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BUSINESSCONFIDENCESURVEY2016
FUNDED BY IMPLEMENTED BY
EUROPEAN UNION
2 3
EUROPEAN CHAMBER OF COMMERCE IN MYANMAR
EuroCham serves as the voice of European business in Myanmar. Its main mission is
to significantly increase the presence of European companies in the country and to
facilitate market access, particularly for European SMEs, by advocating for member
interests with the government and organisations in Myanmar, the ASEAN region
and Europe.
With a strong, growing network of partners, EuroCham offers on-the-ground
assistance for European businesses interested in commercial endeavours in
Myanmar, whether in the form of advocacy, business services, research or
networking.
Myanmar currently finds itself at a political and economic crossroads. After opening
up to the world in 2011 and holding its first credible elections for decades in 2015,
interest within the European business community in the many underdeveloped
economic sectors in the country is on the rise.
Now that Myanmar is in the process of re-entering into the global community, there
could be no better time or opportunity for the European business community – and
particularly, European SMEs – to invest in one of the fastest-growing economies in
the world.
This business confidence survey provides key insights into the current business
environment of Myanmar, as experienced by European companies. Furthermore,
understanding which sectors are represented and how the companies feel about
doing business in Myanmar is a key economic indicator for the Myanmar business
outlook.
Yangon, December 2016
This publication has been produced with the assistance of the
European Union. The contents of this publication are the sole
responsibility of EuroCham Myanmar and can in no way be taken
to reflect the views of the European Union.EUROPEAN UNION
4 5
EUROCHAM CHAIRMAN OF THE BOARD
Dear business colleagues in Myanmar,
EuroCham is on the move. We are growing a
bigger presence in Myanmar amongst government
authorities, not only in Yangon, but also with our staff
in Naypyidaw.
I am excited to present to you EuroCham Myanmar’s
first ever Business Confidence Survey. As you may
know, Myanmar is entering the world stage. Many
fellow European companies have grasped the
business opportunities that Myanmar has to offer.
However, not much is clear on how and where the
European businesses in Myanmar operate, and more importantly, what obstacles
and opportunities they see down the road. The Business Confidence Survey gives us
the right means to focus our efforts where they are needed most.
I would like to thank the many companies that contributed to this survey. You are
from all over Europe and from many different sectors. Thanks to your contributions
we have been able to develop a solid and representative overview of the state of
play for European business in Myanmar.
Wishing you successful business in the coming year!
Sincerely yours,
David Levrat
Chairman of the board of the European Chamber of Commerce in Myanmar
EU AMBASSADOR TO MYANMAR
Dear friends of Europe,
With great pleasure, I received EuroCham’s first
business confidence survey. The results of this survey
are noteworthy and are an important source of
information for anybody interested in EU-Myanmar
business relations.
Myanmar’s opening-up has had a very positive effect
on the country’s trade relations with the EU. More and
more European businesses are willing to invest in this
‘last frontier market’ of ASEAN. I am delighted to see
that European companies - leading both in know-how
and corporate social responsibility - are prominent players in Myanmar’s economic
development.
The companies currently active in Myanmar, who responded to this survey, have
been important door-openers for other European SMEs that are now looking to
invest in this fascinating Asian market.
This is only the beginning. I very much look forward to an ever-strengthening
relationship between European companies and Myanmar.
Sincerely yours,
Roland Kobia
Ambassador of the European Union to Myanmar
6 7
European Chamber of Commerce in Myanmar
271-273 Bagayar Street
Sanchaung Tsp, Yangon, Myanmar
+95 9 45058 2335
info@eurocham-myanmar.org
www.eurocham-myanmar.org
eurocham.myanmar
eurocham-myanmar
EuroChamMyanmar
Advocacy business Services Events
Your partner in one of the world’s
fastest growing economies
Table of Contents
Introduction: Business Confidence Survey	
Executive summary
Methodology	
Key findings	
1. Firmographics	
1.1. Respondents locations	
1.2. Legal representation	
1.3. European market entry over time	
1.4. Primary business activities	
2. Current business environment	
2.1. Employment	
2.2. Revenue	
2.3. Motivation for market entry	
2.4. Overall business environment rating	
3. Business outlook	
3.1. Profitability	
3.2. Company goals	
3.3. Expectation of operational change	
3.4. Country developments	
3.5. Realised & budgeted reinvestments	
3.6. Reinvestment destinations	
3.7. Country challenges	
3.8. Emergency preparations	
Conclusion	
6
7
7
8
9
10
12
13
14
16
17
19
21
22
23
24
26
27
28
30
32
34
35
36
6 7
EXECUTIVE SUMMARY
METHODOLOGY
In EuroCham Myanmar’s first BCS, we contacted 103 European companies active in
Myanmar and received 56 complete responses, which gives the survey a completion
rate of 57.7%.
From the population size of 103 and the survey sample size of 56, we have attained
a confidence level of 95%, and a 9% margin of error on the statistical truth of the
results.
The construction and execution of this survey follows the standards and guidelines
on how to develop a survey provided by the EU Commission1
and the Rotterdam
Business School.
RESULTS
The respondents tell us that 98% of European businesses in Myanmar have their
headquarters in Yangon. 46% of the European companies currently active in
Myanmar started their operations after 2011.
The sector in which European companies employ the most local personnel is
manufacturing.
Over the last 12 months, 31% of businesses state that the business environment
has improved. 61% feel it has remained about the same.
Regulatory issues and legal uncertainty remain the biggest challenges in
Myanmar.
The biggest reason for European companies to come and do business in Myanmar
is the opportunities in Myanmar’s domestic market.
1
http://ec.europa.eu/economy_finance/db_indicators/surveys/method_guides/index_en.htm
INTRODUCTION: BUSINESS CONFIDENCE SURVEY
Business surveys provide essential information for short-term forecasting, economic
surveillance and economic research. Moreover, they are widely used to detect
turning points in the economic cycle. Surveys are, therefore, a key insight on top of
official statistics, which often only become available after long delays, particularly in
emerging markets.
The data generated through this Business Confidence Survey is particularly useful
for monitoring economic developments in Myanmar, which will be facilitated by
publishing the results on an annual basis.
SURVEY OBJECTIVES
•	 Measure European business sentiment on Myanmar’s economy
•	 Get an overview of sector representation of European companies in
Myanmar
•	 Investigate the issues and concerns faced in Myanmar by European
businesses
•	 Budget 2015-2016 and impact of economic restructuring
•	 Plot 2016-2017 investments, business strategies, expansions and
manpower (a fiscal year in Myanmar runs between 1st April and 31st
March)
This is EuroCham Myanmar’s very first Business Confidence Survey (BCS) and we are
very satisfied with the high number of respondents, enabling us to provide you with
an in-depth overview of the Myanmar business environment. We look forward to
next year’s survey outcome, where we hope to see a further increase of the positive
results already reported, indicating Myanmar’s improving business environment.
