2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
1. Kolegij: IT i primjena
1
1. Obrada teksta, MS Word
1.1. Upoznavanje sa sučeljem MS Word aplikacije
Aplikacija MS Word pokreće se iz odabirom iz izbornika >Start>All
Programs>Microsoft Office<, pomoću ikone:
Slika 2.1. Ikona MS Word
U MS Wordu 2010 naredbe su smještene na vrpci (Ribbon), a organizirane su u
kartice i grupe.
Glavni prozor aplikacije sastoji se od nekoliko dijelova kao što je prikazano na slici:
Slika 2.2. Glavni prozor aplikacije
Na vrpci se nalazi osam osnovnih kartica, a to su: Datoteka (File), Polazno
(Home), Umetanje (Insert), Izgled stranice (Page Layout), Reference (References),
Skupna pisma (Mailings), Pregled (Review), Prikaz (View). Svaka kartica sadrži skup
srodnih naredbi.
Dodatni dijaloški okviri (ukoliko postoje) otvaraju se pomoću male strelice kao na slijedećoj
slici:
2. Kolegij: IT i primjena
2
Slika 2.3. Strelica za odabir dijaloškog okvira za postavljanje stranice
Važan dio prozora je i statusna traka koja prikazuje osnovne informacije o unosu
teksta, jeziku, broju riječi, broju stranica itd.
Slika 2.4. Statusna traka
Dokument u Wordu možemo prikazati na zaslonu na 5 različitih načina.
- Raspored za ispis (Print Layout) - prikazuje dokument onako kako će izgledati na
ispisanoj stranici.
- Čitanje prijeko cijelog zaslona (Full Screen Reading) prikazuje dokument prijeko
cijelog ekrana te omogućava jednostavan pregled stranica i čitanje.
- Web-izgled (Web Layout) prikazuje dokument na način kako bi izgledao prikazan na
webu.
- Struktura (Outline) omogućuje prikaz različitih razina teksta što znači da su različitim
simbolima i uvlakama označeni naslovi, podnaslovi i samo tekst.
- Skica (Draft) – ovakav prikaz pojednostavljuje izgled stranice kako bi se tekst brže
upisivao i uređivao.
Pogled na dokument može se mijenjati na dva načina
- Pomoću kartice >Prikaz< i odabir jednog od ponuđenih pogleda
- Klikom na gumb u desnom donjem kutu prozora, ovisno o željenom pogledu.
Postavljanjem kursora miša iznad pojedinog gumba, pojavljuje se mali natpis sa
nazivom pogleda.
Slika 2.5. Natpis iznad gumba za biranje pogleda
Bez obzira na odabrani pogled, moguće je mijenjati veličinu prikazanih slova u
glavnome prozoru (neovisno o oblikovanju teksta) zumiranjem pomoću opcije
>Prikaz>Zumiraj< ili pomoću klizača u desnom donjem kutu prozora. Drugi način je da se
drži tipka <CTRL> i okretanjem kotačića na mišu smanjuje se ili povećava zoom.
3. Kolegij: IT i primjena
3
Slika 2.6. Klizač za zumiranje
Aplikacija omogućava istovremeni rad sa više dokumenata, svaki zasebno pokrenut
unutar Windowsa, a prikazani su na aplikacijskoj traci. Prebacivanje na druge otvorene
dokumente moguće je postavljanjem pokazivača miša na ikonu programa Word na
aplikacijskoj traci te klikom na naziv datoteke.
Slika 2.7. Prebacivanje između otvorenih dokumenata
Zatvaranje prozora datoteke moguće je klikom na sljedeću ikonu u desnom gornjem
kutu prozora:
Slika 2.8. Gumb za zatvaranje prozora
Uz ostala podešavanja, MS Word dopušta da promijenimo postavke stranice. Postava
stranice obavlja se putem kartice > Izgled stranice (Page Layout)>Postavljanje stranice
(Page setup)< prikazanog na slici. Otvoreni okvir sadrži tri kartice putem kojih se postavljaju:
Margine (Margins) –udaljenost teksta od ruba papira, usmjerenje papira (Portret –
uspravan ili Pejzaž– položen).
