2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2.
는
한국 핸드팬 브랜드 Snd Handpan이 직접 운영하는
‘핸드팬 즉흥연주 교육기관’으로, 핸드팬을 향한 한국
인들의 관심이 갈수록 늘어나는 시점에 발 맞추어
2019년 정식 개원하였습니다.
20년 이상 자유롭게 음악 활동을 해오신 Snd 대표님
께서 직접 개발한 <쉽고 간단한 핸드팬 즉흥연주법>
커리큘럼을 바탕으로 ‘1:1 레슨’과 ‘소규모 그룹 레슨’
을 운영하고 있으며, 외부 워크숍/공연을 진행하는
등 핸드팬 문화를 나누는 역할을 하고 있습니다.
아카데미는 핸드팬 연주, 음악, 핸드팬을 활용한 다양
한 활동에 관심있는 모든 분들께 열려 있으니, 언제든
지 가벼운 마음으로 방문하시어 직접 핸드팬 소리도
들어보고 선생님도 만나보시기 바랍니다.
오시는 길_
서울 서대문구 가재울로6길 53-51 2층
상담/문의_
원장 이헌국, 010-8967-9204, handpansnd@gmail.com
Handpan
Academy
Snd
3.
국내의 유일한 핸드팬 제작사 Snd Handpan은 대중음
악상 수상, 사운드 알고리즘 개발 등 평생 아날로그와 디
지털을 넘나 들며 소리 연구에 매진해 온 황형철 대표가,
10년간 핸드팬을 연주하고 또 연구해온 끝에 탄생한 브
랜드입니다.
2019년 쉽게 녹이 스는 기존의 철 소재가 아닌 스테인레
스 소재의 핸드팬을 독자적으로 개발/출시하며 활동의
신호탄을 쏘았고, 제작 외에도 튜닝, 아카데미 운영, 튜
너 양성, 공연, 캐슬링 등의 다양한 활동을 펼치며 국내
핸드팬 문화와 신 Scene을 이끌어 가고 있습니다.
홈페이지_
https://handpan.co.kr
인스타그램_
https://www.instagram.com/snd_handpan_official/
Snd Handpan History
2010 인도에서 핸드팬을 만나 제작구상
2012 예술팀 ‘탈각고(脫 覺 苦)’ 에서 핸드팬 연주 공연
2014 핸드팬 연구/제작을 시작하며 공장과 작업장 운영
2015 Snd 핸드팬 설립 (사업자등록)
2016 한국 최초 CR소재 핸드팬 프로토타입 완성
2017 DC04 소재 핸드팬 완성 및 판매
2018 스테인레스 합금소재 핸드팬 연구 및 디자인 개발
2019 Snd 스테인레스 핸드팬 완성 및 판매
2019 Snd Handpan Academy 개원
4.
2006 싸이키델릭 락밴드 머스탱스 대중음악상 수상
2009 Sound Color Harmonics
2011 탈각고 <구름을 벗어난 달> 발매
2014 Digital Pugsley <Illusion> 발매
2015 Snd Handpan (Sound & Design) 설립
2019 국내 최초 스테인레스 합금 핸드팬 개발
핸드팬 아카데미의
변화와 성장을 응원합니다.
황형철 대표
대한민국 1호 핸드팬 제작자 ⚒
5. “핸드팬을 연주하고 음악을 나누는 활동이 내게 어떤 의
미일까?” 지난 한해 공연과 레슨의 형태로 핸드팬을 좋
아하시는 분들을 만나며 끊임없이 스스로 되물었던 질문
입니다. 화두가 되어버린 이 질문에 정답을 내리진 못했
지만, 핸드팬을 연주할 때 ‘광활한 자유’를 누릴 수 있고
음악을 통해 내 안의 무언가를 표현할 때 가슴 속 응어리
진 것들이 스르르 녹는 것은 분명합니다. 덕분에 어느새
제 삶에서 가장 중요한 활동이자, 일상 속에서 제가 주
로 시간을 보내는, 노는 방식이 되었네요 :)
이헌국 원장
성장하는 아티스트
Fly to the Beat, EQUUS 🐎
아카데미에 찾아오시는 분들께 즐겁게 악기 다루는 법
은 물론, 핸드팬과 음악을 통해 제가 누리고 있는 자유
와 해소의 느낌을 꼭 전해드리고 싶습니다. 음악이 그
저 일상의 뒷편에서 재생되고 있는 청각 자극이 아닌, 나
의 삶을 더욱 생생하고 풍성하게 만들어주는 예술 작품
으로 느끼실 계기를 선물 해드리고 싶습니다.
함께 우리 안의 음악성이란 꽃을 함께 피워볼까요? ^^
6.