8 9
11. FIRMOGRAPHICS
This chapter gives a representation of
our respondents and in which sectors
they are active in Myanmar. The form of
legal representation and the location of
their offices in Europe and Myanmar are
also provided.
KEY FINDINGS
82% of European companies active in Myanmar employ fewer than 250
people and have a local annual turnover of less than 50 million euro. Almost all of
these companies represent either local offices or subsidiaries of larger European
corporations and multinationals.
Of all the respondents, 48% chose to set up business in Myanmar as a local
subsidiary, in the form of a Limited Company.
Furthermore, 16% of European companies still operating in the market now were
already active in Myanmar before 1996.
54% of the European companies in Myanmar employ fewer than 5% of
expatriates or foreign passport holders as a percentage of their total staff. 16%
employ between 20-50% expatriates or foreign passport holders.
One third of the companies in the survey stated that they feel the business
environment has improved over the last 12 months. However, 58% say it needs
more improvement.
Only 9%rate the current business environments as poor. The numbers show us
that, despite the call for improvement, much progress is being made and a positive
trend can be seen.
Another indicator for economic progress is that 50% of the European companies
here are already profitable, and another 46% expect to be profitable within the
next two to five years.
57%feel that the coming regulatory and legislative changes will have a positive
effect on their business for the coming year. Many respondents identified ever-
increasing inflation as the main negative factor for their profitability.
10 11
In total, 61% of the companies surveyed do not have any other offices besides their
main office in Yangon. 34% have another office in Mandalay region, followed by 11-
13% with offices in Naypyidaw Union Territory, Shan State and Mon State.
where are the companies headquartered in myanmar
98%
areheadquarter
ed in Yangon
havenooth
er offices
61%
OF OUR RESPONDENTS
Magway
Division
Shan
State
Yangon
Division
Ayeyarwaddy
State
Bago
Division
Rakhine
State
Chin
State
Sagaing
Division
Kachin
State
Mandalay
Division
Kayah
State
Mon
State
Kayin
State
Thanintharyi
Division
OTHER OFFICES IN MYANMAR
State/Region Percentage
Mandalay Division 33.9%
Naypyidaw Union Territory 12.5%
Shan State 12.5%
Mon State 10.7%
Kachin State 8.9%
Ayeyarwady Division 5.4%
Bago Division 5.4%
Rakhine State 5.4%
Taninthayi Division 5.4%
Kayah State 3.6%
Kayin State 3.6%
Magway Division 3.6%
Sagaing Division 1.8%
Yangon Division 0.0%
Chin State 0.0%
Naypyidaw
Union Territory
1.1. RESPONDENTS LOCATIONS
COUNTRIES THAT CONTRIBUTED TO THE SURVEY
The respondents company headquarters are from the following countries (in
alphabetical order):
Austria, Belgium, Burma, Cyprus, Denmark, France, Germany, Ireland, Italy,
Netherlands, Spain, Sweden, Switzerland, Thailand, United-Kingdom and Vietnam.
All Asian headquartered companies are either operated by Europeans that are doing
business in Asia without a European HQ or most of their trading is with European
countries, products or services.
12 13
Among the respondents, we can see that some companies set up their business in
Myanmar before 1996 and decided to stay in Myanmar through the difficult times
of economic sanctions and the oppressive military regime. Some companies tried
to enter the market between 1996 and 2011 but the amount of new companies
dwindled over time in parallel with the worsening of the political scene. Our data
shows that most of the currently active companies in Myanmar entered the market
in 2011, as the country opened for investments again. European companies and
investors are still entering the market since.
1.3. EUROPEAN MARKET ENTRY OVER TIME
0
10
20
30
40
50
Percent
From
2 to
5 years
From
1 to
2 years
From
6 to
9 years
From
10 to
20 years
More than
20 years
0
10
20
30
40
50
Percent
2011 From
1 to
2 years
201020061996
Data shown in a graph over time
Almost half of the European companies in the survey chose to set up business in
Myanmar as a local subsidiary, in the form of a Limited Company. The second most
popular choice is installing a local branch of their company in Myanmar. Another
20% operate as a joint venture with either the government or a local partner, and
13% make use of a local representative (office). This last type of legal representation
is not allowed to perform direct commercial or revenue-generating activities in
Myanmar. Representative offices most commonly perform marketing or liaison
activities on behalf of the head office.
1.2. LEGAL REPRESENTATION
Local subsidiary in form of a Limited Company
Local branch of foreign company
Joint venture between local and foreign business partners
Local representative office of foreign company
Joint venture with relevant Government departments and organizations
7%
13%
13%
21%
46%
14 15
Transportation and Storage is the biggest represented sector among our survey
respondents. Manufacturing is the second biggest sector, followed by Construction.
Accommodation and Food Service Activities together with Professional, Scientific
and Technical Activities are the joint-fourth biggest sectors.
Education
Human Health and Social Work Activities
Transportation and Storage
Water Transport58.3%
25.0% Air Transport
8.3% Postal and courier activities
8.3% Warehousing and support activities for transportation
Manufacturing
Manufacture of food products42.9%
14.3% Manufacture of beverages
14.3% Manufacture of chemical and chemical products
14.3% Manufacture of textiles
14.3% Manufacture of wearin apparel
Construction
33.3% Civil engineering
33.3% Construction of buildings
33.3% Specialised construction activities
Accommodation and Food Service Activities
60.0% Food and beverage service activities
40.0% Accomodation
21.4%
12.5%
10.7%
8.9%
1.8%
1.8%
1.4. PRIMARY BUSINESS ACTIVITIES
Electricity, Gas, Steam and
Air Conditioning Supply
Mining and Quarrying
Agriculture, Forestry and Fishing
financial and Insurance Activities
Information and Communication
Wholesale and Retail trade; Repair of Motor
Vehicles and Motorcycles
Administrative and Support Service Activities
Professional, Scientific and Technical Activities
60.0% Other professional, scientific and technical activities
40.0% Activities of head offices; management consultancy activities
Other Service Activities
75.0% Other personal service activities
25.0% Activities of membership organisations
8.9%
7.1%
5.4%
5.4%
3.6%
3.6%
3.6%
3.6%
1.8%
16 17
82% of European companies active in Myanmar employ fewer than 250 people and
have an annual turnover, within Myanmar, of 50 million euro or less.
The companies that employ more than 250 people, right up to those employing more
than 5,000 people, are creating an incredible amount of jobs for local personnel as
their staff headcount is mostly made up of less than 5% foreign passport holders
and expatriates. Most of those jobs are in the Manufacturing sector (beverages,
food products and textiles). Other sectors such as Accommodation, Food Service
Activities, Construction, Mining and Quarrying, Professional, Scientific and Technical
Activities, Wholesale and Retail Trade plus the Repair of Motor Vehicles and
Motorcycles, and Financial and Insurance Activities make up for the remainder of
sectors employing large numbers of local personnel. Their reasons for setting up
operations in Myanmar are to expand or establish a regional base of operations.