Papir (Paper) – ovdje se odabire veličina papira (A3, A4, A5 itd.) i odabire se izvor
odakle će printer vući papir.
Izgled (Layout) – nudi mogućnosti podešavanja sekcija, ukoliko se želi oblikovati
naslovna strana sa drugačijim zaglavljem i podnožjem bira se opcija >Različita prva
stranica< i još neke dodatne funkcije nalaze se unutar ovog prozora.
4. Kolegij: IT i primjena
4
Slika 2.9. Izbornik za postavu stranice
Uz tako kompleksnu aplikaciju kao što je MS Word dolazi i jako dobro organizirana
pomoć. Pomoć se može aktivirati klikom u gornji desni kut (gumb s prikazanim znakom ?) ili
pritiskom na tipku <F1> na tipkovnici.
5. Kolegij: IT i primjena
5
Slika 2.10. Word pomoć
Pojam za koji nam je potrebna pomoć unosi se u prostor za pitanje prikazan na slici.
Ujedno je moguće odabrati izvor iz kojeg će nam pomoć biti prikazana (Sadržaj se web-
mjesta Office.com ili Sadržaj s ovog računala).
Slika 2.11. Prostor za unos pitanja i odabir izvora pomoći
Nakon što se unese pojam, potrebno je tipkom <ENTER> potvrditi pretraživanje.
Nakon potvrđivanja otvara se prozor sa popisom rezultata pretraživanja. Klikom na naziv
unutar popisa otvara se prozor sa detaljnim objašnjenjima traženog pojma, a u nekim
slučajevima i primjerom.
6. Kolegij: IT i primjena
6
Slika 2.12. Prozor sa detaljnim objašnjenjem traženog pojma
7. Kolegij: IT i primjena
7
1.2. Otvaranje dokumenata i osnovne operacije s njima
Kao što je već rečeno, aplikacija radi sa dokumentima. Prilikom pokretanja aplikacije
moguće je otvoriti dokument iz datoteke ili kreirati novi. Kada se želi kreirati novi dokument,
odabere se opcija >Datoteka>Novo>Prazan dokument (Blank Document)<, te se prikaže
površina za unos teksta.
Slika 2.13. Otvaranje praznog dokumenta
Ukoliko se želi otvoriti postojeći dokument, potrebno ga je otvoriti pomoću opcije
>Datoteka>Otvori< te se pojavljuje prozor za otvaranje dokumenta (datoteke). Rad za
prozorom za otvaranje isti je kao i rad sa Windows Explorer aplikacijom.
8. Kolegij: IT i primjena
8
Slika 2.14. Prozor za otvaranje dokumenata
Nakon unosa i oblikovanja teksta, dokument se može spremiti pomoću izbornika
>Datoteka>Spremi kao< ili >Datoteka>Spremi< ili odabirom gumba za spremanje u
gornjem lijevom kutu prozora . Prilikom spremanja treba unijeti naziv datoteke i tip,
predodabran je tip Dokument programa Word (*.docx). Tip određuje koja ekstenzija će se
dodijeliti nazivu datoteke. Ovisno o vrsti dokumenta mogu se odabrati razni tipovi datoteka
prikazani na slici.
Slika 2.15. Padajući izbornik sa vrstama dokumenata
Najčešće korišteni tipovi su:
- Dokument programa Word / 97-2003 (*.docx / *.doc) – sve moguće oblikovanje
- Oblik obogaćenog (*.rtf) – podržava samo osnovno oblikovanje teksta
- Obični tekst (*.txt) – obični tekst bez oblikovanja
Ukoliko je dokument spremljen u datoteku, ponovnim odabirom funkcije spremanja
(bilo prijeko kartice ili gumba za spremanje), promjene se spremaju u istu datoteku. Ukoliko
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se želi spremiti tekst u neku drugu datoteku, koristi se opcija >Datoteka>Spremi kao<.
