© Oliver Wyman
Annuity update
SOA – 2019 Life and Annuity Symposium
Tampa, FL – May 21, 2019
Nicholas Carbo, FSA, MAAA
1© Oliver Wyman
Agenda
1 Sales update
2 Product innovation/rates and reinsurance
3 Regulations impacting annuities
4 Alliance for lifetime income
2© Oliver Wyman
Annuity sales 2008 – 2018
FIA and RFIA sales have been the main driver of increasing annuity sales
over the last several years
Book value
SPIA
DIA
Marketriskforpolicyholder
Source: LIMRA
LowerHigher
201320122011201020092008 20172014 2015 2016
Variable
Registered indexed
MVA
Fixed indexed
2018
3© Oliver Wyman
Top 10 annuity writers in 2018
The top selling annuity writers in 2018 are diversified across a number of
annuity types
Rank Company 2018 Sales ($BN) % Indexed % Variable % Fixed
1 AIG companies 18.3
2 Jackson National Life 17.4
3 New York Life 14.1
4 Lincoln Financial Group 12.7
5 Allianz Life 11.5
6 AXA 10.7
7 TIAA CREF 10.3
8 Nationwide 10.3
9 Pacific Life 9.3
10 Prudential Annuities 9.2
Top 10 sales 124.0
4© Oliver Wyman
Recent annuity innovation
Other than the advent of RFIAs, product innovation in retail annuities has
been largely incremental and focused on de-risking
Variable
annuities
Fixed index
annuities
RFIA
development
• GLWB rider inclusion
• Buffer vs floor design
• Volatility-control indices
– Higher potential upside
• Liquidity-focused features
– Shorter surrender charge periods
– Bailout provisions
• Index-linked income
– “Stacking” roll-ups
– Growth potential in income even after
policyholder begins withdrawals
• Fee based offering?
• Volatility-control funds
– Required for most living benefits
• UST-indexed features
– Roll-up/payout rates linked to the UST
• VIX-indexed features
– Rider fees linked to the VIX
• Tiered withdrawal rates
– Payout rate declines after account
value depletes
5© Oliver Wyman
Fee-based FIA product launches
Fee-based FIA products have made up 0.50% of the 2018 industry FIA sales
September 2017
• American Equity
– Eagle Advisory 8
Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017
December 2015
• Midland National
– MNL Prosper 5
August 2016
• Great American
– Index Protector 7
February 2017
• Allianz
– Retirement
Foundation ADV
Annuity
February 2017
• Lincoln
– Lincoln Core
Capital
May 2017
• Pacific Life
– Pacific Index
Advisory
July 2017
• Nationwide
– Nationwide
Summit
July 2017
• Symetra
– Advisory Edge
– Income Advisory
Edge
Q1 2018
February 2017
• AIG
– Power Index
Advisory
January 2018
• Prudential
– PruSecure
Advisor
March 2018
• Jackson National
– Marker Protector
First product with no
surrender charges!