TOTAL EMPLOYMENT RATE OF EUROPEAN COMPANIES IN MYANMAR
2.1. EMPLOYMENT
0
10
20
30
Percent
More than
5,000
Between
1,000 and
5,000
Between
500 and
1,000
Between
250 and
500
Between
50 and
250
Less than
50
2This chapter provides an overview of the
change in revenue and personnel in the
last year, next to showing their current
numbers. It also shows their motivation
for setting up their operations in
Myanmar and how they rate the current
business environment.
2. CURRENT BUSINESS
ENVIRONMENT
18 19
APPROXIMATE ANNUAL WORLDWIDE REVENUE
APPROXIMATE ANNUAL MYANMAR REVENUE
2.2. REVENUE
0
10
20
30
40
50
60
Percent
Less than
€1M
Between
€1M and
€50M
Between
€11M and
€100M
Between
€101M and
€500M
More than
€500M
0
5
10
15
20
25
30
35
40
Percent
N/A Less than
€1M
Between
€1M and
€10M
Between
€11M and
€50M
Between
€50M and
€250M
More than
€250M
Revenue made in Myanmar is still a small percentage of the total worldwide revenue
generated by the European companies active in Myanmar. It will be interesting to
see if that percentage grows, and by how much. This information will be available in
next year’s business confidence survey.
PERCENTAGE EXPATRIATE EMPLOYMENT OF TOTAL STAFF
LOCAL PERSONNEL HIRED IN THE LAST 12 MONTHS
0
20
40
60
Percent
More than
50%
Between
20% and
50%
Between
11% and
20%
Between
5% and
10%
Less than
5%
The average among European companies that employ foreign passport holders
or expatriates is 12.5% of their staff. Most companies employ less than 5%. Large
enterprises only employ 3% expatriates or foreign passport holders in Myanmar.
0
20
40
60
80
Percent
Between
500 and
1000
Between
250 and
500
Between
50 and
250
Less than
50
20 21
The opportunities offered by Myanmar’s domestic market is the main reason for
European companies to set up operations in Myanmar, one of the last frontier
markets with the highest percentage of prospected GDP growth in the world2
, which
also provides an unexplored market of over 53 million inhabitants.3
The second and third reasons are the expansion or establishment of a regional
base of operations, and the ongoing economic reforms that will stimulate FDI and
a promising future. Survey respondents also stated that the untapped potential
within the energy sector, particularly “hydropower, oil reserves”, together with a low
electrification rate in comparison with neighbouring countries and the lack of strong
local competition, provides foreign investors with an ‘early mover’ advantage.
2.3.	 MOTIVATION FOR MARKET ENTRY
Overall
Rank Item
Rank
Distribution Score
1 Opportunities in Myanmar’s
domestic market
289
2 Expanding establishing regional
base of operations
218
3 Economic reforms 192
Lowest Rank Highest Rank
TOP 3 REASONS FOR MARKET ENTRY AS STATED BY EUROPEAN COMPANIES IN
MYANMAR
2
IMF prospected growth of GDP per country (April 2016)
3
Census by World Bank and DICA on population count (2014)
22 23
33. BUSINESS OUTLOOK
This chapter depicts the expectations of
the respondents. It provides an insight of
their profitability and operational change
next to company goals and whether
they will reinvest. The companies also
shed light on how they feel about certain
country developments.
58% of the companies surveyed stated that the business environment needs
improvement. Only a low 9% rate it as a poor place to do business, and 32% consider
the environment to be good/acceptable to outstanding. Considering the planned
reinvestments by European companies, they expect to see those improvements
realised in the coming years.
2.4. OVERALL BUSINESS ENVIRONMENT RATING
HOW DID THE BUSINESS ENVIRONMENT CHANGE OVER THE PAST 12 MONTHS?
0 20 40 60 80
Poor
Needs improvement
Good/acceptable
Very good
Outstanding Outstanding, 2
Poor, 9
Very good, 5
Good/acceptable, 25
Needs improvement, 58
0 10 20 30 40 50 60 70 80 90 100
50.9% 30.9% 18.2%
Percent
Remain about the same
Improved
Decreased
24 25
61% of the profitable companies are meeting their budget expectations, and 8% are
even significantly exceeding their budgeted profit expectations. 31% are profitable,
but not yet meeting their budget expectations.
MORE THAN HALF ARE ALREADY PROFITABLE, BUT TO WHAT EXTENT?
31%
8%
61%
Profitable and meeting budget expectations
Profitable but not meeting budget expectations
Profitable and significantly exceeding budget expectations
Half of the respondents are already profitable at this point. 26% expect to be prof-
itable within the next two years, and another 20% believe their businesses will be
profitable somewhere in the next five years. 4% are not expecting any returns in
the coming five years and are working towards a more long-term investment plan.
3.1. PROFITABILITY
12%
14%
20%
4%
50%
Already profitable
This year
within 2 years
In between 2 to 5 years
After 5 years
26 27
This chart paints a positive picture of growth for the coming three years, and shows
that the European business community is keen on expanding their services and
overall business activities within Myanmar. The feeling about local competition is
a mixed one, with some expecting to see an increase and others expecting it to
remain the same over the next three years.
3.3. EXPECTATION OF OPERATIONAL CHANGE
Greatly
Decrease
Services provided 0.0% 0.0% 17.6% 74.5% 7.8%
Market share 0.0% 3.9% 33.3% 52.9% 9.8%
Competition from
local firms
0.0% 2.0% 43.1% 47.1% 7.8%
Profits 0.0% 3.9% 23.5% 62.7% 9.8%
Over all Myanmar
business activities
0.0% 3.9% 13.7% 76.5% 9.8%
Decrease
Remains
the same Increase
Greatly
Increase
The clear majority of companies are producing goods or services in Myanmar for the
Myanmar market. 4% are solely exporting from Myanmar to the EU and another 8%
are producing goods and services in Myanmar for the EU market. 4% are exporting
from Myanmar, but not to the EU. In total, 27% of respondents said that their goals
were different than the ones we provided, because they were globally operating
companies. Most of these companies are importing goods into the Myanmar
market or taking care of product distribution. Some are here for logistical purposes
only, and others are producing oil/gas for Myanmar and other countries when the
domestic need is fulfilled.
3.2. COMPANY GOALS
8%
27%
8% 4%
57%
Produce goods or services in Myanmar for the Myanmar market
Other - Write In (Required)
Produce goods or services in Myanmar for the EU market
Export from Myanmar to countries not part of the EU
Export from Myanmar to the EU
28 29
Our survey respondents have told us that they feel that the legislative and regulatory
changes will have a positive effect on the economy (from slight to significant). The
appreciation of the Myanmar Kyat (MMK) is also viewed as a positive development.