Moguće je također trenutni dokument poslati nekome kao privitak pomoću opcije
slanja putem e-maila >Datoteka>Spremanje i slanje>Slanje e-poštom>Pošalji kao
privitak<. Kada se želi ispisati dokument na pisač, odabire se opcija iz izbornika
>Datoteka>Ispis<. Nakon odabira ispisa pojavljuje se prozor za odabir postavki ispisa:
Slika 2.16. Ispis dokumenta
Taj prozor podijeljen je u nekoliko cjelina:
1. Odabir pisača iz padajućeg popisa, također je moguće promijeniti postavke pisača.
Ukoliko je označena opcija "Ispiši u datoteku", aplikacija će umjesto da dokument
pošalje na pisač, spremiti cijeli ispis u odabranu datoteku (ekstenzije .prn).
2. Moguće je odabrati ispis cijelog dokumenta, tj. svih stranica, samo stranice na kojoj se
nalazimo, odabranog teksta ili određenih stranica. Kod opcije odabrane opcije "Pages:"
stranice se unose u obliku "1,2,4-9", što znači da će se ispisati stranice 1,2 te stranice
od 4 do 9.
3. Ovdje se unosi količina kopija odabranih stranica.
4. Odabir mjesta ispisa (dokument, postavke....) te da li se ispisuje cijeli dokument ili
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parne ili neparne stranice (korisno kod kvazi-obostranog ispisa).
5. Odabir zumiranja i skaliranja stranica u dokumentu na ispisane stranice
Nakon postavljanja postavki, ispis počinje odabirom gumba >Ispis<.
Ukoliko se tokom unosa teksta želi provjeriti ispravnost pravopisa odabere se opcija
>Pregled>Pravopis i gramatika< ili odgovarajući gumb na standardnoj alatnoj traci. Tom
prilikom vrši se provjera pravopisa unutar dokumenta i ukoliko se pronađe neka nepoznata
riječ pojavljuje se sljedeći prozor:
Slika 2.17. Provjera pravopisa
Vidljivo je da je nepoznata riječ (zapravo tipfeler) označena crnom bojom
(podebljano) i ponuđene su neke moguće pravilne riječi. Nakon odabira pravilne riječi
odabire se gumb >Promijeni< i riječ se ispravlja odabranom točnom riječi. Ukoliko se ne želi
promijeniti riječ (jer smo sigurni da smo je dobro napisali) odabire se gumb "Zanemari
jednom" ili gumb "Zanemari sve" koji ignorira svako pojavljivanje te riječi. Da bi bilo
omogućeno provjeravanje hrvatskog pravopisa, potrebno je odabrati cijeli tekst u dokumentu
pomoću kombinacije tipaka Ctrl+A i pomoću ocije >Pregled>Jezik>Postavi jezik za
jezičnu provjeru…< dva puta kliknuti na >Hrvatski (Hrvatska)<:
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Slika 2.18. Postavke jezika
Korisna funkcija koja se nalazi u kartici Polazno je prijenos oblikovanja (Format
painter) , kojom se prenosi oblikovanje teksta sa jednog djela na drugi.
Potrebno je označiti dio teksta, kliknuti na ikonu prijenosa oblikovanja i nakon toga
označiti dio teksa na koji prenosimo oblikovanje.
Slika 2.19. Odabir opcije Prenositelj oblikovanja
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1.3. Unos i oblikovanje teksta
Nakon otvaranja novog dokumenta, na prozoru se pojavljuje prazno
područje za unos sa pokazivačem (kursorom).
