Marketing management module 1 core concepts of marketing mba 1st sem by baba...Babasab Patil
This document provides summaries of core marketing concepts:
1. It defines key concepts like needs, wants, demand, and different types of demand. It also defines products, value, cost, exchange, transactions, transfer, and negotiation.
2. It discusses relationship marketing and marketing networks. It also defines markets, marketers, and provides definitions of marketing from AMA and the marketing process.
3. It covers designing customer-driven marketing strategies like the production, product, selling, marketing, and societal concepts. It also discusses building customer relationships, customer relationship management, customer value, and satisfaction.
Introduction to Information Technology (IT)Amber Bhaumik
1. Data refers to isolated and unorganized facts, while information is meaningful data that is organized, validated, corrected, and collected.
2. Information adds to knowledge, aids in decision making, and increases productivity. It should be valid, meaningful, precise, and accurate.
3. The value of information increases when it is in a useful form for the decision maker, available when needed, easily accessible, and helps make effective decisions with minimal costs and effort.
This document defines basic computer terminology including hardware, software, operating systems, and peripherals. It explains that a computer is a programmable machine that receives input, stores and manipulates data, and provides useful output. It also defines key hardware components like the motherboard, processor, and memory. It outlines common software types including operating systems, programming software, and applications. Finally, it describes the basic components of a website and network devices.
The document provides an overview of basic concepts in information technology, including definitions of information and computers. It describes how computers accept data as input, process it, and produce information as output. The main components of a computer system - hardware, software, and human users - are also summarized. Key hardware components like the central processing unit, memory, storage, and input/output devices are defined. The document also provides a brief introduction to operating systems and applications software.
Introduction to information technology lecture 1adpafit
The document provides an overview of computers and information technology. It discusses how IT uses computing and communication to spread information. It then defines computers and their basic components of hardware and software. The document outlines the different generations of computers and some early calculating devices. It also describes input/output devices, common computer components, and uses of computers in various fields.
The document discusses current trends in information technology and its impact. It covers how IT has improved productivity, efficiency, and customer service in organizations and for consumers. It also discusses how IT challenges businesses to keep pace with new technologies in competitive environments. The document defines information technology and provides examples of common IT uses in businesses like databases, word processing, computer networks, and the internet.
1) There is a shortage of engineers as the existing workforce retires and demand increases. This creates opportunities for new engineers but also challenges for organizations.
2) Emerging technologies like advanced manufacturing, sustainability, healthcare, and energy are driving demand for engineers with specialized skills. Organizations are seeking engineers to solve problems in non-traditional ways like crowd-sourcing.
3) The engineering workforce currently lacks diversity. Most engineers are older males, but organizations want to attract more women and younger engineers to address risks of lack of succession planning and a homogenous workforce.
5 Scientific Ways to Instantly Brighten Your DayAmber Bhaumik
1) Moving your body through simple acts like power poses can instantly boost your mood by changing your brain chemistry in just two minutes.
2) Practicing gratitude by taking a moment to acknowledge the good things in your life can make you happier in minutes by countering hedonic adaptation.
3) Telling someone you love how you feel about them through a note or in person boosts both your happiness by sharing feelings of gratitude.
Marketing management module 1 core concepts of marketing mba 1st sem by baba...Babasab Patil
This document provides summaries of core marketing concepts:
1. It defines key concepts like needs, wants, demand, and different types of demand. It also defines products, value, cost, exchange, transactions, transfer, and negotiation.
2. It discusses relationship marketing and marketing networks. It also defines markets, marketers, and provides definitions of marketing from AMA and the marketing process.
3. It covers designing customer-driven marketing strategies like the production, product, selling, marketing, and societal concepts. It also discusses building customer relationships, customer relationship management, customer value, and satisfaction.
Introduction to Information Technology (IT)Amber Bhaumik
1. Data refers to isolated and unorganized facts, while information is meaningful data that is organized, validated, corrected, and collected.