The increasing inflation and tight monetary policies are a slight concern to the
European business environment, followed in importance by economic nationalism
and protectionist policies in Myanmar or other countries.
The Respondents are divided in their opinion about what an increase of minimum
wage standards will mean for their business activities. A quarter of the respondents
view this as a negative development and an opposing quarter believes this to be
positive.
3.4. COUNTRY DEVELOPMENTS
Siginificant
negative
effect
Economic nationalism in
myanmar
5.9% 35.3% 27.5% 9.8% 3.9%
Protectionist policies in Myanmar
or other countries
9.8% 33.3 27.5% 9.8% 5.9%
MMK apperciations 3.9% 15.7% 29.4% 27.5% 5.9%
Tight Monetary policies 3.9% 37.3% 25.5% 13.7% 7.8%
Increasing inflation 7.8% 45.1% 29.4% 5.9% 0.0%
Somewhat
negative
effect
Remain
about
the same
somewhat
positive
effect
Signinficant
positive
effect
15.7%
11.8%
11.8%
9.8%
9.8%
Uncertain
2.0%
2.0%
5.9%
2.0%
2.0%
Increasing minimum wage
standards
2.0% 25.5% 37.3% 21.6 5.9%
Other legislative or regulatory
changes
5.9% 9.8% 13.7% 35.3% 21.6%
Economic nationalism in other
countries
0.0% 15.7% 41.2% 7.8% 5.9%
3.9%
11.8%
15.7%
3.9%
2.0%
13.7%
Not
applicable
30 31
BUDGETED REINVESTMENT VOLUME IN MYANMAR IN THE NEXT 3 YEARS
Percent
Between
€50M and
€250M
More than
€250M
Between
€10M and
€50M
Between
€1M and
€10M
N/A
0
10
20
30
40
The respondents to this survey said they are planning to reinvest anywhere between
70 million euro and 540 million euro into Myanmar over the next year. For the next
three years, they have budgeted a minimum of 660 million euro up to 1.39 billion
euro in total.
3.5. REALISED & BUDGETED REINVESTMENTS
REALISED REINVESTMENT VOLUME IN MYANMAR LAST YEAR
BUDGETED REINVESTMENT VOLUME IN MYANMAR NEXT YEAR
0
10
20
30
40
Percent
Between
€50M and
€250M
Between
€11M and
€50M
Between
€1M and
€10M
Less than
€1M
N/A
0
20
40
60
Percent
Between
€50M and
€250M
Between
€10M and
€50M
Between
€1M and
€10M
N/A
32 33
Yangon
Mandalay
Shan
Areas for reinvesment
according to percentage
of respondents
Naypyidaw
Union Territory
> 60%
30-60%
15-30%
5-15%
0-5%
LIKELY GEOGRAPHICAL ZONES FOR FUTURE REINVESTMENTS
3.6. REINVESTMENT DESTINATIONS
Yangon and Mandalay can expect the most reinvestments over the coming years.
Shan State and Nay Pyi Daw are also popular places of interest for European
reinvestment.
PercentValue
Yangon Region
Mandalay Region
Shan State
Naypidaw Union Territory
Taninthayi Region
Bago Region
Magway Region
Rakhine State
Ayeyarwady Region
Mon State
Sagaing Region
Kayah State
Chin Staet
Kayin State
Kachin State
64.0%
52.0%
18.0%
16.0%
12.0%
12.0%
12.0%
12.0%
10.0%
8.0%
6.0%
4.0%
4.0%
4.0%
2.0%
34 35
3.8. EMERGENCY PREPARATIONS
60.8%
No
39.2%
Yes
There is a lot of room for improvement here, as we can see that 60.8% of European
companies in Myanmar have no preparations in place in case of force majeure. The
39.2% that have prepared have done so through the following means:
HAS YOUR COMPANY MADE SPECIFIC PREPARATIONS FOR EMERGENCY SITUATIONS,
SUCH AS A POTENTIAL OUTBREAK OF INFLUENZA OR AN EARTHQUAKE OR OTHER
NATURAL DISASTER?
3.7. COUNTRY CHALLENGES
1 Regulatory issues 475
2 Legal uncertainty 445
3 Lack of qualified labour force 398
4 Financial infrastructure 275
5 Transportation infrastructure 265
Overall Rank Challenge Rank Distribution Score
Lowest Rank Highest Rank
Regulatory issues and legal uncertainty are the biggest challenges European
companies face in Myanmar. There was only one vote separating the first and
second challenge in this year’s top 5. The lack of qualified personnel availability is in
third place, with far more votes than the fourth and fifth placed challenges, financial
and transportation infrastructure issues. Places 6, 7 and 8 consist, respectively, of
foreign competition, energy infrastructure and local competition.
Another interesting find is that the possible challenge of ‘Insufficient Intellectual
Property Rights Protection’ was rated very low and is not considered a high priority
challenge according the European companies in this survey.
TOP 5 CHALLENGES THAT HINDER OR LIMIT OPPORTUNITIES FOR GROWTH IN
MYANMAR
36 37
CONCLUSION
EuroCham believes this survey to be an accurate representation of the wishes and
needs of the European business community in Myanmar.
The results indicate that European companies are generally positive about the future
for their businesses in Myanmar. Furthermore, the respondents believe that the
country shows promise for the coming years, and they are planning on reinvesting.
However, the business environment of Myanmar for foreign direct investment is
still in need of improvement. European companies can support these efforts by
providing examples for standardisation in - among others - CSR, safety regulations
and sustainability.
Because of the positive business prospects, EuroCham believes that businesses not
yet active in Myanmar should be encouraged and inspired to contemplate possible
investment in the last frontier market in South East Asia.
Likewise, the results are effectively a compliment for the newly-appointed
government, and hopefully an encouragement to continue the difficult work
of changing Myanmar into a welcoming market for foreign direct investment.
EuroCham is determined to continue as a constructive partner to Myanmar’s
government, helping to achieve its economic objectives.
THANK YOU TO OUR PARTNER MEMBERS
Platinum Members
Gold Members
Silver Members
38 39
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businesses in existing markets and launching into new
ones. DKSH offers sourcing, marketing, sales, distribution
and after-sales services.
DKSH provides its partners with fundamental expertise
and on-the-ground logistics, covering Asia Pacific,
Europe, and the Americas with a comprehensive network
of 770 business locations operated by 28,300 specialists.
DKSH was founded in 1865. With strong Swiss heritage,
the company has a long tradition of doing business in
and with Asia and is deeply rooted in communities and
businesses across Asia Pacific.
