SlideShare a Scribd company logo
bron:
marketingfacts.nl
1.Aandacht




         SCHAARS
         TE




3.Tijd
                       2.Vertrouwen
Aandacht voor commerciele boodschappen vindt
                   plaats,
       met minimale mentale inspanning

                Niet relevant?
Dan stopt verwerking en vindt geen opslag plaats
                    bron: SWOCC
Afgelopen 20 jaar op TV:
    40 X meer spots
Aandacht
verdien je door

Relevant          &
    te zijn
de DNA van media

                                       Believers




massa                           individu                                                   massa




         aandacht kopen                        aandacht krijgen


        traditionele media                         nieuwe media

                                                   Gebruik is toegestaan o.v.v. bron: www.fellinger.nl
1.Aandacht




         SCHAARS




3.Tijd                2. Vertrouwen
In social media you
can’t control the
message,
but you can control
your culture
Je belofte niet waarmaken
        Je belofte waarmaken
Iets meer dan je belofte waarmaken
Veel meer dan je belofte waarmaken
1.Aandacht




          SCHAARS




3. Tijd                2.Vertrouwen
de Mens (weer) centraal.......

                   Tevreden Klanten
                          =
              Betere Producten/Diensten
                          =
                Tevreden Medewerkers
                          =
                   Tevreden Klanten
                          =
              Betere Producten/Diensten
                          =
                Tevreden Medewerkers
26.9.2012 usp
26.9.2012 usp

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26.9.2012 usp

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. 1.Aandacht SCHAARS TE 3.Tijd 2.Vertrouwen
  • 13.
  • 14.
  • 15.
  • 16. Aandacht voor commerciele boodschappen vindt plaats, met minimale mentale inspanning Niet relevant? Dan stopt verwerking en vindt geen opslag plaats bron: SWOCC
  • 17. Afgelopen 20 jaar op TV: 40 X meer spots
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. de DNA van media Believers massa individu massa aandacht kopen aandacht krijgen traditionele media nieuwe media Gebruik is toegestaan o.v.v. bron: www.fellinger.nl
  • 35.
  • 36.
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  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
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  • 46.
  • 47.
  • 48.
  • 49.
  • 50. 1.Aandacht SCHAARS 3.Tijd 2. Vertrouwen
  • 51.
  • 52.
  • 53. In social media you can’t control the message, but you can control your culture
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65. Je belofte niet waarmaken Je belofte waarmaken Iets meer dan je belofte waarmaken Veel meer dan je belofte waarmaken
  • 66.
  • 67.
  • 68. 1.Aandacht SCHAARS 3. Tijd 2.Vertrouwen
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78. de Mens (weer) centraal....... Tevreden Klanten = Betere Producten/Diensten = Tevreden Medewerkers = Tevreden Klanten = Betere Producten/Diensten = Tevreden Medewerkers

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