Handpan핸드팬
핸드팬은 ~~~한 악기입니다.
20년 이상 자유롭게 음악 활동을 해오신 Snd 대표님
께서 직접 개발한 <쉽고 간단한 핸드팬 즉흥연주법>
커리큘럼을 바탕으로 ‘1:1 레슨’과 ‘소규모 그룹 레슨’
을 운영하고 있으며, 외부 워크숍/공연을 진행하는
등 핸드팬 문화를 나누는 역할을 하고 있습니다.
아카데미는 핸드팬 연주, 음악, 핸드팬을 활용한 다양
한 활동에 관심있는 모든 분들께 열려 있으니, 언제든
지 가벼운 마음으로 방문하시어 직접 핸드팬 소리도
들어보고 선생님도 만나보시기 바랍니다.
7.
8.
다른 핸드팬 연주자 혹은 다른 악기 연주자 누구
와든 함께 악기를 연주하고 음악을 만들
어 갈 수 있도록, Snd 핸드팬에서 새로운 연주
문화인 핸드팬 배틀 ‘캐슬링 Castling’을 고안
하였습니다.
<쉽고 간단한 핸드팬 즉흥연주법>을 익히시면
자연스럽게 캐슬링에 참여하실 수 있도록 커리
큘럼이 구성되어 있으니, 함께 연주하는 즐거움
을 느껴보시기 바랍니다.
캐 슬 링
아카데미
커리큘럼
초 급
1) 기본 자세, 운지법 익히기, 터치법
2) 맑은 음색(톤) 만들기, 손가락 연습
3) 아르페지오 주법
4) 기본 4/4 리듬
5) 기본 6/8 리듬
6) 리듬에 맞춰 멜로디 넣는 원리
7) 기본 리듬 연습 시 만들 습관
핸드팬을 다루기 위한 기초 학습
1) 음악과 즉흥연주란?
2) 음악의 3가지 재료와 역할
3) 리듬, 음악의 토대 만들기
4) 선율, 자신의 감성 표현하기
5) 화음, 공간에 분위기 불어넣기
6) 핸드팬이 가진 다양한 소리 이해하기
7) 자신만의 즉흥연주 스타일 만들기
중 급 본격적인 핸드팬 즉흥연주
1) 비트 헌팅 Beat Hunting
2) 뮤직 서핑 Music Surfing
3) MIDI & 비트 메이킹
4) 작곡
고 급 연주자를 넘어 뮤지션으로!
핸드팬 배틀
<쉽고 간단한 핸드팬 즉흥연주법>
9.
1:1 레슨
개설
레슨
혼자가 편하거나, 그룹 레슨 시간에 맞추기가 어렵거나, 다음과 같이
특정한 학습 목표/동기가 있으신 분들께 적합한 레슨
- 수강을 원하시는 분과 함께 일정을 조율해서 레슨 시간을 정하고,
- 핸드팬이 없으셔도 Snd Handpan 스튜디오에 비치된 핸드팬으로 레슨 진행 가능합니다.
- 수강료는 ‘1회 60분의 수업 - 4회 기준 200,000원’이며, 개인 사정으로 인한 일정 변경 가능합니다.
- <쉽고 간단한 핸드팬 즉흥연주법> 커리큘럼을 바탕으로 하되, 목표/동기에 맞게 재구성합니다.
* 본격 수업을 시작하기 전에 저는 ‘오리엔테이션‘ 시간을 가져오고 있습니다. 부담 없이 만나 웃으며
이야기 나누고 따뜻한 핸드팬 소리를 들어보신 후에 수강 결정을 하셔도 좋습니다.
#Youtube 동영상을 보고 따라 하지만 진전이 없다고 느껴지시는 분
#연습은 하지만 나만의 연주 스타일은 어떻게 만드는지 막막하신 분
#다른 사람들과 함께 잼/연주하고 싶은데 어려우신 분
#요가/명상/상담 등 세션에 핸드팬을 활용하고 싶으신 분
#핸드팬을 활용해 비트 메이킹, 작곡 등 음악 활동을 하고 싶으신 분
수강 신청 시,
10.
소규모 그룹 레슨 지인과 함께 배우고 싶거나, 핸드팬 커뮤니티를 경험하고 싶거나,
취미로 특별한 악기를 배워보고 싶은 분들께 적합한 레슨
- 월/수/금 저녁반, 화/목/토 오후반 개설되어 있으며, 시간표는 매달 홈페이지에 공지 됩니다.
- 수강 인원 1명 부터 그룹은 오픈 되고, 최대 4명까지 참여 가능합니다.
- 핸드팬이 없으셔도 Snd Handpan 스튜디오에 비치된 핸드팬으로 레슨 진행 가능합니다.