Slika 2.20. Pokazivač
Pozicija kursora određuje gdje će se unositi tekst. Tekst se unosi pomoću
tipkovnice, uz tekst moguće je unositi i slike, tablice i tome slično, a što će biti
objašnjeno kasnije. Jedna od osnovnih operacija sa tekstom je označivanje
(selektiranje) dijelova ili cijelog teksta, to se postiže na nekoliko načina:
stavljanjem kursora na željenu riječ (slovo), držanjem tipke Shift i
korištenjem strelica na tastaturi označujemo slovo po slovo
mišom pozicionirati kursor te držeći lijevu tipku miša i pomičući miš
označuju se riječi
dvostrukim klikom na riječ označuju se riječi ili cijeli odlomak
cijeli tekst i sadržaj unutar dokumenta se označuje kombinacijom tipki
<Ctrl + A>
Slika 2.21. Odabir teksta
Operacija označivanja teksta korisna je kod oblikovanja pojedinih dijelova teksta,
kao i kod operacija izrezivanja, kopiranja i lijepljenja teksta.
Lijepljenje teksta se vrši tako da se prvo označi dio teksta koji se ili izreže
ili kopira, te se stavljanjem kursora unutar dokumenta i odabirom gumba za
lijepljenje tekst pojavljuje na željenom mjestu. Ovim opcija moguće je pristupiti i u
kartici Polazno prijeko opcija Kopiraj (Copy), Izreži (Cut), Zalijepi (Paste).
Mogućnosti lijepljenja teksta nakon odabira opcije Kopiraj (brzi izbornik -
desni klik miša) prikazane su na slijedećoj slici.
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Slika 2.22. Mogućnosti lijepljenja teksta (brzi izbornik – desni klik miša)
Ako želimo poništiti ili ponoviti zadnju napravljenu akciju, odabiremo odgovarajuće
gumbe na standardnoj alatnoj traci.
Slika 2.23. Gumbi za poništavanje i ponavljanje zadnje napravljenih akcija
Osnovno oblikovanje teksta vrši se pomoću vrpce za oblikovanje (kartica
Polazno):
Slika 2.24. Alatna traka za oblikovanje
Oblikovanje teksta se može odrediti prije unosa teksta ili naknadno na odabrani
dio teksta.
1. odabir stila oblikovanja - omogućuje spremanje određenih oblikovanja te
njihove primjenjivanje na određene dijelove teksta prijeko padajućeg
popisa
2. odabir vrste slova (fonta) prijeko padajućeg popisa
3. određivanje visine slova, može se odabrati ponuđena visina na padajućem
izborniku ili se u polje sa brojem ručno upisuje željena visina
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4. podebljana slova
5. ukošena slova
6. podcrtana slova
7. poravnanje teksta sa lijevom stranom stranice – može se kao i ostale vrste
poravnanja koristiti i za slike
8. poravnanje teksta na sredinu stranice
9. poravnanje teksta sa desnom stranom stranice
10. obostrano poravnanje teksta - često se koristi jer stranica izgleda
popunjenije
11. razmak između linija teksta (prored)
12. točkasto nabrajanje
13. numeriranje
14. smanjivanje uvlake
15. povećavanje uvlake
16. ubacivanje obruba, moguće je odabrati razne oblike obruba iz padajućeg
izbornika
17. označavanje (markiranje) teksta
18. boja teksta
19. ubacivanje indeksa A1
20. ubacivanje eksponenta e2
Sve opcije kao i još neke dodatne dostupne su pomoću prozora Font kojem se
pristupa pomoću opcije >Polazno>Font<:
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Slika 2.25. Prozor Font
Zanimljive su opcije efekata, kojima preporučamo da se studenti
"poigraju". Pristup nekim funkcijama oblikovanja moguć je i iz padajućeg izbornika
unutar polja za unos, koji se prikaže desnim klikom miša unutar polja za unos
teksta:
Slika 2.26. Desni klik padajući izbornik
Također moguće je mijenjati velika-mala slova unutar odabranog teksta
pomoću gumba u kartici Polazno.
