Gareth Richards presented on the 30 Second Pitch, which is an elevator pitch used to concisely introduce yourself and your business. The pitch should follow the structure of why they should listen in 1 sentence, what you do in 2 sentences, and who you are and a call to action in the last sentence. Pros are building professionalism and opening doors, while cons can be rushing information. Body language should be calm and friendly, emphasize benefits, and finish with contact details. Examples of effective 30 Second Pitches are provided.

1. 30 Second PitchGareth Richards

2. AgendaIntroductionConceptPros and ConsStructureExamples

3. Introduction Gareth RichardsBusiness Advisor2 KTP projects CompletedBusiness Leader of Tomorrow Winner 2008

4. What is the 30 Second PitchKnown as the Elevator PitchWho 3What 2 Why 1

5. Pros and ConsProsProfessional ImageArticulationOpens DoorsOpportunisticConsCan be Hard to Build RelationshipsCan cause you to rush informationCan Pressurise Yourself

6. Structure and PresentationDo’sEmphasis Benefits to them from the startCalm and Friendly body languageBuild a relationshipCreate a Story of your achievementsBrag NuggetsBe PassionateMemorable Stories Finish with who you are and contact details or Who I would like to connect too.Don’tsStart with what you Do - IDress inappropriatelyRushCram Every DetailRun Over too much

7. StructureWhy - Benefits What - Services Who – Call to Action

8. Exampleshttp://youtu.be/ywnfEFXJyXchttp://youtu.be/1JLUVprDWachttp://youtu.be/NdGqo9UYE5whttp://youtu.be/btmKQssM2jMhttp://youtu.be/38UorHdc9bs

9. My ExampleGood Afternoon and thank you for your time my name is Gareth, if you are looking too strategically grow your business, improve profitability and maximise efficiencies I can be of help. I’m an advisor with an impressive track record of helping over 500 SME organisations across the Midlands. During my Knowledge Transfer Programme I won £12.5m worth of contracts and implemented new processes that improved efficiencies by 80% and won the national business leader of tomorrow award. I am passionate about business and would love to help you move your business to its full potential. My name is Gareth Richards and please do contact me on 01234 56789.

10. Thank Yougareth_alan_richards@hotmail.co.ukTwitter: @garethrichards7http://uk.linkedin.com/pub/gareth-richards/2/2b8/46a