There have been no fee-based FIA launches since Q1 2018
6© Oliver Wyman
Registered fixed index annuity product launches
Increasing sales has attracted more participants into the registered fixed
index annuity space
2010 2013 2014 2015 2016 2017
Oct 2010
• AXA introduces
Structured Capital
Strategies
May 2013
• Metlife introduces
Shield Level
Selector
August 2013
• CUNA introduces
Member’s Zone
Annuity
September 2013
• Allianz Life introduces
Index Advantage
January 2015
• Voya
introduces
Potential Plus
October 2015
• Voya closes
Potential Plus
August 2017
• Brighthouse introduces
Shield Level Select
Access (Fee Only)
August 2016
• CUNA introduces
Member’s Horizon
Annuity
Feb 2017
• AXA Structured
Capital Strategies
Plus filed
2018
Feb 2018
• Great West
launches
Capital Choice
Nov 2018
• Symetra
launches
SymetraTrek
May 2018
• Lincoln
launches Level
Advantage
May 2018
• Great
American
launches
Index Frontier
7© Oliver Wyman
M&A deals ($BN)
The competitive annuity landscape has been transformed by a number of
acquisitions and IPOs over the last 10 years
Alternative buyers Japanese insurers IPOs and spinoffs
2010 2011 2012 2013 2014 2015 2016 2017 2018
8© Oliver Wyman
VA GLWB income history
Carriers began to re-risk late last year, likely pressured by declining VA sales
in 2016-2017
VA GLWB income available after 10-year withdrawal delay
Based on consistent set of major VA issuers in industry
• Oliver Wyman has tracked the annual income
guaranteed by major variable annuity GLWB
products since 2009
• In 2009, the average policyholders can withdraw
over 10% of initial premiums each year after
deferring for 10 years
• By 2014, this amount has dropped to 8% as legacy
benefit parameters become unsupportable given
low interest rates
• Range of variation across major products has also
shrunk in the same timeframe, as industry has
consolidated and moved to similar pricing methods
• In mid-2017, numerous carriers began re-risking –
i.e., increasing benefit richness and removing
investment restrictions
– Changes “front ran” recent interest rate increase
– Likely driven by rapidly-declining sales in 2016
and 2017, led partially by DOL threat
• As a result, range of product variation has opened
up once more, signaling heating competition
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
2009Q1
2009Q3
2010Q1
2010Q3
2011Q1
2011Q3
2012Q1
2012Q3
2013Q1
2013Q3
2014Q1
2014Q3
2015Q1
2015Q3
2016Q1
2016Q3
2017Q1
2017Q3
2018Q1
2018Q3
Incomeavailableafter10years(%ofpremium)
Range of income available Median income available 10-year UST
9© Oliver Wyman
Fixed annuity rate offerings
Fixed annuities have seen no margin improvement from the recent interest
rate rise, as all yield enhancements were passed back to the consumer
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
Guaranteedcreditingrate
Range of crediting rates Median crediting rate
Reference portfolio gross yield
Evolution of crediting rates for 5-year MYGAs
Based on consistent set of MYGA issuers in industry
Reference portfolio
comprises 50/50 A/BBB
public corporate bonds
10© Oliver Wyman
FIA GLWB AG 33 reserves exceed economic reserves
Conservative prescribed assumptions lead US statutory reserves to be
higher than “economic reserves”
AG 33 RESERVES
1
Policyholder utilization
• Based on company pricing assumptions
• Experience is limited for GLWB benefits (can look to VAGLB)
2
Discount rates
• Related to the portfolio earned and expected reinvestment rates
• Responsive to current interest rate environment
3
Mortality assumption
• Based on company experience
• Typically higher mortality than the Annuity 2012 IAR
ECONOMIC RESERVES
VS
1
Policyholder utilization
• Optimal policyholder utilization
• Maximum present value of all benefit streams
2
Discount rates
• Prescribed by regulation
• No connection to the “actual” portfolio earned rate
3
Mortality assumption
• Mortality assumption has lower mortality than typical company
pricing assumptions
11© Oliver Wyman
FIA reserve financing
Financial reinsurance allows direct writer to hold less redundant reserves,
reducing rider driven strain
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
0 5 10 15 20 25 30 35 40
Duration
Account value GLWB reserve CSV Economic reserves
Illustrative account value and reserves Financial reinsurance considerations
• Definition of economic reserves
• Risk transfer
• Recapture provisions
• Risk chargeReinsuring redundant
reserves results
in an increased IRR
Financial reinsurance is an opportunity to reduce strain and increase product profitability, but
treaty and regulatory elements require careful consideration
12© Oliver Wyman
Initial view on principles-based CTE calculation for an FIA with GLWB
Initial reserve for a representative model point*
0
95
100
105
Lapses Principles based CTEAG 33 W/d wait Expenses
*Issue age 62 with a 8% simple rollup capped at 10 years and income rates varying by attained age
Range will vary by
product, company and
final VM-22
methodologies
VM-22 methodologies for a principle-based CTE calculation are not defined; the
final manual will affect the principle-based reserve levels
13© Oliver Wyman
US state and NAIC Best Interest rules
History of the Fiduciary and industry annuity sales
The DOL rule was struck down in June 2018, but there have been additional
proposals that may result in potential headwinds for annuity sales
2015 2016 2017 2018 2019
DOL Fiduciary Rule Timeline
Other Best interest rules
April 6, 2016
DOL final ruling published
Jun. 21, 2018
DOL rule died
Early 2015
DOL proposes Fiduciary rule
Annuity sales ($BN)
April, 2018
SEC rule proposed
32 36 33 32
27 27 26 25 24 25 26 26 25 26 25 25
12
13
14 16
16 16 15 14 14 16 15 14 15
18 18 20
9
10 12 12
15 14
11
10 13 12 11
10 12
15 15
17
0
10
20
30
40
50
60
70
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
VA FIA FA
Uncertain period
It was uncertain if FIAs would be included in
the DOL rule, some distributors started
leaning toward FIAs instead of VAs
Source: LIMRA
?
