The document provides 30 ways for people to be in the next decade, as suggested by Filippo Mazzoli, a 44-year-old Italian husband, father, and new business owner. Some of the suggestions include being coherent yet open to change, being real and authentic, belonging by emphasizing one's roots, being consistent, believing in relationships and networking, being a better person, being connected to know what's happening, and simply being and having fun. The overall message is that individuals need to adopt a new approach and make changes themselves to affect positive change.