The document discusses concerns about social media becoming the next form of waste. It notes that while companies find user data useful for targeting ads and services, some argue this amounts to "Big Brother" constantly watching users. The document ends on a hopeful note that good data targeting can help address these issues if questions around privacy and use of personal information are also considered.

1. Is Social Media the next waste?
Bartek Nowakowski
Business Development Manager

2. Long, long time ago. Even before iPhone was even invented

3. They hunted more that they could eat at once.

4. …and story goes on till now.

5. …and story goes on till now.

6. Why the heck we
need (Big) Data?

7. … because companies find data very useful

8. some of you may remember Data Mining

9. Big Brother is looking…

10. Proudly brought to you by…

11. some shout…

12. Is Social Media the
next waste?

13. There is hope.

14. Good targeting matters

15. Questions?
bartek.nowakowski@fantuner.com

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