14© Oliver Wyman
Best interest rule status by state
Seven states have proposed best interest regulation with three states
adopting the proposals
Implemented
Proposed
Died
New York reg 187 is effective August 1, 2019 for annuities and February 1, 2020 for life insurance
15© Oliver Wyman
Standards comparison
The DOL rule, NAIC best interest rule and Reg. BI impact different segments
due to jurisdictional differences
NAIC
best
interestFINRA suitability
Employer-sponsored plans
DC & DB
Individual accounts
Mutual funds Annuities
ERISAplans&IRAs
Non-ERISAplans&non-
qualifiedfunds
ERISA fiduciary
DOL
fiduciary
SEC best interest
Broker-dealers and investment advisors Insurance only
agents
16© Oliver Wyman
Non-guaranteed element means any element
within a policy provision other than an exempt
policy provision that may be changed at the
insurer’s discretion without the consent or
request of the policy owner and that affects
the policy charges or benefits. Non-
guaranteed element includes indeterminate
premium policy rates, expense and benefit
charge rates, interest crediting rates, cost of
insurance rates, and index account parameter,
but shall not include elements that are not within
the insurer’s discretion...
– NEW YORK STATE DEPARTMENT OF FINANCIAL SERVICES
11 NYCRR 48 (INSURANCE REGULATION 210)
New York Regulation 210
17© Oliver Wyman
New York Regulation 210
Mark your calendars
May 1
“By May 1 of each year, the
insurer shall file... a listing of any
adverse change in the current
scale of non-guaranteed elements
of any existing policy that
occurred in the prior calendar
year.”
6 years
“The insurer shall maintain in its
records, for six years after the
termination of the last policy
subject to the board-approved
criteria, the written documentation
of the determination of non-
guaranteed elements required by
this Part.”
120 days
“An insurer shall file any
adverse change in the
current scale of non-
guaranteed elements…at
least 120 days prior to
implementation.”
60 days
“An insurer shall provide a
disclosure document to a
policy owner…at least 60
days prior to any adverse
change in the current scale
of non-guaranteed
elements.”
5 years
“The board-approved criteria
shall…include a statement of the
maximum period, not to exceed
five years, between reviews of
anticipated experience factors
and non-guaranteed elements for
reasonableness.”
18© Oliver Wyman
Alliance for Lifetime Income
The Alliance for Lifetime Income has been rolling out various promotions to
bring awareness to the benefits of guaranteed lifetime income
Goals of the Alliance for Lifetime Income
• Awareness of annuity products
• Education on Lifetime income products
• Benefits of your portfolio including lifetime income
• Removing misconceptions about annuities
Ways to get the word out
• Various pop-up booths in 2018
• Sponsor 2019 Rolling Stones tour
• Bringing excitement to Lifetime Income,
through various ads
19© Oliver Wyman
Key takeaways
1 Diversification outside of VAs will continue
2 Regulations will continue to impact the life and annuity business
3 The Alliance for Lifetime Income will increase awareness of annuities for those
that need them most
20© Oliver Wyman
Questions

2019 LAS - Annuity update

  • 1.