2. Information adds to knowledge, aids in decision making, and increases productivity. It should be valid, meaningful, precise, and accurate.
3. The value of information increases when it is in a useful form for the decision maker, available when needed, easily accessible, and helps make effective decisions with minimal costs and effort.
This document defines basic computer terminology including hardware, software, operating systems, and peripherals. It explains that a computer is a programmable machine that receives input, stores and manipulates data, and provides useful output. It also defines key hardware components like the motherboard, processor, and memory. It outlines common software types including operating systems, programming software, and applications. Finally, it describes the basic components of a website and network devices.
The document provides an overview of basic concepts in information technology, including definitions of information and computers. It describes how computers accept data as input, process it, and produce information as output. The main components of a computer system - hardware, software, and human users - are also summarized. Key hardware components like the central processing unit, memory, storage, and input/output devices are defined. The document also provides a brief introduction to operating systems and applications software.
Introduction to information technology lecture 1adpafit
The document provides an overview of computers and information technology. It discusses how IT uses computing and communication to spread information. It then defines computers and their basic components of hardware and software. The document outlines the different generations of computers and some early calculating devices. It also describes input/output devices, common computer components, and uses of computers in various fields.
The document discusses current trends in information technology and its impact. It covers how IT has improved productivity, efficiency, and customer service in organizations and for consumers. It also discusses how IT challenges businesses to keep pace with new technologies in competitive environments. The document defines information technology and provides examples of common IT uses in businesses like databases, word processing, computer networks, and the internet.
1) There is a shortage of engineers as the existing workforce retires and demand increases. This creates opportunities for new engineers but also challenges for organizations.
2) Emerging technologies like advanced manufacturing, sustainability, healthcare, and energy are driving demand for engineers with specialized skills. Organizations are seeking engineers to solve problems in non-traditional ways like crowd-sourcing.
3) The engineering workforce currently lacks diversity. Most engineers are older males, but organizations want to attract more women and younger engineers to address risks of lack of succession planning and a homogenous workforce.
5 Scientific Ways to Instantly Brighten Your DayAmber Bhaumik
1) Moving your body through simple acts like power poses can instantly boost your mood by changing your brain chemistry in just two minutes.
2) Practicing gratitude by taking a moment to acknowledge the good things in your life can make you happier in minutes by countering hedonic adaptation.
3) Telling someone you love how you feel about them through a note or in person boosts both your happiness by sharing feelings of gratitude.
The document discusses finding solutions to problems through passion and confidence. It encourages fighting for solutions rather than accepting problems, and walking with unwavering confidence. It emphasizes caring about solving problems rather than just looking for work, and tackling each problem as if it is the most important one.
11 Things To NEVER Say In A PresentationAmber Bhaumik
The document provides tips for presenters on what phrases to avoid and how to engage an audience. It advises speakers to avoid saying they are tired, that the presentation will be short, or that they have too many slides. Presenters are encouraged to practice thoroughly and focus on engaging the audience through their delivery. The goal is for the audience to feel inspired and informed rather than bored.
Your Mobile Future: 5 Mobile Breakthroughs That Will Change MarketingAmber Bhaumik
This document discusses the growth of mobile messaging and commerce in Asia, where over 1 billion people use mobile instant messaging services like WeChat. It outlines how these platforms have evolved beyond simple messaging to become digital marketplaces, with users sharing content, purchasing products, and accessing services directly through mobile apps. The document also explores location-based mobile advertising opportunities on these platforms, using consumer data and geolocation to target ads to specific audiences.
Indian Constitution and Political CommunicationAmber Bhaumik
The Constitution of India lays out the framework for the government of India. It establishes the main organs of state - the legislature, executive, and judiciary - and defines their powers and relationships. The constituent assembly drafted the constitution over three years, borrowing from other constitutions as well as India's own traditions. The constitution establishes India as a sovereign, socialist, secular, democratic republic with a parliamentary system of government.