- 수강료는 ‘한 달 4회 기준 150,000원’이며, 개인 사정으로 불참 시에도 수강 회수는 차감됩니다.
- <쉽고 간단한 핸드팬 즉흥연주법> 커리큘럼을 바탕으로 하되, 캐슬링 Castling에 중점을 둡니다.
* 수강을 결정하시기 전에 무료로 1회 그룹 레슨에 참여하실 수 있습니다.
편한 마음으로 오셔서 수업 분위기, 선생님 스타일을 보신 후에 수강 결정을 하셔도 좋습니다.
수강 신청 시,
11.
워크숍
& 공연
정기적으로 스튜디오에 방문하기 어려운 그룹, 센터/요가원/페스티벌/박람회
등의 공간에서 핸드팬 관련 경험을 원하시는 분들께 적합한 이벤트
2019 The 1st Handpan Party: Castling Seoul 주최
2019 국제밀양요가컨퍼런스 부스 워크숍 & 공연
2019 생태문화축제 <우리의 좋은 시간> 개막 공연
2019 한마음한몸자살예방센터 마음축제 공연
12.
워크숍
& 공연
정기적으로 스튜디오에 방문하기 어려운 그룹, 센터/요가원/페스티벌/박람회
등의 공간에서 핸드팬 관련 경험을 원하시는 분들께 적합한 이벤트
2019 The 1st Handpan Party: Castling Seoul 주최
2019 국제밀양요가컨퍼런스 부스 워크숍 & 공연
2019 생태문화축제 <우리의 좋은 시간> 개막 공연
2019 한마음한몸자살예방센터 마음축제 공연
13. 핸드팬 소리를 실제로 거의 처음
들어봤는데 공명되는 소리에 마음
이 편안해졌습니다. 헌국샘께서 티
칭도 친절하게 알려주시고, 레슨실
도 쾌적해서 날마다 가서 연습하
고 싶어요!!! 행여나 수업 듣고 싶
어 고민 하시는 분들이 있다면 저
는 강추하고 싶습니다~ Snd 아카
데미 화이팅♡
추다혜
Testimonial
핸드팬 수업을 할때마다 힐링을
하는 기분입니다. 악기의 울림이
저에게 기분 좋은 떨림으로 다가옵
니다. 자유롭게 핸드팬이란 악기
와 놀고 있으면 신선이라도 된 기
분입니다. 악기를 처음 접할때 보
통 이론 중심으로 접하게 되는데,
헌국 샘은 악기와 즐겁게 노는 방
법부터 가르쳐주셔서 쉽게 접근할
수 있었습니다. 양질의 수업 감사
합니다 ♥
소리가 궁금해서 한번 들렀다가
핸드팬 매력에 풍덩 빠지게 되었
습니다- 아늑한 스튜디오에서 오
묘하고 아름다운 핸드팬 소리를
듣고 있으면 시간 가는 줄을 몰라
요! 내 마음대로, 손이 가는대로
두드리고 헌국샘 칭찬 솔솔 뿌리
면 음악이 되는 매직 :D 많은 분
들이 경험해보시면 좋겠어요!
사실 악기를 처음 접하고 사실 뭐에 한대 맞은 기분
이었어요~ 아름다운 소리에 놀라고 연주자의 자연
스러운 몸짓과 표정에 놀라고 누구나 할 수 있을
것 같다는 점에도 놀라고~ 아무튼 인생 악기를 만
나게 된것같아 기쁘고 떨렸었네요~
고민 없이 수업 문의하고 배우고 있어요~ 물론 제
의욕과 다르게 연주하는게 쉽진 않지만 천천히 지켜
봐주시는 선생님덕에 잘 따라가고 있습니다~
‘살면서 하고 싶은거 어떻게 다하고 살아’ 하는 경우
가 많은데, 보다 더 잘 살기 위해ㅎㅎㅎ 인생악기 하
나 두는거 얼마나 좋아요~
핸드팬 마니마니 전파해서 멋진연주에 많은분들이
위로받길 바라네요~ 저처럼요^^
그리고 가까이에 있어 주시고 가르쳐주셔서 감사합
니다 헌국쌤~ 제가 인복이 있는게 여기서도 보여지
네요ㅋ♥
핸드팬이라는 예쁜 악기를 쉽고 친근히 다가갈 수
있게 도와주셔서 감사합니다.
선생님 덕분에 우울하고 의욕 없던 일상에 활력이
되는 취미생활을 찾을수 있었어요. 또 다른 많은 분
들이 핸드팬을 통해 즐거운 음악 세계를 경험 해보
시면 좋겠습니다 ❤
류동현
장유진
채희우
최 민