A music platform for artists and labels to package and release their music albums in a new format, as standalone mobile apps, and publish them in App Store and Google Play. Problem CD is dead, iTunes and Spotify eroded the album experience down to sound delivery and access. Music industry failed to offer an album replacement solution. Most artists still see album releases as vital for their careers. Limited opportunity to establish deeper emotional connection with the fan, absence of storytelling canvas. No industrial level value proposition for fans, as a category, accounting for 70% of all music spending. Solution A new mobile–first music format: a standalone app per album, comprised of music, illustrations and text. 10+ high–quality audio tracks. 100+ high–resolution pictures (10 per track) selected or created by the artist. Lyrics where applicable. One back story per track and other materials. All of this is deliverable through our CMS platform, where the artist creates their app all by himself