ACKNOWLEDGEMENTS
EuroCham Myanmar thanks the European businesses that completed this survey,
next to the EU delegation and EU member states and the bilateral chambers –
the French Myanmar Chamber of Commerce & Industry, the British Chamber of
Commerce Myanmar, the German Myanmar Business Chamber and the Chamber
of Commerce Italia – Myanmar – for their support in this business confidence survey.
Special thanks to Rutger Vonk, for his support and execution of this project.
40
European Chamber of Commerce in Myanmar
271-273 Bagayar Street
Sanchaung Tsp, Yangon, Myanmar
+95 9 45058 2335
info@eurocham-myanmar.org
www.eurocham-myanmar.org
eurocham.myanmar
eurocham-myanmar
EuroChamMyanmar
FUNDED BY IMPLEMENTED BY
EUROPEAN UNION

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38a17-eurocham_business-confidence-survey

  • 2. 2 3 EUROPEAN CHAMBER OF COMMERCE IN MYANMAR EuroCham serves as the voice of European business in Myanmar. Its main mission is to significantly increase the presence of European companies in the country and to facilitate market access, particularly for European SMEs, by advocating for member interests with the government and organisations in Myanmar, the ASEAN region and Europe. With a strong, growing network of partners, EuroCham offers on-the-ground assistance for European businesses interested in commercial endeavours in Myanmar, whether in the form of advocacy, business services, research or networking. Myanmar currently finds itself at a political and economic crossroads. After opening up to the world in 2011 and holding its first credible elections for decades in 2015, interest within the European business community in the many underdeveloped economic sectors in the country is on the rise. Now that Myanmar is in the process of re-entering into the global community, there could be no better time or opportunity for the European business community – and particularly, European SMEs – to invest in one of the fastest-growing economies in the world. This business confidence survey provides key insights into the current business environment of Myanmar, as experienced by European companies. Furthermore, understanding which sectors are represented and how the companies feel about doing business in Myanmar is a key economic indicator for the Myanmar business outlook. Yangon, December 2016 This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of EuroCham Myanmar and can in no way be taken to reflect the views of the European Union.EUROPEAN UNION
  • 3. 4 5 EUROCHAM CHAIRMAN OF THE BOARD Dear business colleagues in Myanmar, EuroCham is on the move. We are growing a bigger presence in Myanmar amongst government authorities, not only in Yangon, but also with our staff in Naypyidaw. I am excited to present to you EuroCham Myanmar’s first ever Business Confidence Survey. As you may know, Myanmar is entering the world stage. Many fellow European companies have grasped the business opportunities that Myanmar has to offer. However, not much is clear on how and where the European businesses in Myanmar operate, and more importantly, what obstacles and opportunities they see down the road. The Business Confidence Survey gives us the right means to focus our efforts where they are needed most. I would like to thank the many companies that contributed to this survey. You are from all over Europe and from many different sectors. Thanks to your contributions we have been able to develop a solid and representative overview of the state of play for European business in Myanmar. Wishing you successful business in the coming year! Sincerely yours, David Levrat Chairman of the board of the European Chamber of Commerce in Myanmar EU AMBASSADOR TO MYANMAR Dear friends of Europe, With great pleasure, I received EuroCham’s first business confidence survey. The results of this survey are noteworthy and are an important source of information for anybody interested in EU-Myanmar business relations. Myanmar’s opening-up has had a very positive effect on the country’s trade relations with the EU. More and more European businesses are willing to invest in this ‘last frontier market’ of ASEAN. I am delighted to see that European companies - leading both in know-how and corporate social responsibility - are prominent players in Myanmar’s economic development. The companies currently active in Myanmar, who responded to this survey, have been important door-openers for other European SMEs that are now looking to invest in this fascinating Asian market. This is only the beginning. I very much look forward to an ever-strengthening relationship between European companies and Myanmar. Sincerely yours, Roland Kobia Ambassador of the European Union to Myanmar
  • 4. 6 7 European Chamber of Commerce in Myanmar 271-273 Bagayar Street Sanchaung Tsp, Yangon, Myanmar +95 9 45058 2335 info@eurocham-myanmar.org www.eurocham-myanmar.org eurocham.myanmar eurocham-myanmar EuroChamMyanmar Advocacy business Services Events Your partner in one of the world’s fastest growing economies Table of Contents Introduction: Business Confidence Survey Executive summary Methodology Key findings 1. Firmographics 1.1. Respondents locations 1.2. Legal representation 1.3. European market entry over time 1.4. Primary business activities 2. Current business environment 2.1. Employment 2.2. Revenue 2.3. Motivation for market entry 2.4. Overall business environment rating 3. Business outlook 3.1. Profitability 3.2. Company goals 3.3. Expectation of operational change 3.4. Country developments 3.5. Realised & budgeted reinvestments 3.6. Reinvestment destinations 3.7. Country challenges 3.8. Emergency preparations Conclusion 6 7 7 8 9 10 12 13 14 16 17 19 21 22 23 24 26 27 28 30 32 34 35 36
  • 5. 6 7 EXECUTIVE SUMMARY METHODOLOGY In EuroCham Myanmar’s first BCS, we contacted 103 European companies active in Myanmar and received 56 complete responses, which gives the survey a completion rate of 57.7%. From the population size of 103 and the survey sample size of 56, we have attained a confidence level of 95%, and a 9% margin of error on the statistical truth of the results. The construction and execution of this survey follows the standards and guidelines on how to develop a survey provided by the EU Commission1 and the Rotterdam Business School. RESULTS The respondents tell us that 98% of European businesses in Myanmar have their headquarters in Yangon. 46% of the European companies currently active in Myanmar started their operations after 2011. The sector in which European companies employ the most local personnel is manufacturing. Over the last 12 months, 31% of businesses state that the business environment has improved. 61% feel it has remained about the same. Regulatory issues and legal uncertainty remain the biggest challenges in Myanmar. The biggest reason for European companies to come and do business in Myanmar is the opportunities in Myanmar’s domestic market. 1 http://ec.europa.eu/economy_finance/db_indicators/surveys/method_guides/index_en.htm INTRODUCTION: BUSINESS CONFIDENCE SURVEY Business surveys provide essential information for short-term forecasting, economic surveillance and economic research. Moreover, they are widely used to detect turning points in the economic cycle. Surveys are, therefore, a key insight on top of official statistics, which often only become available after long delays, particularly in emerging markets. The data generated through this Business Confidence Survey is particularly useful for monitoring economic developments in Myanmar, which will be facilitated by publishing the results on an annual basis. SURVEY OBJECTIVES • Measure European business sentiment on Myanmar’s economy • Get an overview of sector representation of European companies in Myanmar • Investigate the issues and concerns faced in Myanmar by European businesses • Budget 2015-2016 and impact of economic restructuring • Plot 2016-2017 investments, business strategies, expansions and manpower (a fiscal year in Myanmar runs between 1st April and 31st March) This is EuroCham Myanmar’s very first Business Confidence Survey (BCS) and we are very satisfied with the high number of respondents, enabling us to provide you with an in-depth overview of the Myanmar business environment. We look forward to next year’s survey outcome, where we hope to see a further increase of the positive results already reported, indicating Myanmar’s improving business environment.