The Prime Minister of India is the head of the federal government and oversees its daily operations, whereas the President is the head of state. The Prime Minister is appointed by the President and is usually the leader of the party with a majority in the lower house of parliament. As the head of the Council of Ministers, the Prime Minister has extensive powers including recommending the dissolution of parliament and controlling various government ministries and policies. The Prime Minister's Office provides secretarial assistance and handles important policy issues and appointments. Key responsibilities of the Prime Minister include national security, foreign policy, and coordinating different government departments.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Cyclones were traditionally not named, but the practice began with hurricanes in the Atlantic being assigned names when they reach sustained wind speeds of 39 mph. Initially only female names were used from 1953 to 1978 when both male and female names were adopted. Eight countries including Bangladesh, India, and Pakistan contribute name lists that are assigned sequentially to cyclones developing in the Indian Ocean region. Naming cyclones makes them easier to track and refer to than using numerical designations or coordinates. Retired names that caused severe damage are replaced after 10 years as a sign of respect.
This document discusses the concept of "Indian Jugaad Technology" and provides examples. Jugaad technology refers to innovative, economical solutions accomplished through unusual or imaginative means. The document highlights examples like makeshift trains, pressure cookers, room fresheners, and more that were created through jugaad. It argues that jugaad is a thriving technology in India that allows tasks to be accomplished through creative problem-solving and resourcefulness.
Tips & tricks for Quantitative AptitudeAmber Bhaumik
This document provides tips and tricks for quantitative aptitude. It begins by stating that quantitative aptitude is a critical section in aptitude tests. It then outlines some of the most important topics to master, including profit and loss, progressions, ratios and proportions, simple and compound interest, mensuration, geometry, and other mathematical concepts. The document provides formulas and examples for each topic to help readers understand concepts and solve problems quickly. The overall message is that quantitative aptitude is important for employability tests and that practicing different topics while learning shortcuts can help increase speed and performance.
This document provides tips and tricks for analytical reasoning sections that commonly appear on aptitude tests. It discusses various question types like analogy, odd one out, relationships, series, coding/decoding, data sufficiency, statements and conclusions, visual reasoning, and logical reasoning. For each type, it provides examples of questions and explains conceptual approaches. It also recommends books for additional practice and skill development in analytical reasoning. The overall aim is to help students understand different reasoning concepts and scoring techniques to improve their performance on reasoning portions of employability tests.
Dengue Prevention - What you need to know…Amber Bhaumik
This document provides information on dengue prevention. It discusses what dengue fever is, its symptoms, and the characteristics and life cycle of the Aedes mosquito that transmits dengue. It emphasizes how to prevent the spread of dengue by eliminating stagnant water where Aedes breed and conducting regular 10-minute exercises to remove breeding sites. It recommends wearing protective clothing and using repellents when outdoors to avoid Aedes bites.
Inspire THE CHEF IN YOU - Samsung Microwave Oven CookbookAmber Bhaumik
This document appears to be an instruction manual and cookbook for a Samsung microwave oven. It includes sections on accessories, cooking guides, recipes categorized by type of dish (soups, starters, main courses, etc.). There are over 100 recipes included from various chefs. The introduction discusses the health benefits of microwave cooking and how this model includes features like a voice guidance system and smart sensor for easy operation.
How to create SLIDES that rock (Presentation Tips)Amber Bhaumik
The document provides tips for creating effective presentation slides in 5 principles:
1. Keep your message simple and focus on the 3 most important points you want the audience to remember.
2. Use cool fonts that are interesting but not overused, and only 2-3 styles per presentation.
3. Include stunning images that allow people to see your message clearly and use high quality images with meaning.
4. Choose an awesome color scheme with colors that work well together and fit your theme.
5. Keep the design simple with your message, images, fonts, and colors to engage your audience.
Bharat Electronics Limited (BEL) : Training ReportAmber Bhaumik
Bharat Electronics Limited (BEL) is a state-owned electronics company in India that was established in 1954 to meet the specialized electronics needs of the Indian defense services. It has since grown into a multi-product, multi-technology company serving customers in diverse fields in India and abroad. BEL started with manufacturing communication equipment and has expanded into areas like radars, semiconductors, integrated circuits, batteries, and more to support defense and development programs. It currently has nine manufacturing units across India and regional offices to procure components from overseas. BEL is recognized as a Navratna PSU for its achievements and contributions to India's defense sector.