    © Oliver Wyman Annuityupdate SOA – 2019 Life and Annuity Symposium Tampa, FL – May 21, 2019 Nicholas Carbo, FSA, MAAA
  • 2.
    1© Oliver Wyman Agenda 1Sales update 2 Product innovation/rates and reinsurance 3 Regulations impacting annuities 4 Alliance for lifetime income
  • 3.
    2© Oliver Wyman Annuitysales 2008 – 2018 FIA and RFIA sales have been the main driver of increasing annuity sales over the last several years Book value SPIA DIA Marketriskforpolicyholder Source: LIMRA LowerHigher 201320122011201020092008 20172014 2015 2016 Variable Registered indexed MVA Fixed indexed 2018
  • 4.
    3© Oliver Wyman Top10 annuity writers in 2018 The top selling annuity writers in 2018 are diversified across a number of annuity types Rank Company 2018 Sales ($BN) % Indexed % Variable % Fixed 1 AIG companies 18.3 2 Jackson National Life 17.4 3 New York Life 14.1 4 Lincoln Financial Group 12.7 5 Allianz Life 11.5 6 AXA 10.7 7 TIAA CREF 10.3 8 Nationwide 10.3 9 Pacific Life 9.3 10 Prudential Annuities 9.2 Top 10 sales 124.0
  • 5.
    4© Oliver Wyman Recentannuity innovation Other than the advent of RFIAs, product innovation in retail annuities has been largely incremental and focused on de-risking Variable annuities Fixed index annuities RFIA development • GLWB rider inclusion • Buffer vs floor design • Volatility-control indices – Higher potential upside • Liquidity-focused features – Shorter surrender charge periods – Bailout provisions • Index-linked income – “Stacking” roll-ups – Growth potential in income even after policyholder begins withdrawals • Fee based offering? • Volatility-control funds – Required for most living benefits • UST-indexed features – Roll-up/payout rates linked to the UST • VIX-indexed features – Rider fees linked to the VIX • Tiered withdrawal rates – Payout rate declines after account value depletes
  • 6.
    5© Oliver Wyman Fee-basedFIA product launches Fee-based FIA products have made up 0.50% of the 2018 industry FIA sales September 2017 • American Equity – Eagle Advisory 8 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 December 2015 • Midland National – MNL Prosper 5 August 2016 • Great American – Index Protector 7 February 2017 • Allianz – Retirement Foundation ADV Annuity February 2017 • Lincoln – Lincoln Core Capital May 2017 • Pacific Life – Pacific Index Advisory July 2017 • Nationwide – Nationwide Summit July 2017 • Symetra – Advisory Edge – Income Advisory Edge Q1 2018 February 2017 • AIG – Power Index Advisory January 2018 • Prudential – PruSecure Advisor March 2018 • Jackson National – Marker Protector First product with no surrender charges! There have been no fee-based FIA launches since Q1 2018
  • 7.
    6© Oliver Wyman Registeredfixed index annuity product launches Increasing sales has attracted more participants into the registered fixed index annuity space 2010 2013 2014 2015 2016 2017 Oct 2010 • AXA introduces Structured Capital Strategies May 2013 • Metlife introduces Shield Level Selector August 2013 • CUNA introduces Member’s Zone Annuity September 2013 • Allianz Life introduces Index Advantage January 2015 • Voya introduces Potential Plus October 2015 • Voya closes Potential Plus August 2017 • Brighthouse introduces Shield Level Select Access (Fee Only) August 2016 • CUNA introduces Member’s Horizon Annuity Feb 2017 • AXA Structured Capital Strategies Plus filed 2018 Feb 2018 • Great West launches Capital Choice Nov 2018 • Symetra launches SymetraTrek May 2018 • Lincoln launches Level Advantage May 2018 • Great American launches Index Frontier
  • 8.
