREST ASIA SUMMIT
Shangri-La Hotel Jakarta
By Johny W Utama
Dian Niaga Jakarta

2. Planet
ProfitPeople
Sustainability
Bearable Viable
Equitable
BACKGROUND

3. INDONESIAN FOREST HONEY
NETWORK OR JMHI ( JARINGAN
MADU HUTAN INDONESIA
Focus only Apis Dorsata - The Giant Rock Bee
Protect forest as bee habitat
Encourage forest dwelling people to protect the
forest and give the alternative income from non
tomber forest product
Building a profitable trading system
Provides marketing for a good quality honey

4. 4
DIAN NIAGA JAKARTA • Retail
• corporate
• community
• Export
JMHI
Honey hunter
VALUE CHAIN

5. a. Continuitiy  Quantity
• Availability of honey depends on the nature
b. Pricing
• Priced to compete with honey from apis cerana / apis
melifera:
• Compete with foreign products
• Chanel distribution modern  high cost
c. Education
• Need to introduce the advantages of Indonesian forests
honey to society
d. Research
• continuous lab test to be able to compete with foreign
products. Example: Manuka Honey
TANTANGANCHALLENGE

6.  Corporate brand PT UKMI
UKMWAY-PT AMWAY
INDONESIA
HONEY ISLAND
 Retail Brand PT UKMI
THE PRODUCT

7.  Retail Brand Dian Niaga Jakarta
DORSATA
MADUTAN
DORSATA GIFT ITEM
THE PRODUCT

8. EXPANDING MARKET
Dian Niaga
Jakarta 2006
PT UKMI 2007
Direct Selling
2007
Retail Market PT
alun alun , sogo ,
organic land 2007
Community ,
PT AMINDO JAYA
( AMWAY
INDONESIA ) 2007
Corporate ,
Bank / BUMN
2013
Retail Market Ranch
Market , Kemchick ,
Jason Jakarta 2013
Export to Dutch
On process
Export to Swiss
On process
Personal Agent
( Surabaya )
2012
Personal
Agent
Jabodetabek
Export 2014

9. PROFIT SHARING
.
 The amount of sharing of the benefits derived by each party are as
follows:
a. Farmer group members by 30%.
b. NGO’s 20%..
c. Secretariat JMHI 10%
d. Marketing 40%.
*Note : Hence some farmer group prefer higher buying price than
profit sharing

10. “If the bee disappeared off the surface of the
globe then man would only have four more years
of life left”
No More Polination
No More Plants
No More Animals
No More Man
Albert Einstein

11. Thank