Poverty: What does it feel like to be poor?Amber Bhaumik
The document describes the author's experience with poverty during college. For 2 years, the author struggled financially as their family faced debt. The author could not afford college fees, transportation, or entertainment. They tried many jobs but were rejected. They eventually started a website business with 700 rupees and generated 40,000 rupees over 2 years, paying off debts. The author shares lessons learned, including not comparing yourself to others, taking risks, and helping others in need.
It is used for measuring small dimensions. It consists of a blade and a stock.
(b)
Try Square: It is used for checking the squareness and for marking lines at right angles.
(c)
Combination Square: It is used for marking lines at right angles and for measuring depth.
(d)
Steel Tape: It is used for measuring long dimensions.
Marking Tools
(a)
Pencil: It is used for marking lines on wood.
(b)
Scriber: It is used for marking lines on wood and metal surfaces.
(c)
Dividers: It is used for transferring measurements and
The document provides an introduction to the history and workings of the Internet. It discusses:
- The Internet began in 1969 as ARPANET to connect computers at universities and the defense department. NSFNET further expanded connectivity in the 1980s mainly for research.
- The Internet works using gateways that connect different networks and backbones that act as the central infrastructure connecting networks.
- Various organizations govern different aspects of the Internet such as architecture, engineering tasks, and administration.
- The World Wide Web allows for multimedia and hyperlinked documents to be created and displayed over the Internet using protocols, standards, and programs. It is widely used today.
Internet and Information Technology (IT)Amber Bhaumik
This document provides information about Amber Bhaumik including their name, class, and roll numbers. It then lists and defines several key topics relating to the history and evolution of the internet including how the internet works, common uses, the world wide web, web browsers and servers, HTTP, intranets, search engines, and more. It describes the internet as a network of networks that connects computers globally and allows for communication and sharing of data and resources.
This document discusses the different types of pollution, including air, water, land, and noise pollution. Air pollution refers to contamination of the atmosphere, water pollution involves contamination of lakes, rivers, oceans, and groundwater, while land pollution is about contaminating the earth's surface or underground land. Noise pollution pertains to the propagation of noise that may be disturbing or injurious to humans or other living creatures.
The document discusses geothermal energy and its potential in India. It provides background on geothermal energy, noting that it originates from the Earth's natural heat. Globally, countries like the US, Philippines, and Mexico have significant installed geothermal capacity. However, India's capacity is currently only 0.0 MW despite its potential. The document reviews different geothermal energy sources and technologies like binary cycle plants. It also outlines major geothermal provinces in India and the need to further develop its geothermal resources.
The document discusses finding solutions to problems through passion and confidence. It encourages fighting for solutions rather than accepting problems, and walking with unwavering confidence. It emphasizes caring about solving problems rather than just looking for work, and tackling each problem as if it is the most important one.
11 Things To NEVER Say In A PresentationAmber Bhaumik
The document provides tips for presenters on what phrases to avoid and how to engage an audience. It advises speakers to avoid saying they are tired, that the presentation will be short, or that they have too many slides. Presenters are encouraged to practice thoroughly and focus on engaging the audience through their delivery. The goal is for the audience to feel inspired and informed rather than bored.