    7© Oliver Wyman M&Adeals ($BN) The competitive annuity landscape has been transformed by a number of acquisitions and IPOs over the last 10 years Alternative buyers Japanese insurers IPOs and spinoffs 2010 2011 2012 2013 2014 2015 2016 2017 2018
  • 9.
    8© Oliver Wyman VAGLWB income history Carriers began to re-risk late last year, likely pressured by declining VA sales in 2016-2017 VA GLWB income available after 10-year withdrawal delay Based on consistent set of major VA issuers in industry • Oliver Wyman has tracked the annual income guaranteed by major variable annuity GLWB products since 2009 • In 2009, the average policyholders can withdraw over 10% of initial premiums each year after deferring for 10 years • By 2014, this amount has dropped to 8% as legacy benefit parameters become unsupportable given low interest rates • Range of variation across major products has also shrunk in the same timeframe, as industry has consolidated and moved to similar pricing methods • In mid-2017, numerous carriers began re-risking – i.e., increasing benefit richness and removing investment restrictions – Changes “front ran” recent interest rate increase – Likely driven by rapidly-declining sales in 2016 and 2017, led partially by DOL threat • As a result, range of product variation has opened up once more, signaling heating competition 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 2009Q1 2009Q3 2010Q1 2010Q3 2011Q1 2011Q3 2012Q1 2012Q3 2013Q1 2013Q3 2014Q1 2014Q3 2015Q1 2015Q3 2016Q1 2016Q3 2017Q1 2017Q3 2018Q1 2018Q3 Incomeavailableafter10years(%ofpremium) Range of income available Median income available 10-year UST
  • 10.
    9© Oliver Wyman Fixedannuity rate offerings Fixed annuities have seen no margin improvement from the recent interest rate rise, as all yield enhancements were passed back to the consumer 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% Guaranteedcreditingrate Range of crediting rates Median crediting rate Reference portfolio gross yield Evolution of crediting rates for 5-year MYGAs Based on consistent set of MYGA issuers in industry Reference portfolio comprises 50/50 A/BBB public corporate bonds
  • 11.
    10© Oliver Wyman FIAGLWB AG 33 reserves exceed economic reserves Conservative prescribed assumptions lead US statutory reserves to be higher than “economic reserves” AG 33 RESERVES 1 Policyholder utilization • Based on company pricing assumptions • Experience is limited for GLWB benefits (can look to VAGLB) 2 Discount rates • Related to the portfolio earned and expected reinvestment rates • Responsive to current interest rate environment 3 Mortality assumption • Based on company experience • Typically higher mortality than the Annuity 2012 IAR ECONOMIC RESERVES VS 1 Policyholder utilization • Optimal policyholder utilization • Maximum present value of all benefit streams 2 Discount rates • Prescribed by regulation • No connection to the “actual” portfolio earned rate 3 Mortality assumption • Mortality assumption has lower mortality than typical company pricing assumptions
  • 12.
    11© Oliver Wyman FIAreserve financing Financial reinsurance allows direct writer to hold less redundant reserves, reducing rider driven strain $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 0 5 10 15 20 25 30 35 40 Duration Account value GLWB reserve CSV Economic reserves Illustrative account value and reserves Financial reinsurance considerations • Definition of economic reserves • Risk transfer • Recapture provisions • Risk chargeReinsuring redundant reserves results in an increased IRR Financial reinsurance is an opportunity to reduce strain and increase product profitability, but treaty and regulatory elements require careful consideration
  • 13.
    12© Oliver Wyman Initialview on principles-based CTE calculation for an FIA with GLWB Initial reserve for a representative model point* 0 95 100 105 Lapses Principles based CTEAG 33 W/d wait Expenses *Issue age 62 with a 8% simple rollup capped at 10 years and income rates varying by attained age Range will vary by product, company and final VM-22 methodologies VM-22 methodologies for a principle-based CTE calculation are not defined; the final manual will affect the principle-based reserve levels
  • 14.