  • 6. 8 9 11. FIRMOGRAPHICS This chapter gives a representation of our respondents and in which sectors they are active in Myanmar. The form of legal representation and the location of their offices in Europe and Myanmar are also provided. KEY FINDINGS 82% of European companies active in Myanmar employ fewer than 250 people and have a local annual turnover of less than 50 million euro. Almost all of these companies represent either local offices or subsidiaries of larger European corporations and multinationals. Of all the respondents, 48% chose to set up business in Myanmar as a local subsidiary, in the form of a Limited Company. Furthermore, 16% of European companies still operating in the market now were already active in Myanmar before 1996. 54% of the European companies in Myanmar employ fewer than 5% of expatriates or foreign passport holders as a percentage of their total staff. 16% employ between 20-50% expatriates or foreign passport holders. One third of the companies in the survey stated that they feel the business environment has improved over the last 12 months. However, 58% say it needs more improvement. Only 9%rate the current business environments as poor. The numbers show us that, despite the call for improvement, much progress is being made and a positive trend can be seen. Another indicator for economic progress is that 50% of the European companies here are already profitable, and another 46% expect to be profitable within the next two to five years. 57%feel that the coming regulatory and legislative changes will have a positive effect on their business for the coming year. Many respondents identified ever- increasing inflation as the main negative factor for their profitability.
  • 7. 10 11 In total, 61% of the companies surveyed do not have any other offices besides their main office in Yangon. 34% have another office in Mandalay region, followed by 11- 13% with offices in Naypyidaw Union Territory, Shan State and Mon State. where are the companies headquartered in myanmar 98% areheadquarter ed in Yangon havenooth er offices 61% OF OUR RESPONDENTS Magway Division Shan State Yangon Division Ayeyarwaddy State Bago Division Rakhine State Chin State Sagaing Division Kachin State Mandalay Division Kayah State Mon State Kayin State Thanintharyi Division OTHER OFFICES IN MYANMAR State/Region Percentage Mandalay Division 33.9% Naypyidaw Union Territory 12.5% Shan State 12.5% Mon State 10.7% Kachin State 8.9% Ayeyarwady Division 5.4% Bago Division 5.4% Rakhine State 5.4% Taninthayi Division 5.4% Kayah State 3.6% Kayin State 3.6% Magway Division 3.6% Sagaing Division 1.8% Yangon Division 0.0% Chin State 0.0% Naypyidaw Union Territory 1.1. RESPONDENTS LOCATIONS COUNTRIES THAT CONTRIBUTED TO THE SURVEY The respondents company headquarters are from the following countries (in alphabetical order): Austria, Belgium, Burma, Cyprus, Denmark, France, Germany, Ireland, Italy, Netherlands, Spain, Sweden, Switzerland, Thailand, United-Kingdom and Vietnam. All Asian headquartered companies are either operated by Europeans that are doing business in Asia without a European HQ or most of their trading is with European countries, products or services.
  • 8. 12 13 Among the respondents, we can see that some companies set up their business in Myanmar before 1996 and decided to stay in Myanmar through the difficult times of economic sanctions and the oppressive military regime. Some companies tried to enter the market between 1996 and 2011 but the amount of new companies dwindled over time in parallel with the worsening of the political scene. Our data shows that most of the currently active companies in Myanmar entered the market in 2011, as the country opened for investments again. European companies and investors are still entering the market since. 1.3. EUROPEAN MARKET ENTRY OVER TIME 0 10 20 30 40 50 Percent From 2 to 5 years From 1 to 2 years From 6 to 9 years From 10 to 20 years More than 20 years 0 10 20 30 40 50 Percent 2011 From 1 to 2 years 201020061996 Data shown in a graph over time Almost half of the European companies in the survey chose to set up business in Myanmar as a local subsidiary, in the form of a Limited Company. The second most popular choice is installing a local branch of their company in Myanmar. Another 20% operate as a joint venture with either the government or a local partner, and 13% make use of a local representative (office). This last type of legal representation is not allowed to perform direct commercial or revenue-generating activities in Myanmar. Representative offices most commonly perform marketing or liaison activities on behalf of the head office. 1.2. LEGAL REPRESENTATION Local subsidiary in form of a Limited Company Local branch of foreign company Joint venture between local and foreign business partners Local representative office of foreign company Joint venture with relevant Government departments and organizations 7% 13% 13% 21% 46%
  • 9. 14 15 Transportation and Storage is the biggest represented sector among our survey respondents. Manufacturing is the second biggest sector, followed by Construction. Accommodation and Food Service Activities together with Professional, Scientific and Technical Activities are the joint-fourth biggest sectors. Education Human Health and Social Work Activities Transportation and Storage Water Transport58.3% 25.0% Air Transport 8.3% Postal and courier activities 8.3% Warehousing and support activities for transportation Manufacturing Manufacture of food products42.9% 14.3% Manufacture of beverages 14.3% Manufacture of chemical and chemical products 14.3% Manufacture of textiles 14.3% Manufacture of wearin apparel Construction 33.3% Civil engineering 33.3% Construction of buildings 33.3% Specialised construction activities Accommodation and Food Service Activities 60.0% Food and beverage service activities 40.0% Accomodation 21.4% 12.5% 10.7% 8.9% 1.8% 1.8% 1.4. PRIMARY BUSINESS ACTIVITIES Electricity, Gas, Steam and Air Conditioning Supply Mining and Quarrying Agriculture, Forestry and Fishing financial and Insurance Activities Information and Communication Wholesale and Retail trade; Repair of Motor Vehicles and Motorcycles Administrative and Support Service Activities Professional, Scientific and Technical Activities 60.0% Other professional, scientific and technical activities 40.0% Activities of head offices; management consultancy activities Other Service Activities 75.0% Other personal service activities 25.0% Activities of membership organisations 8.9% 7.1% 5.4% 5.4% 3.6% 3.6% 3.6% 3.6% 1.8%