Your Mobile Future: 5 Mobile Breakthroughs That Will Change MarketingAmber Bhaumik
This document discusses the growth of mobile messaging and commerce in Asia, where over 1 billion people use mobile instant messaging services like WeChat. It outlines how these platforms have evolved beyond simple messaging to become digital marketplaces, with users sharing content, purchasing products, and accessing services directly through mobile apps. The document also explores location-based mobile advertising opportunities on these platforms, using consumer data and geolocation to target ads to specific audiences.
Indian Constitution and Political CommunicationAmber Bhaumik
The Constitution of India lays out the framework for the government of India. It establishes the main organs of state - the legislature, executive, and judiciary - and defines their powers and relationships. The constituent assembly drafted the constitution over three years, borrowing from other constitutions as well as India's own traditions. The constitution establishes India as a sovereign, socialist, secular, democratic republic with a parliamentary system of government.
The Prime Minister of India is the head of the federal government and oversees its daily operations, whereas the President is the head of state. The Prime Minister is appointed by the President and is usually the leader of the party with a majority in the lower house of parliament. As the head of the Council of Ministers, the Prime Minister has extensive powers including recommending the dissolution of parliament and controlling various government ministries and policies. The Prime Minister's Office provides secretarial assistance and handles important policy issues and appointments. Key responsibilities of the Prime Minister include national security, foreign policy, and coordinating different government departments.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Cyclones were traditionally not named, but the practice began with hurricanes in the Atlantic being assigned names when they reach sustained wind speeds of 39 mph. Initially only female names were used from 1953 to 1978 when both male and female names were adopted. Eight countries including Bangladesh, India, and Pakistan contribute name lists that are assigned sequentially to cyclones developing in the Indian Ocean region. Naming cyclones makes them easier to track and refer to than using numerical designations or coordinates. Retired names that caused severe damage are replaced after 10 years as a sign of respect.
This document discusses the concept of "Indian Jugaad Technology" and provides examples. Jugaad technology refers to innovative, economical solutions accomplished through unusual or imaginative means. The document highlights examples like makeshift trains, pressure cookers, room fresheners, and more that were created through jugaad. It argues that jugaad is a thriving technology in India that allows tasks to be accomplished through creative problem-solving and resourcefulness.
Tips & tricks for Quantitative AptitudeAmber Bhaumik
This document provides tips and tricks for quantitative aptitude. It begins by stating that quantitative aptitude is a critical section in aptitude tests. It then outlines some of the most important topics to master, including profit and loss, progressions, ratios and proportions, simple and compound interest, mensuration, geometry, and other mathematical concepts. The document provides formulas and examples for each topic to help readers understand concepts and solve problems quickly. The overall message is that quantitative aptitude is important for employability tests and that practicing different topics while learning shortcuts can help increase speed and performance.
This document provides tips and tricks for analytical reasoning sections that commonly appear on aptitude tests. It discusses various question types like analogy, odd one out, relationships, series, coding/decoding, data sufficiency, statements and conclusions, visual reasoning, and logical reasoning. For each type, it provides examples of questions and explains conceptual approaches. It also recommends books for additional practice and skill development in analytical reasoning. The overall aim is to help students understand different reasoning concepts and scoring techniques to improve their performance on reasoning portions of employability tests.
Dengue Prevention - What you need to know…Amber Bhaumik
This document provides information on dengue prevention. It discusses what dengue fever is, its symptoms, and the characteristics and life cycle of the Aedes mosquito that transmits dengue. It emphasizes how to prevent the spread of dengue by eliminating stagnant water where Aedes breed and conducting regular 10-minute exercises to remove breeding sites. It recommends wearing protective clothing and using repellents when outdoors to avoid Aedes bites.
Inspire THE CHEF IN YOU - Samsung Microwave Oven CookbookAmber Bhaumik
This document appears to be an instruction manual and cookbook for a Samsung microwave oven. It includes sections on accessories, cooking guides, recipes categorized by type of dish (soups, starters, main courses, etc.). There are over 100 recipes included from various chefs. The introduction discusses the health benefits of microwave cooking and how this model includes features like a voice guidance system and smart sensor for easy operation.
