The document outlines a 90-day integration plan for an internship at an EXOS facility in Frisco, Texas. It includes recommendations to expand clientele and market awareness through research of local databases, attending community events, and strengthening the partnership with a local sports facility. It also identifies facility limitations such as capacity, payment processing options, and lack of community awareness that could be addressed through hiring additional staff, exploring alternative payment systems, and increasing outreach to local schools and organizations.

1. July 1, 2015
Christian Harris
EXOS Internship
30-60-90 Day Integration

2. July 1, 2015
Understand the Culture
Research facility history and
analyze current state
Past/Present
Clientele
Relationships
Expansion Techniques
Build relationships
Learn about coworkers
Current clientele base.
Expansion: Days 1-30

3. July 1, 2015
Market Research
Lead Databases
Recruiting websites (find locals)
Rivals, 247 Sports, Scout
Conduct a SWOT analysis
Increase community awareness
Spread collateral
Expansion: Days 1-30

4. July 1, 2015
Expansion: Days 30-60
Understand the Culture
Research company history
Global Perception
Successes/Failures
Understand company direction.

7. July 1, 2015
Market Research
Local businesses
Team Programs and Websites
Prospect at local games, events, camps, etc.
Attend sporting events wearing EXOS gear
Obtain referrals from clients
Referrals traditionally have a closing rate
of 50% (The Power of Referrals, 2015)
Expansion: Days 30-60

8. July 1, 2015
Understand the Culture:
Human Capital
Inclusive culture
Forward direction
Expansion: Days 60-90

9. July 1, 2015
Marketing Research
High schools and Colleges
Solicit offsite & offseason training sessions
Provide nutritional/supplemental resources
Expansion: Days 60-90

10. July 1, 2015
The population of Frisco presents a
large market that’s relatively young
with high-income
Population (2015) = ~150,000
Over the past 5 years Frisco
experienced a compound annual
growth rate of 4.6%
(Demographics, 2015).
Facility Strengths

11. $0
$50,000
$100,000
$150,000
$200,000
$250,000
Median Household
Income
Median Home Value
103,553
247,000
49,646
123,500
51,994
188,400
Median Household Income and Home Value
Frisco
Texas
US

12. 33.1%
27.4%
22.4%
Under 18
Frisco
Texas
US
Frisco
Texas
US
Over 65
5.4 %
13 %
10.3

13. July 1, 2015
Facility Strengths
Sales team is dynamic and
well equipped to close
leads/prospects.
Revenue increased $70,000
from 2013-2014 (Kyle).

14. July 1, 2015
Facility Strengths
Partnership with Fieldhouse
Fieldhouse operates year-round and serves
club, recreational, and league sports. They also
offer programs for sports camps, birthday
parties, corporate events, lock-ins, skills training,
etc. It generates millions of sales tax dollars
annually and has a major economic impact on
the City of Frisco (FieldhouseUSA, 2015).

15. July 1, 2015
Facility Limitations
Operating Capacity
Solution:
Hire one more
performance specialist
and designate a part time
coach for off-site training.

16. July 1, 2015
Facility Limitations
Few off-site programs
Solution:
Prospect and contact
more leads and potential
clients

17. July 1, 2015
PaySimple
Low-cost payment processing
system
$40/month
Processing fees: 2.39%
+29cents
SOLUTIONS:
Discover how to better utilize
PaySimple.
Switch to a different payment
processing system
Facility Limitations

18. Payment Processing Solutions
Forte
Major Cards: Visa, Master Card, AM
Express, Discover
eCheck processing
Recurring billing feature
Rates:
$25/month
1.79 – 2.15 % + 25cents per
trans

19. July 1, 2015
Facility Limitations
Low awareness in
community
Solution:
Dallas
(almost 17 times larger
than Frisco)
Population =
~2,500,000 total

20. July 1, 2015
2,500,000
150,000
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000
Dallas
Frisco
Frisco vs. Dallas Population Difference
Facility Limitations

21. July 1, 2015
1. Texas Legends
2. Jesuit College Prep School of Dallas
3. Wakeland High-school
4. Frisco High-school
5. Dallas Texans Soccer Club
6. Texas Rangers
7. Frisco Roughriders
8. Parish Episcopal School
9. St. Mark’s School of Texas
10. Frisco Lacrosse
Must-Have Accounts

22. July 1, 2015Underdeveloped Accounts
1. Collegiate
2. Offsite Programs
3. Nutritional/Supplemental
4. Football
5. Legacy United Soccer Club
6. FC Dallas
7. Rally/Elevate
8. Baseball
9. Basketball
10. Lacrosse

23. July 1, 2015
Conclusion

24. "Compare Rates." Credit Card Processing Rates and Fees. N.p., n.d. Web. 26 June
2015.
http://www.bluepay.com/compare-rates
"Demographics ." Demographics. N.p., n.d. Web. 26 June 2015 .
http://friscotexas.gov/departments/planningDevelopment/comprehensiveplanning/Pages/Demographics.aspx
"Dallas Demographics." Department of State Health Services. N.p., 2015.
Web.(Demographics Dallas) .
http://credit-card-processing-review.toptenreviews.com/
"FieldhouseUSA: The Ultimate Indoor Sports Experience: About Us:
About." FieldhouseUSA: The Ultimate Indoor Sports Experience: About Us: About.
N.p., n.d. Web. 26 June 2015.
http://www.fieldhouseusa.com/about-us/208/about
"Here's to Getting What You're Seeing." Pricing. N.p., n.d. Web. 26 June 2015.
https://www.forte.net/pricing
"Rates & Fees." - Flagship Merchant Services. N.p., n.d. Web. 26 June 2015.
http://www.flagshipmerchantservices.com/rates-fees.php
"The Power of Referrals." Sales Success Article:. N.p., n.d. Web. 26 June 2015.
https://www.engageselling.com/articles/article-the-power-of-referrals
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