  • 10. 16 17 82% of European companies active in Myanmar employ fewer than 250 people and have an annual turnover, within Myanmar, of 50 million euro or less. The companies that employ more than 250 people, right up to those employing more than 5,000 people, are creating an incredible amount of jobs for local personnel as their staff headcount is mostly made up of less than 5% foreign passport holders and expatriates. Most of those jobs are in the Manufacturing sector (beverages, food products and textiles). Other sectors such as Accommodation, Food Service Activities, Construction, Mining and Quarrying, Professional, Scientific and Technical Activities, Wholesale and Retail Trade plus the Repair of Motor Vehicles and Motorcycles, and Financial and Insurance Activities make up for the remainder of sectors employing large numbers of local personnel. Their reasons for setting up operations in Myanmar are to expand or establish a regional base of operations. TOTAL EMPLOYMENT RATE OF EUROPEAN COMPANIES IN MYANMAR 2.1. EMPLOYMENT 0 10 20 30 Percent More than 5,000 Between 1,000 and 5,000 Between 500 and 1,000 Between 250 and 500 Between 50 and 250 Less than 50 2This chapter provides an overview of the change in revenue and personnel in the last year, next to showing their current numbers. It also shows their motivation for setting up their operations in Myanmar and how they rate the current business environment. 2. CURRENT BUSINESS ENVIRONMENT
  • 11. 18 19 APPROXIMATE ANNUAL WORLDWIDE REVENUE APPROXIMATE ANNUAL MYANMAR REVENUE 2.2. REVENUE 0 10 20 30 40 50 60 Percent Less than €1M Between €1M and €50M Between €11M and €100M Between €101M and €500M More than €500M 0 5 10 15 20 25 30 35 40 Percent N/A Less than €1M Between €1M and €10M Between €11M and €50M Between €50M and €250M More than €250M Revenue made in Myanmar is still a small percentage of the total worldwide revenue generated by the European companies active in Myanmar. It will be interesting to see if that percentage grows, and by how much. This information will be available in next year’s business confidence survey. PERCENTAGE EXPATRIATE EMPLOYMENT OF TOTAL STAFF LOCAL PERSONNEL HIRED IN THE LAST 12 MONTHS 0 20 40 60 Percent More than 50% Between 20% and 50% Between 11% and 20% Between 5% and 10% Less than 5% The average among European companies that employ foreign passport holders or expatriates is 12.5% of their staff. Most companies employ less than 5%. Large enterprises only employ 3% expatriates or foreign passport holders in Myanmar. 0 20 40 60 80 Percent Between 500 and 1000 Between 250 and 500 Between 50 and 250 Less than 50
  • 12. 20 21 The opportunities offered by Myanmar’s domestic market is the main reason for European companies to set up operations in Myanmar, one of the last frontier markets with the highest percentage of prospected GDP growth in the world2 , which also provides an unexplored market of over 53 million inhabitants.3 The second and third reasons are the expansion or establishment of a regional base of operations, and the ongoing economic reforms that will stimulate FDI and a promising future. Survey respondents also stated that the untapped potential within the energy sector, particularly “hydropower, oil reserves”, together with a low electrification rate in comparison with neighbouring countries and the lack of strong local competition, provides foreign investors with an ‘early mover’ advantage. 2.3. MOTIVATION FOR MARKET ENTRY Overall Rank Item Rank Distribution Score 1 Opportunities in Myanmar’s domestic market 289 2 Expanding establishing regional base of operations 218 3 Economic reforms 192 Lowest Rank Highest Rank TOP 3 REASONS FOR MARKET ENTRY AS STATED BY EUROPEAN COMPANIES IN MYANMAR 2 IMF prospected growth of GDP per country (April 2016) 3 Census by World Bank and DICA on population count (2014)
  • 13. 22 23 33. BUSINESS OUTLOOK This chapter depicts the expectations of the respondents. It provides an insight of their profitability and operational change next to company goals and whether they will reinvest. The companies also shed light on how they feel about certain country developments. 58% of the companies surveyed stated that the business environment needs improvement. Only a low 9% rate it as a poor place to do business, and 32% consider the environment to be good/acceptable to outstanding. Considering the planned reinvestments by European companies, they expect to see those improvements realised in the coming years. 2.4. OVERALL BUSINESS ENVIRONMENT RATING HOW DID THE BUSINESS ENVIRONMENT CHANGE OVER THE PAST 12 MONTHS? 0 20 40 60 80 Poor Needs improvement Good/acceptable Very good Outstanding Outstanding, 2 Poor, 9 Very good, 5 Good/acceptable, 25 Needs improvement, 58 0 10 20 30 40 50 60 70 80 90 100 50.9% 30.9% 18.2% Percent Remain about the same Improved Decreased
  • 14. 24 25 61% of the profitable companies are meeting their budget expectations, and 8% are even significantly exceeding their budgeted profit expectations. 31% are profitable, but not yet meeting their budget expectations. MORE THAN HALF ARE ALREADY PROFITABLE, BUT TO WHAT EXTENT? 31% 8% 61% Profitable and meeting budget expectations Profitable but not meeting budget expectations Profitable and significantly exceeding budget expectations Half of the respondents are already profitable at this point. 26% expect to be prof- itable within the next two years, and another 20% believe their businesses will be profitable somewhere in the next five years. 4% are not expecting any returns in the coming five years and are working towards a more long-term investment plan. 3.1. PROFITABILITY 12% 14% 20% 4% 50% Already profitable This year within 2 years In between 2 to 5 years After 5 years
  • 15. 26 27 This chart paints a positive picture of growth for the coming three years, and shows that the European business community is keen on expanding their services and overall business activities within Myanmar. The feeling about local competition is a mixed one, with some expecting to see an increase and others expecting it to remain the same over the next three years. 3.3. EXPECTATION OF OPERATIONAL CHANGE Greatly Decrease Services provided 0.0% 0.0% 17.6% 74.5% 7.8% Market share 0.0% 3.9% 33.3% 52.9% 9.8% Competition from local firms 0.0% 2.0% 43.1% 47.1% 7.8% Profits 0.0% 3.9% 23.5% 62.7% 9.8% Over all Myanmar business activities 0.0% 3.9% 13.7% 76.5% 9.8% Decrease Remains the same Increase Greatly Increase The clear majority of companies are producing goods or services in Myanmar for the Myanmar market. 4% are solely exporting from Myanmar to the EU and another 8% are producing goods and services in Myanmar for the EU market. 4% are exporting from Myanmar, but not to the EU. In total, 27% of respondents said that their goals were different than the ones we provided, because they were globally operating companies. Most of these companies are importing goods into the Myanmar market or taking care of product distribution. Some are here for logistical purposes only, and others are producing oil/gas for Myanmar and other countries when the domestic need is fulfilled. 3.2. COMPANY GOALS 8% 27% 8% 4% 57% Produce goods or services in Myanmar for the Myanmar market Other - Write In (Required) Produce goods or services in Myanmar for the EU market Export from Myanmar to countries not part of the EU Export from Myanmar to the EU