How to create SLIDES that rock (Presentation Tips)Amber Bhaumik
The document provides tips for creating effective presentation slides in 5 principles:
1. Keep your message simple and focus on the 3 most important points you want the audience to remember.
2. Use cool fonts that are interesting but not overused, and only 2-3 styles per presentation.
3. Include stunning images that allow people to see your message clearly and use high quality images with meaning.
4. Choose an awesome color scheme with colors that work well together and fit your theme.
5. Keep the design simple with your message, images, fonts, and colors to engage your audience.
Bharat Electronics Limited (BEL) : Training ReportAmber Bhaumik
Bharat Electronics Limited (BEL) is a state-owned electronics company in India that was established in 1954 to meet the specialized electronics needs of the Indian defense services. It has since grown into a multi-product, multi-technology company serving customers in diverse fields in India and abroad. BEL started with manufacturing communication equipment and has expanded into areas like radars, semiconductors, integrated circuits, batteries, and more to support defense and development programs. It currently has nine manufacturing units across India and regional offices to procure components from overseas. BEL is recognized as a Navratna PSU for its achievements and contributions to India's defense sector.
Poverty: What does it feel like to be poor?Amber Bhaumik
The document describes the author's experience with poverty during college. For 2 years, the author struggled financially as their family faced debt. The author could not afford college fees, transportation, or entertainment. They tried many jobs but were rejected. They eventually started a website business with 700 rupees and generated 40,000 rupees over 2 years, paying off debts. The author shares lessons learned, including not comparing yourself to others, taking risks, and helping others in need.
It is used for measuring small dimensions. It consists of a blade and a stock.
(b)
Try Square: It is used for checking the squareness and for marking lines at right angles.
(c)
Combination Square: It is used for marking lines at right angles and for measuring depth.
(d)
Steel Tape: It is used for measuring long dimensions.
Marking Tools
(a)
Pencil: It is used for marking lines on wood.
(b)
Scriber: It is used for marking lines on wood and metal surfaces.
(c)
Dividers: It is used for transferring measurements and
The document provides an introduction to the history and workings of the Internet. It discusses:
- The Internet began in 1969 as ARPANET to connect computers at universities and the defense department. NSFNET further expanded connectivity in the 1980s mainly for research.
- The Internet works using gateways that connect different networks and backbones that act as the central infrastructure connecting networks.
- Various organizations govern different aspects of the Internet such as architecture, engineering tasks, and administration.
- The World Wide Web allows for multimedia and hyperlinked documents to be created and displayed over the Internet using protocols, standards, and programs. It is widely used today.
Internet and Information Technology (IT)Amber Bhaumik
This document provides information about Amber Bhaumik including their name, class, and roll numbers. It then lists and defines several key topics relating to the history and evolution of the internet including how the internet works, common uses, the world wide web, web browsers and servers, HTTP, intranets, search engines, and more. It describes the internet as a network of networks that connects computers globally and allows for communication and sharing of data and resources.
This document discusses the different types of pollution, including air, water, land, and noise pollution. Air pollution refers to contamination of the atmosphere, water pollution involves contamination of lakes, rivers, oceans, and groundwater, while land pollution is about contaminating the earth's surface or underground land. Noise pollution pertains to the propagation of noise that may be disturbing or injurious to humans or other living creatures.
The document discusses geothermal energy and its potential in India. It provides background on geothermal energy, noting that it originates from the Earth's natural heat. Globally, countries like the US, Philippines, and Mexico have significant installed geothermal capacity. However, India's capacity is currently only 0.0 MW despite its potential. The document reviews different geothermal energy sources and technologies like binary cycle plants. It also outlines major geothermal provinces in India and the need to further develop its geothermal resources.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
Leadership Ambassador club Adventist modulekakomaeric00
Aims to equip people who aspire to become leaders with good qualities,and with Christian values and morals as per Biblical teachings.The you who aspire to be leaders should first read and understand what the ambassador module for leadership says about leadership and marry that to what the bible says.Christians sh
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
1. 22 Resume Mistakes That Are Way
Too Common
You have very little time to impress a recruiter with your resume. So the
last thing you want to do is to make an easily avoidable mistake.
