22.02 responsible consumption
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22 лютого GREEN HUB було присвячено одній з тем сталого розвитку "Стале споживання". На замовлення Центру, презентацію про стале споживання підготували Інна Індутна та Ірина Гарлюк (350 org і Українська молодіжна кліматична асоціація). Green Hub - це унікальна платформа для обговорення важливих питань зеленої економіки. Організатор - Центр "Розвиток КСВ". Підтримка - Програма сприяння зеленій модернізації української економіки
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22.02 responsible consumption
- 1. Відповідальне споживання і роль компаній Green Hub 22.02.2017
- 2. Знайомимося! Iнна Індутна і Ірина Гарлюк 350.org і Українська молодіжна кліматична асоціація
- 3. Що таке відповідальне (стале) споживання? 12 ціль сталого розвитку
- 4. “The use of services and related products which respond to basic needs and bring a better quality of life while minimizing the use of natural resources and toxic materials as well as emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardise the needs of future generations” Norwegian Ministry of Environment, 1994
- 5. ВИРОБНИЦТВО СПОЖИВАННЯ Видобуток | Виробництво | Доступ |Споживання | Видалення
- 6. ““It does not take more than a simple act of insight to realize that infinite growth of material consumption on a finite world is an impossibility” E.F. Schumacher 1973 “Small is Beautiful” Жити на 1планеті!
- 7. Пітер Мензель фотопроект “Голодна планета”
- 15. Споживати більш ефективно Мейнстрімний підхід
- 16. Споживати більш ефективно • еко -податки, еко маркування, інформування споживачів, • Споживання більш “зелених” продуктів “зелений консьюмеризм”?
- 17. Що може зробити бізнес Яка мотивація? Які дії: Кейси a. Upstream action (e.g. McDonalds) b. Downstream (e.g. Walmart & Chipotle) c. Company level (e.g. B-Corps & shared value)
- 18. 1. Upstream (стале використання ресурсів) More at: McDonalds actions - MSC certified white fish - “varying quantities of coffee” from Rainforest Alliance Certified farms - Packaging certified by Forest Stewardship Council - Created - Global Roundtable for Sustainable Beef – multi-stakeholder group, drafting principles & best practices
- 19. 2. Downstream (choice editing) Walmart: • Working with suppliers to reduce salt & sugar. • Positioning of heathy food in isles, cheaper healthy produce
- 20. 3. Company-level: shared value • Beyond pursuit of shareholder value alone…and beyond ‘Corporate Social Responsibility’ where sustainable action is an add-on / slight modification to existing way of doing things • “Shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges…businesses must reconnect company success with social progress” (Porter & Kramer, 2011: 64)….“Businesses are the most powerful force for addressing the pressing issues we face” • Company level: sustainability (social and environmental) issues at heart of business model, mission-driven, investing in radically more sustainable innovations to meet societal needs.
- 22. Загальне зменшення споживання? • Patagonia – Black Friday NYT advert • Business need to make fewer things of higher quality. • Call on people Reduce, Repair, Reuse, and Recycle. • Buy Nothing Day campaign
- 23. • Peer-to-peer: lending, sharing, swapping, bartering, renting • Product-service-systems: pay for product without having to own (car / bike / clothes /art rental / appliances) • Redistribution markets: e.g. ebay, clothes swaps • Collaborative lifestyles: share interests, skills, time, money (e.g. Co- CONSUMING LESS: BUSINESS RESPONSES - COLLABORATIVE CONSUMPTION
- 25. Українська молодіжна кліматична асоціація - можливість у впровадженні зелених змін для вашого бізнесу. Хто ми? Молоді активісти та активістки, натхненні любов’ю до природи та людей, робимо освітні проекти для зменшення антропогенну впливу на навколишнє середовище та звільнення від проблеми зміни клімату. Експеремент Зелені зміни - це просто
- 26. Базуючись на науковому підході та заручившись підтримкою експерта ми здизайнуємо для вашої компанії оптимальний підхід для втілення зелених змін, а потім виміряємо їх вплив. Наш експерт: Доктор економічних наук, викладач Університету Росаріо в Боготі, Колумбія. Накова діяльність в темі - економіка природніх ресурсів, поведінкова та політична економіка.
Editor's Notes
- Впровадження принципів сталого споживання є однією з Цілей сталого розвитку. Що може бізнес зробити для поширення ідей сталого споживання? Як запровадити практики ресурсної ефективності товарів та послуг? Який результат принесуть ці практики компаніям?
- Assumptions: Earth’s resources are limited Environmental damage is linked to production and exploitation of these resources to serve everyday consumption Sustainable patterns of consumption need to be discovered, promoted & encouraged.