  • 16. 28 29 Our survey respondents have told us that they feel that the legislative and regulatory changes will have a positive effect on the economy (from slight to significant). The appreciation of the Myanmar Kyat (MMK) is also viewed as a positive development. The increasing inflation and tight monetary policies are a slight concern to the European business environment, followed in importance by economic nationalism and protectionist policies in Myanmar or other countries. The Respondents are divided in their opinion about what an increase of minimum wage standards will mean for their business activities. A quarter of the respondents view this as a negative development and an opposing quarter believes this to be positive. 3.4. COUNTRY DEVELOPMENTS Siginificant negative effect Economic nationalism in myanmar 5.9% 35.3% 27.5% 9.8% 3.9% Protectionist policies in Myanmar or other countries 9.8% 33.3 27.5% 9.8% 5.9% MMK apperciations 3.9% 15.7% 29.4% 27.5% 5.9% Tight Monetary policies 3.9% 37.3% 25.5% 13.7% 7.8% Increasing inflation 7.8% 45.1% 29.4% 5.9% 0.0% Somewhat negative effect Remain about the same somewhat positive effect Signinficant positive effect 15.7% 11.8% 11.8% 9.8% 9.8% Uncertain 2.0% 2.0% 5.9% 2.0% 2.0% Increasing minimum wage standards 2.0% 25.5% 37.3% 21.6 5.9% Other legislative or regulatory changes 5.9% 9.8% 13.7% 35.3% 21.6% Economic nationalism in other countries 0.0% 15.7% 41.2% 7.8% 5.9% 3.9% 11.8% 15.7% 3.9% 2.0% 13.7% Not applicable
  • 17. 30 31 BUDGETED REINVESTMENT VOLUME IN MYANMAR IN THE NEXT 3 YEARS Percent Between €50M and €250M More than €250M Between €10M and €50M Between €1M and €10M N/A 0 10 20 30 40 The respondents to this survey said they are planning to reinvest anywhere between 70 million euro and 540 million euro into Myanmar over the next year. For the next three years, they have budgeted a minimum of 660 million euro up to 1.39 billion euro in total. 3.5. REALISED & BUDGETED REINVESTMENTS REALISED REINVESTMENT VOLUME IN MYANMAR LAST YEAR BUDGETED REINVESTMENT VOLUME IN MYANMAR NEXT YEAR 0 10 20 30 40 Percent Between €50M and €250M Between €11M and €50M Between €1M and €10M Less than €1M N/A 0 20 40 60 Percent Between €50M and €250M Between €10M and €50M Between €1M and €10M N/A
  • 18. 32 33 Yangon Mandalay Shan Areas for reinvesment according to percentage of respondents Naypyidaw Union Territory > 60% 30-60% 15-30% 5-15% 0-5% LIKELY GEOGRAPHICAL ZONES FOR FUTURE REINVESTMENTS 3.6. REINVESTMENT DESTINATIONS Yangon and Mandalay can expect the most reinvestments over the coming years. Shan State and Nay Pyi Daw are also popular places of interest for European reinvestment. PercentValue Yangon Region Mandalay Region Shan State Naypidaw Union Territory Taninthayi Region Bago Region Magway Region Rakhine State Ayeyarwady Region Mon State Sagaing Region Kayah State Chin Staet Kayin State Kachin State 64.0% 52.0% 18.0% 16.0% 12.0% 12.0% 12.0% 12.0% 10.0% 8.0% 6.0% 4.0% 4.0% 4.0% 2.0%
  • 19. 34 35 3.8. EMERGENCY PREPARATIONS 60.8% No 39.2% Yes There is a lot of room for improvement here, as we can see that 60.8% of European companies in Myanmar have no preparations in place in case of force majeure. The 39.2% that have prepared have done so through the following means: HAS YOUR COMPANY MADE SPECIFIC PREPARATIONS FOR EMERGENCY SITUATIONS, SUCH AS A POTENTIAL OUTBREAK OF INFLUENZA OR AN EARTHQUAKE OR OTHER NATURAL DISASTER? 3.7. COUNTRY CHALLENGES 1 Regulatory issues 475 2 Legal uncertainty 445 3 Lack of qualified labour force 398 4 Financial infrastructure 275 5 Transportation infrastructure 265 Overall Rank Challenge Rank Distribution Score Lowest Rank Highest Rank Regulatory issues and legal uncertainty are the biggest challenges European companies face in Myanmar. There was only one vote separating the first and second challenge in this year’s top 5. The lack of qualified personnel availability is in third place, with far more votes than the fourth and fifth placed challenges, financial and transportation infrastructure issues. Places 6, 7 and 8 consist, respectively, of foreign competition, energy infrastructure and local competition. Another interesting find is that the possible challenge of ‘Insufficient Intellectual Property Rights Protection’ was rated very low and is not considered a high priority challenge according the European companies in this survey. TOP 5 CHALLENGES THAT HINDER OR LIMIT OPPORTUNITIES FOR GROWTH IN MYANMAR
  • 20. 36 37 CONCLUSION EuroCham believes this survey to be an accurate representation of the wishes and needs of the European business community in Myanmar. The results indicate that European companies are generally positive about the future for their businesses in Myanmar. Furthermore, the respondents believe that the country shows promise for the coming years, and they are planning on reinvesting. However, the business environment of Myanmar for foreign direct investment is still in need of improvement. European companies can support these efforts by providing examples for standardisation in - among others - CSR, safety regulations and sustainability. Because of the positive business prospects, EuroCham believes that businesses not yet active in Myanmar should be encouraged and inspired to contemplate possible investment in the last frontier market in South East Asia. Likewise, the results are effectively a compliment for the newly-appointed government, and hopefully an encouragement to continue the difficult work of changing Myanmar into a welcoming market for foreign direct investment. EuroCham is determined to continue as a constructive partner to Myanmar’s government, helping to achieve its economic objectives. THANK YOU TO OUR PARTNER MEMBERS Platinum Members Gold Members Silver Members
  • 21. 38 39 ADVERTISEMENT DKSH is the leading Market Expansion Services Group with a focus on Asia. Think Asia. Think DKSH. It enables and supports companies in expanding their businesses in existing markets and launching into new ones. DKSH offers sourcing, marketing, sales, distribution and after-sales services. DKSH provides its partners with fundamental expertise and on-the-ground logistics, covering Asia Pacific, Europe, and the Americas with a comprehensive network of 770 business locations operated by 28,300 specialists. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific. ACKNOWLEDGEMENTS EuroCham Myanmar thanks the European businesses that completed this survey, next to the EU delegation and EU member states and the bilateral chambers – the French Myanmar Chamber of Commerce & Industry, the British Chamber of Commerce Myanmar, the German Myanmar Business Chamber and the Chamber of Commerce Italia – Myanmar – for their support in this business confidence survey. Special thanks to Rutger Vonk, for his support and execution of this project.
  • 22. 40 European Chamber of Commerce in Myanmar 271-273 Bagayar Street Sanchaung Tsp, Yangon, Myanmar +95 9 45058 2335 info@eurocham-myanmar.org www.eurocham-myanmar.org eurocham.myanmar eurocham-myanmar EuroChamMyanmar FUNDED BY IMPLEMENTED BY EUROPEAN UNION