To find out the worst resume mistakesthat are way too common - beyond
grammatical errors and typos - we reached out to Amanda Augustine,
career expert at TheLadders.
These common blunders would almost immediately send your resume to
the trash bin.
1. It's too long.
Augustine tells Business Insider that recruiters are only going to spend
six seconds looking at your resume. So the longer your resume is, the
more difficult it will be for recruiters to scan it. An appropriate length is
one to two pages.
2. Using an inappropriate email address.
Email is the preferred form of communication in today's workplace, so
there's no excuse for you not to have an appropriate email address. Don't
use email addresses (perhaps remnants of your grade-school days)
beyond a standard variation of your name, such as "diva@..." or
"babygirl@...," says Augustine.
3. Including your headshot.
Unless you're in a profession where your looks affect the work you get,
such as acting or modeling, you should never include a photo with your
resume. Including a photo greatly increases the chance you'll be
discriminated against, and the recruiter will spend too much time
looking at your picture instead of considering whether your skills fit the
open position.
An eye-tracking heatmap created by TheLadders found that when
recruiters check out your professional online profile, they spend 19% of
the total time eyeing your picture, which means that not so much time is
spent on your skills, specialties, or past work experiences.
Since recruiters only spend six seconds reviewing a resume, it's not a
2. good idea to have them spend too much time scanning irrelevant
information, says Augustine.
4. Leaving out a URL to your professional online
profile.
Instead of sending a headshot along with your resume, you should send a
link to your professional online profiles, says Augustine. This will enable
hiring managers to see what you look like after they've already spent an
appropriate amount of time examining your resume.
Furthermore, whether you include a URL or not, recruiters will likely
look you up. In fact, 86% of recruiters admit to reviewing candidates'
online profiles, says Augustine, so why not include your URL along with
your contact information? This will prevent recruiters from having to
guess or mistaking you for someone else.
5. Embedding tables, images, or charts.
"Avoid adding any embedded tables, pictures, or other images in your
resume, as this can confuse the applicant-tracking software and jumble
your resume in the system," says Augustine.
6. Not aligning your resume with your online
profiles.
"Whatever you're going to put out there, make sure your resume and
online profiles are telling the same story," Augustine tells us.
"If you have a common name, consider including your middle initial on
your resume and online professional profiles to differentiate yourself
from the competition," she says. For example, decide if you're Mike
Johnson, Michael Johnson, or Mike E. Johnson. Then use this name
consistently, be it on LinkedIn, Google+, Twitter, or Facebook.
7. Leaving out relevant keywords.
Many companies use some kind of screening process to identify the right
candidates, and if you don't have the right keywords on your resume, you
won't even get through to a hiring manager.
"Identify the common keywords, terminology, and key phrases that
routinely pop up in the job descriptions of your target role and
incorporate them into your resume (assuming you have those skills),"
advises Augustine. "This will help you make it past the initial screenings
and on to the recruiter or hiring manager."
3. 8. Using an objective instead of an executive
summary.
Objectives are unhelpful and distracting, according to Augustine, so it's a
waste of space to include them on your resume. Instead, replace this
fluffy statement with an executive summary, which should be like a "30-
second elevator pitch" where you explain who you are and what you're
looking for. "In approximately three to five sentences, explain what
you're great at, most interested in, and how you can provide value to a
prospective employer," Augustine says.
9. Not addressing potential concerns.
Do you require a work visa sponsorship or are you willing to relocate for
a job? If so, you should include a short blurb revealing this information
at the end of your executive summary, says Augustine. It doesn't have to
be long because you can go into more detail in the cover letter.
If you're trying to relocate to another city, remove your current city and
state from your resume.
