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Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15

The document discusses branding and demand generation marketing at Zappos.com. It notes that quality matters and will continue to improve at Zappos. The branding approach may be changing for now.

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LISAARCHAMBAULT BRAND / DEMAND GENERATION MARKETING ZAPPOS.COM
DECISIONS
BYE BYE BRANDING… FOR NOW
QUALITY MATTERS
IT ONLY GETS BETTER

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Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15

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