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Slika 2.27. Promjena slova
Često prilikom unosa i rada sa tekstom postoji potreba mijenjanja cijelog odlomka
(paragraph). Odlomak se označuje
- dva put se klikne ispred odlomka sa lijeve strane
- tri puta se klikne na riječ unutar odlomka
Nakon odabira odlomka, prozoru za oblikovanje odlomka može se
pristupiti ili prijeko opcije >Polazno>Odlomak< ili iz padajućeg izbornika
>Odlomak> (>Paragraph<):
Slika 2.28. Padajući izbornik odlomak
Unutar prikazanog prozora moguće je mijenjati:
- poravnanje cijelog odlomka
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- uvlačenje odlomka u odnosu na desnu i lijevu stranu stranice
- razmak ispred i iza odlomka
- razmak linija unutar samo odlomka
Korisna je mogućnost prikaza napravljenih akcije unutar Preview dijela
prozora. Ukoliko se želi prihvatiti promjene klikne se na >U redu< gumb, a ako
ne onda na >Odustani< gumb.
Često se tijekom rada javlja potreba za tablicama. Da bi se unutar MS
Worda kreirala tablica, odabere se kartica >Umetanje >Tablica>Umetni
tablicu…<, te se pojavljuje sljedeći prozor:
Slika 2.29. Prozor za umetanje tablice
Unese se broj redaka i stupaca, odaberu se prilagodbe veličine polja
tablice te se klikne ma gumb >OK< i odabrana tablica se pojavljuje na mjestu
kursora:
Slika 2.30. Izgled umetnute tablice
Sada se mogu unositi podaci u pojedina polja. Napredan rad sa tablicama
biti će prikazan u sljedećoj vježbi.
Korisna funkcija MS Worda je
mogućnost stupčastog pisanja
(stupci). Ta funkcija se aktivira
odabirom opcije >Izgled
stranice<Stupci, te se iz padajućeg
izbornika odabere broj stupaca:
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Slika 2.30. Padajući izbornik Stupci
Tekst se može pisati u stupcima, što
je pogodno kod pisanja raznih
znanstvenih članaka. Naravno može
se prvo odabrati broj stupaca i onda
početi unositi tekst ili označiti dio
teksta (odlomak) i nakon toga
odabrati broj stupaca.
MS Word omogućuje umetanje i raznih slika unutar teksta tako da se
odabere opcija >Umetanje>Slika< ili >Umetanje<Isječak crteža (Clip art)<. Kod
opcije Isječak crteža otvara se prozor sa raznim slikama koje dolaze sa MS
Wordom te se može odabrati slika iz ponuđenih kategorija.
Česta je potreba kod pisanja seminarskih, diplomskih i drugih radnji za
ubacivanjem nekih posebnih znakova i simbola kao što su slova grčke abecede,
znakovi valute i tome slično. U MS Wordu to se vrši pomoću opcije
>Umetanje>Simbol>Više simbola…< te se pojavljuje prozor za umetanje simbola
iz svih mogućih tipova slova (fontova). Najveći "izbor" znakova i simbola nalazi se
unutar tipa slova >Symbol<, >Wingdings<, >Wingdings 2<, >Wingdings 3< i
>Webdings<.
Slika 2.31. Umetanje simbola
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Nakon odabira znaka (simbola) klikne se na gumb >Umetni< i odabrani znak
se pojavljuje unutar teksta na poziciji kursora.
Jedna od zabavnijih funkcija MS Worda je >WordArt<, osobito pogodna kod
izrade raznih pozivnica. Funkcija se odabire kroz opciju >Umetanje>WordArt <.
Otvara se prozor u kojem se odabire oblik teksta:
Slika 2.32. Izbornik za odabir oblika WordArt
Kada je definiran željeni izgled slova, unosi se specijalno oblikovani tekst
na poziciju kursora.