10. Using headers and footers.
It may look neat and concise to display your contact information in the
header, but for "the same reason with embedded tables and charts, it
often gets scrambled in an applicant tracking system," says Augustine.
Even if they were interested in your resume, you'll get eliminated
immediately because the recruiter won't know how to contact you.
11. Inconsistent formatting.
"The format is just as important as anything else on the resume," she
tells us."The key is to format the information in a way that makes it easy
to scan and recognize your job goals and relevant qualifications."
Make your resume easy to read by sticking to specific formatting rules
throughout your resume. For example, if you decide to include the month and year on
your resume, you should adhere to this format throughout. If you decide to only using the
year, that's acceptable as well, but don't switch back and forth between the two. You
should also be consistent with locations and indentations.
12. Using crazy fonts and color.
"Stick to black and white color," says Augustine. As for font, it's best to
stick with the basics, such as Arial, Tahoma, or Calibri.
13. Not having enough "white space."
4. White space draws the reader's eyes to important points. "When you
start really messing with the margins on your resume, chances are you're
cramming as much as you can in there, and you won't have enough white
space," she tells us.
14. Not using reverse chronological order.
This is the most helpful for recruiters because they're able to see what
you've been doing in recent years immediately, says Augustine. "The only
time you shouldn't do this is if you're trying to transition to another
career altogether, but then again, in this situation, you'll probably be
relying more on networks," than your resume, she says.
15. Not including a company description.
While it's helpful for recruiters to know the size of the company you used
to work for, including a brief description about the company will also let
the hiring manager quickly understand the industries you've worked in.
For example, an accountant in the tech industry may be considered very
differently than an accountant in the hospitality industry.
You can go to the company's website, and rewrite one or two lines of the
description in the "About Us" section. This should be included right
underneath the name of the company.
16. Using dense blocks of text.
Dense blocks of text are too difficult to read, says Augustine. Instead, you
should list your achievements in two to five bullet points per job. Under
each job or experience you've had, explain how you contributed to or
supported your team's projects and initiatives. "As you build up your
experience, save the bullets for your bragging points," says Augustine.
For example, "I generated $50,000 in annual savings by doing..."
17. Including more than 15 years of experience.
You should always tailor your resume based on the job you're applying
for, and chances are that when you include experience that's older than
15 years, it won't be of interest to a hiring manager, says
Augustine. Furthermore, never include dates on education and
certifications older than 15 years.
18. Including irrelevant information.
If you work at a small company and you do a little bit of everything, you
really need to think about the responsibilities and accomplishments
5. you've had that are relevant to the job you're applying for, advises
Augustine. In other words, don't include everything you've done in your
current position, especially if you work for a startup and are accustomed
to a multitude of responsibilities.
19. Not including relevant hobbies.
"Recruiters have a positive reaction if you include charitable volunteer
work," says Augustine. "Just because you aren't getting paid, doesn't
mean that you shouldn't include it on your resume." Again, do make sure
to tailor the skills you acquired while participating in the hobby to the
job position you're applying for.
20. Including skills that most jobseekers will have.
Should you ever say that you're proficient in standard programs? This
depends on what is deemed sought-after in your industry.
"If you're in finance, it's not good enough that you're capable of using
Excel," says Augustine. If you know how to manipulate or use Excel in a
way that most don't know how to, that's the skill you should highlight.
Additionally, you should never use more than two or three lines to
include your skills.
21. Writing in the third person or using pronouns in
first person.
Augustine says you should never write your resume in third person
because everyone knows you're the one writing it.
Instead, you should write it in first person, and do not include
pronouns. "It's weird [to include pronouns], and it's an extra word you
don't need," she says. "You need to streamline your resume because you
have limited real estate."
22. Including "references upon request."
Every recruiter knows you're going to provide references if they request
it, so there's no reason for you to include this line. Remember that space
on your resume is crucial. Don't waste it on a meaningless line,
Augustine tells us.