33 keys for unlocking Escape Rooms for large groups
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At Up The Game 2018 in Breda Mike van Hoenselaar (founder Escape Rooms Nederland and Online Boswachters) gave a session about building escaperooms for large groups. He shares 33 key elements for unlocking escape games or rather experiences for large corporate groups.
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33 keys for unlocking Escape Rooms for large groups
- 1. 33 for unlocking Escape rooms for large groups
- 2. More info: http://vruc.ht/mikelinkedin First room played in september 2014 (Sherlocked, Amsterdam) Played 200 escape rooms since. Mike van Hoenselaar @MikevHoenselaar info@escaperoomsnederland.nl Biggest escape room platform NL escaperoomsnederland.nl Online Marketing and Growth Hacking agency onlineboswachters.nl
- 3. Events Directory News Reviews Marathons Bookings Awards/ Contests Connector Industry Association Since 2014 100.000 monthly visitors Biggest escape room website in the Netherlands
- 4. Find this presentation on: http://vruc.ht/utg18 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 6. Briefing v5 | Escape room experience for 150 within 100 days (Mike van Hoenselaar)
- 7. Briefing v6 | Escape room experience for 150 within 100 days (Mike van Hoenselaar)
- 8. | Escape room experience for 150 within 100 days (Mike van Hoenselaar)
- 9. Request client 25 Oct. 2017 GO! 2 Nov. 2017 7 days 34 days of concepting Presentation 7 Dec. 2017 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 10. Test #1 (10 people) 31 Dec. 2017 24 days of Tweak & Build Main event 18 Jan. 2018 8 days of Tweak & Build Test #2 (40 people) 9 Jan. 2018 9 days of Tweak & Build | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 11. 622 kilometers away +/- 35,000 m2, 700 rooms
- 14. $ 50,000days 77 spend $ 650per day
- 15. AWARENESS CONSIDERATION SEARCH COMPARISON BOOK PRE GAME SERVICE LOYALTY ADVOCACY The Escape Room Journey The booking and customer journey for escape rooms #escapejourney | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 16. Corporate education | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 17. From
- 18. To
- 19. LARP Serious gaming Management games Game based changeBusiness gaming Corporate learning
- 20. Image: https://frontlinemanagementexperts.wordpress.com/2015/07/02/kotters-8-step-change-model/| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 21. “If you always learn from what you do, you will never make mistakes. | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 22. Tips, pitfalls, learnings and funny facts for unlocking true potential of large group escape rooms 33
- 23. 1
- 24. 1
- 26. smaller 3 Image: http://abundantlifels.com/groups/ +- -+ | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 27. 10 hotel rooms 10 board rooms 6 tables in restaurant 6 tables in bar 2 toilets areas Parking with 3 cars Elevators Reception 4 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 28. Image: hhttps://www.growingfarmprofits.com/dont-settle-for-average/ 5 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 29. A fail safe for slower groups 6 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 30. Separate game for faster groups 7 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 32. 9 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 33. 10 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 34. 11
- 35. $4,800 7 people * $600 * 2 days = $ 8,400 3 people * $600 * 2 days = $ 3,600 12 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 36. 13 Image: https://medium.com/michiganblockchain/bitcoin-scalability-solutions-f5686ffd2ba4| Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 38. 15
- 39. 15
- 41. “Are you sending me ‘mysterious’ emails what is that about?” “OK, can you advise what is required? Will he be explaining more at the conference?” “Sounds exciting, I would love to get involved as we are focusing the team efforts to land the next batch of new customers! Please let me know if I need to prepare anything.” “Look forward to learning more. I assume they are located in CPH, or do we need to plan some travel elsewhere (or is this an exercise for the conference….)?” 18-01-2018 ;) “For next steps, I assume he will initiate the discussion next week in Copenhagen ?, or would you recommend me to pro-actively go to him?” 17
- 43. Locks didn’t open We f*cked up with the codes 19
- 44. 20
- 45. Planning & script takes you so far 22 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 47. 25 Planning takes you so far (2)
- 48. 26 Better pacing control Time left Notifications Data! | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 49. My most troubled moment 31 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 50. 31 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 51. $30,000 32
- 52. $29,500+ 32
- 53. The reveal
- 55. Whatever happens... | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 56. More info: http://vruc.ht/mikelinkedin Presentation: http://vruc.ht/utg18 Mike van Hoenselaar @MikevHoenselaar info@escaperoomsnederland.nl 33
- 57. BACKUP SLIDES
- 58. 16 | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 59. Planning takes you so far (3) 24 We had the auditorium till 30 days before the event. Somehow it wasn’t available anymore. | Escape room experience for 150 people within 100 days (Mike van Hoenselaar)
- 60. App relied on Wi-Fi. Scout location & Test! 30