Slika 2.33. Izgled specijalno oblikovanog teksta
Ukoliko se želi dodatno izmjeniti izgled slova, koriste se naredbe ne
alatnoj u kartici >WordArt> koja se aktivira jednim klikom miša.
Slika 2.34. Dio vrpce za dodatno oblikovanje umetnog WordArt-a
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Boja se može promjeniti odabirom opcije >Oblikovanje>Tekstna
ispuna>. Osim boje moze se mijenjati izgled i boja sjene pomoću opcije
>Tekstni efekti >Sjena…<.
Slika 2.35. Izgled specijalno oblikovanog teksta nakon izmjene boje linije i izgleda i boje sjene
MS Word osim raznih mogućnosti prelistavanja teksta, komentara, fusnota,
sekcija i polja, nudi mogućnost pretraživanja i zamjenjivanja teksta. To se radi
pomoću prozora koji se otvara klikom na gumb u desnom donjem kutu prozora i
odabira ikone za traženje:
Slika 2.36. Prelistavanje i pretraživanje
Tada se otvara prozor za pretraživanje, isti prozor se može pokrenuti i
kombinacijom tipaka <CTRL + H> ili klikom na gumb Zamjeni na kartici Polazno.
Slika 2.37. Pronađi, zamjeni, idi na (Traži/Zamjeni/Idi na)
Unutar ovog prozora se može unijeti traženi tekst unutar >Traži (Find)<
dijela ili ono čime će se zamijeniti unutar >Zamjeni (Replace)< dijela. Pronađene
riječi biti će označene unutar teksta, sljedeće pojavljivanje tih riječi traži se gumbom
>Traži sljedeće<. Kod zamjenjivanja riječi (teksta), može se odabrati da se
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odjednom zamijene sve željene riječi (gumb >Zamijeni sve<) ili da se svaka
zamjena pojedinačno potvrdi (gumb >Zamijeni<).
Unutar >Idi na< dijela prozora može se unijeti stranica na koju se želi
"skočiti".
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1.4. Zadaci
Studenti trebaju prepisati donji tekst unutar novog dokumenta koristeći MS
Word aplikaciju. Treba točno primijeniti sva oblikovanja (i tipfelere) kao i u
zadanome tekstu. Također treba proći sve funkcije opisane unutar ove vježbe,
koristeći zadani tekst.
Što je Google Earth?
Jednostavnim riječima, Google Earth ™ je program u kojem je moguće
gledati 3D prezentaijce Zemnje, sastavljenu od snimaka iz zraka i sa satelita. No,
u trenutku svog nastanka ovaj se program isticao po tome što je bilo moguče u
realnome vremenu okretati globus, te mu se približavati ili udaljavati po volji. U
najnovijim verzijama sučelje je vrlo intuitivno za korištenje, a defaultni pogled iz
kojeg promatrate planet je okomit.
Google Earth potpuno je opremljen za korisnike stolnih računala i
dostupan u tri različite verzije:
Google Earth,
Google Earth Pro i
Google Earth Enterprise.
Cijene:
Google Earth 1
0 $
Google Earth Pro 2
399 $
Google Earth Enterprise 3
N/A $
Google Earth Pro sadrži iste, lako upotrebljive
značajke i slike kao i besplatna verzija programa
Google Earth, ali uz dodatne profesionalne alate
posebno oblikovane za poslovne korisnike.
Upotrijebite slojeve podataka za lociranje
svoje ciljne demografije.
Izračunajte udaljenosti i površine alatima
za mjerenje.
Google Earth Enterprise namijenjen je
organizacijama koje imaju veliku količinu
geoprostornih podataka i omogućuje korisnicima
sintetiziranje više terabajta slika, podataka o terenu
i vektorskih podataka radi izrade brze aplikacije za
kartiranje za posebne korisnike.
a) Izradite prilagođene slojeve za Google
karte i Google Earth s privatnim
podacima.
b) Sastavite kartu od prilagođenih slika i
popločenja cesta na temelju svojih
podataka.