    13© Oliver Wyman USstate and NAIC Best Interest rules History of the Fiduciary and industry annuity sales The DOL rule was struck down in June 2018, but there have been additional proposals that may result in potential headwinds for annuity sales 2015 2016 2017 2018 2019 DOL Fiduciary Rule Timeline Other Best interest rules April 6, 2016 DOL final ruling published Jun. 21, 2018 DOL rule died Early 2015 DOL proposes Fiduciary rule Annuity sales ($BN) April, 2018 SEC rule proposed 32 36 33 32 27 27 26 25 24 25 26 26 25 26 25 25 12 13 14 16 16 16 15 14 14 16 15 14 15 18 18 20 9 10 12 12 15 14 11 10 13 12 11 10 12 15 15 17 0 10 20 30 40 50 60 70 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 VA FIA FA Uncertain period It was uncertain if FIAs would be included in the DOL rule, some distributors started leaning toward FIAs instead of VAs Source: LIMRA ?
  • 15.
    14© Oliver Wyman Bestinterest rule status by state Seven states have proposed best interest regulation with three states adopting the proposals Implemented Proposed Died New York reg 187 is effective August 1, 2019 for annuities and February 1, 2020 for life insurance
  • 16.
    15© Oliver Wyman Standardscomparison The DOL rule, NAIC best interest rule and Reg. BI impact different segments due to jurisdictional differences NAIC best interestFINRA suitability Employer-sponsored plans DC & DB Individual accounts Mutual funds Annuities ERISAplans&IRAs Non-ERISAplans&non- qualifiedfunds ERISA fiduciary DOL fiduciary SEC best interest Broker-dealers and investment advisors Insurance only agents
  • 17.
    16© Oliver Wyman Non-guaranteedelement means any element within a policy provision other than an exempt policy provision that may be changed at the insurer’s discretion without the consent or request of the policy owner and that affects the policy charges or benefits. Non- guaranteed element includes indeterminate premium policy rates, expense and benefit charge rates, interest crediting rates, cost of insurance rates, and index account parameter, but shall not include elements that are not within the insurer’s discretion... – NEW YORK STATE DEPARTMENT OF FINANCIAL SERVICES 11 NYCRR 48 (INSURANCE REGULATION 210) New York Regulation 210
  • 18.
    17© Oliver Wyman NewYork Regulation 210 Mark your calendars May 1 “By May 1 of each year, the insurer shall file... a listing of any adverse change in the current scale of non-guaranteed elements of any existing policy that occurred in the prior calendar year.” 6 years “The insurer shall maintain in its records, for six years after the termination of the last policy subject to the board-approved criteria, the written documentation of the determination of non- guaranteed elements required by this Part.” 120 days “An insurer shall file any adverse change in the current scale of non- guaranteed elements…at least 120 days prior to implementation.” 60 days “An insurer shall provide a disclosure document to a policy owner…at least 60 days prior to any adverse change in the current scale of non-guaranteed elements.” 5 years “The board-approved criteria shall…include a statement of the maximum period, not to exceed five years, between reviews of anticipated experience factors and non-guaranteed elements for reasonableness.”
  • 19.
    18© Oliver Wyman Alliancefor Lifetime Income The Alliance for Lifetime Income has been rolling out various promotions to bring awareness to the benefits of guaranteed lifetime income Goals of the Alliance for Lifetime Income • Awareness of annuity products • Education on Lifetime income products • Benefits of your portfolio including lifetime income • Removing misconceptions about annuities Ways to get the word out • Various pop-up booths in 2018 • Sponsor 2019 Rolling Stones tour • Bringing excitement to Lifetime Income, through various ads
  • 20.
    19© Oliver Wyman Keytakeaways 1 Diversification outside of VAs will continue 2 Regulations will continue to impact the life and annuity business 3 The Alliance for Lifetime Income will increase awareness of annuities for those that need them most
  • 21.