- Эквадор. Семья Аймэ. Затраты $31.55
- США. Семья Ревис, Северная Каролина. Затраты $341.98
- Китай. Семья Донг, Пекин. Затраты $155.06
- Чад. Семья Абубакар. Затраты $1.23 Food preferences – reflect trends that have emerged in the food system & reflect local contexts Food miles – geographically dispersed chains of production, access & consumption Packaging & Processing – large differences across cultures. Food stuffs – meat & dairy products v’s vegetables & grains, “luxury foods” v’s “subsistence” – What is over-consumption? Food quantities, income expenditure
- 50 million tones of toxic electronic waste accumulate globally each year. Estimated that 50-80% of the waste collected for recycling in USA is exported (UN, 2008) USA = 5% world’s population, yet consume 30% global resources, and produce 30% waste.
- Countries stretched to indicate per capita consumption - worldmapper.org
- https://www.youtube.com/watch?v=9GorqroigqM
- Eco-taxes – because at the moment, green products often more expensive, but surely should be other way around More efficiently use of what one already consumes. Efficient light bulbs, cars, houses, appliances More consumption of green stuff? “greening consumption”
- Upstream: sustainable sourcing often supported by certification schemes, aimed at eradicating unsustainable production and inhumane working conditions in the supply chain. Downstream: provision of information on product/service co components and ingredients; choice editing; sustainability marketing; product information. Company level: scaling up integration of sustainability (social and environmental) issues into strategy, making technologies and operations as sustainable as possible; investing in radically more sustainable innovations; new business models
- Important to note that all of these actions are voluntary Perceived need to keep up with consumer preferences. Over the years, we've worked hand-in-hand with our suppliers to get better at responsible purchasing. For example, we purchase whitefish from Marine Stewardship Council-certified fisheries, as well as varying quantities of coffee from Rainforest Alliance Certified™ farms and packaging certified by the Forest Stewardship Council. ver the years, we've worked hand-in-hand with our suppliers to get better at responsible purchasing. For example, we purchase whitefish from Marine Stewardship Council-certified fisheries, as well as varying quantities of coffee from Rainforest Alliance Certified™ farms and packaging certified by the Forest Stewardship Council. We're now committing to a goal of purchasing verified sustainable beef. This sounds simple, but it's actually a big challenge because there hasn't been a universal definition of sustainable beef. That's why we joined forces with other stakeholders to build coalitions and influence industry-wide change. For instance, we collaborated with World Wildlife Fund (WWF), Cargill, JBS, and others to develop the Global Roundtable for Sustainable Beef (GRSB). We began our work in 2011, and now, this multi-stakeholder group has drafted guiding principles and best practices for sustainable beef - a breakthrough for the beef industry, and for McDonald's.
- Along with pepsi-co, kraft foods etc – promise to obama last spring to cut calories, sodium or portion sizes.
- 1. reconcieving products & markets (customers embrace products that have more positive social and environmental benefits) reducing waste, reusing resources etc. Kenya M-pesa mobile banking serving 11% countryes gdp. Microfinance. Needs as opportunities. 2. Redefining productivity in the value chain – Walmart packaging and reroutign trucks. Energy use, logistics, resource use, distribution models Enabling local cluster development
- As Annie Leonard, spokesperson for The Story of Stuff Project says, “There’s a reason “recycling” comes last in the mantra… Recycling is what we do when we’re out of options to avoid, repair, or reuse the product first.” According to the Patagonia blog, The Cleanest Line, “It’s time for us as a company to address the issue of consumerism and do it head on. The most challenging, and important, element of the Common Threads Initiative is this: to lighten our environmental footprint, everyone needs to consume less. Businesses need to make fewer things but of higher quality. Customers need to think twice before they buy.” In Patagonia’s Common Threads Initiative, they outline exactly how they want to partner with you, their customer, to Reduce, Repair, Reuse, and Recycle. As Annie Leonard, spokesperson for The Story of Stuff Project says, “There’s a reason “recycling” comes last in the mantra… Recycling is what we do when we’re out of options to avoid, repair, or reuse the product first.”
- New technologies coupled with old impulses promote us to share. Makes sense – plays to user interest – vs self sacrifice Challenging tragedy of the commons arguments Open source More mainstream vs counter culture Traditional sharing, bartering, lending, trading, gifting and swapping redefined through technology and peer communities http://thepeoplewhoshare.com/ http://collaborativeconsumption.com/ Peers.org http://www.sharing.org/information-centre/articles/sharing-economy-short-introduction-its-political-evolution?dm_i=M4P,24K5C,346SUQ,7OD54,1